1

CHAPTER I
INTRODUCTION
1.1 Backgrounnd
The development of time have made a big impact on the world of tourism.
It can be seen from everyone has their own business and activities, resulting in a
sense of tension and boredom. When people have free time or leisure, they will use
it well and be useful in accordance with what they want. To restore clarity of mind,
get new inspiration, fun and freshness, that is people goal when they feel bored,
tired, and tense after doing the activities they do. One of the activities they can do
to fill out and get what they want is with traveling.

As it is known that Indonesia has so many tourist attractions started from

beautiful nature, strong culture, religious diversity and also a very diverse culinary
taste in every region in this country. From one city to another city offers a tourist
attraction that has its own uniqueness. Actually, many tourists from abroad come
to Indonesia usually to learn culture, to know history and not to forget to taste food
from a region.

One of the tourism that is highly developed is a tourism culinary. Culinary

connoisseurs are sometimes willing to spend money to go to a region just to taste
the typical food in tourist destinations. Tourists travel all over the world to seek
different types of cuisine and create memorable experiences through them (Long
(2004 ; Hall & Sharples 2003, Bessiere 1998). Besides, Vice President for F & B
Operations Asia Pacific Hilton Worldwide, Markus Schueller in Press conference
in Kompas.com on February, 2nd 2014 once said that culinary typical of a country
or city can clearly determine where the tourists choose to vacation. So that tourists
nowadays not only do traveling for visit tourism destination but they also want to
taste some typical food in a region that they are visit.

One of cities in Indonesia that has many tourism culinaries is Palembang.

Palembang culinaries are so many such as pempek, model, laksan, burgo, ragit and
many others. Starr et al. (2003) suggests that local foods may have several
 2

advantages. Besides the taste of the foods are different. Palembang culinaries are
also sought by tourists. Even one of the typical foods of Palembang, Pempek
managed to become the third champion of the most popular traditional dishes in
Anugerah Pesona Indonesia Award in 2016.

The government of Palembang so far has made efforts in promoting tourism

in Palembang especially in the culinary sector such as culinary festivals, fairs,
exhibitions and other culinary events. But it is only temporary. People have no
memory of it. They just enjoy the show for a while and not long term. Not only that,
according to I Gede Pitana as Deputy Development of International Tourism
Marketing of Tourism Ministry of the Republic of Indonesia in ForNews.Co
February, 11th 2017, "South Sumatra has a lot of potential in tourism but its
promotion is lacking . South Sumatra has a lot of things that not sell so the outsiders
do not know. "

Nowadays, people often use many ways to promote for example through
audio visual such as video and film. Based on Asra (2007,p.5) audio visual media
is a media that can be viewed at once can be heard, such as sound movies, video,
television, and sound slides. Actually, there are some informations that people get
from audio visual. From audio visual also can introduce a city as media promotion.
A city can be known to many people by promoting from audio visual.

Today people can use film as media in order to promote their cities. Since
film has its own magnetic power for its audience. Lots of places where shooting a
film can become a new destination. From watching one film, it can also make
people interested in tasting food same like in the film. According to Viva.Co.id
Monday, December 7th 2016, some of the famous films are made on locations of
new tourist attraction.

For example Laskar Pelangi Film one of the best films in Indonesia that took
in Belitung Island to be its shooting place. In addition to be inspiring, this film also
explores that island now become favorite destinations for domestics and
international tourists. The other example is Let’s Eat film from South Korea that
 3

got succes to make viewers interested in visiting South Korea to taste the food eaten
by the actors and actresses in the film.

In Palembang, there are few people promoting culinaries through the film
as promotion media. Whereas culinary in Palembang is very potential to be known
by tourists. Through film media, viewers can see repeatedly for a long period of
time. So when they come to Palembang they will remember the foods that in the
film and start to try them. Based on the description above, the writer is interested in
writing the paper with a title “ Designing short film as media promotion of
Palembang Tourism Culinary”

1.2 Problem Formulation

“ How to design short film as media promotion of Palembang Tourism
Culinary ?”
1.3 Problem Limitation
In this final report, the writer will design short film. The writer will write
script in two languange, in English and also in Bahasa Indonesia.

1.4 Purpose
The purpose of this study was intended to find out the steps in design short
film as media promotion of Palembang Tourism Culinary. The English version aims
to inform international viewers while the Bahasa Indonesia version is for local
people.
1.5 Benefits
The benefit of this final report are :
1. For writer
a. To promote Palembang tourism especially tourism culinary in
Palembang through film
b. To increase the vocabulary and writing skill by writing script of
short film
 4

2. For reader
Through this final report, the writer hope the readers can get
a knowledge and information about the content of film and this film
will entertain and give inspirations for every people who watch the film.
 5

CHAPTER II
LITERATURE REVIEW

2.1 Culinary and Tourism

Ignatov and Smith (2006,p.238 cited in Mason & O’Mahony 2007) defined
culinary tourism as tourism trips during which the purchase or consumption of
regional food (including beverages), or the observation and study of food
production (from agriculture to cooking schools) represent a significant motivation
or activity.

According to Hall et al. (2003,pp.9-10) visitation to primary and secondary

food producers, food festivals, restaurants and specific locations for which food
tasting and/or experiencing the attributes of a specialist food production region are
the primary motivating factor for travel.

According to Wolf (2002,p.5) said that culinary tourism or food tourism as

simply travel in or-der to search for, and enjoy, prepared food and drink.
Furthermore, Murray (2011,p.3) defines that culinary tourism in the following three
terms:

• Travel that includes the appreciation and consumption of local/regional foods;

• Travel for the primary purpose of experiencing and enjoying food and beverages
or to attend culinary-specific activities such as cooking schools, visiting a food or
beverage production/processing site, a farmer’s market or a taste trail;

• Unique dining and beverage experience.

2.2 Culinary tourism as travel motivation

Mitchell & Hall (2003) states that while travelling eating can be part of an
exciting, stimulating, significant, ceremonial experiences and gratifying the senses.
For example, a simple lunch or dinner will always stay in memory when it was
experienced at a breath taking place or sight or after an exciting day of visiting a
 6

new destination. Besides, Murray (2011) claimes that in existing literature culinary
travellers are defined as travellers who spend double the amount for food and
beverages during their holidays as all other tourists.

However, Karim (2006) states that tourism and culinary can also be a
cultural motivator. Travellers want to explore and learn about a new culture and
their traditions. Food and beverages are fundamental components in nearly every
culture and therefore a good way of experiencing the culinary tourist lifestyle and
traditions of a destination as a tourist. Similarly, travellers may visit a destination
or even return to it because of a specific and unique dish, food component or
beverage.

2.3 Benefits and impacts of culinary tourism

A study by Handszuh (2000 cited Du Rand et al. 2003) argued that culinary
tourism implicate various possible benefits to a destination. These are: a sustainable
infrastructure where the supply of local and imported food is handled, local
economy is supported, sustainable ways of tourism are encouraged and it
strengthens the authenticity of a region. Entrepreneur and tourism organization need
to work close together to meet the demands of the tourists.
Carlsen and Dowling (2001) stated that the cultural and natural landscapes
need to be acknowledged as the crucial and maybe even as the main feature of food
and wine tourism. For most food and wine travellers it is one of the strongest desires
to experience well maintained natural and heritage landscapes during their culinary
activities.
Therefore, Williams & Dossa (2003) said that the natural and cultural
landscapes need to be protected which demands the cooperation of the product
suppliers, destination management organizations and tourism associations
2.4 Type of Media to promote culinary tourism

According to Park (2015,p.21) there are some types of media such as,

1. Television,
2. Film,
 7

3. Print Media: Book, Magazine, Newspaper, and Brochure,

4. Internet,
5. Social media,
6. Mobile.
2.5 Film

According to Javandalasta (2011,p.1) “film adalah rangkaian gambar yang

bergerak membentuk suatu cerita atau juga bisa disebut Movie atau Video.” It
means a series of moving images form a story or can also be called film or video.

According to Whanau (2011,p.1) film is as an art of audio-visual

storytelling, film is a medium of communication rich with social implications,
created within different social, historical and cultural contexts. Besides, Danesi
(2010,p.134) film adalah teks yang memuat serangkaian citra fotografi yang
mengakibatkan adanya ilusi gerak dan tindakan dalam kehidupan nyata. It means
that film is the text that contains a series of photographic images resulting in the
illusion of motion and action in real life.

There are so many movie privileges, some of which are:

1. The film can present powerful emotional influences,

2. The film can illustrate visual contrast directly,

3. The film can communicate with the audience without limit reach,

4. The film can motivate the audience to make changes.

Based on some definitions above, the writers can conclude that, film is the
text that contains a series of images that move to form a story that resulting in the
illusion of motion and action in real life.

2.6 The Role of Film as media to introduce tourism

Macionis (2004) says that the film’s role can be tracked as an information
source (or pull factor) and consequently influence the tourist motivation (as a push
factor) and the decision to travel to a destination. While Beeton (2005) suggests that
 8

film tourists visit locations to view the scenery, enjoy an activity, relive an
experience (as encountered on film), or to obtain an element of celebrity status
through being associated with the location. Busby and Klug (2001) provide an
extensive list of different forms and characteristics of movie-induced tourism:
 a film location can be an attraction in its own right (before or as a result of
being depicted on film); . movie tourism can be part of a main holiday;
 movie tourism can occur as the main purpose out of special interest;

 movie tourism packages can be created by the private sector, only elements
of the film (icon, actors, natural scenery, historical background, storyline,
symbolic content, human relationships) are the focal point of tourist interest;
and/or finally

 travel programmes
2.7 Film Types

Effendy et al. (2003) once stated there are four kinds of films that are, Film
Stories, News Film, Documentaries and Cartoon Film.

Besides, Javandalasta (2011,pp.2-3) said that

“ Dalam pembuatan film, memiliki sebuah idealisme dalam

menentukan tema untuk “membungkus” cerita agar dapat diterima
oleh penontonnya, agar penonton dapat memahami jenis film apa
yang mereka lihat, adapun beberapa jenis-jenis film yang biasa
diproduksi untuk berbagai keperluan, antara lain, film dokumenter,
film pendek dan film panjang”.

It means in the making of the film, it has an idealism in determining the

theme to "wrap" the story in order to be accepted by the audience, in order for the
audience can understand what kind of movies they see. They are documentary film,
short film and long film.

2.7.1 Short Film

According to Cooper et al. (2005,p.1), short film is being created as an art

were short and 15 – 25 minutes long and less. Besides, based on Irving et al. (2006)
 9

short film is a complex and demanding activity, even for the experienced. A myriad
of problems inevitably arises involving script, crew, budget, casting, lighting, and
so on. Each project has its own unique set of challenges.

According to Vojković (2010) in Sudaryanto (2013,p.8) festival film paling

terkenal di dunia justru festival yang menghadirkan film-film berdurasi sangat
pendek. Or we can says that film festival which famous in the world is have short
duration.

