A PROJECT REPORT

ON
A Study on the factors required to enhance the scope of
Wi-Fi and 4G LTE coverage for Reliance JIO

For

Reliance Jio
By
Vijayant Jain
EPGDM-Marketing Management
Under The Guidance of
Arpit Sharma

In partial fulfillment of

POST GRADUATE DIPLOMA IN MANAGEMENT

BENGULURU
(2016 – 2017)
 DECLARATION

I hereby declare that project entitled “A Study on the factors required to enhance the scope of Wi-Fi and
4G LTE coverage for Reliance JIO” is bonafide work duly completed by me. It does not contain any part of
the project or thesis submitted by any other candidate to this or any other institute of the university.

All such materials that have been obtained from other sources have been duly acknowledged.

Vijayant Jain
EPGDM-Marketing Management
 CERTIFICATE

This is to certify that the Project Report titled “A Study on the factors required to enhance the scope of
Wi-Fi and 4G LTE coverage for Reliance JIO” submitted by in partial fulfilment of Post Graduate Diploma
in Management at Engineering Staff College of India, Hyderabad is a record of bonafide work carried out
by him under my guidance and supervision.

Mr.Arpit Sharma
Manager – Reliance Jio
 ACKNOWLEDGEMENTS

The authorship of a monograph is usually attributed to one person but a report on the internship or a project
work like this is a joint affair. I am indebted to all those who have directly and indirectly in this endeavor.

I would like to express my sincere thanks to Prof. Sunil Danto –Alliance University, Benguluru for allowing
me to pursue for the topic & allowing me sufficient time to complete the project.

I would like to express my profound and heartfelt gratitude to Mr. Ashish (Director XXX.) who inspired me
and guided me throughout the period of Project Work that enabled me to successful completion the Market
research project on ―“A Study on the factors required to enhance the scope of Wi-Fi and 4G LTE coverage

for Reliance JIO”Special regard and greatest appreciation is reserved for Marketing team of Reliance JIO

Infocomm Ltd., whose honest feedback, ideas and thoughts helped me navigate through the most difficult
phases of the project work.

Last, but not least I am thankful to my parents and friends who supported me for the project.

Vijayant Jain
EPGDM-Marketing Management
 TABLE OF CONTENT

INDEX

S.NO CONTENT PAGE NO

Summary
1 01

Introduction
2 02-04

Organization Introduction
3 05-13

Review Of Literature
4 14-24

Objectives Of The Study

5 25

Research Methodology
6 26-27

Data Analysis and their Interpretations

7 28-47

Findings
8 48

Conclusion
9 49

Bibliography
10 50

Questionnaire
11 51

5
 1. COMPANY PROFILE
Reliance Communications owns and operates the world's largest next generation IP
enabled connectivity infrastructure which comprises 280,000 kilometres of fibre optic
cable systems in India, USA, Europe, Middle East and the Asia Pacific region.

Reliance Group ranks among India's top private sector business houses in terms of net
worth. The Company has a good customer base.

Reliance covers over 21,000 cities and towns and over 400,000 villages.(India)

Reliance Jio is in process to set-up the 4G LTE infrastructure.

RJIL is setting up reliable (4th generation) high speed internet connectivity, rich
communication services and various digital services on pan India basis in key
domains such as education, healthcare, security, financial services, government
citizen interfaces and entertainment.

2. RELIANCE JIO’S VISION

Reliance’s vision for India is that broadband and digital services will no longer be a
luxury item ,Rather convert it into a basic necessity that can be consumed in
abundance by consumers and small businesses .The initiatives are truly aligned with
the Government of India's ‘Digital India’ vision for our nation.
 Digital Healthcare
 Affordable Devices
 Jio Drive
 Digital Education
 Digital Currency
 Digital Entertainment and social connectivity

6
 3. Drawback of Existing System

 Deployment of 4G network in India is certainly not going to be easy as the

telecom operators face the challenge to launch a new network along with
improving the existing 2G and 3G networks in the country.
 Since Airtel will be the first to launch 4G services in India whereas reliance
jio plans to enter the market after a month,Airtel will already acquire a good
customer base.
 *since Reliance Jio is in a pre-launch phase it is very early to specify the
drawbacks.*
4. Opportunity for development

 Struggled to deliver quality.

 Airtel 4g is the only is the only major competition that Reliance Jio faces.
 4G adoption is likely to get another boost from the low-cost/budget
smartphones supporting the network .
 Operators need to brace up to deliver hassle-free services to customers.
 Being the second largest mobile market in the world , Reliance Jio needs to
keep this in mind that they need to cater to a mass audience not only with a
good network but also LTE enabled handset options and various apps.
 Reliance Jio can likely have a triple approach of Voice(calls), TV and
Boadband Data focusing on full wallet share of subscribers.

7
 SUMMARY

This project titled “A Study And Identify The Factors Required To Enhance The Scope
Of Wi-Fi And 4G LTE Coverage For Reliance JIO” is being conducted to identify
factors and provide revolutionary 4G LTE coverage and high speed Wi-Fi services of
Reliance JIO at all parts of Hyderabad city.

RJIL has successfully demonstrated legal interception and monitoring rules compliance
of its 4G network for high speed wireless internet, phone calls, video and messaging
service across country.
To identify all the below buildings in work scope area and establish contacts with the
building owner/association and explain them the benefits of high speed internet and 4G
connectivity.
 All G+5 (ground floor +five floors) and above buildings
 Shopping malls
 Hospitals
 Hotels
 Multiplex

To capture all the details of the building. The variables are involved in this project
1. Area
2. Address
3. Building Name
4. Number of Floors
5. Type (commercial, residential, both, Hotel, Hospital)
6. Latitude &Longitude {By using Smart phone app}
7. Number of Home passes
The Research methodology is exploratory with a sample size of 704. Data was collected
through survey. The data was analyzed by performing chi-square analysis. Excel, SPSS
were used as statistical computing software.
Findings:
 Number of home passes depends on using internet
 Number of floors depends on using internet.

8
 2. INTRODUCTION
Industry Introduction:

India's telecommunication network is the second largest in the world based on the total
number of telephone users (both fixed and mobile phone). It has one of the lowest call
tariffs in the world enabled by the mega telephone networks and hyper competition
among them. It has the world's third largest Internet user base. According to the Internet
And Mobile Association of India (IAMAI), the Internet user base in the country stood
at 190 million at the end of June, 2013.

Major sectors of the Indian telecommunication industry are telephony, internet and
television broadcast Industry in the country which is in an ongoing process of
transforming into next generation network, employs an extensive system of modern
network elements such as digital telephone exchanges, mobile switching Centre’s,
media gateways and signaling gateways at the core, interconnected by a wide variety
of transmission systems using fiber optics or Microwave radio relay networks. The
access network, which connects the subscriber to the core, is highly diversified with
different copper pair, optic fiber and wireless technologies. DTH, a relatively new
broadcasting technology has attained significant popularity in the Television segment.
The introduction of private FM has given a fillip to the radio broadcasting in India.
Telecommunication in India has greatly been supported by the INSAT system of the
country, one of the largest domestic satellite systems in the world. India possesses a
diversified communications system, which links all parts of the country by telephone,
Internet, radio, television and satellite. Indian telecom industry underwent a high pace
of market liberalization and growth since the 1990s and now has become the world's
most competitive and one of the fastest growing telecom markets. The Industry has
grown over twenty times in just ten years, from under 37 million subscribers in the year
2001 to over 1,002 million subscribers in the year 2015

9
Communications in India
Revenue (Total) USD 33,350 million
Total telephone subscribers 1,002.05 million (May 2015)
Mobile subscribers 975.78 million (May 2015)
Fixed line subscribers 26.27 million (May 2015)
Monthly telephone additions (Net) (May 2015) 2.34 million
Teledensity 79.67% (May 2015)
Rural Teledensity 48.60% (May 2015)
Internet users 278 million (October 2014)
Internet penetration Dec 2014 20.01%
Broadband internet users 104.96 million (May 2015)
Internet Service Providers 161 (May 2013)
country code .in
Broadcasting:
Television channels 813 (September 2014)
Radio stations 247 (March 2012)

Sectors in India Telecommunication:

Major sectors of telecommunication industry in India are telephony, internet, Data
centers and broadcasting.

Telephony:
The telephony segment is dominated by private sector and two state run Businesses.
Most companies were formed by a recent revolution and restructuring launched within
a decade, directed by Ministry of Communications and IT, Department of
Telecommunications and Minister of Finance. Since then, most companies gained 2G,
3G and 4G licenses and engaged fixed line, mobile and internet business in India. On
landlines, intracircle calls are considered local calls while intercircle are considered
long distance calls. Foreign Direct Investment policy which increased the foreign
ownership cap from 49% to 74%.Now it is 100%. The Government is working to
integrate the whole country in one telecom circle. For long distance calls, the area code
prefixed with a zero is dialed first which is then followed by the number (i.e., to call
Delhi, 011 would be dialed first followed by the phone number). For international calls,
"00" must be dialed first followed by the country code, area code and local phone

10
number. The country code for India is 91. Several international fiber optic links include
those to Japan, South Korea, Hong Kong, Russia, and Germany. Some major telecom
operators in India include Airtel, Vodafone, Idea, Aircel, BSNL, MTNL, Reliance
Communications, TATA Teleservices, Infotel, MTS, Uninor, TATA DoCoMo,
Videocon, Augere, Tikona

Wireless Internet:
2nd Generation Internet is the most prevalent in India in the Past Decade. Wireless ISPs
in India use both CDMA and Edge technologies for 2G.
India's wireless Internet frequencies are
2G: GSM 900 MHz, GSM 1800 MHz
3G: UMTS 2100 MHz
4G: TDLTE 2300 MHz, FDLTE 1800 MHz

Data centres:
 BSNL Internet Data Centers, in collaboration with Dimension Data
 Trimax IT Infrastructure & Services Limited Tier
 III data centers in Mumbai and Bengaluru [56]
 Airlive Broadband
 Sify Technologies Limited
 CtrlS Datacenters Ltd
 Tata Communications Limited
 Netmagic Solutions
 Reliance Datacenter
 Web Werks IDC
 Net4 Datacenter

Broadcasting:
Television broadcasting began in India in 1959 by Doordarshan, a state run medium of
communication, and had slow expansion for more than two decades.[57] The policy
reforms of the government in the 1990s attracted private initiatives in this sector, and
since then, satellite television has increasingly shaped popular culture and Indian
society. However, still, only the government owned Doordarshan has the license for
terrestrial television broadcast. Private companies reach the public using satellite

11
channels both cable television as well as DTH has obtained a wide subscriber base in
India. In 2012, India had about 148 million TV homes of which 126 million has access
to cable and satellite services.

3. Organization Introduction

Reliance Jio Infocomm Limited (commonly called RJIL) is an Indian Internet access
(commonly called “broadband”) and telecommunications company headquartered in
Mumbai, India. RJIL is a subsidiary of Reliance Industries Limited (RIL), India’s
largest private sector company, is the first telecom operator to hold pan India Unified
License. This license authorizes RJIL to provide all telecommunication services except
Global Mobile Personal Communication by Satellite. Company holds Universal
Service License and is the only pan India operator with Broadband Wireless Access
(‘BWA’) spectrum for commercial Long-Term Evolution (LTE) services across 22
circles capable of offering fourth generation (4G) LTE wireless services across India.
Reliance Jio is setting up a pan India telecom infrastructure to provide fourth generation
4G LTE TDD high speed wireless internet and mobile communication services which
may be launched by June 2015. The company is in process to set-up the 4G LTE
infrastructure which will also be an enabler for a portfolio of rich multi-media digital
services including education, health-care, entertainment, payment and cloud services
for millions of individuals, homes and businesses across India.

RJIL holds spectrum in 1800 MHz (across 14 circles) and 2300 MHz (across 22 circles)
capable of offering fourth generation (4G) wireless services. RJIL plans to provide
seamless 4G services using FDD-LTE on 1800 MHz and TDD-LTE on 2300 MHz
through an integrated ecosystem.

RJIL is setting up a pan India telecom network to provide to the highly underserviced
India market, reliable (4th generation) high speed internet connectivity, rich
communication services and various digital services on pan India basis in key domains
such as education, healthcare, security, financial services, government citizen interfaces
and entertainment. RJIL aims to provide anytime, anywhere access to innovative and
empowering digital content, applications and services, thereby propelling India into
global leadership in digital economy.

12
RJIL is also deploying an enhanced packet core network to create futuristic high
capacity infrastructure to handle huge demand for data and voice. In addition to high
speed data, the 4G network will provide voice services from / to non-RJIL networks.

Reliance Jio is part of the “Bay Of Bengal Gateway” Cable System, planned to provide
connectivity between South East Asia, South Asia and the Middle East, and also to
Europe, Africa and to the Far East Asia through interconnections with other existing
and newly built cable systems landing in India, the Middle East and Far East Asia.

RJIL’s subsidiary has been awarded with a Facility Based Operator License (“FBO
License”) in Singapore which will allow it to buy, operate and sell undersea and/or
terrestrial fibre connectivity, setup its internet point of presence, offer internet transit
and peering services as well as data and voice roaming services in Singapore.

RJIL has finalized key agreements with its technology partners, service providers,
infrastructure providers, application partners, device manufacturers and other strategic
partners for the project. These strategic partners have committed significant resources,
know-how and global talent to support planning, deployment and testing activities
currently underway.

Agreements:
 An agreement with Ascend Telecom for their more than 4,500 towers across
India. (June 2014)
 An agreement with Tower Vision for their 8,400 towers across India. (May
2014)
 An agreement with ATC India for their 11,000 towers across India. (April 2014)
 An agreement with Viom Networks for their 42,000 telecom towers. (March
2014)
 Agreement with Bharti Airtel for a comprehensive telecom infrastructure
sharing agreement to share infrastructure created by both parties to avoid
duplication of infrastructure wherever possible. (December 2013)

13
  A key agreement for international data connectivity with Bharti to utilise
dedicated fiber pair of Bharti’s i2i submarine cable that connects India and
Singapore. (April 2013)
 Agreements with Reliance Communications Limited for sharing of RCOM’s
extensive inter-city and intra-city optic fiber infrastructure of nearly 1,20,000
fiber-pair kilometers of optic fiber and 500,000 fiber pair kilometers
respectively (April 2013 / April 2014), and 45,000 towers (June 2013)

Acquisition & Subsidiaries:

 Acquired Infotel Broadband Services Limited in 2010.
 Technology - Rancore Technologies
 ILD & NLD - Infotel Telecom

Technology:
 Reliance Jio Infocomm is currently laying OFC across the country to offer
Fiber to the home/premises (FTTH). This fiber backbone will also help them
to carry huge amount of data originated from their 4G network as well as public
Wi-Fi network.
 Reliance Jio is deploying LTE-TDD technology for 2.3 GHz spectrum band,
acquired in 2010.
 Reliance Jio will deploy LTE-FDD for 1.8 GHz spectrum, which will
ultimately paved to roll out of LTE-A network aggregation of both technology
and both spectrum band.
 At present in different cities of India Reliance Jio offers Wi-Fi services. Most
of these cities are in Gujarat, where Reliance Industries also have one of the
largest petro-refinery.
 Once commercially launched, Jio users can have access to Reliance
Communications’ 2G & 3G network.

