Questionnaire
Personal Details:
Name: ______________________________
1) Gender: a) Male b) Female
2) Age:
a)18-24 years b)25-32 years
c)33-39 years d)40 and above
3) Academic Qualification:
a) SSLC b) Puc
c) Degree d) Post Graduation
e) Others
4) Occupation:
a) Student b) Salaried Person
c) Businessman d) Others
5) Family Income:
a) Below 10,000 b) 10,000 to 20,000
c) 20,000 to 30,000 d) 30,000 to 40,000
e) 40000 and above
Research Questions:
6) Do you like shopping?
a) Yes b) No
7) How frequently do you go for shopping?
a) Frequently b) Once a week
c) Once a month d) Rarely
8) How much time do you spend while shopping?
a) Less than half an hour b) Half an hour to one hour
c) 1-2 hours d) More than 2 hours
9) Do you buy FMCG products from supermarkets?
a) Yes b) No
10) If yes, from which supermarket do you buy FMCG products?
a) More b) Big Bazaar
c) Nilgiris d) Spar
e) Others
11) How much do you spend on the purchase of FMCG products every month?
a) Below Rs. 500 b) Rs. 500 – Rs. 1000
c) Rs. 1000 – Rs. 2000 d) Rs. 2000 and above
12) What are the factors that attract you more while shopping for FMCG products?
a) Offers and Discounts b) Customer Service
c) Quality d) Variety
13) Does Sales Promotion affect your purchase of FMCG products?
a) Yes b) No
14) What type of Sales Promotion attracts you the most?
a) Buy one get one free b) Price Discounts
c) Free Samples d) Coupons
e) Exchange Schemes f) Contests / Games
g) Others
15) Do you wait for Sales Promotion offers by supermarkets?
a) Yes b) No c) Sometimes
16) During Sales Promotion offers, do you purchase more than required?
a) Yes b) No c) Sometimes
17) If you get an attractive Sales Promotion offer in the product other than your choice, will you
switch to the other brand?
a) Yes b) No c) Sometimes
18) According to you, which supermarket offers the best sales promotion?
a) More b) Big Bazaar
c) Nilgiris d) Spar
e) Others
19) According to you, which medium is the best to advertise Sales Promotion offers?
a) Newspaper b) Magazine
c) Television d) Radio
e) Internet
20) Please mark the option as per your opinion to the questions below during shopping:
i) Do you search for the products that have some offers?
a) Always b) Often c) Sometimes d) Never
ii) Do you find the Sales Promotion offers attractive?
a) Always b) Often c) Sometimes d) Never
iii) Is the information readily available to you about the Sales Promotion offers?
a) Always b) Often c) Sometimes d) Never
21) Give your opinion to the following statements:
i) I buy FMCG products only if it has offers or discounts
a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree
ii) I doubt on the quality of products on sale
a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree
iii) I believe that Sales Promotion offers saves my money
a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree
iv) The Sales Promotion offers makes me to buy the brand that I do not buy regularly
a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree
v) I visit the supermarkets that have Sales Promotion offers frequently
a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree
vi) The Sales Promotion tools of the supermarket understand my specific needs and wants
a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree
vii) I enjoy shopping during Sales Promotion offers
a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree
viii) I am satisfied with the FMCG products bought during Sales Promotion offers
a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree
ix) I get confused with the Sales Promotion offers
a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree
x) I think marketers cheat consumers through sales promotion tools
a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree
xi) I think advertisements published and actual sales/products differ
a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree
22) your opinion on sales promotion: ______________________________________________