So, the writer can conclude short film is a film that have complex problems
with own story in it which has a view duration no more than 60 minutes.

2.8 Film Maker

According to Wibowo (2017,p.179-182) “ ada empat kepala yang

mengetuai dan bertanggung jawab dalam pembuatan sebuah film yaitu seorang
produser, sutradara, asisten sutradara dan pengurus kamera.” It means the people
behind the scenes in the making of the film are the producer, director, assistant
director, director of photography.

Based on Wibisono (2010) “Unsur pokok film diantaranya, produser,

penulis skenario, sutradara, aktor atau aktris, juru kamera, penyuntingan, penata
artistik”. It means making film including, producers, screenwriters, directors,
actors or actresses, cameramen, editors, artists. In addition Munir (2017) says that,

“Film merupakan hasil karya bersama atau hasil kerja kolektif. Dengan
kata lain, proses pembuatan film pasti melibatkan kerja sejumlah unsur
atau profesi. Unsur-unsur yang dominan di dalam proses pembuatan
film antaralain: produser, sutradara, penulis skenario, penata kamera
(kameramen), penata artistik, penata musik, editor, pengisi dan penata
suara, aktor-aktris (bintang film).”

Based on three of definition above, the writer can conclude the people
behind the scenes in the making of the film are producer, director, assistant director,
script writer, director of photography, talent, artists, and editor.
 10

2.8 Film Genre

Dirks (2018) stated that there are ten main film genre :

1. Action, this genre usually include high energy, big-budget physical stunts
and chases, possibly with rescues, battles, fights, etc.
2. Comedy, are light-hearted plots consistently and deliberately designed to
amuse and provoke laughter (with one-liners, jokes, etc.) by exaggerating
the situation, the language, action, relationships and characters.
3. Crime and Gengster, are developed around the sinister actions of criminals
or mobsters, particularly bankrobbers, underworld figures, or ruthless
hoodlums who operate outside the law, stealing and murdering their way
through life.
4. Drama, are serious, plot-driven presentations, portraying realistic
characters, settings, life situations, and stories involving intense character
development and interaction.
5. Epics or Historical, epics include costume dramas,
historical dramas, war films, medieval romps, or 'period pictures' that often
cover a large expanse of time set against a vast, panoramic backdrop.
6. Horror, Horror films are designed to frighten and to invoke our hidden worst
fears, often in a terrifying, shocking finale, while captivating and
entertaining us at the same time in a cathartic experience.
7. Musical or Dance, are cinematic forms that emphasize full-scale scores or
song and dance routines in a significant way.
8. Sciene Fiction, Sci-fi films are often quasi-scientific, visionary and
imaginative - complete with heroes, aliens, distant planets, impossible
quests, improbable settings, fantastic places, great dark and shadowy
villains, futuristic technology, unknown and unknowable forces, and
extraordinary monsters ('things or creatures from space'), either created by
mad scientists or by nuclear havoc.
 11

9. War, films acknowledge the horror and heartbreak of war, letting the actual
combat fighting (against nations or humankind) on land, sea, or in the air
provide the primary plot or background for the action of the film.
10. Western, are the major defining genre of the American film industry a
eulogy to the early days of the expansive American frontier.
In this report, the writer conduct to design short film as media promotion of
tourism culinary in Palembang that include Epics or Historical and Drama Genres
of film.
 12

CHAPTER III

RESEARCH METHODOLOGY

3.1 Method of Research

Research is the process of collecting, analysing, and interpreting data in

order to understand a phenomenon (Leedy & Ormrod as cited in William 2007).
While the research method used by the writer in this final report is research and
development.

Borg and Gall (1983), propose the steps for doing research and
development. They are as follows: (1) research and information collecting; (2)
planning; (3) preliminary form of product; (4) preliminary field testing; (5) main
product revision; (6) main field testing; (7) operational product revision; (8)
operational field testing; (9) final product revision and; (10) dissemination and
distribution. The schemes are shown in the following chart :

Chart.3.1 The Procedure of Research R & D ( Borg and Gall, 1983)

Develop Preliminary
Research and
Planning Preliminary of
information Field Testing
Collecting Product

Operational Operational Main

Main field
Field Testing Product product
testing
Revision revision

Final Product Dissemination and

Revision Implementation

Source : Borg and Gall (1983)

However, to ease and make shorter the process of designing the product, the
writer used research and development modified by Sukmadinata. While according
to Sukamdinata (2005), there are three steps in research and development, they are:
 13

(1) Preliminary Study, (2) Model Development and (3) Final Product and Testing
and Dissemination.

1. Preliminary Study

This step is known as preparation process in research and development. The

steps of this part are first, literature study. In this step, the writer found and learned
some theories about short film, process and concept of creating the short film and
the information about some culinary, after that the writer analysed it. Second, field
survey, in this step the writer collected the data were done with observation and
interview. Then after the writer got the data, the writer arranged the draft of a
product.

2. Model Development

The second step was field testing and revision. After the writer made the
draft product, the writer conducted field testing. This activity consists of limited
testing and wider testing. In the limited testing, the writer gave a draft of film to
experts and product target. They gave their comment, suggestions, and advices from
the experts which used as revision for wider testing. Wider testing is same as limited
testing, but in this activity, there were more experts. Then, the writer analysed all
the data, comments, suggestions and advices to revise the product.

3. Final Product Testing and Dissemination

This is the last step of research and development modification. In this step,
after the writer analyze the data comments, suggestions and advices, the writer
make final improvements to the model developed to produce the final product.
Unfortunately, the writer did not do dissemination because the lack of cost, law,
legality, time and skill.

3.2 Subject of Research

According to Woody (1998) research comprises defining and refinding

problems, formulating hypothesis or suggested solutions, collecting, organising and
 14

evaluating the data, making deduction and reaching conclusions, and at last
carefully testing the conclusion to determine whether they fit the formulating
hypothesis. While, Amrin (1986) defines that subject of research is people or things
that will used to obtain more information. Subject of research is very important
because the data will be observed.

Based on the description above, the writer conclude that subject of research
is a method of solving the problem and finding problem solutions systematically.
The subject of this research are in English Department at State Polytechnic of
Sriwijaya, Lorong Basah Night Culinary Market, Terapung Restaurant, Benteng
Kuto Besak backyard and Pempek 26 Ilir market.

3.3 Sampling

According to Fridah.W (2002) Sampling is the act, process, or technique of

selecting a suitable sample, or a representative part of a population for the purpose
of determining parameters or characteristics of the whole population. Nurdiani
(2014) says that the purpose of sampling is to get the descriptive of the charateristics
of observation unit that including sample and supposition population parameter.

While, Alvi (2016,p.9) says that there are two various types of sampling
method, Probability and Non-Probability sampling method. For this research, the
writer use snowball sampling that included in Non-Probability sampling method.
According to Nurdiani (2014) snowball sampling is a muti-steps technique, that
follows the analogy if snowball which is from the smallest, and then getting bigger
step because there is an additional of snow when laid down in the snow yard. The
sample of this research were experts of film and linguistics.

3.4 Technique of Collecting Data

Sugiyono (2013) states that the technique of collecting data is the most
strategic step in research, because the first aim of research is getting the data.
Sugiyono (2007) states that there are five types of collecting data: Observation,
Documentation, Interview and Triangulation. In this report, the writer used
 15

interview and observation types. The methodologic approches used by the writer
were:

a. Observation
Sukmadinata (2005) says that observation is a technique or the way to
collect the data by doing observation based on going activity. Observation involves
recording the behavioral patterns of people, objects and events in a systematic
manner. There are two types of observation according to Hariwijaya (2007)
“ Pertama, observasi partisipan, yaitu peneliti melakukan penelitian
dengan cara terlibat langsung dalam interaksi dengan objek penelitiannya. Dengan
kata lain, peneliti ikut berpartisipasi sebagai anggota kelompok yang diteliti.
Misalnya peniliti ingin meneliti pola interaksi pekerja bangunan terjun langsung
di lapangan menyamar sebagai pekerja bangunan. Kedua, observasi
nonpartisipan, yaitu peneliti melakukan penelitian dengan cara tidak melibatkan
dirinya dalam interaksi dengan objek penilitian”.

Based on the explanation above, type of the observation conducted by the

writer was non participant observation. the writer observed about the location that
will be choosen as location are for shooting in short film. The writer observed about
some places that sell an original Palembang Culinary related to story and content
of film. From the observation that was conducted by the writer, the writer found
English Department at State Polytechnic of Sriwijaya, Lorong Basah Night
Culinary Market, Terapung Restaurant, Benteng Kuto Besak backyard and Pempek
26 Ilir Village to be place to conduct that activity.
b. Interview
According to Emzir (2010) an interview is a process of communication or
interaction to collect information with questions and answers between a researcher
and an informant or a research subject. Besides, Sugiyono (2006) stated that
interviews can be done in a structured or not structured and can be done with face
to face or even using the phone.
a. Structured Interview
This interview is used as collection techniques, when researchers or data
collectors have known with certainty about what information will be
obtained. In practice, in addition to bringing the instrument to guide the
 16

interview, the data collector can also use tools such as tape recorders,
pictures, brochures and other materials that can assist in interviews.
b. Unstructured Interview
Unstructured Interview,the intention is that the free interview where
researchers do not use structured interview guide that has been
systematically and fully equipped for data collection. Interview
guidelines are used only in the form outlines the issues to be asked.
The writer used unstructured interview to collect the data. Because
unstructured interview is more flexible and aimed to collect the complex
information, but the questions are still compiled and not deviate from the purpose
of the interview that has been set.

The writer interviewed some experts related to the research. They Mr.
Wendy Permana as linguistics from Sumatera Ekspress Palembang, Mr. Frans
Ramadhoni as linguistics that work as lecturer in LP3I University Palembang, Mr.
Dadang Wahyudi as the experts of design that work as staff in Culture and Tourism
South Sumatera Province, are Ms. Choirun Nisa as film script writer from Layar
Taman Community Palembang, Mrs. Tita Wulandari as linguistics work as English
lecturer in Bina Darma University Palembang, Mr. Diemroh Ihsan, Prof.Ph.D as
linguistics work as English lecturer in Sriwijaya University. Mr. Kurnia Bintoro as
Video Editor from Kompas TV, Mr. Bayu Dwi as video editor from Layar Taman
Community Palembang, and Mr. Angger Nugroho as film editor and design from
Palembang Movie Club.

3.5 Technique for Analyzing Data

After collecting all the data that will be collected and processed by the
writer. Result of data presentation is informally presentation through observation
and interview to informants served by providing explanation, so the results can
answer the problem.
 17

a. Observation

In this research, the writer choose the best locations for shooting places
related to the story of film and made a list for the locations of film. They are Bar
and Kitchen at English Department of State Polytechnic of Sriwijaya, Lorong Basah
Night Culinary Market, Terapung Restaurant, Benteng Kuto Besak backyard and
Pempek 26 Ilir Village. Some of them are included as tourism culinary in
Palembang.