INDIA
Bharti Airtel launched India's first 4G service, using TD-LTE technology, in
Kolkata on 10 April 2012.[73] On June 2013 prior to the official launch in Kolkata, a
group consisting of China Mobile, Bharti Airtel and Soft Bank Mobile came together,
called Global TD-LTE Initiative (GTI) in Barcelona, Spain and they signed the

14
commitment towards TD-LTE standards for the Asian region. It must be noted that
Bharti Airtel's 4G network does not support mainstream 4G phones such as Samsung
Galaxy Note 3, Samsung Galaxy S4 and others.
 Bharti Airtel 4G services are available in Kolkata, Bangalore, Pune, Hyderabad,
Visakhapatnam and Chandigarh region (The Tricity or Chandigarh region
consists of a major city Chandigarh, Mohali and Panchkula). Since May 2015,
Airtel had also partnered with Samsung India to introduce 4G services in
Chennai, on a trial basis.
 RIL is launching 4G services through its subsidiary, Jio Infocomm. RIL 4G
services are currently available only in Jamnagar, where it is testing the new
TD-LTE technology. Reliance's 4G rollout is planned to start in Delhi, Mumbai
and Kolkata and expand to cover 700 cities, including 100 high-priority markets
in 2015.
 Bharti Airtel launched 4G on mobiles in Bangalore, thus becoming the first in
India to offer such a service on 14th Feb, 2014
 Bharti Airtel in July 2014, expanded 4G services to many cities in Punjab like
Amritsar, Patiala, Hoshiarpur, Ajitgarh, Ludhiana, Jalandhar, Phagwara and
Kapurthala Until July 2014, Customers in these cities access 4G services
through dongles and Wi-Fi modems on Apple iPhone 5S and 5C, XOLO LT
900 and LG G2 (model D802T).
 Aircel in July 2014, launched 4G in four circles Andhra Pradesh, Assam, Bihar
and Odisha.
India uses 2.3 GHz frequency
Tikona Digital Networks holds broadband wireless access spectrum in the 2300 MHz
band and is waiting for the appropriate time and maturity of the 4G ecosystem before
making a foray into the space. Tikona holds 4G spectrum licenses in five circles in
northwest India, covering Gujarat, Rajasthan, Uttar Pradesh (East and West) and
Himachal Pradesh.
Introduction of Goods & services:
The fourth generation of wireless standards for cellular systems is 4G, the planned
successor to the 3G standard. The ITU (International Telecommunications Union) has
specified that the peak speed requirements for the 4G standard are to be 100Mbps for a
mobile connection (such as in a car) and 1Gbps for stationary connections (such as
sitting at a computer). 4G services that meet these requirements are not publically

15
available yet (as of June 2011) but telecommunications providers are looking to
upgrade their infrastructure to cater for 4G services in the not too distant future. The
4G service is set to offer a fast and secure all-IP, roaming mobile broadband solution
to devices such as laptops with wireless 4G modems, 4G smartphone mobile phones
and other 4G mobile devices that require internet access with speed intensive facilities
being made available, including on-demand HD television, IP telephony, on-demand
gaming and, of course, high speed internet access.

Currently marketed technologies such as LTE (Long Term Evolution) and WiMAX
have been around for a few years and are being marketed as 4G whilst not meeting the
requirements set by the ITU. It was recently announced that these services could
continue to be marketed as 4G as they are precursors to the IMT Advanced, 4G standard
whilst also operating on the same basis of technology; however, these should really be
considered as "Pre-4G" or "3.9G" as they technically do not offer the required data rates
of (stationary) 1Gbps.

The ITU has recognized two standards that are planned to meet the 4G IMT-Advanced
requirements put forward by the two groups, 3GPP and IEEE. These are the LTE
Advanced and Wireless MAN-Advanced (WiMAX-Advanced) standards and will
almost certainly abandon the old spread system technology found in 3G systems for
OFDMA and other equalization schemes, use MIMO technology, channel-dependent
scheduling and dynamic channel allocation... all technologies that are being found on
new, modern wireless networking equipment.

Applications:
The use of the 4G service will be very similar to that of the 3G service whilst offering
much higher data transfer rates and therefore allowing either more speed intensive
applications or more users to experience good speeds whilst only connected through 1
carrier. Applications could include:
 4G Ultra high speed internet access - E-mail or general web browsing is
available.
 4G Data intensive interactive user services - Services such as online satellite
mapping will load instantly.

16
  4G Multiple User Video conferencing - subscribers can see as well as talk to
more than one person.
 4G Location-based services - a provider sends wide spread, real time weather
or traffic conditions to the computer or phone, or allows the subscriber to find
and view nearby businesses or friends whilst communicating with them.
 4G Tele-medicine - a medical provider monitors or provides advice to the
potentially isolated subscriber whilst also streaming to them related videos and
guides.
 4G HDTV - a provider redirects a high definition TV channel directly to the
subscriber where it can be watched.
 4G High Definition Video on demand - a provider sends a movie to the
subscriber.
 4G Video games on demand - a provider sends game data directly to the
subscriber where they can play in real time.
The other main application that 4G could make available that 3G in general did not, or
could not, is the capability to be used as a main internet access point within homes or
businesses whilst catering for multiple connections at high speeds. If the 1Gbps rate is
available within these areas, the speeds would be many times more than those that are
currently publicly available and this application could be very useful for creating 4G
wireless networks that can be located in rural areas with no access to the high speed,
cabled, broadband grid.

Performance:
The IMT-Advanced Standard (4G) requires the following specifications to be met:
 It must be based upon an all-IP packet switched network
 Peak data rates must be up to 100Mbps in high mobility situations and up to
1Gbps for low mobility/stationary applications
 Network resources should be utilized and dynamically shared to support more
users on same connection
 Channel bandwidth should be scalable between 5, 20 and up to 40MHz
 Spectral efficiency should be no less than 15bit/s/Hz and 6.75bit/s/Hz for
outdoor downlink and uplink usage respectively
 Spectral efficiency should be no less than 3bit/s/Hz and 2.25bit/s/Hz for indoor
downlink and uplink usage respectively

17
  Connection transitions across heterogeneous networks should be smooth
 A high quality of service must be available to allow the next generation of
multimedia support on mobile devices.

Difference between 3G and 4G:

To begin with, 3G or 2G technologies were designed keeping voice and data in mind,
while 4G has been designed keeping data as the main element. To put it in context, if
you are downloading a full length Hindi movie (on an average 500 MB) on 2G, you
will have to wait for more than five hours, while on 3G networks you will need to spend
around 25-30 minutes (if the download speed is 2Mbps). 4G can cut down this time to
five minutes (at a download speed of 10Mbps).

Various kinds of 4G technologies:

There are two - LTE (Long Term Evolution) and Wi-Max (Worldwide Interoperability
for Microwave Access), which can theoretically offer wireless broadband access at
speeds of up to 100 Mbps, though the actual speeds will be around 10 Mbps.
Data speeds of LTE Advanced
Peak download 1 Gbit/s
Peak upload 500 Mbit/s

4G Deployments:
BT is planning to launch a trial of 4G LTE technology in the rural areas near New quay
soon and is hopeful to roll out the 4G LTE service by 2014. O2 are planning to use
Slough as a testing ground and has planned with Huawei to install 4G LTE technology
in six masts across the area to allow users to communicate via HD video conferencing
and play high end video games whilst being mobile.

Reliance Industries Chairman Mukesh Ambani committed an investment of Rs.

250,000 crores on "Digital India" and said he expected the group's initiatives under it
will create over 500,000 direct and indirect jobs. "I believe Digital India will be a huge
success because of the adoption of technology by the youth of India," Ambani said at
an event that saw Prime Minister Narendra Modi launch the "Digital India" week to
empower citizens by the use of IT and its tools.

18
"Digital India as we have seen empowers them to fulfil their aspirations. We at Reliance
will invest over Rs. 2,50,000 crores across the Digital India pillars," he said, adding: "I
estimate Reliance's 'Digital India' investments will create employment for over 500,000
people." Ambani said the launch of Digital India initiative was a momentous occasion
in an information age where digitization was changing the way one lives, learns, works
and plays. It can transform the lives of 1.2 billion Indians using the power of digital
technology.

He said his group, under the Reliance Jio platform, will roll out an internet protocol
based wireless broadband infrastructure across all 29 states in India. Reliance Jio will
also set up a nationwide distribution network for 150,000 small vendors to sell and
service devices. "This apart Jio is working with leading device manufacturers,
encouraging them to 'Make in India' smart phones and internet devices at an affordable
price. We will give them an assured off take through our retail system."

Mukesh Ambani’s Reliance Jio Infocomm gave us all a little tease of what is to come
with its 4G services at Techfest, an anual science & technology festival held at the IIT-
Bombay. The service will be 10-12x faster than 3G networks. Here’s what Reliance,
the only company which holds a pan India 4G license, showed off
 Jio Television: Set-top box running on Android. The service will have live
television (Jio Play) and Video on Demand (Jio World).
 Jio Drive: 100 GB free storage to subscribers
 Mi-Fi: The Company’s customer premise equipment will connect to a Reliance
operated mobile tower and provide local Wi-Fi network.

Next Big What has learned that Reliance Jio 4G plans also include the launch of a suite
of services including

1. Music Streaming
2. Video Calling & VoIP Services
3. Instant Messenger
4. Payment Services: Reliance

19
Jio already has obtained a license to operate prepaid wallets for mobile transactions
(this need not necessarily be linked to the 4G launch). Reliance is also launching its
own mobile apps to enable many of these services. According to Reliance, the 4G
infrastructure will also support its portfolio of multimedia digital services in education,
health-care, entertainment, payment and cloud services. With these launches, Reliance
will not only be making its much anticipated entry to 4G mobile services, it is also
likely to corner a large share of the media & entertainment marketin India. The idea is
to capture the living room of the consumer which is otherwise the undisputed territory
of cable television. Pan India 4G services on the Reliance network could also give a
leg-up to the digital economy in India. While the launch dates for the company’s big
foray into 4G hasn’t been announced, it could be as early as the first half of this year.

4. REVIEW OF LITERATURE

20
The following is the literature review for this study. The content have been taken from
several sources.

Abhishek Kumar Singh and Malhar Pangrikar (2013) did a study titled “A Study
Report, to Find out Market Potential for 4g Businesses in Pune”. The Report is all about
“Study of market potential for 4G business in pune” and also to know about the
customer perceptions and attitudes towards their current service provider. Satisfaction
level of the customers was also judged. The customer expectations were analyzed
thoroughly. Major factors considered in research are: what are the needs of the
companies based on the data services usage, major player in internet services, and
support to customers. The research was conducted on companies mainly from
Industries like IT, Education, Manufacturing and others which are located in Pune city.
It is clear from the survey done that Reliance & Tata are Leading Internet service
Provider; they are providing products like Data Card, Broadband etc to the corporate
end users. Most of the companies are getting internet speed form 1MBPS-4MBPS.
Most of the companies are having good perception about 4 G and are willing to switch
to it from their current service provider. Speed of 4G is around than 30 to 35 MBPS, is
going too boom the Market. Because majority of the companies are facing Speed
problem with their current ISP.

Purpose of the Study :

1. To study the market potential for 4G Business.
2. To find out the customer satisfaction level with their existing ISP.
3. To find out the Market share of Companies Using Different Operators Internet
services.

Research Methodology:
Type: Quantitative Research
Sample unit: Small and medium Enterprises
Sample size : 86 Companies
Sampling Method: Simple Random Sampling

Sources & Methods of Data Collection:

21
They have used two methods for data collection:-Primary Data:- Survey, Questionnaire
, Interview

Secondary Data:
Books, Internet

Conclusion: 4G revolution is started in Pune by Airtel. Drastic changes and

improvements from 3G Technology need to be a priority. But if done intelligently and
thoroughly, 4G holds enormous potential for Pune and can really create a boom in the
IT industry, key to the Indian economy. Hence the evolution from 3G to 4G will be
stimulated by services offering enhanced quality, requires increased bandwidth, needs
elevated sophistication of large-scale information provisions and must have improved
customization capabilities to support user demands.

Mudit Ratana Bhalla and Anand Vardhan Bhalla (2010) did a study titled “Generations
of Mobile Wireless Technology: A Survey”.This paper will throw light on the evolution
and development of various generations of mobile wireless technology along with their
significance and advantages of one over the other. In the past few decades, mobile
wireless technologies have experience 4 or 5 generations of technology revolution and
evolution, namely from 0G to 4G. Current research in mobile wireless technology
concentrates on advance implementation of 4G technology and 5G technology.
Currently 5G term is not officially used. In 5G researches are being made on
development of World Wide Wireless Web (WWWW), Dynamic Adhoc Wireless
Networks (DAWN) and Real Wireless World.

Gurpreet Saini (2009) did a study titled “examining the 4g mobile standard
convergence to the lte standard”This research study examines the phenomenon of the
decisive convergence to a single mobile communication standard using a multi-level
longitudinal case study of the LTE standard to explore the context, process and content
of change associated with all relevant events and the stakeholders involved in them.
The research produces a set of constructs that can be used to describe the convergence
to LTE as well as applied to other similar phenomena in emerging information and
communications technology open standards.

22
The objective of this research is to answer the following research question and produce
insights:

What are the constructs that could be used to describe the convergence to the LTE
mobile communication standard?
The key contributions of the research are:
i) Validating a methodology that was previously used to study the adoption of an open
standard to involve the phenomenon of technology convergence
ii) Develop a set of constructs describing the evolution of LTE by taking into account
the convergence phenomena,
iii) Provide insights that are relevant to top management teams of firms willing to
engage in the development and adoption of emerging open standards in order to align
their competitive and product development strategies.

Subharthi Paul (2008)did a study titled “Long Term Evolution (LTE) & Ultra-Mobile
Broadband (UMB) Technologies for Broadband Wireless Access” gives a brief study
of Long Term Evolution (LTE) & Ultra-Mobile Broadband (UMB) Technologies.The
evolution of wireless telephone technologies can be discretely grouped into various
generations based on the level of maturity of the underlying technology. The
classification into generations is not standardized on any given metrics or parameters
and as such does not represent a strict demarcation. However, it represents a perspective
which is commonly agreed upon, both by industry and academia, and hence conceived
to be an unwritten standard. At this time, there are two major efforts towards the
development of the next generation - "4G" wireless access technology. The 3GPP or
3rd Generation Partnership project (brand named as Long Term Evolution) is the name
of the 4G efforts being undertaken in Europe and the 3GPP2 or 3rd Generation
Partnership project 2 (brand named as Ultra Mobile Broadband) is the 4G effort of
North America and parts of Asia. This survey tries to present an evolutionary and
objective sketch to the development efforts of these technologies that mark the future
of wide area broadband wireless access technologies.

Irfan Ullah (2012) Did a study titled“A study and analysis of Public WiFi”. The
objective of this survey is to compare different technologies with WiFi in terms of cost
factor, bandwidth and performance factor, and technology implementation factor The

23
goal of this thesis is to analyze and compare different wireless network technologies
with as focus on availability, number of nodes, total cost, end-user cost, vendor cost,
range, reliability and security. The goal is to compare Local Area Network Wi-Fi
technology (IEEE 802.11 a/g) with mobile wireless technology like 3G, 4G and LTE.

Liwen Zhang (2010) did a study titled “a survey on long term evolution” Long Term
Evolution (LTE) is a significant project of 3rd Generation Partnership Project (3GPP),
initially proposed on the Toronto conference of 3GPP in 2004 and officially started as
LTE work item in 2006. LTE, as a transition from the 3rd generation (3G) to the 4th
generation (4G), has achieved great capacity and high speed of mobile telephone
networks without doubt. It defines a new packet-only wideband radio with flat
architecture and assumes a full Internet Protocol (IP) network architecture in order to
assure voice supported in packet domain in design. In addition, it is combined with top-
of-the-line radio techniques in order to gain better performance than Code Division
Multiple Access (CDMA) approaches. LTE provides scalable carrier bandwidths from
1.4 MHz to 20 MHz and frequency division duplexing (FDD), as well as time division
duplexing (TDD). In this paper, it presents an overall description of LTE technology
separately in different aspects of LTE architecture and technical principles to clarify
how LTE as a radio technology achieves a high performance for cellular mobile
communication systems.

Victor Wolfe, William Frobe, Vineetha Shrinivasan, Tsung-Yen Hsieh (2014) Did a
study titled “Feasibility Study of utilizing 4G LTE signals in combination with
unmanned aerial vehicles for the purpose of search and rescue of avalanche victims”.

This research report uses quantitative data and analysis to explore the feasibility of
using
Fourth Generation Long Term Evolution devices that are loaded with an application as
a device that can also help save an avalanche victim’s life. During the research process
we explored the idea of getting an Unmanned Aerial Vehicle to the site of an avalanche
quicker than the current search and rescue process as long as the victims have a Fourth
Generation Long Term Evolution device plus the loaded app on them that is reporting
their position. Going into this project our research team did not know how well Fourth
Generation Long Term Evolution signals would propagate through snow. The study of

24
Fourth Generation Long Term Evolution signal propagation through snow was our
primary focus in this project in order to determine if it is even “feasible” to use a smart
phone as an avalanche rescue beacon.

Sumant Ku Mohapatra1 , BiswaRanjan Swain1 and Pravanjan Das (2015) did a study
titled “Comprehensive Survey of possible security issues on 4G networks” gives a brief
study of recent advances in wireless network security issues. First, it studies the 4G
mail threats and risk and their design decisions. Second, the security of 4G architecture
with next generation network security and 8- security dimensions of 4G network. Third,
security issues and possible threats on 4G are discussed. Finally, proposed four layer
security model which manages to ensure more secure packets transmission by taking
all the necessary security measures.

