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From: SCORCHARS
Group 12
Mentor: Miss Sunita Shukla
CONTENT
´ SUMMARY
´ HISTORY
´ STRUCTURE
´ VISION, MISSION & VALUES
´ MILESTONE
´ AREA OF WORK
´ BUSINESS
´ FINANCIAL SUMMARY
´ FUTURE STRATEGIES
LO G O
´ The pyramid symbol and the mission line 'Building
India· is collectively referred to as the DLF Logo.
´ The company's name is represented in black capital
letters. The typeface represents the solidity of the
enterprise; emphasizes accountability, responsibility
as being a strong and integral part of the Group's
ethos.
´ The words ·BUILDING INDIA·, is in capitals like the
company·s name, and at once conveys DLF·s mission
and vision. It is an intrinsic reflection of the Group·s
commitment and its 60-year heritage.
S U M M A R Y
´ Delhi Land and Finance(DLF) is the India·s biggest
real estate developer in term of revenues,
earnings, market capitalization and developable
area. based in New Delhi, India.
´ The DLF Group was founded by R a g h u ve n d r a
Singh in 1946.
´ It has a 62 year of track record of sustainable
growth, customer satisfaction, and innovation.
´ The company is currently headed by Kushal Pal
Singh.
H I S TO R Y
´ The DLF Group was founded in 1946. It develop
some
of the first residential colonies in Delhi such as
Krishna Nagar.
´ In 1970s & 1980s DLF purchased 3000 acrers of
land from farmers in Gurgaon for $2000 per acre.
´ 1999, DLF started its first A-Grade office spaces for
rent in Gurgaon.
´ The started building world-class office building,
appartments, golf courses, shopping malls, 5 star
hotels and a private expressway linking Gurgaon to
Delhi Airport.
A BO UT T H E C H AI R M AN
´ Dr. Kushal Pal Singh, is the chairman of the Board of
DLF
Limited, India·s largest real estate company with a pan
India presence in over 30 cities across 18 states.
´ Dr. Singh·s pioneering role as real estate developer
and
corporate leader who has transformed the urban
landscape of the country by setting new standards in the
housing and urban development scenario and creating
world class infrastructure to attract unprecedented level
of foreign and domestic investment inflows, generating
new employment opportunities and changing lifestyles.
´ He is the recipient of numerous awards and honors.
The
most prestigious of which is the Padma Bhushan
Awards,
conferred to him by The Government of India on 26th
January 2010.
V I S I ON, M I S S I ON & VA LUE S
DLF Vision
To contribute significantly to building the new India and
become the world·s most valuable real estate company.
DLF Mission
To build world class real ²estate concepts across six
business
lines with the highest standards of professionalism ,ethics
,quality and customer service
DLF Values
´ Sustained efforts to enhance customer value and quality
´ Ethical and professional service.
´ Compliance and respect for all community ,
environmental
legal requirements.
M I L E S TONE
A R E A OF WO R K
B U S I NE S S
H OU S ES
´ DLF pioneered townships and group housing in India.
´ Introduced the super-luxury, luxury and mid-income.
´ Trusted brand with superior execution track record.
´ Around 477msf available at present for potential
development.
´ Of this, over 80% development to be in super-metros
and metros.
OFF I CE S
´ DLF is the founder and pioneer of ´Grade A ²office
leasing marketµ in India.
´ Offers a well balanced mix of commercial office
space
including IT/ITES facilities, multi-tenant corporate
office
buildings and integrated commercial complex.
´ 164msf of developable area.
´ Steady state achieved to deliver 12msf on an annual
basis.
´ Customer mix changing from IT/ITES MNCs to
Indian
Corporate with increasing volumes.
´ Continue to leverage location advantages and deep
customer relationship to enter new geographies.
R ET A I L
DLF enjoys the benefits of a portfolio of premium
locations
across the country and rush by large retailers.
DLF envisages to introduce a new retail infrastructure to
cater to shopping malls and commercial centers across all
segment and all places in India.
DLF has plans for delivering 1msf of luxury malls, 4msf
of
shopping malls and 3msf of neighborhood malls annually.
Current developable land resources marked for retail
stands at 92msf.
G O L F CO U R S E S
´ One of the landmark creations of DLF, it been ranked as
the best in the country and amongst the leading golf
courses in Asia.
´ It has played host to some of the most prestigious
national
and international tournaments like Hero Honda Indian
Open, BILT Skins, DLF Masters, DLF Women Indian Open
and the Johnnie Walker Classic.
´ The Club House, designed in true colonial style, offers a
lounge and locker rooms; a well-stocked pro shop; a bar
and restaurant; masseurs, steam and sauna; snooker and
pool tables, a delightful sun-deck with fabulous views of
the landscape.
CO R P O R A TE S T R A TE G Y
´ Business organised on vertical basis: homes, office,
retail,
hotels etc, each independent of the other.
´ Same structure is followed not only at the corporate
level,
but flows down to the regional/level.
´ With core business reaching stable operating
performance, focus is to aggressively ramp up new
business like hotels, infrastructure, SEZs, etc.
´ The compensation structure within the mid/ senior level
employees allows for participation in the success of
various project/businesses
´ -base salary-30% with a 70% variable component linked
to
the KRAs, overall through stock options.
DLF
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