The writer also visited the places directly. The writer observed Bar and
Kitchen at English Department at State Polytechnic of Sriwijaya then wrote the
situations and conditions in there. The writer observed about the locations that will
be used in film. Shooted a film and recorded a part of scene of film, after observed
English Department at State Polytechnic of Sriwijaya, the writer went to Pempek
26 Ilir Village. The writer observed the pempek seller in there, the situations and
facilities. The writer found Pempek Cek Ida was available and be ready to conduct
the activity.

The writer also observed Lorong Basah Night Culinary Market and wrote
the informations of seller that bought Palembang Traditional food and the writer
also wrote the situations and conditions in there. Shooted and recorded a part of
scene of film. At the last, the writer observed Pindang Mbok War terapung
restaurant and wrote the situations and facilities in there. After that the writer wrote
the informations of menu in that restaurant that could be used for tourism culinary
in the writer’s film. The writer also observed Benteng Kuto Besak backyard was
available to be an object for the locations of this film. The writer took a video of
film and recorded some part of scene of film in there.

After all, the writer saved all the data from the observations that would be
as reference to support the data and input into the outline to design short film as
media promotion of Palembang tourism culinary.
 18

b. Interview

The writer interviewed some experts related to the research. There are the
experts of film and linguistics. First, the writer contact Ms. Nisa as script writer of
Layar Taman Community Palembang to asked for permission to do an interview.
The writer came to Mr. Big Coffe Shop to meet the expert at 2 P.M on April, 10 th
2018. The writer asked about the languange of the script, how to make a good script
and not monotonous.

The writer also contact Mr. Ramadhoni as lacturer of LP3I Palembang

University. The writer came to House of Merich Cafe to meet him at 5 P.M on June,
7th 2018. The writer asked about the grammar of the script of film.

Third, the writer contact Mr. Wahyudi as staff of Cultural and Tourism of
South Sumatera Province to asked for permission to do an interview. The writer
came to Waroeng Steak & Shake at 4 P.M on June, 8th 2018. The writer asked about
the content of film.

Next, the writer contact Mr. Dwi as video editor from Layar Taman
Community Palembang to asked for permission to do an interview. The writer came
to Pasar Baba Boendjit to meet the expert at 3 P.M on June 18th 2018. The writer
asked about how to make a good film in promoting the tourism culinary of
Palembang. The writer also asked about the film that already revised from previous
experts of film and design.

The writer also contact Mr. Permana as an experts of linguistics to asked for
permission to do an interview. The writer came to Taman TVRI POM IX to meet
the expert at 3 P.M on May, 5th 2018. The writer asked about the writing techniques
and languange in the script of film. The durations for the interview is around one
hour.

The writer also contact Mrs. Tita Wulandari as linguistics work as english
lecturer in Bina Darma University Palembang to asked for permission to do an
 19

interview. The writer also send the script to the experts’s email at 7 P.M on May,
4th 2018 . The writer asked about the content and grammar of short film.

Then, the writer contact Mr. Nugroho as Film editor from Palembang Movie
Club . The writer came to the Kenanga Coffee to meet the expert to do an interview
at 8 P.M on July, 1st 2018. The writer asked about the editing of film and the content.
The duration for the interview is around 1 hour.

The writer also contact Mr. Diemroh as linguistics lecturer in Sriwijaya

University. The writer came to the expert’s house at 4 P.M on July, 4th 2018. The
writer asked about the grammar and content that suitable or not with the languange.
the durations for the interview is around two hours.

The last, the writer contact to Mr. Bintoro as video editor from Kompas TV
at 8 P.M on July, 4th 2018. The writer came to Gunz Cafe to meet the expert to do
an interview. The writer asked about the short film. The duration for interview is
around 2 hours.

The data of the interview would be input into the outline to design short film
as media promotion of Palembang tourism culinary and as reference to support the
data of the research.
 20

CHAPTER IV

FINDING AND DISCUSSION

This chapter presents about findings and discussion of the designing short
film as media promotion of palembang tourism culinary.

4.1 Finding

This final report was known as Palembang tourism culinary short film which
will be watched by viewers and it has an specific information. The writer designed
short film including the information about the tourism culinary and the traditional
foods of Palembang. After planning and design, the writer used R & D method by
asking some experts to find out the advantages and disadvantages in short film as
media promotion of Palembang tourism culinary and make it more better.

4.1.1. Preliminary Study

This is the first step which is known as preparation process in research and
development modification steps. In preliminary study, the writer did three steps,
they are :

4.1.1.1 Literature Study

In this step, the writer read some books and journal that related to the
tourism culinary short film. According to book of Cooper et al. (2005,p.1) entitle
wrting the short film, short film is being created as an art were short and 15 – 25
minutes long and less. Besides, based on e-journal of Irving et al. (2006) entitle
producing and directing the short film and video, short film is a complex and
demanding activity, even for the experienced. A myriad of problems inevitably
arises involving script, crew, budget, casting, lighting, and so on. Each project has
its own unique set of challenges. According to Vojković (2010) cited in book of
Sudaryanto (2013,p.8) entitle keteknikan videografi, film festival which famous in
the world is have short duration. This is the right way to know more about tourism
culinary in Palembang through film.
 21

4.1.1.2 Field Survey

The writer conducted the field survey with observation and interview to
collect data from real condition. Once, the writer did the observation by watched
short film on youtube and directly went to the latest tourism culinary in Palembang.
Based on the observation in watching some short film in youtube, the writer found
that short film already to be as media promotion of Palembang tourism but there
was no about tourism culinary. They are took the locations of film or tourism
destinations in Palembang that already people or viewers know and familiar about
it. It could be seen in Picture 4.1 – 4.3 that is no something new year by year.

Picture. 4.1 Short film about Wisata Kampung Al-Munawar Palembang 2017

Picture. 4.2 Palembang ? – Short film ( Ilmu Komunikasi Unsri 2016 )

 22

Picture 4.3 Visit Indonesia: Palembang “Venice of The East” short film 2015

Second, the writer also found some places that suitable to be shooting
locations for making short film. They are State Polytechnic of Sriwijaya, Lorong
Basah Night Culinary Market, Terapung Restaurant and Pempek 26 Ilir Village.
The writer observed about the condition wheather it is crowded, quite or ordinary
because it affects in making short film. Specially for Terapung Restaurant and
Pempek 26 Ilir Village, the writer found some shops that appropriate and available
to be shooting locations for making short film. It seen from the places itself, the
food and the situations is not too crowded. Finally, the writer found shops fullfil the
criteria, they are Terapung Restaurant Mbok War and Pempek Cek Ida.

The writer also interviewed some sellers and visitors in those tourism
culinary places. From the interview with some sellers, the writer got information
that most of sellers in those tourism culinary still confused the way how to promoted
their products besides from mouth to mouth. Some sellers also said that they are
losed competitive with modern restaurants in Palembang. The writer also got
information by visitors from out of the town that came to the latest tourism culinary,
most of them just know about that places by asking friends and families that staying
in Palembang.
 23

4.1.1.3 Arranging Product Draft

After doing the literature study and field survey, the writer started to make
the first draft of film. The title of this short film is “ Food Hunters” . The writer
started to write the script in two version in Bahasa and English for domestic and
international viewers easy to understand and enjoy it the film.

A. The script of short film in Bahasa version

“ PEMBURU MAKANAN “
Ide : never give up
Genre : Drama
Tema : Mahasiswa tata boga tingkat akhir sedang berusaha
mendapatkan nilai terakhirnya untuk lulus dengan
menghidangkan makanan kepada dosennya.

Sinopsis :
Iqbal adalah mahasiswa tingkat akhir jurusan tata boga sedang
berusaha mendapatkan nilai terakhirnya dengan menghidangkan makanan
kepada dosennya. Namun makanan yang dihidangkan selalu tidak
memuaskan dosennya. Sehingga membuat iqbal harus bekerja keras
membuat hidangan yang terbaik. Iqbal pun
mencari referensi dengan hunting di berbagai tempat kuliner di
sekitaran kota Palembang.
hingga Iqbal menemukan sesuatu yang akan dibuat. Iqbal kembali
menghidangkan tiga buah makanan kepada dosennya. Dosennya pun
mencoba kemudian meninggalkan nya tanpa berkata apapun. Iqbal mulai
kecewa memikirkan nasib nilainya. saat iqbal tengah membereskan
hidangannya kemudian masuk ke dapur, saat iqbal hendak pulang, ia
menemukan sebuah kertas yang berisi nilai terakhirnya A+ diatas
meja. Dan iqbal pun merasa sangat bahagia karena usahanya selama
ini tidak sia-sia.

KARAKTER
Iqbal : Mahasiswa tingkat akhir yang bekerja
keras dan tidak menyerah
Dosen : suka mengatur

SCRIPT
1. INT. DAPUR. SIANG
Suasana Iqbal sedang memasak didapur. Banyak bahan yang digunakan
Iqbal dalam pembuatan masakannya saat itu. Setelah selesai masakan
itu dihidangkan kepada dosen yang telah duduk lama di bar.
IQBAL
“ silahkan dinikmati pak...”
Dosennya hanya menyaut tanpa bersuara. Dan langsung mencicipinya.
Terlihat di wajah iqbal menggambarkan ekspresi kecemasan selama
dosennya menikmati masakannya. Setelah dosennya selesai mencicipi
tanpa bicara dosennya langsung menilai pada kertasnya dengan nilai
D. Terlihat ekspresi wajah Iqbal sedih.
CUT TO:
2. INT. DAPUR. SIANG
 24