Vishalakshi Prabhu , G.S.Nagaraja (2014) did a study titled“A Survey on Quality of

Service Provision in 4G Wireless Networks”gives a brief study of Quality of Service
(QoS), Internet Protocol (IP), heterogeneous network, Cross Layer Design (CLD).
Worldwide many mobile operators, industry experts, and researchers have diverse
visions of potential 4th generation (4G) features and its implementations. 4G networks
will be incorporating advanced Internet Protocol version 6 (IPv6) protocol and the
signaling will be done through Internet Protocol (IP). There are several key challenges
in implementing 4G heterogeneous network. Few of these problems are all IP network,
integration across different topologies, security and Quality of Service (QoS). This
paper gives a survey and classification of the important QoS approaches proposed for
4G networks. Classification is based on the work done in each protocol layer and Cross
Layer Design (CLD) approach. Finally, this paper presents outcomes of survey which
includes significant observations, limitations and idea of further research in improving
QoS in 4G networks.

Hamner M., did an “Analysis which has been undertaken on the demand and supply
characteristics of the Indian telecommunications market, with the aim of contributing
to the debate on the effectiveness of universal access policies in developing countries
Also, the design, development and testing of a model for use in evaluating the variety
of issues that impact the telecommunications sector and affect its sustainability in

25
developing countries has been done. The model developed considers the
telecommunications sector to be a complex system that can be described in terms of
supply (eg infrastructure) and demand (eg revenue per capita). To represent the
telecommunications sector, the model embodies the relationships and interactions
between six major categories including: political, competitive and regulatory,
economic, social, sector specific and technology.

According to Dahlman, BWA can logically be a mix of pre 4G technologies such as

mobile WiMax and the first release Long Term Evolution (LTE) which have been in
market since 2006 and 2009 respectively and often branded as 4G in marketing
material, and 4G technologies. The current versions of the pre 4G technologies do not
fulfill the IMT- Advanced requirement. IMT- Advanced compliant version of the above
two standards are under development and called “LTE Advanced” and “WirelessMAN
Advanced” respectively. ITU has decided that “LTE Advanced” technology based on
3GPP release 10 and “WirelessMAN Advanced” technology based on IEEE 802.16m
should be accorded the official designation of IMT- Advanced. Both LTE-Advanced
technology and the IEEE WirelessMAN -Advanced technology make use of same key
technologies viz. Orthogonal Frequency Division Multiple Access (OFDMA), Multiple
Input Multiple Output (MIMO) and System Architecture Evolution (SAE).

Dodd, A.Z. did and analysis on the widespread adoption of GSM/CDMA as 2G

technologies and WCDMA/UMTS/HSPA/CDMA 2000/EVDO for 3G service. LTE
has been defined as the next step in the technological roadmap. LTE evolves from the
Third-generation technology which is based on WCDMA and defines the long term
evolution of the 3GPP UMTS/HSPA cellular technology. The specifications of these
efforts are formally known as the evolved UMTS terrestrial radio access (E-UTRA)
and evolved UMTS terrestrial radio access network (E-UTRAN), commonly referred
to by the 3GPP project LTE. It offers higher data rates, lower latency and greater
spectral efficiency than previous technologies. LTE supports high performance mobile
access functional upto 350Km/h with 500Km/h under consideration. Peak data rates
range from 100 to 326.4Mbps on the downlink and 50 to 86.4 Mbps on the uplink
depending on the antenna configuration and 2 modulation depth. LTE is compatible
with HSPA, UMTS and GSM-based technologies and hence offers a simple

26
evolutionary path for all existing GSM and HSPA operators. However, LTE‟s
complementary core network also offers the ability to support the handover of services
between LTE and CDMA-2000 networks, making it a compelling option as a next step
for CDMA-2000/EV-DO operators as well. LTE has been developed to offer both
Frequency Division Duplex (FDD) and Time Division Duplex (TDD) modes, enabling
TD-SCDMA networks to also make a smooth transition to TDD LTE. Indeed, a
combined FDD and TDD LTE deployment is expected to gain a broad foothold in many
markets.

Leite, J. comes from IEEE family of protocols and extends the wireless access from
the Local Area Network (typically based on the IEEE 802.11 standard) to Metropolitan
Area Networks (MAN) and Wide Area Networks (WAN). It uses a new physical layer
radio access technology called OFDMA (Orthogonal Frequency Division Multiple
Access) for uplink and downlink. It provides wireless transmission of data using a
variety of transmission modes, from point-to-multipoint links to portable and fully
mobile internet access. According to the industry forum WiMax Forum, many
technologies currently available for fixed wireless access can only provide line of sight
(LOS) coverage, the technology behind WiMAX has been optimised to provide non
line of sight (NLOS) coverage as well. WiMAX‟s advanced technology can cover
distances of up to 50 kilometers under LOS conditions and typical cell radii of up to 5
miles under NLOS conditions. The Mobile WiMAX uses an all IP backbone with
uplink and downlink peak data rate capabilities of up to 75 Mbps depending on the
antenna configuration and modulation, practicable to 10 Mbps within a 6 miles (10 Km)
radius. The earliest iterations of WiMAX was approved with the TDMA TDD and FDD
with line of sight (LOS) propagation across the 10 to 66 GHz frequency range which
was later expanded to 4 include operation in the 2 to 11 GHz range with non line of
sight (NLOS) capability using the robust OFDMA PHY layer with sub-channelization
allowing dynamic allocation of time and frequency resources to multiple users. The
802.16m (Mobile WiMAX Release 2) Task-force is currently working on the next-
generation systems with an aim for optimizations for improved interworking and
coexistence with other access technologies such as 3G cellular systems, WiFi and
Bluetooth and enhance the peak rates to 4G standards set by the ITU under „IMT-
Advanced‟ umbrella which calls for data rates of 100 Mbps for high mobility and 1
Gbps for fixed/nomadic wireless access.

27
Protiviti, 2009 “The lackluster performance of the Broadband (BB) market, primarily
attributable to the technical and economic non feasibility of the fixed line infrastructure
in India, indicates that the solution for mass proliferation of broadband in India has to
be wireless. Recognising the strong correlation between broadband proliferation and
increased economic activity and experience of the burgeoning wireless voice market,
the Government had announced its Broadband Policy (2004) and most recently the
Broadband Wireless Access (BWA) auctions in 2008 to accelerate BB adoption in
India. The industry and the country now wait with bated breath to see which wireless
technology will be adopted to provide a cost effective and scalable BB solution to the
Indian market, which is ripe with pent up demand for broadband services. Adoption of
any new wireless technology would hinge on affordability, spectral efficiency (on
account of scarcity of available spectrum and its high cost), scalability, robustness,
range of devices available, evolution roadmap over the next 3~4 years and meeting the
BWA policy requirements. While one school of thought backs WiMAX – “WiMAX
emerges as the quintessential answer to these problems, given its superior performance
and lower costs as compared to the existing 3G technologies and futuristic Long Term
Evolution (LTE) equivalents. WiMAX was developed for high speed wireless BB data
access and is a 4G technology available today at 3G prices. It presents an ideal choice
to Telcos for providing high speed wireless BB at affordable rates and for the
government to meet its growth and social objectives.”

Ayvazian, B., 2010 did a study on the other backs LTE – “Long Term Evolution (LTE)
has entered the mobile market as 3G has achieved wide deployment by mobile
operators and subscriber adoption worldwide. Mobile broadband traffic is exploding at
100 percent per year in many markets, largely due to the growing popularity of 3G-
enabled smart-phones, laptops, and tablet computers. To address this growing demand
for mobile broadband, the 3rd Generation Partnership Project (3GPP) standards body
developed LTE as the next logical technological step for over 4 billion mobile
subscribers on existing 3GPP and 3GPP2 networks. 7 On the one hand, LTE serves as
the evolutionary path from 3G to 4G, transforming the mobile industry by supporting
ultra-fast broadband, significantly improving the user experience, substantially
improving end-user throughputs, increasing sector capacity, and reducing user plane
latency. LTE is designed as a simple and flat, all-IP data-centric network architecture
resulting in low operating costs for operators. LTE has an extremely low latency

28
between network elements and end-to-end devices which is about 10 times lower than
that of current 3G networks. LTE leverages existing mature radio technologies while
also taking advantage of the fast moving semiconductor processing technologies that
enables a low cost deployment even from the very beginning.”

Puckering, J., 2008; Scrase, A., 2009 ; Stuck, B., 2008 did a Research on BWA
Technology Roadmaps & Ecosystem Development, and its Operator Business Case and
Adoption Forecast exist, and will have to be rationally evaluated /further
research/studies undertaken. It is not only the Radio Access Network (RAN) to be
considered but also the backhaul. Mobile operators worldwide are making serious
financial commitments to deploy all-IP 4G mobile broadband networks. The race to 4G
is being driven by operator competition to capture market share among the most
advanced subscribers with new smartphone devices and applications that drive mobile
data traffic growth. Operators are now deploying 4G mobile broadband networks and
services to handle this traffic growth, although the first release of mobile WiMax,
HSPA+ and, LTE are all considered by the ITU to be pre-4G technologies.

Jain, R., 2010 did a study on the Technological developments in wireless and the
decreasing costs have created opportunities for faster deployment of
telecommunications services. This speed is critical for developing countries, especially
in rural areas, as the role of telecommunications in development is more significant for
them. The uptake of wireless technologies has been rapid in most developing countries.
For the most part, these have been cellular networks that operate in the licensed bands.
The Asian region has been one of the fastest growing segments of the wireless market.
Yet, a closer look at the policy and regulatory regime points to a need for a review of
existing processes, institutions and instruments for more market-oriented outcomes for
allotment of spectrum

Narayana, M.R., 2011 did a research on the growth contributions of telecom services
by public and private sectors, socioeconomic determinants of demand for telecom
services need to be revisited, as , they have implications for selective design of policies
towards promotion of higher demand and attainment of higher economic growth by
fixed and mobile services in India.

29
Stacey, O., 2011 did a study on “Network sharing has long occupied the minds of
operators and, while most mobile operators already engage in various forms of sharing,
much of this has focused on passive infrastructure sharing as operators remain cautious
over the perceived risks associated with active infrastructure sharing. The significant
capital and operating expenditure (CAPEX and OPEX) savings and the benefits of a
better network in terms of coverage and capacity continue to appeal to many operators.
But there are a number of risks and challenges which operators need to manage and
control in order to successfully implement a sharing project.

Krishnakumar, R., 2010; Kumar, M., et al., 2012 did a study to facilitate this the
NTP 2012 intends to allow sharing of Networks and delink the licensing of Networks
from the delivery of Service to the end users to facilitate faster roll 10 out of services
across the country , enhance the quality of service, optimize the investment and address
the issue of the digital divide. This will also facilitate increased competition in the
telecom sector without putting any entry barrier in setting up of networks by new
operators and at the same time allowing the existing operators to increase their network
utilization by sharing the network facilities. A major policy objective is to reposition
the mobile phone from a mere communication device to an instrument of empowerment
that combines communication with proof of identity, fully secure financial and other
transaction capability, multi-lingual services and a whole range of other capabilities
that ride on them and transcend the literacy barrier. This could then be expected to lead
to a rash of innovation and entrepreneurship related to mobile value-added services
(MVAS) services. The goal in this area is to emerge as a global leader in MVAS
services

Kamal, K., 2008did a research on the Concerns about Cyber Security in general and
security of telecom infrastructure in particular are escalating. Current efforts in these
areas need to be stepped up by several orders of magnitude with appropriate
arrangements for coordination across multiple agencies involved if they are to be
effective in meeting new and emerging challenges The issues surrounding the
management of wireless broadband access (including WiMAX and LTE) networks
would have to be examined. The security, resilience and safety of these networks is of
paramount importance.

30
 5. OBJECTIVES OF THE STUDY

To Study about the Building’s

 To study the importance and development of the telecommunication industry in
the today’s world.

 To Study about the Building’s characteristics viz., residential, commercial, or

31
 both.
 To find the latitude and longitude of specific location.
 To find the number of floors, number of home passes, number of families using
internet, number of different brands used.
 To know and assess relationship between building types and internet usage,
internet services etc.

6. Research Methodology

Type:
Exploratory research

Method of Data Collection:

32
 Field survey

Sampling procedure:
I have to select 5 floors and above buildings in my segmented area and then
based on my questioner I have collected my data.

Sampling type:
Cluster sampling

Sample size:
704 following is the description to sample size determination.

Pilot study was performed to know the sample size and it is calculated by using the
formula

Where

Z= Z value (e.g. 1.96 for 95% confidence level)

P=percentage picking a choice, expressed as decimal

C=confidence interval.

Sample size : 100.

Area:
Kawadiguda

Data:
Secondary and primary data used. Secondary is collected from certain
authenticated sources like: [1]&[2]. Primary data was collected from field survey with
a structure questionnaire. There are seven questions in the questionnaire. All questions

33
aimed to gather data related to type of the building, number of home passes, GIS
coordinates of the location, internet usage, type of service.

Statistical tools:

Cross tabulation, chi-square test, Likelihood ratio, association measures.

Tools used in Interpretation of the data:

SPSS (Software Package For Statistical Analysis), Excel.

7. DATA ANALYSIS

CHI SQUARE ANALYSIS:

What is chi-square analysis?

A chi-squared test, also referred to as test (or chi-square test), is

any statistical hypothesis test in which the sampling distribution of the test statistic is
a chi-square distribution when the null hypothesis is true. Chi-squared tests are often
constructed from a sum of squared errors, or through the sample variance. Test statistics

34
that follow a chi-squared distribution arise from an assumption of independent normally
distributed data, which is valid in many cases due to the central limit theorem. A chi-
squared test can then be used to reject the hypothesis that the data are independent.

Also considered a chi-square test is a test in which this is asymptotically true, meaning
that the sampling distribution (if the null hypothesis is true) can be made to approximate
a chi-square distribution as closely as desired by making the sample size large enough.
The chi-squared test is used to determine whether there is a significant difference
between the expected frequencies and the observed frequencies in one or more
categories. Does the number of individuals or objects that fall in each category differ
significantly from the number you would expect.

1. Using internet vs. Number of Home passes Cross tabulation

Count
Number of Home passes Total
0 to 160 160 to 320 640 to 800
0 to 100 702 1 0 703
Using Internet
400 to 500 0 0 1 1
Total 702 1 1 704

Out of total 704 buildings surveyed, 702 buildings has home passes less than 160 in
this category less than 100 home passes use internet. There is only one building in
which less than 100 home passes use internet, but in another building it was observed
that 400 to 500 home passes use internet.
Chi-Square Tests:
Value df Asymp. Sig. (2-sided)

Pearson Chi-Square 704.000a 2 .000

Likelihood Ratio 15.112 2 .001
Linear-by-Linear Association 661.619 1 .000
N of Valid Cases 704

Interpretation:

35
 Since the p-value is less than 0.05 (i.e. 0.000< 0.05), the null hypothesis is
rejected. So, there is strong evidence for the alternative hypothesis that the internet
usage depends on number of home passes.

Finding: internet usage depends on number of home passes.

Symmetric Measures:
Value Asymp. Std. Approx. T Approx
Error . Sig.
Interval by
Pearson's R .970 .040 105.944 .000c
Interval
Ordinal by Spearman
.708 .250 26.533 .000c
Ordinal Correlation
N of Valid Cases 704

Interpretation :
Since the Pearson correlation is 0.970 so, there is positive and strong relationship and p-value
is 0.000 < 0.05 that means increase or decrease in one variable significantly relate to increase
or decrease in second variable. There is relationship between number of home passes and
internet usage.

36
2. Building type vs. Using internet Cross tabulation:

Count
Using internet Total
0 to 100 400 to 500
Commercial 132 0 132
Hospital 11 0 11
Building type Hotel 8 0 8
Residential 495 1 496
Both 57 0 57
Total 703 1 704

37
Out of 704 Buildings, 495 Residential buildings are using Wi-Fi in the range of 0 to
100.

Chi-Square Tests:

Value Df Asymp. Sig. (2-sided)

Pearson Chi-Square .420a 4 .981

Likelihood Ratio .701 4 .951

N of Valid Cases 704

Interpretation :

Since the p-value is Greater than 0.05 (i.e. 0.981> 0.05), the null hypothesis is accepted. So, there
is no evidence that relationship between using Internet and building type

38
3. Building type vs. Using Diff. Internet Brands Cross tabulation:

Count
Using Diff. internet Brands Total
1 2 4 5
Commercial 0 35 54 43 132
Hospital 0 4 5 2 11
BUILDING
Hotel 0 4 3 1 8
TYPE
Residential 2 101 226 167 496
Both 0 9 25 23 57
Total 2 153 313 236 704

39
 Out of 704 building, 313 building are using 4 different brands, 236 Building are
using 5 brands.

Chi-Square Tests:
Value df Asymp. Sig. (2-sided)

Pearson Chi-Square 10.870a 12 .540

Likelihood Ratio 10.922 12 .536
N of Valid Cases 704

Interpretation:

Since the p-value is Greater than 0.05 (i.e. 0.540> 0.05), the null hypothesis is accepted. So, there
is no evidence that relationship between using different Internet brands and building type.

