Communication for Various Purposes
Meaning and Nature of Communication:
The exchange of information or passing of information, ideas or thought from one
person to the other or from one end to the other is communication. According to
McFarland communication is, “a process of meaningful interaction among human beings.
More specifically, it is the process by which meanings are perceived and understandings
are reached among human beings.” Newman and summer defined communication as “an
exchange of facts, ideas, opinions or emotions by two or more persons.”
Purpose of Communication:
1. Flow of Information
2. Coordination
3. Learning Management Skills
4. Preparing People to Accept Change
5. Developing Good Human Relations
6. Ideas of Subordinates Encouraged
Types of Writing Styles / Text Types
Expository
Expository writing is one of the most common types of writing. When an author
writes in an expository style, all they are trying to do is explain a concept, imparting
information from themselves to a wider audience. Expository writing does not include the
author’s opinions, but focuses on accepted facts about a topic, including statistics or other
evidence.
Examples of Expository Writing
Textbooks
How-to articles
Recipes
News stories (not editorials or Op-Eds)
Business, technical, or scientific writing
Descriptive
Descriptive writing is often found in fiction, though it can make an appearance in
nonfiction as well. When an author writes in a descriptive style, they are painting a picture
in words of a person, place, or thing for their audience. The author might employ metaphor
or other literary devices in order to describe the author’s impressions via their five senses
(what they hear, see, smell, taste, or touch). But the author is not trying to convince the
audience of anything or explain the scene – merely describe things as they are.
Examples of Descriptive Writing
Poetry
Journal/diary writing
Descriptions of Nature
Fictional novels or plays
Persuasive
Persuasive writing is the main style of writing you will use in academic papers.
When an author writes in a persuasive style, they are trying to convince the audience of
a position or belief. Persuasive writing contains the author’s opinions and biases, as well
as justifications and reasons given by the author as evidence of the correctness of their
position. Any “argumentative” essay you write in school should be in the persuasive style
of writing.
Examples of Persuasive Writing
Cover letters
Op-Eds and Editorial newspaper articles
Reviews of items
Letters of complaint
Advertisements
Letters of recommendation
Narrative
Narrative writing is used in almost every longer piece of writing, whether fiction or
nonfiction. When an author writes in a narrative style, they are not just trying to impart
information, they are trying to construct and communicate a story, complete with
characters, conflict, and settings.
Examples of Narrative Writing
Oral histories
Novels/Novellas
Poetry (especially epic sagas or poems)
Short Stories
Anecdotes
Types of Speech
Informative
Provide interesting and useful information to your audience.
A teacher telling students about earthquakes
A student talking about her research
A travelogue about the Tower of London
A computer programmer speaking about new software
Demonstrative Speeches
This has many similarities with an informative speech. A demonstrative speech also
teaches you something. The main difference lies in including a demonstration of how to
do the thing you’re teaching.
How to start your own blog
How to bake a cake
How to write a speech
How to… just about anything
Persuasive
Works to convince people to change in some way: they think, the way they do
something, or to start doing something that they are not currently doing.
Become an organ donor
Improve your health through better eating
Television violence is negatively influencing our children
Become a volunteer and change the world
Entertaining
The after-dinner speech is a typical example of an entertaining speech. The
speaker provides pleasure and enjoyment that make the audience laugh or identify with
anecdotal information.
Excuses for any occasion
Explaining cricket to an American
How to buy a condom discreetly
Things you wouldn’t know without the movies
References
Communication: Meaning, Purpose, Importance and Principles -
http://www.yourarticlelibrary.com/management/communication/communication-
meaning-purpose-importance-and-principles/60291
Types Of Writing Styles - https://openoregon.pressbooks.pub/aboutwriting/chapter/types-
of-writing-styles/
4 Basic Types Of Speeches - https://www.ismckenzie.com/4-basic-types-of-
speeches/?fbclid=IwAR2rvQyXtdFUCvAohX59mechnDX4As9GTStX739si1AdfiYxWYLn
FjMiqtA
National University
College of Business and Accountancy
Purposive Communication
COMMUNICATION FOR VARIOUS PURPOSES
TEXT TYPES AND TYPES OF SPEECH
Presented by:
Asis, Junica Mae
De Lejos, Bea Mariz
Garcia, Renz Angelo
Presented to:
Mr. Richmond Charles D. Viray