Terlihat beberapa kali Iqbal menghidangkan makanan kepadadosennya

dan berulang kali itupula hidangan yang disajikan oleh Iqbal gagal
mencuri hati dosennya. Berbagai ekspresi muncul dari dosennya.
Seperti memuntahkan makanan, seperti baru mencium kemudian menolak,
baru melihat langsung menumpahkan. Iqbal dengan hampir menyerah
diberi nasihat oleh dosennya.
DOSEN
“ Coba deh kamutu harus out of the box “
“ cari sana referensi yang banyak. Jangan bikin masakan sampah
muluk bikin lambung saya makin rusak aja”
Dosennya pun lekas meninggal Iqbal yang terpuruk. Tanpa membereskan
meja didepannya Iqbal langsung mengambil tas mengganti bajunya dan
melempar efronnya diatas meja dapur kemudian pergi kesuatu tempat
sesuai yang dikatakan dosennya.
CUT TO:
3. EXT. PASAR 26 ILIR. SORE
Iqbal sampai di pasar 26 dan melihat keriyuhan disana. Dengan
malas Iqbal memaksakan diri masuk ke tengah keramaian hanya demi
mencoba pempek disana
CUT TO:
4. INT. WARUNG PEMPEK. SORE
Iqbal mencoba memakan salah satu jenis pempek yang dihidangkan
didepannya. Pada awalnya terasa aneh namun kemudian Iqbal mulai
menyukai cita rasa pempek dengan menghabiskan semangkuk pempek
CUT TO:
5. EXT. LORONG BASAH. MALAM
Iqbal berada di tengah-tengah keramaian lorong basah. Iqbal
dimanjakan dengan berbagai makanan disana. Iqbal mulai mencicipi
dan terlihat berbagai macam ekspresi diwajahnya setiap kali
mencicipi makanan disana.
CUT TO:
6. INT. RESTORAN TERAPUNG. SORE
Iqbal sedang melahap pindang tulang dengan senangnya.Terlihat
suasana kota Palembang yang indah
CUT TO:
7. INT. BAR. SIANG
Iqbal menaruh tiga makanan kepada dosennya yang terlihat bingung.
Kemudian dosennya mencicipi satu persatu hidangan tersebut. Dengan
ekspresi senang Iqbal berharap mendapat respon baik dari dosennya.
Setelah mencicipi Iqbal bertanya kepada dosennya.
IQBAL
“ Gimana pak ?”
“ Enak gak pak ?”
Dosennya hanya diam kemudian meletakkan sendok dengan pelan
didepannya. Kemudian dosennya pergi tanpa sepatah katapun. Dan itu
membuat Iqbal sangat sedih. Iqbal mengela nafas panjang kemudian
membereskan kekacauannya. Dan berniat untuk pulang kerumah.
CUT TO:
8. INT. DAPUR. SIANG
Setelah Iqbal membereskan kekacauannya, Iqbal kembali ke dapur
dengan membawa hidangan-hidangan yang sempat ditolak oleh dosennya.
Dan betapa terkejutnya Iqbal sesampainya ia di dapur menemukan
kertas penilaian dengan nilai A+ yang terpampang besar. Iqbal
terlihat kegirangan. Dia sangat bahagia dan tak sabar menghubungi
orang tuanya memberi tahu jika ia kaan wisuda ditahun ini.
 25

IQBAL
“ Halo mak. Mak Iqbal wisuda tahun
ini”
“ Iyo mak serius wisuda nian mak
dak ngolai”
Terlihat Iqbal menelfon dari kejauhan. Dari dekat ketiga
hidangan tersebut seolah menjadi pahlawan untuk Iqbal saat
itu.

B. The script of film in English version

“ Food Hunters “

Idea: Never Give Up

Genre: Drama, Romance

Theme: The final culinary student is trying to get her final grade
to graduate by serving the food to his lecturer.

Synopsis:

Iqbal is a student at the end of a culinary department who is

trying to get his last grade by serving food to his lecturer.
However, the food that is served always does not satisfy according
to his lecturer so that iqbal must work hard to make the best dish.
Iqbal was looking for references by hunting food in various culinary
places around the Palembang city until he found something to be
made.

After failing repeatedly in cooking and serving food and

served to his lecturer, Iqbal was looking for references to hunting
tasting food at various culinary places around Palembang city. Some
of the food he tasted could be a reference for his cooking. In the
search for that reference, there is Rani, a girl who is close enough
to faithful Iqbal and becomes an encouragement for him to never
give up. While on his journey there are also events that Iqbal
feels. From here he is motivated to rise from his failure.

Iqbal found something he would make. He returned three meals

to his lecturer. The professor then tried to Iqbal’s cook and after
that he immediately left the table without saying anything. Iqbal
began to be disappointed to think of his fate. Seen Iqbal hurriedly
cleared his dish and went into the kitchen and Iqbal was intend to
leave with sadness at the look on his face suddenly he found a paper
containing his last value, with A + in the table of bar. And Iqbal
also felt very happy because his efforts so far are not in vain.

CHARACTER

Iqbal (20) : A high-end student who works hard to get his last
score. Never give up

Lecturer (30) : Lecturer of the culinary skill. likes to

organize and very perfectionist

Rani (20) : Iqbal's exciting and helpful companion

 26

SCRIPT

1. EXT. CAMPUS GATES. MORNING. STUDENTS RELAXED TO START LECTURES

Iqbal walks from the campus gate into the campus area with a book
and handbag supported on his shoulders. As he tied the loose
shoelaces he started walking to study on his campus.

Narrative: “ I am a student, who is trying to get a good final

score for graduation ” (Iqbal looks calling Rani walking in front
of him)

IQBAL

Ran ... Rani ... (waving his hands and run into Rani) (Rani waving
hands too as well and waiting for Iqbal who runs up to her and
they walk together towards the class)

CUT TO:

2. INT. KITCHEN. DAY

Iqbal was cooking food while tasting the food that his cooked.
Iqbal looks very eager to cook.

Narrative: “ Cooking is my hobby. Tasting the various tastes of

cooking made me want to try to cook it ”.

CUT TO:

3. INT. BAR. DAY

Iqbal's atmosphere was cooking in the kitchen. Many of the

materials Iqbal used in cooking at the time. After finished the
dish is served to lecturers who have sat long in the bar.

IQBAL

please enjoy sir...

( The lecturer just silently and instantly tasted it. On the face
of Iqbal, describes the expression of anxiety as long as his
lecturer enjoys his food. After his lecturer finished tasting, his
lecturer directly assess on his paper with the value of D. Iqbal
looks sad)

CUT TO:

4. INT. BAR. DAY

In several times Iqbal serving food to his lecturer and repeatedly

presented by Iqbal failed to steal the heart of his lecturer.
Various expressions emerged from his lecturer. Like vomiting food,
like just smell and then refused, just look directly shed. Iqbal
with almost surrender was given advice by his lecturer.

LECTURER

Can you cook?

 27

IQBAL

sorry sir

LECTURER

want gradution, aren’t you ?

You should be try out of the box

You should looking for any reference

Do not even make a garbage to make my stomach more damaged!

(Lecturer was leave Iqbal)

CUT TO:

5. INT. BAR. DAY

Iqbal looked very disappointed and sitting in front of the bar. He

felt very down and failed. Suddenly Rani came to encouraged him.

RANI

Bal, you can! Whatever our lecturers said, it must be true. what is
it protracted in sadness. Instead you should be able to shows him
and your parents in village, you can! And definitely you must have
graduation this years. fighting!

Without saying anything Iqbal just sighed.

CUT TO:

6. INT. KITCHEN. DAY

Iqbal tried to cook food repeatedly but failed. There was flour
everywhere became a silent witness to Iqbal's grief at the time.
Iqbal paused for a moment and thought. Without clearing the table
in front of him Iqbal immediately took off his efron and threw it
on the kitchen table then he went to a place according to what his
lecturer said by inviting the Rani.

CUT TO:

7. EXT. MARKET 26 ILIR. AFTERNOON

Iqbal and Rani arrived at 26 ilir market and saw the crowded there.
Iqbal lazily forced himself into the crowd just to try pempek there.

CUT TO:

8. INT. WARUNG PEMPEK. AFTERNOON

Visible Iqbal and Rani tried to eat one type of pempek served in
front of him.

RANI
 28

Have a seat bal

IQBAL

We will eat in here,right ?

RANI

Yes, just here

By the way, do you know the name of this food ?

IQBAL

What ?

RANI

It is called by otak – otak

( main menu was coming, waitress bring pempek on the table )

IQBAL

I just want to try it

RANI

Are you serious ?

( rani pour cuko into a small bowl )

RANI

Want use fork, aren’t you ?

IQBAL

Sure, why ?

RANI

You should try this food by fingers

IQBAL

Alright, let’s try it.

At first, it feels weird but then Iqbal started to like the taste
of pempek by spending a bowl of pempek. While continuing to try
pempek one by one

CUT TO:

9. EXT. STREET. AFTERNOON

Iqbal and Rani on the way to the next food place. Iqbal saw a very
passionate parking attendant working to earn money.

CUT TO:
 29

10. EXT. WET LORONG. NIGHT

Iqbal and Rani are in the middle of crowd. they are spoiled with
various foods in there. Iqbal began to taste food and appear the
various expressions on his face every time he tasted the food there.

CUT TO:

11. INT. RESTAURANT INFANTED. NIGHT

Iqbal is gobbling up the bone-shaped with pleasure. Seen the

atmosphere of the beautiful city of Palembang

RANI

How was your feel?

IQBAL

Wait... (while tasting the food repeatedly)

Please,try it... (while feeding rani in front of him)

So, delicious right ?

RANI

(Rani just silent looks like smile and shy when iqbal feed the
food to her)

CUT TO:

12. EXT. BKB. EVENING

After they finished, Iqbal and Rani walked to the parking lot

IQBAL

Ran ... now I understand why food that I cook always failed

RANI

why?

IQBAL

You know why ? because I'm too follow the rules in cooking. sometimes
to make something that other people love with our cooking because
of the taste of our food is different from others.

RANI

Now, are you understand why the lecturers always mad with
you,right ?

IQBAL

Yes. Thank you. You always accompany me to hunting the food

 30

Iqbal and Rani walked towards the parking and seen the Bridge Ampera
from a distance.

CUT TO:

13. INT. BAR. DAY

The next day, Iqbal put three meals to his lecturer who looked
confused. Then the lecturer tasted one by one dish. With a happy
expression Iqbal hopes to get a good response from his lecturer.
After tasting Iqbal asked his lecturer.

IQBAL

What do you think sir ?

Is it delicious ?

The lecturer just quietly then put the spoon slowly in front of
him. Then the lecturer left without saying a word. And it makes
Iqbal very sad. Iqbal took a deep breath and straightened up his
mess. And intend to go home.

CUT TO:

14. INT. KITCHEN. DAY

After Iqbal cleared up his mess, Iqbal returned to the kitchen with
dishes that had been rejected by his lecturer. And how surprised
Iqbal when he got in the kitchen found a scoring paper with a value
A + which is big. Iqbal looks delighted. He is very happy and can
not wait to contact his parents to tell if he was graduation this
year. And Rani running to the kitchen to see the last results of
Iqbal.

RANI

What about the result ?

IQBAL

finally! I will be graduate in this year ran...

I am very thanks to you. You always want to support me to be the

spirit of this

RANI

I know you can do it. Let’s tell your mom

( While looking for Hp parent Iqbal number in Hp )

IQBAL

Hallo, mom.

I will graduate in this year!!!

 31

Yes. I’ serious. I will graduate.

( Iqbal was seen calling from a distance. Seen the three dishes
seemed to be a hero to Iqbal at the time.)

C. The content of scenes

The content of the film included the tourism culinary of Palembang as shooting
locations including the foods, situations of the place, the people’s activities and so
on. The writer used two languange in the film, Indonesia languange for the
conversation of the film and English languange that the writer added as the subtitle
in every scene of film. The writer used Wondershare Filmora as the video editing
software to editing the film. here are the brief information about Wondershare
Filmora.