40
4. Building type vs. Number of Floors Cross tabulation:

Count
Floors
5 6 7 8 9 10
Commercial 101 20 6 1 3 1
Hospital 6 3 1 0 1 0
Building type Hotel 6 2 0 0 0 0
Residential 446 30 13 4 2 1
Both 49 5 3 0 0 0
Total 608 60 23 5 6 2

Out of 704 buildings, 608 building having 5 floors,60 buildings having 6floors,
23 building having 7floors.

Building type vs. Floors Cross tabulation:

Count
Total

Commercial 132

Hospital 11

BUILDING TYPE Hotel 8

Residential 496

Both 57
Total 704

Out of 704 building, 496 buildings are residential, 132 buildings are commercial, 57
buildings are both, 11 buildings are hospital and 8 buildings are hotel

41
Chi-Square Tests:
Value df Asymp. Sig. (2-sided)

Pearson Chi-Square 40.068a 20 .005

Likelihood Ratio 31.069 20 .054

N of Valid Cases 704

Interpretation:

Since the p-value is less than 0.05 (i.e. 0.000< 0.05), the null hypothesis is
rejected. So, there is strong evidence that there is relationship between building type
vs. number of floors.

42
5. Building type vs. Number of Home passes Cross tabulation:

Count
Number of Home passes Total
0 to 160 160 to 320 640 to 800
Commercial 132 0 0 132
Hospital 11 0 0 11
Building type Hotel 8 0 0 8
Residential 494 1 1 496
Both 57 0 0 57
Total 702 1 1 704

Out of 704 Buildings, 702 buildings having 0 to 160 home passes, 1 building
having 160-320, 1 building having 640-800.

Chi-Square Tests:
Value df Asymp. Sig. (2-sided)

Pearson Chi-Square .841a 8 .999

Likelihood Ratio 1.403 8 .994
N of Valid Cases 704

Interpretation:

Since the p-value is Greater than 0.05 (i.e. 0.999> 0.05), the null hypothesis is
accepted. So, there is no evidence that relationship between using number of home
passes and building type.

43
 6. Floors vs. Number of Home passes Cross tabulation:

Count
Number of Home passes Total
0 to 160 160 320 640 to 800
5 608 0 0 608
6 60 0 0 60
7 22 0 1 23
Floors
8 5 0 0 5
9 5 1 0 6
10 2 0 0 2
Total 702 1 1 704

44
Out of 704 Buildings, 608 buildings of 5 floors having 0 to 160 home passes, 60
buildings of 6 floors having 0 to 160 home passes, 1 building of 7 floors having 640 to
800 home passes, 1 building of 9 floors having 160 to 320 home passes.

Chi-Square Tests:
Value Df Asymp. Sig. (2-sided)

Pearson Chi-Square 146.147a 10 .000

Likelihood Ratio 16.588 10 .084
Linear-by-Linear
15.937 1 .000
Association
N of Valid Cases 704

Interpretation1 :

Since the p-value is less than 0.00 (i.e. 0.000< 0.05), the null hypothesis is
rejected. So, there is strong evidence that relationship between number of home passes vs.
number of floors.

Symmetric Measures:
Value Asymp. Std. Approx. Approx.
Errora Tb Sig.
Interval by
Pearson's R .151 .053 4.035 .000c
Interval
Ordinal by Spearman
.149 .052 3.982 .000c
Ordinal Correlation
N of Valid Cases 704

Interpretation 2:
Since the Pearson correlation is 0.151 so, there is positive and strong
relationship and p-value is 0.000<0.05 that means increase or decrease in one variable
significantly relate to increase or decrease in second variable

45
 7. Floors vs. Using WIFI Cross tabulation:

Count
Using Internet Total
0 to 100 400 to 500
5 608 0 608
6 60 0 60
7 22 1 23
Floors
8 5 0 5
9 6 0 6
10 2 0 2

46
Total 703 1 704
Out of 704 buildings, 608 buildings of 5 floors by using internet 0 to 100, 1
building of 7 floors by using internet 400 to 500

Chi-Square Tests:
Value df Asymp. Sig. (2-sided)

Pearson Chi-Square 29.651a 5 .000

Likelihood Ratio 6.885 5 .229

Linear-by-Linear Association 7.220 1 .007

N of Valid Cases 704

Interpretation 1:

Since the p-value is less than 0.00 (i.e. 0.000< 0.05), the null hypothesis
is rejected. So, there is strong evidence that relationship between using internet vs.
number of floors.

Symmetric Measures:
Value Asymp. Std. Approx. Approx.
Errora Tb Sig.
Interval by
Pearson's R .101 .051 2.699 .007c
Interval
Ordinal by Spearman
.102 .051 2.716 .007c
Ordinal Correlation
N of Valid Cases 704

Interpretation 2:
Since the pearson correlation is 0.101 so, there is positive and no relationship

47
 8. Floors vs. Using Diff. Wi-Fi Brands Cross tabulation:

Count
Using Diff. internet Brands Total
1 2 4 5
5 2 145 268 193 608
6 0 7 23 30 60
Floors 7 0 1 13 9 23
8 0 0 2 3 5
9 0 0 5 1 6

48
 10 0 0 2 0 2
Total 2 153 313 236 704

Out of 704 buildings having, 313 buildings having 4 different internet brands,236
buildings having 5 brands, 153 buildings having 2 brands, 2 buildings having 1 brand.

Chi-Square Tests:
Value df Asymp. Sig. (2-sided)

Pearson Chi-Square 22.992a 15 .084

Likelihood Ratio 27.321 15 .026

Linear-by-Linear Association 9.467 1 .002

N of Valid Cases 704

Interpretation1:

Since the p-value is Greater than 0.05 (i.e. 0.999> 0.05), the null hypothesis is accepted.
So, there is no evidence that relationship between using number of different brands and
floors.

Symmetric Measures:
Value Asymp. Std. Approx. T Approx.
Error Sig.
Interval by
Pearson's R .116 .023 3.096 .002c
Interval
Ordinal by Spearman
.131 .033 3.495 .001c
Ordinal Correlation
N of Valid Cases 704

Intrepretaion2:

Since the Pearson’s correlation is 0.116 so, there is positive and no relationship.

49
 9. Number of Home passes vs. Using Diff. internet Brands Cross tabulation:

Count
Using Diff. internet Brands Total
1 2 4 5

0 to 160 2 153 312 235 702

Number of Home passes 160 to 320 0 0 1 0 1

640 to 800 0 0 0 1 1
Total 2 153 313 236 704
Out of 704 buildings, 312 buildings of 0 to 160 home passes are having 4 internet
brands, 1 building of 640 to 800 home passes are having 5 internet brands.

50
Chi-Square Tests:
Value df Asymp. Sig. (2-sided)

Pearson Chi-Square 3.234a 6 .779

Likelihood Ratio 3.809 6 .703

Linear-by-Linear Association .996 1 .318

N of Valid Cases 704

Interpretation1:

Since the p-value is Greater than 0.05 (i.e. 0.779> 0.05), the null hypothesis is accepted.
So, there is no evidence that relationship between Number of home passes and floors

Intrepretation2:

Since the Pearson’s correlation is 0.038 so, there is positive and no relationship.
Symmetric Measures:
Value Asymp. Std. Approx. Approx.
Errora Tb Sig.

Interval by
Pearson's R .038 .019 .998 .319c
Interval

Ordinal by Spearman
.027 .029 .726 .468c
Ordinal Correlation

N of Valid Cases 704

51
52
 10. Using WIFI vs. Using Diff. internet Brands Cross tabulation:

Count
Using Diff. internet Brands Total
1 2 4 5
0 to 100 2 153 313 235 703
Using WIFI
400 to 500 0 0 0 1 1
Total 2 153 313 236 704
Out of 704 buildings,313 buildings of 0 to 100 using internet having 4 different
brands,1 building of 400 to 500 using internet having 5 different brands.

Chi-Square Tests:
Value df Asymp. Sig. (2-sided)

Pearson Chi-Square 1.986a 3 .575

Likelihood Ratio 2.189 3 .534

Linear-by-Linear Association 1.007 1 .316

N of Valid Cases 704

Interpretation1:

Since the p-value is Greater than 0.05 (i.e. 0.575> 0.05), the null hypothesis is accepted.
So, there is no evidence that relationship between using internet and using different
brands

Symmetric Measures:
Value Asymp. Std. Approx. Approx.
Errora Tb Sig.
Interval by
Pearson's R .038 .019 1.004 .316c
Interval
Ordinal by Spearman
.047 .023 1.239 .216c
Ordinal Correlation
N of Valid Cases 704

53
Intrepretation2:

Since the Pearson’s correlation is 0.038 so, there is positive and no relationship.

54
 8. FINDINGS FROM THE RESEARCH

1. Wi-Fi usage depends on Number of home passes

2. Wi-Fi usage depends on Type of building
3. Number of different brands depends on Type of buildings
4. Building type depends on Number of floors
5. Type of buildings depends on number of home passes
6. Number of home passes depends on Number of floors
7. Wi-Fi usage depends on Number of floors.
8. Number of different brands usage depends on Number of floors
9. Number of different brands depends on Number of home passes
10. Wi-Fi usage depends on Number of different brands

55
 9. CONCLUSION

From the above details I conclude that most of the customers are willing to go with Reliance
4G services, as most of them are satisfied with the free WI-FI services which are the main
advantage of the organization to attract the customers. Beta version of 4g has been tested
successfully and the customer satisfaction is highly met which implies that the Reliance JIO
will compete with other network service providers also after the commercial launch.

56
 10. BIBLIOGRAPHY

References:

[1] Available from https://en.wikipedia.org/wiki/4G#India

[2]Available from www.trai.gov.in

[3] Abhishek Kumar Singh and Malhar Pangrikar, (2013),” A Study Report to Find out
market Potential for 4g Businesses in Pune” available at
http://www.ripublication.com/gjmbs.html

[4] Berge Ayvazian,(2014),”lessons for 4G in india” available at

http://www.4gworldindia.com/BlogDetails.aspx?pressid=pressRe3&id=news

[5] Available from http://www.4gon.co.uk/solutions/introduction_to_4g.php

[6 Available from http://gadgets.ndtv.com/internet/news/reliance-industries-to-invest-over-rs-

250000-crores-in-digital-india-710273

[7] Available from http://www.nextbigwhat.com/reliance-jio-4g-plans-297/

[8] Available fromhttp://profit.ndtv.com/news/corporates/article-reliance-jio-to-launch-beta-

programme-to-assess-4g-network-quality-1200326?utm_source=taboola

[9] Available from

http://www.livemint.com/Industry/JFLXaQLiWeKnvoVoC1B5BM/RelianceJiotostartvoiced
ataservicesinfivecitiesby.
[10] Available from
http://www.telecomwatch.in/newsflash/newsflash.aspx?t1=1/22/2014&redir

[11] available from http://www.cerebralbusiness.com/lte/

[12] available from http://www.reliance4g.co.in/p/reliance-jio-infocomm.html

57
 11.Questionnaire

The study is exploratory in nature and structured questionnaire was used. Some closed ended
questions were also framed to validate the responses.
• Sampling technique - Stratified Random sampling.
• Sample size - 30 Respondents.
• Area Of Study - Dahisar East.
• Primary sources - Retailers and distributors of dahisar east.

Customer satisfaction towards reliance jio project

1. 1. 1 A SUMMER TRAINING PROJECT REPORT ON “CUSTOMER SATISFACTION
TOWARDS RELIANCE JIO” SUBMITTED IN THE PARTIAL FULFILMENT FOR THE
REQUIREMENT OF THE AWARD OF DEGREE OF MASTER OF BUSINESS
ADMINISTRATION (MBA) (2015-2017) INSTITUTE OF MANAGEMENT & RESEARCH
8th MILESTONE, DELHI-MEERUT ROAD, DUHAI, GHAZIABAD Under the Guidance of:
Submitted By: Dr. Anandita Tyagi Rajan Darlami (Faculty of Managementdept.)
1503970039
2. 2. 2 STUDENT DECLARATION This is to declare that this Summer Training Project
report on “Customer satisfaction towards Reliance Jio” is a record of genuine work done
by me under the guidance of Dr. .ANANDITA TYAGI. Faculty of management in IMR, gzb
in the partial fulfillment of the requirement for Master of Business Administration. I
declare that this Summer Training project report is original and not submitted to any other
university before. Signature of the Student: Student’s Name : Rajan Darlami Roll No. :
1503970039
3. 3. 3 ACKNOWLEDGEMENT while conducting this report, I got support in many ways
from many people. First, I am deeply grateful to my project guide, Mr. Shekhar Chauhan
(Jio Centre Manager) Reliance Jio Infocomm Ltd., Muradnagar, GHAZIABAD who helped
me with full devotion and always supported me earnestly whenever it was needed.
Without his guidance, mental & moral support and academic inputs this report was not
possible. This Training report could never have seen the light of the day without his co-
operation of those Clients who participated in this. I am thankful to all of them for giving
me their valuable time. I am also thankful to Project Coordinator Dr. Anandita Tyagi
(Faculty of IMR) for overall guidance and help. My friends have been biggest support for
me at every juncture of life. They manifested their great interest in my research work also
and always tried to make things easy for me. A word of gratitude goes to my family
members whose love; affection and understanding have enabled me to complete this
endeavour with ease. At the end, I thank to Almighty for giving me courage and strength
to conduct this project report. ( RAJAN DARLAMI )
4. 4. 4 PREFACE Master of Business Administration (M.B.A.) programme is one of the
most reputed professional courses in the field of management. This course includes both
theory and its applications as per contents of its curriculum.Summer Training project
report is an integral part of Master of Business Administration programmed of Institute of
Management and Research. It gives exposure to our practical knowledge and also to get
interact with the various aspects of present market conditions. Each student is required to
undergo practical training, after the completion of second semester examination. The
Training project programmers are designed to give the managers the future of the
corporate happenings and work culture. The real life situation is really different from the
stimulated exercise enacted in an artificial environment inside. The Training project

58
 programmers are designed, so that the managers or tomorrow do not feel when the time
comes to take responsibilities. The Training project report presented here is a result of
my hard work. This project helps me to learn about of working in Telecom Sector.
5. 5. 5 TABLE OF CONTENTS S.No. Description Page No. A Student Declaration B
Acknowledgement C Preface D Executive Summary 1. Introduction of the topic 8-10 2.
Industry profile 11-19 3. Company profile 20-42 4. Literature review 43-47 5. Introduction
to the problem 48-52 6. Scope of the study 53-54 7. Objective of the study 55-56 9.
Research methodology 57-60 10. Data analysis and Data presentation 61-79 11.
Findings 80-81 12. Limitation 82-83 13. Conclusion 84-85 14. Suggestions 86-87 15.
Bibliography 88-89 16. Annexure 90-94
6. 6. 6 EXCEUTIVE SUMMARY
7. 7. 7 EXECUTIVE SUMMARY This Summer Training project report is based on telecom
sector as the telecom sector is growing at a very good pace. This project titled on
“Customer Satisfaction Towards Reliance JIO” is being conducted to identify factors and
provide revolutionary 4G LTE coverage and high speed Wi-Fi services of Reliance JIO at
all parts of Muradnagar city. RJIL (Reliance Jio Infocomm Ltd.) has successfully
demonstrated legal interception and monitoring rules compliance of its 4G network for
high speed wireless internet, phone calls, video and messaging service across country.
To identify all the below buildings in work scope area and establish contacts with the
building owner/association and explain them the benefits of high speed internet and 4G
connectivity.  All G+5 (ground floor +five floors) and above buildings  Shopping malls 
Hospitals  Hotels  Colleges To capture all the details of the building. The variables are
involved in this project 1. Area 2. Address 3. Building Name 4. Number of Floors 5. Type
(commercial, residential, both, Hotel, Hospital) 6. Latitude &Longitude {By using Smart
phone app} 7. Number of Home passes
8. 8. 8 INTRODUCTION OF THE TOPIC
9. 9. 9 After the globalization of India economy in 1991 the telecommunication sector
remained one of the most happening sectors in India. The recent years witnesses rapid
and dramatic changes in the field of telecommunications. In the last few years more and
more companies both foreign, domestic, come into cellular service, service market and
offers large number of services to the people. A consumer may be referred to anyone
engaged in evaluating, acquiring, using or disposing of services which he expects will
satisfy his wants. If any producer makes out the marketing programmer ignoring the
consumer preferences, he cannot possibly achieve his ultimate objectives. A
manufacturer must plan his production and distribution to suit the consumer’s
convenience rather than his own. Therefore a marketer must know more and more about
the consumers, so that the products can be produced in such a fashion to give
satisfaction to them. In the year of 1989, the number of cell phone users in India was
zero. In the year of 1999 the number of cell phone users has gone up by 13 lakh. In the
year of 2000 the number of cell phone users has risen by one million. Indian telecom
sector added a staggering 227.27 million wireless mobile users in the 12 months
between March 2010 and March 2011, while the overall teledensity has increased to
81.82% as of 30 November 2015, and the total numbers of telephone phone users
(mobile & landline) have reached 1009.46 million as of May,2015.Now currently
telephone subscriber (mobile & landline) is 1058.01 million (May 2016). The company is
reconfiguring to meet the growing demand for mobile services.It will differentiate our
mobile services from our competitors through ongoing investment in technology,
distribution and customer services, providing both a great customer experience and
competitive value.
10. 10. 10 The company is updating our retail footprint to a new Reliance JIO concept
delivering a differentiated customer experience. A core part of our promise to customers
is to ensure that their technical experts in store transfer all their personal data to their
new LYF phone allowing them to walk out of the store with their phone fully functional.
Extensive trials of our new concept store across all markets have shown significant
increases in both sales and customer satisfaction. The new concept will be rolled out
globally over the next upcoming years.

