https://bizfluent.com/info-7736814-types-promotional-strategies.

html

1) What is advertising

https://www.oberlo.in/ecommerce-wiki/advertising

https://www.thebalancesmb.com/advertising-2947182

https://www.feedough.com/what-is-advertising-advertising-objectives-examples-importance/

2) indian digital Senario in advertising

https://www.exchange4media.com/digital-news/digital-advertising-to-grow-at-32-in-india-to-be-worth-
rs-14281-in-2019-dan-e4m-report-94041.html

https://economictimes.indiatimes.com/industry/services/advertising/india-remains-fastest-growing-ad-
market-in-the-world-with-adex-growth-estimate-of-14-in-2019-groupm/articleshow/67963748.cms?
from=mdr

3) global advertising industry

https://study.com/academy/lesson/managing-global-advertising.html

4) types of advertising digital, outdoor, print, tv, cinema, Radio

https://bizfluent.com/info-7736814-types-promotional-
strategies.htmlhttps://www.thebalancesmb.com/different-types-of-advertising-methods-38548

5) what is tv ad/ digital/ radio/print/ outdoor/ cinema ads

http://www.sarojads.com/print-tv-theatre.html

refer to file advtg notes

6) what is a sponsored ad

refer to file advtg notes

7) what is a medium rectangle ad (mrec)

http://capcomarketing.com/advertise/media-kit/advertising-products/medium-rectangle/

https://www.wordstream.com/blog/ws/2018/07/30/design-principles

8) different types of digital banner sizes

https://blog.bannersnack.com/banner-standard-sizes/

https://www.match2one.com/blog/standard-banner-sizes/
9) different types of tv ads

https://accountlearning.com/television-advertising-india-types-merits-demerits/

https://clearcode.cc/blog/types-of-tv-advertising/

https://smallbusiness.chron.com/types-tv-commercials-57852.html

https://idfive.com/ideas/12-types-of-tv-ads-and-8-types-of-web-banners/

10) rise of advertising industry from 90's till date

https://www.thehindubusinessline.com/news/indian-ads-came-of-age-in-the-90s-now-they-are-set-to-
soar/article26105410.ece

https://www.indianmediastudies.com/evolution-and-growth-of-advertising/

11) how has mobile taken over future ads

https://digitalmarketinginstitute.com/blog/05-10-16-the-evolution-of-digital-marketing-30-years-in-the-
past-and-future

12) aspects of rural areas/metro cities

https://www.exchange4media.com/marketing-news/brands-see-big-markets-in-small-towns-89568.html

http://www.yourarticlelibrary.com/essay/rural-marketing-in-india-definition-and-features-of-rural-
marketing/32335

http://www.pondiuni.edu.in/storage/dde/downloads/markiv_rm.pdf

13) what is an advertisement message? user and brand

https://www.knowthis.com/managing-the-advertising-campaign/creating-an-advertising-message/

indian user :

https://www.marketing91.com/unique-advertising-message/

14) pros and cons of ads for youth children and future generation

https://smallbusiness.chron.com/benefits-advertising-teens-75326.html

https://smallbusiness.chron.com/cons-advertising-teenagers-36214.html

https://smallbusiness.chron.com/disadvantages-advertising-kids-25801.html

https://pediatrics.aappublications.org/content/pediatrics/118/6/2563.full.pdf

15) where will ads stand in the future

http://blog.adspruce.com/future-advertising-india/

16) difference between advertising and publicity

https://keydifferences.com/difference-between-advertising-and-publicity.html

http://topdifferences.com/difference-between-advertising-and-publicity/

17) top ad agencies in the indian market

https://www.fundoodata.com/learning-center/top-10-advertising-companies-india/

https://www.jeewangarg.com/blog/top-10-advertising-agencies-india

18) top brands related to agencies

http://www.graphic-design-institute.com/blogs/top-10-advertising-agencies-india

https://www.jeewangarg.com/blog/top-10-advertising-agencies-india

19) what is a media breif

https://rupertbrendonsblog.wordpress.com/2014/03/24/how-to-prepare-a-media-brief/

http://www.intvgroup.org/userguide/intv-in-practice-the-media-buying-process/

20) documents needed for an agency

to start an agency

https://www.wikihow.com/Start-an-Advertising-Agency

https://smallbusiness.chron.com/start-own-advertising-agency-3597.html

before starting an ad campaign

https://blog.pandadoc.com/marketing-documents/

21) how do you generate the numbers for tv (barc)

https://www.readytomelt.com/12-things-didnt-know-barc-data/

https://www.exchange4media.com/media-tv-news/barc-ooh-tv-measurementwill-it-boost-tv-
viewership-and-hence-adverstising-91097.html

22) difference between ad and marketing , market and sales ads and storytelling
ad/mrtkg

ad vs marketing

https://keydifferences.com/difference-between-marketing-and-advertising.html

https://online.csp.edu/program-resources/marketing-vs-advertising

mkt sales ads vs storytelling ad

https://fivemv.com/difference-advertising-storytelling/

https://www.business2community.com/marketing/traditional-ads-vs-great-stories-what-attracts-
modern-day-buyers-02253865

23) what is influencer / moment marketing

how can it play a role in advertising

https://www.thedrum.com/opinion/2019/05/02/why-influencer-marketing-about-moments-not-
impressions

https://www.frac.tl/influencer-marketing/

24) what is brand positioning

https://www.marketing91.com/brand-positioning/

https://www.managementstudyguide.com/brand-positioning.htm

http://equibrandconsulting.com/services/brand-consultant/brand-positioning/strategy

25) trending analysis of ads

https://www.inc.com/drew-hendricks/three-trends-that-are-shaping-the-future-of-advertising-and-how-
to-stay-ahead.html

https://www.entrepreneur.com/article/326236

digital advertising trends

https://instapage.com/blog/digital-advertising-trends

video advertising trends

https://www.wordstream.com/blog/ws/2019/03/12/video-advertising-trends

26) traditional and digital ads

https://thisisarray.com/traditional-vs-digital-advertising/

https://adsharkmarketing.com/traditional-vs-digital-advertising-small-business-guide/