Picture 4.4 Wondershare Filmora Picture 4.5 Opening Wondershare Filmora

These are the scene by the writer :

Picture 4.6 scene 1th Iqbal is cooking Picture 4.7 scene 2nd Iqbal serving food
 32

Picture 4.8 scene 3rd lecturer started to assess Picture 4.9 scene 4th lecturer smell the food

Picture 4.10 scene 5th lecturer angry Picture 4.11 scene 6th lecturer give the suggestion

Picture 4.12 scene 7th Rani give support to iqbal Picture 4.13 scene 8 th Iqbal failed cook

Picture 4.14 scene 9th iqbal received massage Picture 4.15 scene 10th Iqbal in hurry to go out

Picture 4.16 scene 11th iqbal and rani hunting Picture 4.17 scene 12th rani and iqbal chit chat
 33

Picture 4.18 scene 13th iqbal see parking attendence Picture 4.19 scene 14th the next place

Picture 4.20 scene 15th they looking for food Picture 4.21 scene 16th they enjoying food

Picture 4.22 scene 17th iqbal and rani hunting again Picture 4.23 scene 18th iqbal feed to rani

Picture 4.24 scene 19th iqbal considered his fault Picture 4.25 scene 20th lecturer confused

Picture 4.26 scene 21st lecturer leaving iqbal Picture 4.27 scene 22nd Iqbal frustated
 34

Picture 4.28 scene 23rd iqbal prepared to go home Picture 4.29 scene 24th Iqbal got his A+

Picture 4.30 scene 25th rani exciting Picture 4.31 scene 26th iqal tell to rani

Picture 4.32 scene 27h Iqbal call his mother Picture 4.33 scene 28th the end of the story
On the initial design, the film has duration of twenty minute and
twenty four second with film transition, text, and effect. It contains dubbing
and backsound music.

4.1.2 Model Development

In this part, the writer conducted interview for the limited and wider testing
to some experts in order to make a good final product.

4.1.2.1 Limited Testing

In limited testing, The writer asked the first expert, Ms. Nisa as a film script
writer from Layar Taman Community Palembang. she stated that the script of this
film is already good and inovated. But there are some the selection of words,
merging of words and the connecting word that unappropriate and should changes.
 35

After the writer revised the script in Bahasa, the writer asked to the second
expert for the writer’s script in English version. The writer asked to Mr. Ramadhoni
as linguistics from LP3I University in Palembang. He said that the script of this
film should have much revision because in translating sentence should suitable and
have the same meaning.

After revise the content and languange in script of film, the writer asked to
the third expert. The writer given the short film to the Mr. Wahyudi from Culture
and Tourism Department of South Sumatera Province to check and give his
suggestion to the product. He stated that the short film is good enough and he
suggested that the backsounds of film no need the maximal volume, because it can
be influence the story of film. The table 4.1 – 4.2 shows the before and after ,
uncorret and correct the script revised.

Table 4.1 before and after commenting by Ms. Nisa as film script writer

Uncorrect Correct
Paragraph 1 : Iqbal adalah mahasiswa tingkat akhir
Iqbal adalah mahasiswa tingkat akhir jurusan tata boga yang sedang berusaha
jurusan tata boga sedang berusaha mendapatkan nilai terakhirnya dengan
mendapatkan nilai terakhirnya dengan menghidangkan m akanan kepada dosennya.
menghidangkan makanan kepada dosennya. Namun, makanan yang dihidangkan selalu
Namun makanan yang dihidangkan selalu tidak tidak memuaskan dosennya sehingga membuat
memuaskan dosennya. Sehingga membuat iqbal harus bekerja keras membuat hidangan
iqbal harus bekerja keras membuat hidangan yang terbaik. Iqbal pun mencari referensi
yang terbaik. Iqbal pun mencari referensi dengan berburu makanan di berbagai tempat
dengan hunting di berbagai tempat kuliner di kuliner di sekitaran Kota Palembang hingga
sekitaran kota Palembang. hingga Iqbal Iqbal menemukan sesuatu yang akan dibuat.
menemukan sesuatu yang akan dibuat.
Paragraph 3 : Iqbal menemukan sesuatu yang akan
hingga Iqbal menemukan sesuatu yang dibuatnya. Iqbal pun kembali menghidangkan
akan dibuat. Iqbal kembali menghidangkan tiga buah makanan kepada dosennya.
tiga buah makanan kepada dosennya. Dosennya itu pun mencoba masakan Iqbal dan
Dosennya pun mencoba kemudian setelah itu ia langsung meninggalkan meja
meninggalkan nya tanpa berkata apapun. Iqbal tanpa berkata apapun. Iqbal mulai kecewa
mulai kecewa memikirkan nasib nilainya. saat memikirkan nasib nilaiya. Terlihat Iqbal
iqbal tengah membereskan hidangannya bergegas membereskan hidangannya dan
kemudian masuk ke dapur, saat iqbal hendak masuk ke dapur. Saat Iqbal hendak pulang
pulang, ia menemukan sebuah kertas yang dengan penuh kekecewaan di raut wajahnya ia
berisi nilai terakhirnya A+ diatas meja. Dan menemukan sebuah kertas yang berisi nilai
iqbal pun merasa sangat bahagia karena terakhirnya, yaitu A+ diatas
usahanya selama ini tidak sia-sia. meja dapur. Dan Iqbal pun merasa sangat
bahagia karena usahanya selama ini tidak sia-
sia.
 36

Table 4.2 before and after commenting by Mr. Ramadhoni as linguistics

Uncorrect Correct
Theme : a final year student of Culinary Art department
The final culinary student is trying to get his is trying to get his final grade to pass by serving
final grade to graduate by serving the food to food to his lecturer.
his lecturer.
Paragraph 1 : Iqbal is a final year student of Culinary
Iqbal is a student at the end of a Art department who is trying to get his last
culinary department who is trying to get his last grade by serving food to his lecturer. However,
grade by serving food to his lecturer. However, the food served did not always satisfy the
the food that is served always does not satisfy lecturer so that he had to work hard to make the
according to his lecturer so that iqbal must best dishes. He was looking for references by
work hard to make the best dish. Iqbal was hunting food in various culinary places around
looking for references by hunting food in the city of Palembang until he finally found
various culinary places around the Palembang something to make.
city until he found something to be made.
Paragraph 2 : After failing repeatedly in cooking and
serving food to his lecturer, he was looking for
After failing repeatedly in cooking
references by tasting food at various culinary
and serving food and served to his lecturer,
places around the city of Palembang. Some of
Iqbal was looking for references to hunting
the food he tasted could be a reference for him
tasting food at various culinary places around
to cook. In the search for his references, there
Palembang city. Some of the food he tasted
was Rani, a girl close enough to Iqbal, who was
could be a reference for his cooking. In the
faithful and became an encourager for Iqbal not
search for that reference, there is Rani, a girl
to give up. While on his journey, there were
who is close enough to faithful Iqbal and
also events that Iqbal felt. From which he was
becomes an encouragement for him to never
motivated to rise from his failures.
give up. While on his journey there are also
events that Iqbal feels. From here he is
motivated to rise from his failure.
Paragraph 3 : Iqbal found something he would make.
Iqbal found something he would He also returned to serve three meals to his
make. He returned three meals to his lecturer. lecturer. The lecturer also tried Iqbal’s cook
The professor then tried to Iqbal’s cook and and after that, he immediately left the table
after that he immediately left the table without without saying anything. Iqbal began to be
saying anything. Iqbal began to be disappointed to think of his fate. Iqbal looked
disappointed to think of his fate. Seen Iqbal rushed to clean the dish and went into the
hurriedly cleared his dish and went into the kitchen. When he was about to go home with
kitchen and Iqbal was intend to leave with disappointment on his face, he found a paper
sadness at the look on his face suddenly he containing his last grade, A + on the kitchen
found a paper containing his last value, with A table and Iqbal felt very happy because his
+ in the table of kitchen. And Iqbal also felt efforts all this time was not in vain.
very happy because his efforts so far are not in
vain.
Scene 1 : It was seen that Iqbal walked from the
Iqbal walks from the campus gate into the campus gate into the campus area with a book
campus area with a book and handbag and handbag carried on his shoulders. While
supported on his shoulders. As he tried the tying the loose of shoelaces, he started walking
loose shoelaces he started walking to study on to study in his campus.
his campus.
Scene 13 : The next day, Iqbal put three kinds of food to
The next day, Iqbal put three meals to his his lecturer who felt confused. Then his
lecturer who looked confused. Then the lecturer tried one by one the dishes. With
 37

lecturer tasted one by one dish. With a happy happy expression, Iqbal hoped to get good
expression Iqbal hopes to get a good response respond from his lecturer. After tasting, Iqbal
from his lecturer. After tasting Iqbal asked his asked to his lecturer.
lecturer. IQBAL
IQBAL So how, Sir? Are they good?
What do you think sir ? Is it delicious ? The lecturer was silent and then put the spoon
The lecturer just quietly then put the spoon slowly in front of him. Then he left without
slowly in front of him. Then the lecturer left saying anything and it made Iqbal felt so sad.
without saying a word. And it makes Iqbal very Iqbal was sighing deep breath and then
sad. Iqbal took a deep breath and straightened release his mess and plan to go home.
up his mess. And intend to go home.

4.1.2.2 Wider Testing

In wider trial testing, there were more experts that gave their comments to
the script and the product or short film. Each expert, gave comments based on their
field. Those experts are who capable in making film and linguistics.

A. The script of product

In wider testing there were three more experts in commenting the
languange in the script. First expert was linguistics of Bahasa from
Sumatera Ekspress Palembang , Mr. Permana. The writer asked to the
expert about the content of short film and he stated that the content of the
film was good enough but the writer should introduce the main character
and the supporting character started in the beggining of the story.
The second the writer asked to Mrs. Wulandari as linguistics work
as English lecturer in Bina Darma University. She said that the script was
quitely innovative, but in Bahasa script version, she suggested that the writer
should consistent to use Indonesia or region languange. In English script
version, the writer should choose the right word to the conversation to make
the international viewers understand what the film massage that want to be
delivered.
And the third expert was Mr. Diemroh. He is an English linguistics
lecturer at Sriwijaya Univerisity Palembang. He gave the comment about
the dialogue of the script. In bahasa version it was clearly good. He stated
that in the conversation using Indonesia languange it should be naturally
 38

and not too rigid. But in english script version, the writer should added some
additional word to connect one to the other with good grammar. Table 4.3
– 4.6 was presented to show the diference of the script before and after
revised.