59
11. 11. 11 INDUSTRY PROFILE
12. 12. 12 INDUSTRY PROFILE India has a fast-growing mobile services market with
excellent potential for the future. With almost five million subscribers amassed in less
than two years of operation, India's growth tempo has far exceeded that of numerous
other markets, such as China and Thailand, which have taken more than five years to
reach the figures India currently holds. The number of mobile phone subscribers in the
country would exceed 50 million by 2010 and cross 300 million by 2016, according to
Cellular Operators Association of India (COAI). According to recent strategic research by
Frost & Sullivan, Indian Cellular Services Market, such growth rates can be greatly
attributed to the drastically falling price of mobile handsets, with price playing a
fundamental role in Indian subscriber requirements. Subscribers in certain regions can
acquire the handset at almost no cost, thanks to the mass-market stage these
technologies have reached internationally. The Indian consumer can buy a handset for
$150 or less. This should lead to increased subscribership. This market is growing at an
extremely fast pace and so is the competition between the mobile service providers. With
the presence of a number of mobile telephony services providers including market
leaders like Airtel, Reliance, Idea Cellular, BSNL etc. who are providing either of the two
network technologies such as Global System for Mobile Communications (GSM) and
Code Division Multiple Access (CDMA). In cellular service there are two main competing
network technologies: Global System for Mobile Communications (GSM) and Code
Division Multiple Access (CDMA). Understanding the difference between GSM and
CDMA will allow the user to choose the preferable network technology for his needs.
Global System for Mobile Communication (GSM) is a new digital technology developed
by the European community to create a common mobile standard around the world. It
helps you achieve higher sell capacity and better speech quality and one can enjoy
crystal clear reception on ones mobile phone. It automatically solves the problem of
eavesdropping on ones calls. Before analyzing the telecom licensing framework in India,
it is imperative that one must examine what is a license. License issued by the
government is an authority, given to a person upon certain conditions to do something
which would have been illegal or wrongful otherwise.
13. 13. 13 For example, a driver’s license issued by the government, gives the authority to a
person to drive a motor vehicle. There are three main types of license fee which the
government charges: (I) initial license fee, which generally is non-refundable, (ii) annual
license fee, and (iii) additional fee for allocation of spectrum. Licensing framework has
been an integral part of India’s telecommunication law. Under the Indian Telegraph Act,
1885, section 4 gives power to the government to grant license to any person to
establish, maintain or use a telegraph. Code Division Multiple Access (CDMA) describes
a communication channel access principle that employs spread spectrum technology and
a special coding scheme (where each transmitter is assigned a code). It is a spread
spectrum signaling, since the modulated coded signal has a much higher bandwidth than
the data being communicated. CDMA is the current name for mobile technology and is
characterized by high capacity and small cell radius. It has been used in many
communication and navigation systems, including the Global Positioning System and the
omnitracs satellite system for transportation logistics. Indian mobile telephony market is
increasing day by day and there is more to happen with technological up gradations
occurring nearly every day and the ever-increasing demand for easier and faster
connectivity, the mobile telephony market is expected to race ahead.
14. 14. 14 NATIONAL TELECOM POLICY 1994 (NTP 1994):- The National Telecom Policy
was announced in 1994 which aimed at improving India's competitiveness in the global
market and provide a base for a rapid growth in exports. This policy eventually facilitated
the emergence of Internet services in India on the back of established basic telephony
communication network. This policy also paved way for the entry of the private sector in
telephone services. The main objectives of the policy were:  To ensure
telecommunication is within the reach of all, that is, to ensure availability of telephone on
demand as early as possible  To achieve universal service covering all villages, that is,
enable all people to access certain basic telecom services at affordable and reasonable

60
 prices  To ensure world-class telecom services. Remove consumer complaints, resolve
disputes and encourage public interface and provide a wide permissible range of
services to meet the demand at reasonable prices  To ensure that India emerges as a
major manufacturing base and major exporter of telecom equipment  To protect the
defence and security interests of the nation. The policy also announced a series of
specific targets to be achieved by 1997 and further recognized that to achieve these
targets the private sector association and investment would be required to bridge the
resource gap. Thus, to meet the telecom needs of the nation and to achieve international
comparable standards, the sector for manufacture of telecom equipment had been
progressively relicensed and the sub-sector for value-added services was opened up to
private investment (July 1992) for electronic mail, voice mail, data services, audio text
services, video text services, video conferencing, radio paging and cellular mobile
telephone. The private sector participation in the sector was carried out in a phased
manner. Initially the private sector was allowed in the value added services, and
thereafter, it was allowed in the fixed telephone services. Subsequently, VSAT services
were liberalized for private sector participation to provide data services to closed user
groups.
15. 15. 15 Establishment of TRAI The entry of private players necessitated independent
regulation in the sector; therefore, the TRAI was established in 1997 to regulate telecom
services, for fixation/revision of tariffs, and also to fulfil the commitments made when
India joined the World Trade Organization (WTO) in 1995. The establishment of TRAI
was a positive step as it separated the regulatory function from policy-making and
operation, which continued to be under the purview of the DoT2. The functions allotted to
the TRAI included: a. To recommend the need and timing for introduction of new service
provider b. To protect the interest of customers of telecom services c. To settle disputes
between service providers d. To recommend the terms and conditions of license to a
service provider e. To render advice to the Central government on matters relating to the
development of telecommunication technology and any other matter applicable to the
telecommunication industry in general.
16. 16. 16 NEW TELECOM POLICY 1999 (NTP 1999):- In recognition of the fact that the
entry of the private sector, which was envisaged during NTP- 94, was not satisfactory
and in response to the concerns of the private operators and investors about the viability
of their business due to non realization of targeted revenues the government decided to
come up with a new telecom policy. The most important milestone and instrument of
telecom reforms in India is the New Telecom Policy 1999 (NTP 99). The New Telecom
Policy, 1999 (NTP-99) was approved on 26th March 1999, to become effective from 1st
April 1999.Moreover, convergence of both markets and technologies required
realignment of the industry. To achieve India’s vision of becoming an IT superpower
along with developing a world class telecom infrastructure in the country, there was a
need to develop a new telecom policy framework. Accordingly, the NTP 1999 was framed
with the following objectives and targets:  Availability of affordable and effective
communication for citizens was at the core of the vision and goal of the new telecom
policy  Provide a balance between provision of universal service to all uncovered areas,
including rural areas, and the provision of high-level services capable of meeting the
needs of the economy  Encourage development of telecommunication facilities in
remote, hilly and tribal areas of the nation  To facilitate India’s journey to becoming an IT
superpower by creating a modern and efficient telecommunication infrastructure taking
into account the convergence of IT, media, telecom and consumer electronics  Convert
PCOs, wherever justified, into public telephone information centers having multimedia
capability such as ISDN services, remote database access, government and community
information systems etc.  To bring about a competitive environment in both urban and
rural areas by providing equal opportunities and level playing field for all players 
Providing a thrust to build world-class manufacturing capabilities and also strengthen
research and development efforts in the country
17. 17. 17  Achieve efficiency and transparency in spectrum management  Protect the
defense and security interests of the country  Enable Indian telecom companies to
61
 become global players. In line with the above objectives, some of the specific targets of
the NTP 1999 were:  Make available, telephone on demand by 2002 and achieve a tele
density of 7% by 2005 and 15% by 2010  Encourage development of telecom in rural
areas by developing a suitable tariff structure so that it becomes more affordable and by
also making rural communication mandatory for all fixed service players and thus o
Achieve a rural tele density of 4% by 2010 and provide reliable transmission o media in
all rural areas. Players in the market  BSNL is the market leader with a 67.7 per cent
share followed by MTNL with 11.5 per cent market share. Next is Bharti Airtel at 10.9%
followed by Tata and Reliance at 5% and 4.1% respectively.  BSNL as a company is
growing and showed annual revenues of approximately $4.5 billion as of 2014. BSNL is
serving more than 125 million customers across the country and is catalyst in checking
the price point for telecom services.  Also, with the government intensifying its rural
focus, only BSNL can turn into reality the next wave of rural telecom penetration.  BSNL
is a 100% Central Government entity and employees with BSNL are entitled to get
salaries and perks as decided by Government of India and not by BSNL
18. 18. 18  However both, MTNL and BSNL are plagued by declining revenues coupled with
high costs. BSNL has massive infrastructure, manpower, systems, and 80 per cent of
landlines and 90 per cent of broadband connections in India are operated by it. 
“Vodafone is investing nearly US$ 3 billion over the next two years in India in expanding
its network infrastructure and distribution channel in the country,” as per Vittorio Colao,
CEO, Vodafone Plc.  BlackBerry plans to set up enterprise solutions centres to educate
corporate customers about various BlackBerry Enterprise Service (BES) 10 solutions.
"India is one of the fastest growing markets in terms of smartphone and mobile data
adoption,” said according to Sunil Lalvani, Managing Director (MD), BlackBerry India. 
Tata Teleservices plans to set up nearly 4,000 wi-fi hotspots in nine cities across the
country in the next two years. Booming sectors  The tide has turned for the telecom
sector in India, as growth and profitability has accelerated in recent times. Tower
companies are reaping benefits of a turnaround in the sector as operators have started
investing in networks to boost data penetration.  However it is in the country’s booming
mobile segment in which the major battles are being fought. Three major private players
– Bharti airtel, Reliance and Vodafone - with a formidable 54% share of the market
between them, lead a large field of mobile operators. State-owned enterprises –BSNL
and MTNL – have also been making their presence felt with a combined market share of
12%.
19. 19. 19 A look ahead  According to Craig Wigginton, vice chairman and U.S.
Telecommunications leader, Deloitte & Touche LLP, the big challenge for the telecom
industry in 2016 – which also presents a major growth opportunity for the sector – is that
consumers are getting addicted to connectivity and high speed.  The ongoing expansion
of the mobile ecosystem, coupled with demand for high- bandwidth applications and
services such as video and gaming, is keeping pressure on the industry to increase the
availability and quality of broadband connectivity.  What does this mean for players in
the sector? Carriers will continue to pursue technological advancements to handle
demand, including offloading some mobile bandwidth needs to Wi-Fi, which is proving an
effective complement to mobile networks. At the same time, long-term spectrum
availability, spectrum efficiency, small cells and continued backhaul improvements are
likely to be a key focus to assure continued mobile broadband momentum
20. 20. 20 COMPANY PROFILE
21. 21. 21 COMPANY PROFILE RELIANCE JIO Jio's headquarters in RCP, Navi Mumbai
Formerly called  Infotel Broadband Services Limited (2009 - 2013)  Reliance Jio
Infocomm Limited (2013 - 2015) Type Subsidiary Industry Telecommunications
Headquarters Navi Mumbai, Maharashtra,India Key people Sanjay Mashruwalla
(Managing Director) Jyotindra Thacker (Head of IT) Akash Ambani (Chief of Strategy)
22. 22. 22 Products Mobile telephony, broadband, Wifi,Router and 4G Data services Jio
Apps MyJio, JioChat, JioPlay, JioBeats, JioMoney, JioDrive, JioOnDemand, JioSecurity,
JioJoin, JioMags, JioXpressNews, Jionet WiFi Parent Reliance Industries Subsidiaries
LYF Website www.jio.com Jio also known as Reliance Jio and officially as Reliance Jio
62
 Infocomm Limited (RJIL),[is an upcoming provider of mobile telephony, broadband
services, and digital services in India.. Reliance Jio Infocomm Limited (RJIL), a
subsidiary of Reliance Industries Limited (RIL), India’s largest private sector company, is
the first telecom operator to hold pan India Unified License.Formerly known as Infotel
Broadband Services Limited (IBSL), Jio will provide 4G services on a pan-India level
using LTE technology. The telecom leg of Reliance Industries Limited, it was
incorporated in 2007 and is based in Mumbai, India.It is headquartered in Navi Mumbai.
23. 23. 23 RJIL is setting up a pan India telecom network to provide to the highly
underserviced India market, reliable (4th generation) high speed internet connectivity,
rich communication services and various digital services on pan India basis in key
domains such as education, healthcare, security, financial services, government citizen
interfaces and entertainment. RJIL aims to provide anytime, anywhere access to
innovative and empowering digital content, applications and services, thereby propelling
India into global leadership in digital economy. RJIL is also deploying an enhanced
packet core network to create futuristic high capacity infrastructure to handle huge
demand for data and voice. In addition to high speed data, the 4G network will provide
voice services from / to non-RJIL network. RJIL holds spectrum in 1800 MHz (across 14
circles) and 2300 MHz (across 22 circles) capable of offering fourth generation (4G)
wireless services. RJIL plans to provide seamless 4G services using FDD-LTE on 1800
MHz and TDD-LTE on 2300 MHz through an integrated ecosystem. Reliance Jio is part
of the “Bay Of Bengal Gateway” Cable System, planned to provide connectivity between
South East Asia, South Asia and the Middle East, and also to Europe, Africa and to the
Far East Asia through interconnections with other existing and newly built cable systems
landing in India, the Middle East and Far East Asia.
24. 24. 24 RJIL’s subsidiary has been awarded with a Facility Based Operator License (“FBO
License”) in Singapore which will allow it to buy, operate and sell undersea and/or
terrestrial fibre connectivity, setup its internet point of presence, offer internet transit and
peering services as well as data and voice roaming services in Singapore. R-Jio is also in
the process of installing hundreds of monopoles, unlike the regular rooftop- mounted
telecom towers typically used by telcos, said the company executive quoted above.
Monopoles, or ground-based masts (GBMs), are expected to double up as street lights
and surveillance systems, and provide real-time monitoring of traffic and advertising
opportunities. The company, which plans to be rolled out commercial telecom service
operations from January, is currently in the testing phase for most of its offerings
including 4G services, a host of mobile phone applications and delivery of television
content over its fibre optic network. R-Jio, meanwhile, faces its share of challenges in
terms of return on investment and capturing market share. The company, according to
industry analysts, is expected to spend $8-9 billion for the 4G roll-out. The company will
battle for subscribers with leading telcos such as Bharti Airtel Ltd, Vodafone India Pvt Ltd
and Idea Cellular Ltd. The Dominant Players  Bharti Airtel --- 23% Market Share 
Vodafone India --- 18% Market Share  Idea Cellular --- 15% Market Share  Reliance
Communications --- 12% Market Share  BSNL --- 10% Market Share  Aircel --- 8%
Market Share  TATA Infocomm --- 7% Market Share  Others --- 7% Market Share
25. 25. 25 The services were beta launched to Jio's partners and employees on 27
December 2015 on the eve of 83rd birth anniversary of late Dhirubhai Ambani, founder of
Reliance Industries. Mr. Akash Ambani is being launched in business as a chief of
strategy in Reliance JIO,involved in day to day operations in business or Ms. Isha
Ambani is involved in branding and marketing. And the key people are Sanjay
Mashruwalla (Managing Director), Jyotindra Tacker (Head of IT).
26. 26. 26 Reliance Industries Chairman Mukesh Ambani committed an investment of Rs.
2,50,000 crores on "Digital India" and said he expected the group's initiatives under it will
create over 5,00,000 direct and indirect jobs. "Digital India as company has seen
empowers them to fulfil their aspirations.Reliance JIO has invested over Rs. 2,50,000
crores across the Digital India pillars," Ambani said, adding: "I estimate Reliance's 'Digital
India' investments will create employment for over 5,00,000 people. " Ambani said the
launch of Digital India initiative was a momentous occasion in an information age where