Table 4.3. before and after commenting by Mr. Permana

Before After
Scene 1 : Scene 1 :
1.INT. BAR. DAY 1.EXT. CAMPUS GATES. MORNING.
Iqbal's atmosphere was cooking in the kitchen. STUDENTS RELAXED TO START
Many of the materials Iqbal used in cooking at LECTURES
the time. After finished the dish is served to It was seen that Iqbal walked from the campus
lecturers who have sat long in the bar. gate into the campus area with a book and
handbag carried on his shoulders. While tying
the loose of shoelaces, he started walking to
study in his campus.
Narration: I'm a final year student who is trying
to get a good final grade for graduation.
(It seemed Iqbal called Rani who walked
before him)
IQBAL
Ran ... Rani ... (waving his hand and
running to Rani) (It seeed Rani waving
her hand as well and waiting for Iqbal
who ran up to him and they walked
together to the class)

Table 4.4 before and after commenting by Mrs. Wulandari in Bahasa script version

Uncorrect Correct
Last scene dialogue :
IQBAL IQBAL
“ Halo mak. Mak Iqbal wisuda tahun Halo buk. Buk Iqbal wisuda buk tahun ini
ini” Iya buk serius wisuda!!!
“ Iyo mak serius wisuda nian mak
dak ngolai”

Table 4.5 before and after commenting by Mrs. Wulandari in English script version

Uncorrect Correct
CHARACTER Characters
Iqbal (20): A high-end student who works Iqbal (20) : a final year student who
hard to get his last score. Never give up works hard for the sake of getting his last grade.
Never give up
 39

Lecturer (30): Lecturer of the culinary skill.

likes to organize and very perfectionist Lecturer (30) : a talkative Culinary Art
lecturer, bossy and perfectionist
Rani (20): Iqbal's exciting and helpful
companion Rani (20) : special friend of Iqbal. The
encourager and helpful
Scene 1 : Narration: I'm a final year student who is trying
Narrative: “ I am a student, who is trying to to get a good final grade for graduation.
get a good final score for graduation ”

Scene 4 : LECTURER
Can you cook ?
LECTURER
IQBAL
Can you cook?
Forgive me, Sir.
IQBAL
LECTURER
sorry sir
Want to graduate, don’t you? You should have
LECTURER
been able to be out of the box. Find some
want gradution, aren’t you ?
references. Do not always make junk food that
You should be try out of the box
causes my stomachache.
You should looking for any reference
Do not even make a garbage to make my
stomach more damaged!
Scene 11 : INT. THE FLOATING RESTAURANT.
EVENING
INT. RESTAURANT INFANTED. NIGHT
Iqbal is gobbling up the bone-shaped with
Iqbal was eating the bone soup happily. It
pleasure. Seen the atmosphere of the
seemed a beautiful city of Plaembang
beautiful city of Palembang
RANI
RANI
How, Bal?
How was your feel?
IQBAL
IQBAL
A minute ... (while tasting the food many
Wait... (while tasting the food repeatedly)
times) just try (while feeding Rani in front of
Please,try it... (while feeding rani in front of
him) Delicious, isn’t it?
him)
RANI
So, delicious right ?
(only nodding)
RANI
Rani was shy while he was being fed by Iqbal
(Rani just silent looks like smile and shy
when iqbal feed the food to her)

Table 4.6 before and after commenting by Mr. Diemroh in English script version

Uncorrect Correct
Scene 4 LECTURER
Can you cook or not?
LECTURER
Can you cook?
Scene 5 RANI
RANI Bal, you must try. Whatever said by our
Bal, you can! Whatever our lecturers said, it must lecturer must be true. It’s useless to be
be true. what is it protracted in sadness. Instead you sad all the time. Otherwise, you should
should be able to shows him and your parents in show her and your parent in the village
village, you can! And definitely you must have that you can do it! And of course, Bal,
graduation this years. fighting! you can graduate this year. Keep your
spirit up!
 40

Scene 12 IQBAL
IQBAL Ran ... now I see, why the food I cooked
Ran ... now I understand why food that I cook always failed
always failed

B. The content of the scene in short film

There were three experts in giving the comments on the content of
film. First, Mr. Dwi as Video editor from Layar Taman Community
Palembang, he gave comment about the editing and transition of short film.
Second,Mr. Sunero as film editor from . He gave comment about the effect
and filters in film. The last was Mr. Bintoro as Video Editor from Kompas
TV Palembang, he gave comments about the backsound and the subtitle of
film.
1. Mr. Dwi as Video editor from Layar Taman Community Palembang

Based on the comment of Mr. Dwi, there were some parts of the film
that not clearly cutting and the transition is not smooth enough. He stated
that in editing the video or film, we should added some additional transition
to connect one video to another. Picture 4.34 – 4.37 shows the before and
after revised.

Picture 4.34 before added transition Picture 4.35 after added transition

Picture 4.36 before added transition Picture 4.37 after added transition
 41

2. Mr. Nugroho as Film Editor from Palembang Movie Club

According to Mr. Nugroho, the color of film is have a meaning, red means
happy, yellow means ordinary, blue means cheerful, black or dark grey means
unhappy or bad day. Based on his comment, the writer should change the effect
because there were some parts of film was not necessary to give them effect. Picture
4.38 – 4.41 shows the before and after revised.

Picture 4.38 before change effect Picture 4.39 after change efect

Picture 4.40 before change effect Picture 4.41 after change effect

3. Mr. Bintoro as Video editor from Kompas TV Palembang

Based on Mr. Bintoro the content of film was quietly good. But there were
some part of film that was not using subtitle. And he stated that in promoting
tourism by audio visual and to make viewers feels the film, the writer should added
 42

the slow motion and supporting backsound. Picture 4.42 – 4.45 shows the before
and after revised.

Picture 4.42 before add subtitle Picture 4.43 after add subtitle

Picture 4.44 before add subtitle Picture 4.45 after add subtitle

4.1.3 Final Product and Dissemination

After revising all the improrer parts of the product based on experts’
comments and suggestions, the final product was disseminated on youtube as the
final of the result because the lack of cost, law, legality, time and skill. The final
product published on Fadhilah Khairani youtube chanel entitiled “ FOOD
HUNTERS | SHORT FILM”. Picture 4.46 show the product disseminated on
youtube.
 43

Picture 4.46 The final product disseminated on youtube

The final product of this report are the script of film and the scene of short film with
the final duration twenty one minutes and fivety one seconds Picture 4.47 – 4.86
were presented to show the last product of short film.

A. The script of short film in Bahasa Version

“ PEMBURU MAKANAN “

Ide : Jangan Menyerah

Genre : Drama, Romance
Tema : Mahasiswa tata boga tingkat akhir sedang berusaha
mendapatkan nilai terakhirnya untuk lulus dengan
menghidangkan makanan kepada dosennya.

Sinopsis :

Iqbal adalah mahasiswa tingkat akhir jurusan tata boga yang

sedang berusaha mendapatkan nilai terakhirnya dengan menghidangkan
makanan kepada dosennya. Namun, makanan yangdihidangkan selalu
tidak memuaskan dosennya sehingga membuat
iqbal harus bekerja keras membuat hidangan yang terbaik.Iqbal pun
mencari referensi dengan berburu makanan diberbagai tempat kuliner
di sekitaran Kota Palembang hingga Iqbal menemukan sesuatu yang
akan dibuat.
 44

Setelah gagal berulang kali dalam memasak dan menyajikan

makanan yang dihidangkan ke dosennya, Iqbal pun mencari referensi
dengan hunting mencicipi makanan di berbagai tempat kuliner di
sekitaran kota Palembang. Beberapa makanan ia cicipi bisa menjadi
referensi untuknya memasak. Dalam pencarian referensinya itu, ada
Rani seorang gadis yang cukup dekat dengan Iqbal yang setia dan
menjadi penyemangat untuk Iqbal agar tidak menyerah. Saat di
perjalanannya juga ada kejadian yang Iqbal rasakan. Dari sinilah
Iqbal termotivasi untuk bangkit dari kegagalannya.

Iqbal menemukan sesuatu yang akan dibuatnya. Iqbal pun kembali

menghidangkan tiga buah makanan kepada dosennya. Dosennya itu pun
mencoba masakan Iqbal dan setelah itu ia langsung meninggalkan meja
tanpa berkata apapun. Iqbal mulai kecewa memikirkan nasib nilaiya.
Terlihat Iqbal bergegas membereskan hidangannya dan masuk ke dapur.
Saat Iqbal hendak pulang dengan penuh kekecewaan di raut wajahnya
ia menemukan sebuah kertas yang berisi nilai terakhirnya, yaitu A+
diatas meja bar. Dan Iqbal pun merasa sangat bahagia karena usahanya
selama ini tidak sia-sia.

KARAKTER
Iqbal (20): Mahasiswa tingkat akhir yang
bekerja keras demi mendapatkan nilai
terakhirnya. Pantang menyerah
Dosen (30): Dosen tataboga yang cerewer. suka mengatur dan
perfeksionis
Rani (20) : Teman spesial Iqbal si penyemangat dan suka
Menolong

SCRIPT
1. EXT. GERBANG KAMPUS. PAGI. MAHASISWA BERGEGAS UNTUK MEMULAI
PERKULIAHAN

Terlihat Iqbal berjalan kaki dari gerbang kampus memasuki area

kampus dengan membawa buku serta tas didukung di pundaknya. Sambil
mengikat tali sepatu yang terlepas ia mulai berjalan untuk belajar
di kampusnya.

Narasi : aku adalah mahasiswa tingkat akhir, yang sedang

berusaha untuk mendapatkan nilai akhir yang baik demi wisuda
(terlihat Iqbal memanggil Rani yang berjalan didepannya)

IQBAL
Ran... Rani... (sambil melambaikan tangannya dan berlari kecil ke
arah Rani)
(terlihat Rani melambaikan tangannya juga dan menunggu Iqbal yang
berlari kecil mendekatinya dan mereka berjalan bersama menuju kelas)

CUT TO:

2. INT. DAPUR. SIANG

Terlihat Iqbal sedang memasak makanan sambil mencicipi makanan yang
ia masak. Tampak Iqbal sangat bersemangat memasak.

Narasi : Memasak memang hobiku. Mencicipi berbagai cita rasa

 45

masakan membuatku ingin mencoba untuk memasaknya.

CUT TO:
3. INT. DAPUR. SIANG
Suasana Iqbal sedang memasak didapur. Banyak bahan yang digunakan
Iqbal dalam pembuatan masakannya saat itu. Setelah selesai masakan
itu dihidangkan kepada dosen yang telah duduk lama di bar.

IQBAL
silahkan dinikmati pak...
Dosennya hanya menyaut tanpa bersuara. Dan langsung Mencicipinya.
Terlihat di wajah Iqbal menggambarkan ekspresi Kecemasan selama
dosennya menikmati masakannya. Setelah dosennya selesai mencicipi
tanpa bicara dosennya langsung menilai pada kertasnya dengan nilai
D. Terlihatekspresi wajah Iqbal sedih.
CUT TO:

4. INT. BAR. SIANG

Terlihat beberapa kali Iqbal menghidangkan makanan kepadadosennya
dan berulang kali itupula hidangan yang disajikan
oleh Iqbal gagal mencuri hati dosennya. Berbagai ekspresi muncul
dari dosennya. Seperti memuntahkan makanan, seperti baru mencium
kemudian menolak, baru melihat langsung menumpahkan. Iqbal dengan
hampir menyerah diberi nasihat oleh dosennya.

DOSEN
bisa masak gak sih ?
IQBAL
maaf pak
DOSEN
mau wisuda gak kamu
Coba deh kamutu harusnya bisa out of the box
cari sana referensi, kan banyak.
Jangan malah bikin masakan sampah muluk bikin lambung saya makin
rusak aja
(Dosennya pun lekas meninggalkan Iqbal yang terpuruk)
CUT TO:
5. INT. BAR. SIANG
Terlihat Iqbal yang teramat kecewa duduk di depan meja bar. Ia
merasa sangat jatuh dan gagal. Tiba-tiba datang Rani yang memberi
semangat kepadanya.

RANI
Bal, kamu harus bisa. Apapun yang
dibilang sama dosen kita tu pasti
bener. buat apa sih berlarut-larut
dalam kesedihan. Justru kamu harus
bisa nunjukin ke dosen dan orang
tua kamu dikampung ya kalo kamu tu
bisa! Dan pasti bal pasti kamu
wisuda tahun ini. semangat yah!
Tanpa berkata apa-apa Iqbal hanya terdiam dan menghela nafas
panjang.
CUT TO:
6. INT. DAPUR. SIANG
 46

Terlihat Iqbal mencoba memasak makanan berulang kali namun gagal.

tampak tepung dimana-mana menjadi saksi bisu kesedihan Iqbal saat
itu. Iqbal terdiam sejenak dan berfikir. Tanpa membereskan meja
didepannya Iqbal langsung melepaskan efronnya dan melemparnya di
atas meja dapur kemudian ia pergi kesuatu tempat sesuai yang
dikatakan dosennya dengan mengajak si Rani.
CUT TO:
7. EXT. PASAR 26 ILIR. SORE
Iqbal dan Rani sampai di pasar 26 dan melihat keriyuhan disana.
Dengan malas Iqbal memaksakan diri masuk ke tengah keramaian hanya
demi mencoba pempek disana.

CUT TO:
8. INT. WARUNG PEMPEK. SORE
Terlihat Iqbal dan Rani mencoba memakan salah satu jenis pempek
yang dihidangkan didepannya.
RANI
Ayo bal,duduk sini
IQBAL
Sini yah...
RANI
Iya, kita makannya disini
Eh ngomong – ngomong kamu tau gak ini apa ?
IQBAL
Apa itu ?
RANI
Ini nama nya otak – otak
Makanan khas Palembang, makan nya pakek cuka
( terlihat si penjual menghidangkan menu utama yang rani dan iqbal
pesan yaitu pempek )
IQBAL
Mau coba dong
RANI
Beneran ?
(terlihat rani sambil menuangkan semangkuk cuka untk Iqbal)
RANI
Kamu mau makan itu pake garpu ?
IQBAL
I..iya, emang kenapa ? ( terlihat bingung )
RANI
Gak usah, makan nya itu pakek ta...ngan.
IQBAL
Oh... aku coba ya

Pada awalnya terasa aneh namun kemudian Iqbal mulai menyukai

cita rasa pempek dengan menghabiskan semangkuk pempek. Sambil
terus mencoba pempek satu persatu

CUT TO:
9. EXT. JALAN. SORE
Iqbal dan Rani di perjalanan menuju tempat makanan selanjutnya.
Iqbal melihat tukang parkir yang sangat semangat bekerja demi
mendapatkan uang.
CUT TO:
 47

10. EXT. LORONG BASAH. MALAM

Iqbal dan Rani berada di tengah-tengah keramaian lorong basah.
mereka dimanjakan dengan berbagai makanan disana. Iqbal mulai
mencicipi dan terlihat berbagai macam ekspresi diwajahnya setiap
kali mencicipi makanan disana.
CUT TO:
11. INT. RESTORAN TERAPUNG. SORE
Iqbal sedang melahap pindang tulang dengan senangnya. Terlihat
suasana kota Palembang yang indah.
RANI
gimana bal ?
IQBAL
bentar deh... (sambil mencicipimakanan berulang kali)
coba deh... (sambil menyuapi rani didepannya)
Enak yah
RANI
( Rani hanya menganggguk )
Terlihat rani tersipu malu saat di suapi oleh Iqbal malam
itu.
CUT TO:
12. EXT. PELATARAN BKB. MALAM
Setelah selesai makan, terlihat Iqbal dan Rani berjalan sambil
menuju parkiran
IQBAL
Ran... sekarang aku ngerti deh,
kenapa makanan yang aku masak
selalu gagal
RANI
kenapa ?
IQBAL
aku tu terlalu ngikutin rules dalam memasak tau terkadang untuk
membuat sesuatu yang buat orang lain sukak sama masakan kita itu
ya karena rasa dari makanan kita itu beda dari yang lain
RANI
Sekarang udah ngerti kan kenapa pak iman marah terus sama masakan
kamu
IQBAL
Yap. makasih yah ran kamu udah mau nemenin aku hunting makanan
Terlihat Iqbal dan Rani berjalan menuju parkiran dan terlihat
Jembatan Ampera di malam hari dari kejauhan.
CUT TO:
13. INT. BAR. SIANG
Keesokan harinya, Iqbal menaruh tiga makanan kepada dosennya yang
terlihat bingung. Kemudian dosennya mencicipi satu persatu hidangan
tersebut. Dengan ekspresi senang Iqbal berharap mendapat respon
baik dari dosennya. Setelah mencicipi Iqbal bertanya kepada
dosennya.
IQBAL
Gimana pak ?
Enak gak pak ?
Dosennya hanya diam kemudian meletakkan sendok dengan pelan
didepannya. Kemudian dosennya pergi tanpa sepatah katapun. Dan itu
membuat Iqbal sangat sedih. Iqbal mengela nafas panjang kemudian
membereskan kekacauannya. Dan berniat untuk pulang kerumah.
 48

CUT TO:
14. INT. DAPUR. SIANG
Setelah Iqbal membereskan kekacauannya, Iqbal kembali ke dapur
dengan membawa hidangan-hidangan yang sempat ditolak oleh dosennya.
Dan betapa terkejutnya Iqbal sesampainya ia di dapur menemukan
kertas penilaian dengan nilai A+ yang terpampang besar. Iqbal
terlihat kegirangan. Dia sangat bahagia dan tak sabar menghubungi
orang tuanya memberi tahu jika ia kaan wisuda ditahun ini. terlihat
juga Rani sang penyemangat berlarian ke dapur untuk melihat hasil
terakhir Iqbal.
RANI
gimana bal ?
IQBAL
Aku wisuda ran... makasih yah udah mau dukung aku untuk bisa
semangat jalanin ini semua
RANI
Kan udah aku bilang kamu pasti bisa, cepet telfon ibuk kamu sana
(Sambil mencari nomor Hp orangtua Iqbal di Hp)
IQBAL
Halo buk. buk Iqbal wisuda buk tahun ini
Iya buk serius wisuda!!!

Terlihat Iqbal menelfon dari kejauhan. Dari dekat ketiga hidangan

tersebut seolah menjadi pahlawan untuk Iqbal saat itu.
- Selesai -

B. The script of short film in English Version

“ FOOD HUNTERS “
Idea : Never Give Up
Genre : Drama, Romance
Theme : a final year student of Culinary Art department is trying
to get his final grade to pass by serving food to his lecturer.

Synopsis:

Iqbal is a final year student of Culinary Art department who is

trying to get his last grade by serving food to his lecturer.
However, the food served did not always satisfy the lecturer so
that he had to work hard to make the best dishes. He was looking
for references by hunting food in various culinary places around
the city of Palembang until he finally found something to make.

After failing repeatedly in cooking and serving food to his

lecturer, he was looking for references by tasting food at various
culinary places around the city of Palembang. some of the food he
tasted could be a reference for him to cook. in the search for his
references, there was Rani, a girl close enough to Iqbal, who was
faithful and became an encourager for Iqbal not to give up. While
on his journey, there were also events that Iqbal felt. From which
he was motivated to rise from his failures.

Iqbal found something he would make. He also returned to serve three

meals to his lecturer. The lecturer also tried Iqbal’s cook and
 49

after that, he immediately left the table without saying anything.

Iqbal began to be disappointed to think of his fate. Iqbal looked
rushed to clean the dish and went into the kitchen. When he was
about to go home with disappointment on his face, he found a paper
containing his last grade, A + on the bar table and Iqbal felt very
happy because his efforts all this time was not in vain.

Characters
Iqbal (20) : a final year student who works hard for the sake of
getting his last grade. Never give up

Lecturer (30) : a talkative Culinary Art lecturer, bossy and

perfectionist

Rani (20) : special friend of Iqbal. The encourager and helpful.

SCRIPT

1. EXT. CAMPUS GATES. MORNING. STUDENTS RELAXED TO START LECTURES

It was seen that Iqbal walked from the campus gate into the campus
area with a book and handbag carried on his shoulders. While tying
the loose of shoelaces, he started walking to study in his campus.

Narration: I'm a final year student who is trying to get a good

final grade for graduation.
(It seemed Iqbal called Rani who walked before him)

IQBAL
Ran ... Rani ... (waving his hand and running to Rani) (It
seeed Rani waving her hand as well and waiting for Iqbal who
ran up to him and they walked together to the class)
CUT TO:

2. INT. KITCHEN. DAY

It seemed that Iqbal was cooking food while tasting the food he
cooked. Iqbal looked very eager to cook.

Narration: cooking is my hobby. Tasting various tastes of food makes

me want to try to cook them.
CUT TO:

3. INT. KITCHEN. DAY.

Iqbal's cooking atmosphere in the kitchen. Many of the ingredients

Iqbal used in cooking at the time. after finished, the dish was
served to the lecturer who had been sitting for a long time in the
bar.

IQBAL
Please enjoy it, Sir ...