63
 digitization was changing the way one lives, learns, works and plays. It can transform the
lives of 1.2 billion Indians using the power of digital technology. And as well as "So 80
percent of the 1.3 billion Indians will have high-speed, mobile Internet. And by 2017,
company would cover 90 percent. And by 2018, all of India would be covered by this
digital infrastructure,"
27. 27. 27 HISTORY In June 2010, Reliance Industries (RIL) bought a 96% stake in Infotel
Broadband Services Limited (IBSL) for Rs 4,800cr. Although unlisted, IBBL was the only
firm to win broadband spectrum in all 22 zones in India in the 4G auction that took place
earlier that year.Later continuing as RIL's telecom subsidiary, Infotel Broadband Services
Limited was renamed as Reliance Jio Infocomm Limited (RJIL) in January 2013.
Acquisition & Subsidiaries:  Acquired Infotel Broadband Services Limited in 2010. 
Technology - Rancore Technologies  ILD & NLD - Infotel Telecom. Agreements:  An
agreement with Ascend Telecom for their more than 4,500 towers across India. (June
2014)  An agreement with Tower Vision for their 8,400 towers across India. (May 2014)
 An agreement with ATC India for their 11,000 towers across India. (April 2014)  An
agreement with Viom Networks for their 42,000 telecom towers. (March 2014) 
Agreement with Bharti Airtel for a comprehensive telecom infrastructure sharing
agreement to share infrastructure created by both parties to avoid duplication of
infrastructure wherever possible. (December 2013)  A key agreement for international
data connectivity with Bharti to utilise dedicated fiber pair of Bharti’s i2i submarine cable
that connects India and Singapore. (April 2013)  Agreements with Reliance
Communications Limited for sharing of RCOM’s extensive inter-city and intra-city optic
fiber infrastructure of nearly 1,20,000 fiber-pair kilometers of optic fiber and 500,000 fiber
pair kilometers respectively (April 2013 / April 2014), and 45,000 towers (June 2013).
28. 28. 28 Technology:  Reliance Jio Infocomm is currently laying OFC across the country
to offer Fiber to the home/premises (FTTH). This fiber backbone will also help them to
carry huge amount of data originated from their 4G network as well as public Wi-Fi
network.  Reliance Jio is deploying LTE-TDD technology for 2.3 GHz spectrum band,
acquired in 2010.  Reliance Jio will deploy LTE-FDD for 1.8 GHz spectrum, which will
ultimately paved to roll out of LTE-A network aggregation of both technology and both
spectrum band.  At present in different cities of India Reliance Jio offers Wi-Fi services.
Most of these cities are in Gujarat, where Reliance Industries also have one of the largest
petro- refinery.  Once commercially launched, Jio users can have access to Reliance
Communications’ 2G & 3G network.
29. 29. 29 OPERATIONS In June 2015, Jio announced that it will start its operations all over
the country by the end of year. However, four months later in October 2015, the
company's spokesmen sent out a press release stating that the launch was postponed to
the first quarter of the financial year 2016-2017. Later in July, a PIL filed in the Supreme
Court by an NGO called the Centre for Public Interest Litigation, through Prashant
Bhushan, challenged the grant of pan-India licence to Jio by the Government of India.
The PIL also alleged that Jio was allowed to provide voice telephony along with its 4G
data service, by paying an additional fees of just 165.8 crore (US$25 million) which was
arbitrary and unreasonable, and contributed to a loss of 2,284.2 crore (US$340 million) to
the exchequer. The Indian Department of Telecom (DoT), however, refuted all of CAG's
claims. In its statement, DoT explained that the rules for 3G and BWA spectrum didn't
restrict BWA winners from providing voice telephony. As a result, the PIL was revoked,
and the accusations were dismissed. Beta Launch The 4G services were launched
internally to Jio's partners, its staff and their families on 27 December 2015. Bollywood
actor Shah Rukh Khan, who is also the brand ambassador of Jio, kickstarted the launch
event which took place in Reliance Corporate Park in Navi Mumbai, along with celebrities
like musician A R Rahman, actors Ranbir Kapoor and Javed Jaffrey, and filmmaker
Rajkumar Hirani.The closed event was witnessed by more than 35000 RIL employees
some of whom were virtually connected from around 1000 locations including Dallas in
the US.
30. 30. 30 PRODUCT & SERVICES RELIANCE JIO 4G BROADBAND The company has
launched its 4G broadband services throughout India in the first quarter of 2016 financial
64
 year.It was slated to release in December 2015 after some reports said that the company
was waiting to receive final permits from the government.Mukesh Ambani, owner of
Reliance Industries Limited (RIL) whose Reliance Jio is the telecom subsidiary, had
unveiled details of Jio's fourth-generation (4G) services on 12 June 2015 at RIL's 41st
annual general meeting. It will offer data and voice services with peripheral services like
instant messaging, live TV, movies on demand, news, streaming music, and a digital
payments platform. The company has a network of more than 250,000 km of fiber optic
cables in the country, over which it will be partnering with local cable operators to get
broader connectivity for its broadband services. With its multi-service operator (MSO)
licence, Jio will also serve as a TV channel distributor and will offer television-on-demand
on its network. Pan-India Spectrum Jio owns spectrum in 800 MHz and 1,800 MHz bands
in 10 and 6 circles, respectively, of the total 22 circles in the country, and also owns pan-
India licensed 2,300 MHz spectrum. The spectrum is valid till 2035.Ahead of its digital
services launch, Mukesh Ambani-led Reliance Jio entered into a spectrum sharing deal
with younger brother Anil Ambani-backed Reliance Communications. The sharing deal is
for 800 MHz band across seven circles other than the 10 circles for which Jio already
owns.
31. 31. 31 Reliance jio’s vision for India is that broadband and digital services will no longer
be a luxury item ,Rather convert it into a basic necessity that can be consumed in
abundance by consumers and small businesses .The initiatives are truly aligned with the
Government of India's ‘Digital India’ vision for our nation. • Digital Healthcare • Affordable
Devices • Jio Drive • Digital Education • Digital Currency • Digital Entertainment and
social connectivity LYF SMARTPHONES In June 2015, Jio tied up with domestic handset
maker Intex to supply 4G handsets enabled with voice over LTE (VoLTE) feature.
Through this, it plans to offer 4G voice calling besides rolling out high-speed Internet
services using a fiber network, in addition to the 4G wireless network.[ However, in
October 2015, Jio announced that it would be launching its own mobile handset brand
named LYF. On 25 January 2016, the company launched its LYF smartphone series
starting with Water 1, through its chain of electronic retail outlets, Reliance Retail. Three
more handset models have been released so far, namely Water series, Earth series, and
Flame series.
32. 32. 32 FLAME 6 Technical Specifications MODEL LYF FLAME 6 CHIPSET Qualcomm®
Snapdragon 210 MSM8905 GENERAL FEATURES Operating System: Android Lollipop
5.1 SIM Slot: Dual SIM (4G+2G)* PERFORMANCE Processor (CPU): Quad-Core
1.5GHz ,Screen Size: 4 Inch Chipset: Quad-Core 1.5GHz Graphics (GPU): Mali 400
MP2@500MHz RAM: 512 MB. Screen Resolution: WVGA, BATTERY Capacity: 1700
mAh, Lithium Ion Battery Talktime: Up to 4.5 hours (4G) STORAGE CAPACITY Internal
Memory: 4 GB Expandable Memory: Up to 32 GB CAMERA CONNECTIVITY Rear
Camera : 5MP Auto Focus Front Camera : 2MP Fixed Focus, Flash : Rear LED Flash
3G: yes 4G: yes (LTE) True 4G (LTE Support): VoLTE (Video & HD Voice Call.
33. 33. 33 FLAME 1 Technical Specifications MODEL FLAME 1 CHIPSET Qualcomm®
Snapdragon 210 MSM8909 GENERAL FEATURES Operating System: Android Lollipop
5.1 SIM Slot: Dual SIM (4G+2G),Processor: Quad-Core 1.1 GHz Screen Size:4.5 Inch.
PERFORMANCE Graphics (GPU): Adreno 304 @ 409MHz RAM: 1GB, Screen
Resolution: FWVGA 480 x 854 pixel BATTERY Capacity: 2000 mAh, Lithium-ion
Talktime: Up to 8 Hours (4G) STORAGE CAPACITY Internal Memory: 8 GB Expandable
Memory: Up to 32 GB CAMERA Rear Camera : 5MP Auto Focus Front Camera : 5MP
Fixed Focus, Flash : Rear LED Flash CONNECTIVITY 3G: Yes 4G: Yes, LTE CAT4 True
4G (LTE Support): VoLTE (Video & HD Voice Call)
34. 34. 34 WIND 1 Technical specifications MODEL LYF WIND 1 CHIPSET
Qualcomm®SnapdragonTM 410 MSM8916 GENERAL FEATURES Operating System:
Android 5.1 Lollipop SIM Slot: Dual SIM (4G+2G) Processor (CPU): Quad-core 1.2 GHz
PERFORMANCE Chipset: Qualcomm® SnapdragonTM 410 MSM8916 Graphics (GPU):
Adreno 306 @ 450 MHz RAM: 1 GB,Screen Size 5 Inch, Screen Resolution: HD,
720x1280 pixel BATTERY Capacity: 2300 mAh, Lithium - Ion Polymer Talktime: Up to 6
hours (4G) STORAGE CAPACITY Internal Memory: 8 GB, 16 GB Expandable: Up to 64
GB CAMERA Rear Camera: 8 MP Auto Focus Front Camera: 5 MP, Flash: Rear LED
65
 Flash CONNECTIVITY 3G: Yes 4G: Yes, LTE Cat 4 True 4G (LTE Support): VoLTE
(Video & HD Voice Call)
35. 35. 35 WIND 5 Technical specifications MODEL WIND 5 CHIPSET MTK 6735P
GENERAL FEATURES Operating System: Android Lollypop 5.1 SIM Slot: Dual SIM
(4G+2G), Processor (CPU): Quad-core 1.0GHz PERFORMANCE Chipset: MTK 6735P
Graphics (GPU): ARM (MaliT720-Mp1)@600 MHz RAM: 1GB BATTERY Capacity: 2000
mAh, Lithium ion Talktime : Up to 6.5 hours (4G) STORAGE CAPACITY Internal
memory: 8 GB Expandable Memory:Up to 32 Gb CAMERA Rear Camera: 8 MP Auto
Focus Front Camera: 5MP, Flash: Rear Flash CONNECTIVITY 3G: Yes 4G: Yes, LTE
Cat 4 True 4G (LTE Support): VoLTE (HD Voice Call& video call)
36. 36. 36 WATER 1 Technical specifications MODEL WATER 1 CHIPSET Qualcomm®
SnapdragonTM 615 MSM8939 GENERAL Operating System: Android Lollipop 5.1.1
FEATURES SIM Slot: Dual SIM (4+2G) , Processor (CPU): Octa-Core 1.5 GHz
PERFORMANCE Chipset: Qualcomm® SnapdragonTM 615 MSM8939 Graphics (GPU):
Adreno 405 @ 550 MHz RAM: 2GB,Screen resolution : Full HD, 1080x 1920 pixels
BATTERY Capacity: 2600 mAH, Lithium-ion polymer Talktime: Up to 10 hours (4G)
STORAGE CAPACITY Internal Memory: 16 GB Expandable Memory: Up to 32 GB
CAMERA Rear Camera : 13 MP Auto Focus Front Camera : 5MP Fixed Focus Flash:
Yes - Both Front and Rear CONNECTIVITY 3G: Yes 4G: Yes, LTE Cat 4 True 4G (LTE
Support): VoLTE (Video & HD Voice Call)
37. 37. 37 WATER 2 Technical specifications MODEL WATER 2 CHIPSET Qualcomm®
Snapdragon 615 MSM8939 GENERAL FEATURES Operating System: Android Lollipop
5.0.2 SIM Slot: SIM 1(4G), SIM 2(2G, Voice calls) Screen size: 5 Inch, Screen
Resolution: HD, 1280 x 720 pixels PERFORMANCE Chipset: Qualcomm®
SnapdragonTM 615 MSM8939 Graphics (GPU): Adreno 405 @ 550 MHz RAM: 2GB,
Processor (CPU): Octa-Core 1.5GHz BATTERY Capacity: 2400 mAh, Lithium-ion
polymer Talktime: Up to 8 hours (4G) STORAGE CAPACITY Internal memory: 16 GB
Expandable memory: 32 GB CAMERA Rear Camera: 13 MP Auto Focus Front Camera:
5MP Fixed Focus, Flash: Yes - Rear Camera CONNECTIVITY 3G: Yes 4G: Yes, LTE
Cat 4 True 4G (LTE Support): VoLTE (Video & HD Voice Call)
38. 38. 38 WATER 7 Technical specifications MODEL WATER 7 CHIPSET Qualcomm®
Snapdragon 615 MSM8939 GENERAL FEATURES Operating System: Android Lollipop
5.1 SIM Slot: Dual SIM (4G+2G),Sensors:Gravity or Finger print sensor
PERFORMANCE Chipset: Qualcomm® SnapdragonTM 615 MSM8939 Graphics (GPU):
Adreno 405 @ 550 MHz RAM: 2GB, Processor (CPU): Octa-core 1.5 GHZ BATTERY
Capacity: 3000 mAh, Lithium-ion polymer Talktime: Up to 14 hours (4G) STORAGE
CAPACITY Internal memory: 16 GB Expandable memory:Upto 128 GB CAMERA Rear
Camera : 13 MP Auto Focus Front Camera : 5MP, Flash : Rear LED Flash
CONNECTIVITY 3G: Yes 4G: Yes, LTE Cat 4 True 4G (LTE Support): VoLTE (Video &
HD Voice Call)
39. 39. 39 EARTH 2 Technical specifications MODEL EARTH 2 CHIPSET Qualcomm
Snapdragon 615 MSM8939 GENERAL FEATURES Operating System: Android Lollipop
5.1.1 SIM Slot: Dual SIM (4G+2G) Octa core 1.5 GHZ, Sensors:Proximity or Light sensor
: PERFORMANCE Chipset: Qualcomm® SnapdragonTM 615 MSM8939 Graphics:
(GPU): Adreno 405 @ 550 MHz RAM : 3 GB,Screen Size: 5.5 Inch,Screen Resolution:
Full HD BATTERY Capacity: 3500 mAh, Lithium-ion polymer Talktime: Up to 14 hours
(4G) STORAGE CAPACITY Internal memory: 32 GB Expandable memory:Upto 64 GB
CAMERA Rear Camera : 15 MP Auto Focus Front Camera : 5MP, Flash : Rear LED
Flash CONNECTIVITY 3G: Yes 4G: Yes, LTE Cat 4 True 4G (LTE Support): VoLTE
(Video & HD Voice Call
40. 40. 40 Jionet WiFi Prior to its pan-India launch of 4G data and telephony services, Jio
has started providing free Wi- Fi hotspot services in cities throughout India including
Ahmedabad and Surat in Gujarat, Indore, Jabalpur, Dewas and Ujjain in Madhya
Pradesh, select locations of Mumbai in Maharashtra, Kolkata in West Bengal, Lucknow in
Uttar Pradesh, Bhubaneswar in Odisha, Mussoorie in Uttarakhand, Collectorate's Office
in Meerut, and at MG Road in Vijayawada among others.title=Reliance Jio rolls out wi-fi
service at IP sigra Mall in Varanasi among others. In March 2016, Jio started providing
66
 free Wi-Fi internet to spectators at six cricket stadiums hosting the 2016 ICC World
Twenty20 matches. Jionet was made available in Wankhede Stadium (Mumbai), Punjab
Cricket Association IS Bindra Stadium (Mohali), Himachal Pradesh Cricket Association
Stadium (Dharamshala), Chinnaswamy Stadium (Bengaluru), Feroz Shah Kotla (Delhi),
and Eden Gardens (Kolkata) in India. Jio apps In May 2016 , Jio launched a bundle of
multimedia apps on Google Play as part of its upcoming 4G services. While the apps are
available to download for everyone, a user will require a Jio SIM card to use them.
Additionally, most of the apps are in beta phase. Following is a list of the apps:  MyJio -
Manage Jio Account and Digital Services associated with it  JioPlay - A live TV channel
service  JioOnDemand - An online HD video library  JioChat Messenger - An instant
messaging app  JioBeats - A music player  JioJoin - A VoLTE phone simulator 
JioMags - E-reader for magazines  JioXpressNews - A news and magazine aggregator
 JioSecurity - Security app  JioDrive - Cloud-based backup too  JioMoney Wallet - An
online payments/wallet app.
41. 41. 41 JIO MIFI WIFI ROUTER JIO PREVIEW OFFER FOR HP LAPTOPS:  3 Months
Free Unlimited 4G Internet (Connected with 31 Devices)  3 Months Free Unlimited
Calling (At any network)  3 Months Free Unlimited SMS  Life time Roaming Free (All
India)  Registration in E-mail is compulsory  Available in Reliance store and Digital mini
express store.
42. 42. 42 JIO PREVIEW OFFER (JPO)  3 Months Free Unlimited 4G Internet in LYF
smartphones and others all 4G smarthphones
(Samsung,Micromax,Karbon,Lava,HTC,Gioni etc.)  3 Months Free Unlimited Calling (At
any network)  3 Months Free Unlimited SMS  Life time Roaming Free (All over India) 
2 Years Warranty (LYF handsets only) Branding and Marketing On December 24, 2015,
Bollywood actor Shah Rukh Khan was appointed as Jio's brand ambassador.
43. 43. 43 LITERATURE REVIEW
44. 44. 44 LITERATURE REVIEW Abhishek Kumar Singh and Malhar Pangrikar (2013) did a
study titled “A Study Report, to Find out Market Potential for 4G Businesses in Pune”.
The Report is all about “Study of market potential for 4G business in pune” and also to
know about the customer perceptions and attitudes towards their current service
provider. Satisfaction level of the customers was also judged. The customer expectations
were analyzed thoroughly. Major factors considered in research are: what are the needs
of the companies based on the data services usage, major player in internet services,
and support to customers. The research was conducted on companies mainly from
Industries like IT, Education, Manufacturing and others which are located in Pune city. It
is clear from the survey done that Reliance & Tata are Leading Internet service Provider;
they are providing products like Data Card, Broadband etc to the corporate end users.
Most of the companies are getting internet speed form 1MBPS-4MBPS. Most of the
companies are having good perception about 4 G and are willing to switch to it from their
current service provider. Speed of 4G is around than 30 to 35 MBPS, is going to boom
the Market. Because majority of the companies are facing Speed problem with their
current ISP. 4G spectrum is a research item for next-generation wide-area cellular
radio,which focuses on 4G technologies, 4G networks and 4G systems. 4G technologies
shall include three basic areas of connectivity which are personal area networking (such
as Bluetooth), local high-speed access points on the network such as wireless
technologies and cellular connectivity. At the moment, many companies have established
projects for 4G systems developmet. 4G can provide services for a wide range of speed
facility that support global roaming and each company will be able to interact with
internet-based information and available in every part of country.
45. 45. 45 In this literature review. the consumer perceptions about 4G services in Pune. The
objectives of the study was (1) to find the most influencing factor in selection of service
provider, and (2) to measure customer perception and satisfaction as regards the 4G
service provided. The study on a 4G indicated that some problems exist that deserve the
attention of the company.The company needs to bridge the gap between the services
promised and 4G services offered. And to conclude, “Delivering service without
measuring the impact on the customer is like driving a car without a windshield” . At
67
 4G,The Company have always sought to enhance value for you as a customer by
providing you the most relevant and easy to use services through innovation and by
harnessing the latest developments in technology. In line with this strategy, constantly
introduced 4G innovative services to suit customer unique needs and wants. These 4G
trends in the market and among customers generate a demand for high speed and more
rapidly changing services and also expectation for a different approach to technology
development. As well as imposing requirements in terms of 4G technology development,
trends such as mass individualization call for a responsive answer to a sharply increasing
market demand. Successful growth and diffusion of 4G services is focusing customer
satisfaction on how mobile relates to 4G networks. Accordingly, it is necessary for
company to review current frameworks in those instances where changes might impede
the offering of certain aspects. Consumer perception about 4G much more volatile, much
less predictable and increasingly concerned with instant gratification. The expectation is
that in due course this trend towards individualization will become a more important
factor in the emerging markets too, particularly in the every areas.In future, 4G services
over mobile networks and company need to review current regulatory frameworks to
enhance innovation and competition in the market of these services. .
46. 46. 46 customer satisfaction is a measure of how 4G services supplied by a company
meet customer expectation. In today’s tough economic climate all companies need to
improve efficiency and, even in midsize firms that usually mean coordinating large
quantities of information. However, technology and thinking has progressed and, many of
user nowadays using 4G services. Customer satisfaction is defined as a customer’s
overall evaluation of the performance of an offering to date. This overall satisfaction has
a strong positive effect on customer loyalty intentions across a wide range of 4G service
s. Many companies have been gaining rising popularity due to the advances in 4G
technologies and the large increase in the number of its users. The companies that
expand beyond services and develop a content distribution platform will win customers’s
expectation. Companies couldnot follow constant rules to be successful in potential
markets. There is not a list of actions that lead companies to more profit or more
customer satisfaction.Because 4G services are increasingly spread out all over India.And
every customer are preferred these 4G services. This satisfaction has positive influences
on retaining customers among different variety of 4G services. Satisfaction refers to
achieving the things we want. If satisfaction interprets as "not going wrong" the firm
should decrease complaint which by its own is not sufficient. In order to satisfy
customers, company should improve its 4G services. Customers with less expectation
are more satisfied, companies by adding innovative 4G features would easily increase
customer satisfaction. Customer retention is directly influenced by customer satisfaction.
Retention is a major challenge particularly in internet based services, as customers can
easily switch from one service to another at low cost. Customer satisfaction is the key
factor determining how successful the company will be in competitive market,therefore it
is very important to measure it.
47. 47. 47 To better manage customer satisfaction, company spend millions on effectively
tracking the methods that guarantee customer satisfaction, because the quantitative
measurement of customer satisfaction is a great help for comprehensively measuring the
effect of 4G on customer satisfaction. Customer satisfaction, as we discussed before,
has the most important effect on customer perception and in order to narrowing down we
focus on 4G service as one of the customer satisfaction’s factors. The aim of the
company is to find the most important service dimensions that affect customer
satisfaction. To have a thorough satisfaction firstly the company is needed to bring
satisfied customers which leads to loyal customers and by preparing all this, good
services would be followed which influenced on Customer satisfaction and make them
loyal in future.
48. 48. 48 INTRODUCTION TO THE PROBLEM
49. 49. 49 INTRODUCTION TO THE PROBLEM Even though the sector has reflected
promising growth, the teledensity in India still remains at a very low level compared with
international standards and thus providing tremendous opportunity for future growth. In
the medium-term, the industry is expected to continue to record good subscriber growth
68
 as a result of low penetration levels, heightened competition; a sustained fall in minimum
subscription cost and tariff that increase affordability for lower-income rural users,
expansion of coverage area by mobile operators, and government support through
schemes such as the rural infrastructure roll out funded by subsidies from the Universal
Service Obligation (USO) Fund. The Indian telecom sector offers unprecedented
opportunities in various areas, such as rural telephony, 4G, virtual private network, value-
added services, et al. Nonetheless, the lack of telecom infrastructure in rural areas and
falling ARPU of telecom service providers could inhibit the future growth of the industry
Rapidly Falling ARPU (Average revenue per user) The competitive intensity in the
telecom industry in India is one of the highest in the world and has lead to sustained fall
in realisation for the service providers. Intense competitive pressure and cut throat pricing
has resulted in declining ARPUs. With increasing number of new entrants in the telecom
space the competitive intensity is likely to continue, putting further downward pressures
on the telecom tariffs. Thus, the telecom companies might have to grapple with further
decline in ARPUs, going forward. Further, with the telecom companies moving their focus
to the rural areas for driving the future subscriber growth they might not witness a
commensurate increase in revenues. In fact, the risk of steep decline in ARPUs will
increase going forward as the telecom companies penetrate rural markets that are
characterised by higher concentration of lowincome, low-usage customers. A higher-
than-expected decline in ARPU poses a risk of reduction in margins of service providers.
Alternatively, telecom operators are turning their focus to steadily increasing the minutes
of usage (MoU) to counter the sustained fall in ARPUs. Likewise, the growth of the VAS
is also crucial for some improvement in the ARPUs of operators.
50. 50. 50 Lack of Telecom Infrastructure Lack of telecom infrastructure in semi-rural and
rural areas could be one of the major hindrances in tapping the huge rural potential
market, going forward. The service providers have to incur a huge initial fixed cost to
enter rural service areas. Further, as many rural areas in India lack basic infrastructure
such as road and power, developing telecom infrastructure in these areas involve greater
logistical risks and also extend the time taken to roll out telecom services. The lack of
trained personnel in the rural area to operate and maintain the cellular infrastructure,
especially passive infrastructure such as towers, is also seen as a hurdle for extending
telecom services to the under penetrated rural areas. Rural Areas Continue to Remain
Under Penetrated A rural teledensity of merely 15% point towards the fact that a majority
of Indian population still do not have access to telecom services. The rural India seems to
have remained untouched by the telecom revolution witnessed in the last few years. A
huge 'digital divide', which is reflected by the enormous difference of 74% between the
urban and rural teledensity, reiterates this fact. However, with the urban markets
reaching a saturation point, the telecom service providers are penetrating rural areas for
driving future growth. Thus, the service providers entering new rural markets might
witness substantial increase in subscriber base. The expansion in the rural areas,
however, has increased the risk of further decline in the ARPUs. Nonetheless the
revenue growth from these regions is unlikely to match the surge in the subscriber base.
51. 51. 51 Excessive Competition Another major concern that has come to the forefront in
the recent past has been heightened competitive intensity in the industry that has
correspondingly fuelled the price war between industry players. The Indian wireless
market is one of the world’s most competitive markets, with 12 operators across 23
wireless ‘circles’ and 6 to 8 competing operators in each circle. The auction of new 4G
licences and the introduction of mobile number portability (MNP) are likely to heat up
competition in the industry, going forward. Spectrum is the most important resource that
is required for providing mobile services. Given that spectrum is a finite resource, the
availability of the same would be inversely proportional to the number of operators. Thus,
larger the number of service providers smaller will be the amount of spectrum available to
each of them. Scarcity of spectrum leads to higher capex on deployment of mobile
networks for the operators as they need more cell sites to improve service quality.
Further the growing usage of spectrum and the resultant scarcity may lead to re-use of
spectrum and increase chances of congestion in networks leading to constraints on
service quality. Evidently, the competition in the industry is expected to intensify further
69
 with the entry of new players, both domestic as well as foreign players. With the
competitive intensity of the industry already at such high levels new operators might find
it difficult to gather significant share in Indian telecom market. While the new players may
benefit from a faster network rollout through tower sharing, they will face challenges in
terms of high subscriber acquisition costs and lower ARPU customers. Lower Broadband
Penetration The Indian economy remains highly underpenetrated in terms of broadband
connections. High cost of devices (PC and laptop), high internet charges and lower
wireline connections have been some of the major factors inhibiting broadband
penetration. Broadband is one of the key catalysts for economic development and major
initiatives by both the government and service providers are needed to increase its
penetration.
52. 52. 52 Spectrum Allocation 4G Spectrum availability is one of the major concerns for the
industry. Lack of adequate spectrum which is the most integral part of the mobile
telephony sector could hamper its growth severely. However, the spectrum allotment has
been the most controversial issues in the Indian telecom sector. The smooth process of
scheduled 4G spectrum allocation is likely to be one of the key factors affecting the
industry dynamics, going forward. Given the highly-competitive nature of the Indian
telecom industry on one hand, and limited licenses in the 4G network on the other, the
risk of excessive biding by the service providers has increased. Irrational bidding,
especially in some circles, might render 4G services financially-unviable. Further, there
exists a risk of delay in allotment of proposed spectrum to the service providers who have
successfully bid for the 4G spectrum Other Growth Inhabiting Factors While the
implementation of mobile number portability is likely to aid improvements in quality of
service, it is also likely to increase the churn out ratio significantly. The service providers
are likely to turn to the VAS as a service differentiator; however, widespread VAS
deployment is restricted due to language and illiteracy. The deployment of 4G services is
likely to help the emergence of new VAS. Mass acceptance will be crucial for the success
of 4G services in India. Comparatively higher cost of handsets required for accessing 4G
services is likely to be one of the major roadblocks in mass 4G adoption in India.
53. 53. 53 SCOPE OF THE STUDY
54. 54. 54 SCOPE OF STUDY This study covers customers about Reliance JIO in the areas
of Muradnagar. The study makes effort to ascertain the satisfaction level of customer of
Reliance JIO.Through survey So that company would be able to come up to the
expectation level of its customer. The company can come up to the expectation only by
finding out the problem that customer are facing during their purchase of Reliance JIO
products. The subject has been taken for the research as it plays key role in the success
of Telecom sector. No company can think of selling their product without having satisfied
customer. No company can survive in long run without coming up to the satisfaction level
of customer. In short it is the level of satisfaction that is link between end-user and
company. As long as the company is able to satisfy its customer, customer would remain
in the bracket of loyal customer. Hence it is very essential to understand the customer
satisfaction and to measure the satisfaction level time to time as there is always scope of
improvement. The research will also be beneficial in analyzing the overall market position
of the company and measures which should be adopted by the Reliance JIO to increase
their market share in the region of Muradnagar.
55. 55. 55 OBJECTIVE OF THE STUDY
56. 56. 56 OBJECTIVE OF THE STUDY 1. To study of customer satisfaction level on
Reliance JIO products & services. 2. To find the market potential and market penetration
of Reliance JIO products & services offerings in Muradnagar.
57. 57. 57 RESEARCH METHODOLOGY
58. 58. 58 RESEARCH METHODOLOGY RESEARCH DESIGN: The purpose of the
methodology is to design the research procedure. This includes the overall design, the
sampling procedure, the data collection method and analysis procedure. Marketing
research is the systematic gathering recoding and analyzing of data about problem
retaining to the marketing of goods and services. The essential purpose of marketing
research is to provide information, which will facilitate the identification of an opportunity
of problem situation and to assist manager in arriving at the best possible decisions when
70
 such situations are encountered. Basically there are two types of researches, which
according to their applicability, strength, weaknesses, and requirements used before
selecting proper type of research, their suitability must be seen with respect to a specific
problem two general types of researches are exploratory and conclusive. 1. Conclusive
Research: It is also known as quantitative research; it is designed to help executives of
action that is to make decision. When a marketing executive makes a decision are
course of action is being selected from among a number of available. The alternatives
may be as few as two or virtually infinite. They may be well defined or only vaguely
glimpsed. Conclusive research provides information, which helps the executives make a
rational decision. In some instances, particularly if any experiment is run, the research
may come close to specifying the precise alternatives to choose, in their cases especially
with descriptive studies the research will only particularly clarify the situation and much
will be left to the executive’s judgment.
59. 59. 59 The type of research here is “Descriptive Research Design”. This kind of design is
used for more precise investigation or of developing the working hypothesis from an
operational point of view. It has inbuilt flexibility, which is needed because the research
problem, broadly defined initially, is transformed into one with more precise meaning in
exploratory studies, which in fact may necessitate changes in research procedure for
gathering relevant data. The characteristic features of research are as follows: – 
Flexible Design  Non-Probability Sampling Design  No pre-planned design for analysis
 Unstructured instruments for collection of data  No fixed decisions about the
operational procedures Sample Size Sample size refers to the numbers of respondents
researcher have selected for the survey. I have selected 300 sample units from market
and individual customers. Sampling Technique The sample design provides information
on the target information and final sample sizes. I used conveyed convenient sampling
surveyed in research. Sampling Area: While conducting sample,I went many places of
Muradnagar areas-Railway road, Kasba road,Rawli road,Sarna road,Sainthali,Duhai etc.
60. 60. 60 Data collection tool I have used Questionnaire, as the research instrument to
conduct the market survey. The questionnaire consisted closed ended questions
designed in such a way that it should gather maximum information possible. The
questionnaire was a combination of 15 questions. If choices are given it is easier for the
respondent to respond from the choices rather they think and reply also it takes lesser
time. Because the keep on responding and one has tick mark the right choice
accordingly. Data was collected through two sources: Primary Source: Primary data was
collected directly from the customers through a questionnaire. Secondary Source: The
secondary source was the company website and my colleagues. Method of sampling
Convenient sampling is used to do sampling as all the customers in the sites are
Surveyed.. Data Analysis Data analysis was done mainly from the data collected through
the customers. The data Collected from secondary sources is also used to analyse on
one particular parameter. Qualitative analysis was done on the data collected from the
primary as well as secondary Sources.
61. 61. 61 DATA ANALYSIS AND INTERPRETATION
62. 62. 62 TABLE  Age group of respondents Age % of respondents No. ofrespondents 20-
25 20% 60 25-30 26.66% 80 30-35 30% 90 Above 35 23.33% 70 INTERPRETATION: 
20% of the respondents are between the age group 20 – 25.  26.66% of the
respondents are between the age group 25 – 35.  30% of the respondents are between
the age group 30 – 35.  23.33% of the respondents are above 35 years of age. 20%
26.66% 30% 23.33% Sales 20-25 25-30 30-35 Above 35
63. 63. 63 TABLE  Occupation of the respondents Occupation % of respondents No.
ofrespondents Students 16.66% 50 Business man 26.66% 30 Private employees 30% 90
Govt. employees 26% 80 INTERPRETATION:  16.66% of the respondents are
Students.  26.66% of the respondents are Businessmen.  30% of the respondents are
from Private employees.  26% of the respondents are Govt.Services 16.66% 26.66%
30% 26% Sales Students Business man Private employees Govt. employees