The lecturers only responded silently and instantly tasted it. It

could bee from the face Iqbal, it was describing the expression of
anxiety as long as his lecturer enjoyed his cooking.
 50

After his lecturer finished tasting, without speaking, he

immediately judged on his paper with the score of D. It is looked
that Iqbal was sad from his facial expressions.
CUT TO:

4. INT. KITCHEN. DAY

It seemed several times Iqbal was serving food to his lecturer and
repeatedly also what dish served by Iqbal was failed to steal
lecturer’s heart. Various expressions emerged from his lecturer
such as vomiting the food, just semlling and then refusing, just
looking directly spilling. Iqbal with almost surrender was given
advice by his lecturer

LECTURER
Can you cook or not?
IQBAL
Forgive me, Sir.
LECTURER
Want to graduate, don’t you? You should have been able to be out
of the box. Find some references. Many out there. Do not alway
make junk food that causes my stomachache.
(the lecturer directly left him slumped)
CUT TO:

5. INT. BAR. DAY

Apparently, Iqbal was totally disapointed sitting in front of the

bar table. He felt so failed and fallen. Rani, suddenly, appeared
and gave spirit to him

RANI
Bal, you must try. Whatever said by our lecturer must be true. It’s
useless to be sad all the time. Otherwise, you should showher and
your parent in the village that you can do it! And of course, Bal,
you can graduate this year. Keep your spirit up!
Without saying anything, Iqbal was keeping silent and sighing log
breath.
CUT TO:

6. INT. KITCHEN, DAY

Iqbal seemed to try cooking food repeatedly but still failed. The
flour everywhere became a silent witness to Iqbal’s sadness at the
time. Iqbal paused for a moment and thought. Without cleaning the
table in front of him, Iqbal immediately releasing his efro and
threw it on the kitchen table and then he went to a place according
to what was said by his lecturer and inviting the Rani.
CUT TO:

7. EXT. 26 ILIR MARKET. AFTERNOON

Iqbal and Rani arrived at 26 Ilir Market and saw the crowded
there. Iqbal lazily forced himself into the crowd just to try the
Pempek there.
CUT TO:
 51

8. INT. PEMPEK SHOP. AFTERNOON

It seemed that Iqbal and Rani tried to eat one of the Pempeks
served before them.
RANI
So? Have you found yet?
IQBAL
Hmmmm, no idea. I think not yet
At the beginning, it was wieerd but then Iqbal started to like
the taste of the Pempek by finishing a bowl of the Pempeks while
keeping trying them one by one.
CUT TO:

9. EXT. ROAD. AFTERNOON.

Iqbal and Rani are on their way to the next food stand. Iqbal was
staring a parkman worked in full of spirit to get money.
CUT TO:
10. EXT. THE LORONG BASAH. EVENING

Iqbal and Rani were in the crowded of the Lorong Basah. They were
served with various food there. Iqbal tried to taste and looked
many expressions on his face every time tasting the food.
CUT TO:

11. INT. THE FLOATING RESTAURANT. EVENING

Iqbal was eating the bone soup happily. It seemed a beautiful city
of Plaembang with colorful lights made Iqbal feel new experience
in his life.
RANI
How, Bal?
IQBAL
A minute ... (while tasting the food many times) just try (while
feeding Rani in front of him) Delicious, isn’t it?
RANI
(only nodding)
Rani was shy while he was being fed by Iqbal
CUT TO:

12. EXT. THE BKB COURTYARD. EVENING

Having finished eating, Iqbal and Rani walked to the parking lot.
IQBAL
Ran ... now I see, why the food I cooked always failed
RANI
Why?
IQBAL
I am too following the rules in cooking, you know?
IQBAL
Sometimes to make something that people like from our cooking is
because the taste is different from others
RANI
Now you know why Mr. Iman always gets angry with your food
IQBAL
 52

Yes. Thanks Ran you have pleased to accompany me looking for food
Iqbal and Rani walked to the parking lot and they saw the Ampera
Bridge from far.
CUT TO:

13. INT. BAR. DAY

The next day, Iqbal put three kinds of food to his lecturer who
felt confused. Then his lecturer tried one by one the dishes.
With happy expression, Iqbal hoped to get good respond from his
lecturer. After tasting, Iqbal asked to his lecturer.
IQBAL
So how, Sir? Are they good?
The lecturer was silent and then put the spoon slowly in front of
him. He then left without saying anything and it made Iqbal felt
so sad. Iqbal was sighing deep breath and then release his mess
and plan to go home.
CUT TO:

14. INT. KITCHEN. DAY

After finishing his mess, Iqbal was back to the kitchen and
brought all the dishes rejected by his lecturer. And how surprise
he was as soon as he arrived at the kitchen, he found a piece of
paper with score of A+ displayed very big. Iqbal was so happy
that impatient to tell his parent to graduate this year. Rani,
the encourager, also ran to the kitchen to see the final result
of Iqbal.
RANI
So how, Bal?
IQBAL
I will graduate, Ran. Tnak you so much to support me to be able
to do all of these.
RANI
I have told you that you can do it. Go call your mom.
While looking for his parent’s phone number on cell phone
IQBAL
Hallo, Mom. I will graduate this year. Yes, Mom. I’m serious!
From far, Iqbal was calling and from near, those three dishes
were the heroes for him at the time.
- End -
C. The content of scene of short film

Picture 4.47opening Picture 4.48 1st scene Iqbal enter campus

 53

Picture 4.49 2nd scene iqbal see rani Picture 4.50 3rd scene Iqbal called rani

Picture 4.51 4th scene iqbal & rani enter campus Picture 4.52 5th scene iqbal cooking

Picture 4.53 6th scene iqbal serve food Picture 4.54 7th scene mr.iman enjoy the food

Picture 4.55 8th scene scoring iqbal’s food Picture 4.56 9th scene iqbal got his score

Picture 4.57 10th scene mr.iman tasted the food Picture 4.58 11th scene mr.iman smell the food
 54

Picture 4.59 12th scene mr. Iman angry Picture 4.60 13th scene lecturer throw food

Picture 4.61 14th scene mr.iman give advice Picture 4.62 15th scene rani came to iqbal

Picture 4.63 16th scene iqbal failed to cook Picture 4.64 17th scene iqbal give massage

Picture 4.65 18th scene iqbal left the kitchen Picture 4.66 19th scene iqbal & rani hunting

Picture 4.67 20th scene rani & iqbal chit chat Picture 4.68 21st scene iqbal seen parking attedance
 55

Picture 4.69 22nd scene the next place hunting Picture 4.70 23rd scene iqbal & rani enjoy food

Picture 4.71 24th scene iqbal & rani enter the restaurant Picture 4.72 25th scene iqbal tasted food

Picture 4.73 26th scene iqbal considered his fault Picture 4.74 27th scene iqbal try to serve again

Picture 4.75 28th scene mr.iman try the food Picture 4.76 29th scene mr.iman left iqbal

Picture 4.77 30th scene iqbal feel dispointed Picture 4.78 31st scene iqbal feel give up
 56

Picture 4.79 32nd scene iqbal prepared Picture 4.80 33rd scene iqbal see the paper

Picture 4.81 34th scene iqbal feel supriced Picture 4.82 35th scene rani asked iqbal

Picture 4.83 36th scene iqbal so exciting Picture 4.84 37th scene iqbal told his mom

Picture 4.85 38th scene the end of story Picture 4.86 39th scene closing
 57

4.2 Discussion

From the findings above, there were some additional part that should
disscussed by the writer.

A. Literature Study

From those books and e-journal that have been read, the writer can conclude
that short film is a film that have complex problems with own story in it which has
a view duration no more than 25 minutes. It means that making short film or the
activities must be inovated in order to make the viewers curious and not bored. The
director in making short film was sticking education and information element on its
activities. The elements in here were invloving the script, crew, budget, casting,
lighting and so on. It means the elements of film have their own duties and set of
challenges. In this reseacrh, the write has been did some of the elements such as,
wrote the script, formed crews in making short film, casted the actors and actresses
for the writer’s short film, and so on.

B. Field Survey

In field survey, the writer can conclude that the observation can be as the
refrences to conduct the new inovation for the reseachers. For example in this
research, the writer watched some of the previous short film on youtube and directly
went to the tourism culinary places so the writer knewa and got the weaknesses that
would be improve in making short film.

Through the observation, the writer also conlude that tourism culinary in
Palembang still less of promotion. The reason why the writer propose this activities
to promote and to make viewers interest to come to Palembang city especially to
taste the traditional food in this city through film. The other reasons of making short
film were because the lack of media in promoting tourism culinary Palembang.
 58

4.2.1 Model Development

A. Limited Testing

In limited testing, the revisions were about the content and languange in the
script of film. From the first expert Ms. Nisa as film script writer said that there
were some selection, marging, and the connecting of word that unapproriate and
should change. The writer decided to change the mistake because it can makes script
be better and the readers will be more understand.

The second experts, Mr. Ramdhoni as linguistics of English. He said that

the script of film should have much revision because in translating sentence by
sentence should be suitable and have the same meaning to the Indonesia languange.
The writer also accepted the suggestions because to make the script be better and
the international viewers easy to understand the story of film. So, the writer very
pay attention to the script that translated into english in order to make the script of
film can more readable and acceptable to viewers.

The third expers, Mr. Wahyudi that capable to check the content of the film.
He said that the backsounds of film no need the maximal volume. The writer also
accepted the expert’s suggestion. If the backsound in film very loud, it can be
influence the feel in the story. It was also same like the theories in the literature
review by Danesi (2010) one of the privilege of film is the film can present powerful
emotional influences to the viewers.

B. Wider testing

In wider testing, the revision were about the content, the design of film, and
languange of film. First, the expert of the content of film. Mr. Permana said that in
the story of film the main and supporting character should added started in the
beginning of the story of film. The writer decided to added the suggestions because
in previous story, the writer just focus on main of the story directly without opening
and closing.
 59

The second and third experts, Mrs. Wulandari and Mr. Diemroh were
comments about the consistant of languange, grammar and the selections of word.
There were some sentences of script that unreadable and inappropriate so that the
experts suggested to the writer to improve it. The writer accepted the advices
because to make the script be better and viewers can be more easy to get what the
writer means and find the lessons of the story by revised the the grammar in the
script of film.

For the content and the design of the film, there were some comments and
suggestion from other experts. The fourth expert as video editor, Mr. Dwi said that
the film should be more live by added the transitions. So, the writer was added the
transitions to make the one part to another part was connecting. And the viewers
would be more enjoy the film.

The next expert was Mr. Sunero as film editor suggested about the coloring
of film or effect. The writer feels it is not really necessary to add in all the scene,
but the writer gave the effect in the part of scene that was in climax and sad scene.
The suggestion from the expert was suitable with the theories from Javandalasta
(2011). But in the other scene, the writer only added the backsound to supporting
the emotions of the story and make it more simple.

The last expert Mr. Bintoro as video editor from Kompas TV. He stated that
in promoting something by audio visual the writer should give the emotions by
added the slow motion or speed motion. This suggestion was suitable with the
theories from Whanau (2011) film is a medium of communication rich with social
implications, created within different social, historical and cultural contexts. The
writer add the motion in important part such as when the actor and actresses of film
eaten the food, the actor in the bad or happy conditions and the writer also add when
the lecture tasted the food serve by the student of the film.
 60

BAB V

CONCLUSION AND SUGGESTION

5.1 Conclusion

From the observation and interview has been conducted by the

writer, it can be concluded that designing short film can be as one of media
promotion of tourism culinary in Palembang. By watching the short film, viewers
not only enjoy the story but also know the tourism culinary in Palembang. So,
viewers can get the lessons from the story and also have some informations about
the places, the foods, the situations of the people’s activities of tourism culinary in
Palembang trough short film. In making short film also have some of elements that
involve. Film also have being created as an art and have its own in short duration.

5.2 Suggestion

The writer has some suggestions to the film makers in Palembang.

In making film, they have to make the new innovation not too monotonous in
choosing the story that will be filming. The writer suggests that film makers can be
increase the story from the tourism in Palembang especially in culinary side.
Because there are still many tourism culinary in Palembang that has not promoted.
 61

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