71
64. 64. 64 TABLE 1: 1.Do you have a mobile phone? a)yes b)No Mobile users % of
respondents No. ofrespondents Yes 100% 300 No 0% 0 INTERPRETATION:  100% of
the respondents are Mobile users. 100% 0% Sales Yes No
65. 65. 65 TABLE 2: 2.Are you aware about Reliance JIO? a)Yes b)No Awareness % Of
respondents No. of respondents Yes 93.33% 280 No 6.66% 20 INTERPRETATION: 
93.33% of respondents are aware about Reliance JIO.  6.66% of respondents are not
aware about Reliance JIO 93.33% 6.66% Sales yes No
66. 66. 66 TABLE 3: 3.which operator’s service do you use? 1.Airtel 2.Reliance JIO 3.Idea 4.
Vodafone Operator user % of respondents No. ofrespondents Airtel 30% 90 Reliance JIO
23.33% 80 Idea 20% 60 Vodafone 26.66% 70 INTERPRETATION  30% of respondents
are Airtel users  23.33% of respondents are Relianc JIO users.  20% of respondents
are Idea users.  26.66% of respondents are Vodafone users. 30% 23.33% 20% 26.66%
Sales Airtel Reliance JIO Idea Vodafone
67. 67. 67 TABLE 4: 4.What is your average monthly expenditure on mobile (in RS)?
a)Rs100-Rs200 B)Rs200-Rs300 c)Rs300-Rs400 d)Above Rs500 Expenditure (Rs) % of
respondents No. ofrespondents Rs100-Rs200 35.71% 100 Rs200-Rs300 32.14% 90
Rs300-Rs400 28.57% 80 Above Rs500 10.71% 30 INTERPRETATION:  35.71% of
respondents are monthly expenditure on mobile.  32.14% of respondents are monthly
expenditure on mobile.  28.57% of respondents are monthly expenditure on mobile. 
10.71% of respondents are monthly expenditure on mobile. 35.71% 32.14% 28.57%
10.71% Sales Rs100-Rs200 Rs200-Rs300 Rs300-Rs400 Above 500
68. 68. 68 TABLE 5: 5.From which source you came to know about Reliance JIO? a)News
paper b)Advertisement c)Mouth publicity d)Hoardings Sources % of respondents No. of
respondents News paper 32.14% 90 Advertisement 21.42% 60 Mouth publicity 28.57%
80 Hoarding 17.85% 50 INTERPRETATION:  32.14% of respondents are known by
News paper.  21.42% of respondents are known by Advertisement.  28.57% of
respondents are Mouth publicity.  17.85% of respondents are Hoardings. 32.14%
21.42% 28.57% 17.85% Sales News paper Advertisement Mouth publicity Hoarding
69. 69. 69 TABLE 6: 6.Since how long you are using Reliance JIO services? a)Less than one
month b)2-3 months c)4-5 months d)Non user Users % of respondents No.
ofrespondents Less than one month 42.85% 30 2-3 months 35.71% 25 4-5 months
14.28% 15 Non users 0% 0 INTERPRETATION:  42.85% of respondents are user of 
35.71% of respondents are user of 2-3 months.  14.28% of respondents are user of 4-5
months.  0% of respondents are Non user. 42.85% 35.71% 14.28% 0% Sales Less than
one month 2-3 months 4-5 months Non users
70. 70. 70 TABLE 7: 7. Which feature of Reliance jio convinced you to use this?
a)Connectivity b) Schemes c) Advertisements d)Goodwill Convincing factor % of
respondents No. ofrespondents Connectivity 21.42% 15 Scheme 57.14% 40
Advertisement 14.28%% 10 Goodwill 7.14% 5 INTERPRETATION:  21.42% of
respondents are convinced with connectivity.  57.14% of respondents are convinced
with scheme.  14.28% of respondents are convinced with Advertisement.  7.14% of
respondents are convinced with goodwill. 21.42% 57.14% 14.28% 7.14% Sales
Connectivity Scheme Advertisement
71. 71. 71 TABLE 8: 8.Which service do you like most while using the Reliance jio services?
a)Data services b)Call rate c)Network coverage d)Value added services services % of
respondents No. ofrespondents Data services 50% 35 Call rate 28.57% 20 Network
coverage 14.28% 10 Value added services 7.14% 5 INTERPRETATION:  50% of
respondents are in favour of Data services.  28.57% of respondents are in favour of Call
rates.  14.28% of respondents are in favour of Network coverage.  7.14% of
respondents are in favour of Value added services. 50% 28.57% 14.28% 7.14% Sales
Data services Call rate Network coverage Value added services
72. 72. 72 TABLE 9: 9) Why did you choose this service provider a).Unlimited calling
services b).Unlimited Data services c).Unlimited sms services d).All services
INTERPRETATION:  14.28% of respondents are chosen to Unlimited calling services. 
35.71% of respondents are chosen to Unlimited Data services..  7.14% of respondents
72
 are chosen to Unlimited Sms services..  42.85% of respondents are chosen to All
services. 14.28% 35.71% 7.14% 42.85% Sales Unlimited calling services Unlimited Data
services Unlimited sms services All services Choose the service % of respondents No.
ofrespondents Unlimited calling services 14.28% 10 Unlimited Data services 35.71% 25
Unlimited sms services 7.14% 5 All services 42.85% 30
73. 73. 73 TABLE 10: 10.Do you call at customer care? a)Yes b)No Respondents % Of
respondents No. of respondents Yes 100% 70 No 0% 0 If Yes,how often you call at
customer care? 1.Daily 2.Once in week 3.Once in month 4.Rarely Customer call % of
respondents No. ofrespondents Daily 28.57% 20 Once in week 50% 35 Once in month
14.28% 10 Rarely 7.14% 5
74. 74. 74 INTERPRETATION:  28.57% of respondents are made call customer care daily.
 50% of respondents are made call customer care weekly.  14.28% of respondents are
made call customer care monthly.  7.14% of respondents are made call customer care
rarely. 28.57% 50% 14.28% 7.14% Sales Daily Once in week Once in month Rarely
75. 75. 75 TABLE 11: 11.For what reason do you call customer care? a)Value added
services b) Information regarding new schemes c)Complaints d)Other queries Reason %
of respondents No. ofrespondents Value added services 21.42% 15 Schemes 57.14% 40
Complaints 7.14% 5 Queries 14.28% 10 INTERPRETATION:  21.42% of respondents
are made call for value added services.  57.14% of respondents are made call for new
schemes.  7.14% of respondents are made call for complaints.  14.28% of respondents
are made call for other queries. 21.42% 57.14% 7.14% 14.28% Sales Value added
services Schemes Complaints Queries
76. 76. 76 TABLE 12: 12. Are you satisfied with Reliance JIO services? a)Yes b)No
Satisfaction level % Of respondents No. of respondents Yes 71.42% 50 No 28.57% 20
INTERPRETATION:  71.42% of respondents are satisfied.  28.57% of respondents are
not satisfied. 71.42% 28.57% Sales yes no
77. 77. 77 TABLE 13: 13.What should be improved in Reliance JIO services a)Improve in
Network coverage b)Remove calling congestion c)Upgrade in Android version d)Others
Improvement % of respondents No. of respondents Improve in Network coverage 9% 10
Remove calling congestion 8% 7 Upgrade in Android version 2% 3 Others 1% 2
INTERPRETATION:  9% of srespondents are dissatisfied with poor network coverage. 
8% of respondents are dissatisfied with call drop.  2% of respondents are dissatisfied
with old version.  1% of respondents are dissatisfied others. 9% 8% 2% 1% Sales
Improve in Network coverage Remove calling congestion Upgrade in adroid version
Others
78. 78. 78 TABLE 14: 14. Would you like to recommend others? a)Yes b)No
Recommendation % Of respondents No. of respondents Yes 85.14% 60 No 14.28% 10
INTERPRETATION:  85.14% of respondents are recommended others.  14.28% of
respondents are not recommended others.  85.14% 14.28 Sales yes No
79. 79. 79 TABLE 15: 15.Rate the following Reliance JIO services on basis of your
satisfaction? Services Excellent Very good Fairly good Average Poor Network coverage
 Data service  Calling service  Value added services  Customer care  New schemes
and offers 
80. 80. 80 FINDINGS
81. 81. 81 FINDINGS The following are the findings of the study. 1.While conducting the
survey,I found that most of 71.23% respondents are satisfied with Reliance JIO,and
29.77% of respondents are not satisfied.Because still they have network problem in deep
rural areas. 2.Reliance JIO has wide market captured in Muradnagar.LYF handsets are
highly demanded in the market by its customers. 3.Most of the customers are preferred
to buy and utilize the LYF handsets because its demand is very high in the area of
Muradnagar. 4.Customers are satisfied the 4G unlimited services as comparison to
others services. 5.Reliance JIO is the market leader in Muradnagar areas,all the
customers are preferred its products & services. 6.Reliance JIO is enhanced the potential
market share in Muradnagar. 7.Highly competition among other mobiles
Samsung,Redmi,HTC. But LYF handsets are more preferred by the customers. 8.Wide
network coverage is available in Muradnagar areas. 9.LYF handsets are highly selling
73
 products in Muradnagar markets.Because unlimited 4G schemes are considered by
customers. At last it can be said that there are a lot of scope of Reliance jio market in
near future
82. 82. 82 LIMITATIONS
83. 83. 83 LIMITATIONS 1. The first problem I faced is in getting the co-operation of the
customers. Many of the respondents I approached did not agree to the need and utility of
the project and hence did not agree to provide me with information. 2. The behavior of
the customer is unpredictable which may result in the lacking of accuracy in the data. 3.
As the sample size of the survey was so small and comprise of only 300 customers, the
results may have some prone to errors. 4. Study accuracy totally based upon the
respondents response. 5. Stipulated short span of time for survey.
84. 84. 84 CONCLUSION
85. 85. 85 CONCLUSION Reliance JIO has become a very successful brand in India &
providing customer satisfaction is to be there main motive.It provides unlimited free
calling and data services & SMS on the move as people are more dependent on it in their
daily lives like wide network coverage and good 4G services.Because 3G services was
unable to meet out customer needs and wants.That’s why 4G has been evolved for
Indian customers. Reliance JIO possesses congestion free & wide network coverage,
attractive 4G schemes & customer services as well as lifetime roaming free services.
Providing customer satisfaction is the most crucial step of the company as they are to be
satisfied and provides Internet access on the move such as Wide network coverage and
good 4G services as they are important and technology advanced stuff required by
almost everybody in today’s environment, Reliance JIO is a home brand company and a
very emerging brand in India and will be successful in overseas market in upcoming
years. It possesses congestion free & wide network, attractive 4G schemes & customer
services to cover one of the widest areas. From the details it can be concluded that 80%
of Reliance JIO users preferred to remain with Reliance JIO and fully stisfied. Also good
number of customers who are willing to switch from their respective subscribers showed
interest in Reliance JIO.Reliance JIO is capturing the wide area of Indian markets
increasingly day by day.Hence, these statistics imply a bright future for the company.It
can be said that in near future, the company will be booming in the telecom industry.
86. 86. 86 SUGGESTIONS
87. 87. 87 SUGGESTIONS 1.In today’s era the Reliance JIO must focus on rural areas to get
the people attention and gather the rural people interest.Because most of rural people
are not having the knowledge about Reliance JIO. 2.Spread out the awareness about
Reliance JIO in deep rural areas. 3.Replenish the products on Retailer’s shop on right
time,where it is lacking. 4.Remove(exterminate) the problem of calling congestion & call
drop. 5.Make the advertisement of Reliance JIO by putting hoardings,boards,posters,and
neon (electric) sign boards in every areas.It should be highlighted punch line”LYF
DEKHO LYF JAISI”. 6.Get the feedback from existing customers about Reliance JIO and
take the reference for making new customers. 8.We should try building a good
relationship with all retailers,praise,recognition & honour on several occasion for our
retailers would help a lot. 9.The customer care people and also employees in Reliance
JIO should try to convey brand Reliance JIO while talking to people. 10. Enhance the
market penetration & shares in every market and give the high competition to others
company.
88. 88. 88 BIBLIOGRAPHY
89. 89. 89 BIBLIOGRAPHY  Referred Books:  Kothari. C.R (2004): Research
Methodology Methods & Techniques‟, New Age International Publishers, New Delhi, 2nd
Edition.  Principles of Marketing –Philip Kotler & Kevin keller edition 12  Market
Research – D.D. Sharma  Research Methodology – C.R. Kothari  Books & magazine
on mobile communication-Kamil Sh. Zigangirov.  Articles:  Mukesh Ambani's son
Akash Ambani joins Reliance Industries; begins at telecom arm Reliance Jio, The
Economic Times  Reliance Jio Infocomm launches 4G services for employees, The
Economic Times, December 27, 2015, retrieved December 29, 2015  Reliance
Industries buys 95% stake in IBnfotel Broadband for Rs 4,800 cr, The Economic Times

74
 Business Line  Reliance Jio employees to get freebies, discount on 4G service, Gadgets
360 - NDTV, December 25, 2015, retrieved December 29, 2015  Reliance to launch Jio
by Dec, set to kick off pricing war, Business Standard  Web Sites: o www.JIO.com o
www.MYLYF.com o www.google.com o www.wikipedia.com
90. 90. 90 ANNEXURE
91. 91. 91 ANNEXURE NAME: ------------------------------------ AGE: ------------------------------------
SEX: ------------------------------------ OCCUPATION: - ----------------------------------- MOBILE
NO: ------------------------------------ ADDRESS : ------------------------------------ Questionnaire
1.Do you have a mobile phone? a)yes b)No 2.Are you aware about Reliance JIO? a)Yes
b)No 3.which operator’s service do you use? 1.Airtel 2.Vodafone 3.Idea 4.Reliance JIO
4.What is your average monthly expenditure on mobile (in RS)? a)Rs100-Rs200
B)Rs200-Rs300 c)Rs300-Rs400 d)Above Rs500
92. 92. 92 5.From which source you came to know about Reliance JIO? a)News paper
b)Advertisement c)Mouth publicity d)Hoardings 6.Since how long you are using Reliance
JIO services? a)Less than one month b)2-3 months c)4-5 months d)Non users 7. Which
feature of Reliance jio convinced you to use this? a)Connectivity b) Schemes c)
Advertisements d)Goodwill 8.Which service do you like most while using the Reliance jio
services? a)Data services b)Call rate c)Network coverage d)Value added services 9.
Why did you choose this service provider a).Unlimited calling services b).Unlimited Data
services c).Unlimited sms services d).All services
93. 93. 93 10.Do you call at customer care? a)Yes b)No If Yes,how often you call at
customer care? 1.Daily 2.Once in week 3.Once in month 4.Rarely 11.For what reason do
you call customer care? a)Value added services b) Information regarding new schemes
c)Complaints d)Other queries 12. Are you satisfied with Reliance JIO services? a)Yes
b)No 13.What should be improved in Reliance JIO services a)Improve in Network
coverage b)Remove calling congestion c)Upgrade in Android version d)Others 14. Would
you like to recommend others? a)Yes b)No
94. 94. 94 15.Rate the following Reliance JIO services on basis of your satisfaction?
Services Excellent Very good Fairly good Average Poor Network coverage Data service
Calling service Value added services Customer care New schemes and offers

75