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Project Guidline 1

This document provides guidelines for students to complete Project-1, which involves conducting a macro analysis of an industry. It outlines the following requirements: 1. The report should include an executive summary, table of contents, introduction, and conclusion. 2. The body of the report should analyze the industry definition, history, uses, structure, life cycle, key players, strategies, and political, economic, social and technological factors influencing the industry. It should also examine Porter's Five Forces. 3. The analysis should use a logical writing style, cite sources, and pay attention to presentation.

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57 views2 pages

Project Guidline 1

This document provides guidelines for students to complete Project-1, which involves conducting a macro analysis of an industry. It outlines the following requirements: 1. The report should include an executive summary, table of contents, introduction, and conclusion. 2. The body of the report should analyze the industry definition, history, uses, structure, life cycle, key players, strategies, and political, economic, social and technological factors influencing the industry. It should also examine Porter's Five Forces. 3. The analysis should use a logical writing style, cite sources, and pay attention to presentation.

Uploaded by

rronakrpatel
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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S.V. Institute of Management, Kadi
MBA SEM III
Strategic Management
Guideline for Project-1
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îc itle Page: Macro analysis of (name) Industry, submitted to (name) faculty member,
name of students with roll number, batch, name of college and university
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›c efinition of your sector or industry
›c Presentation of your research approach;
›c escription of models used
›c Presentation of the key findings
›c ^onclusions drawn from your analysis

he Executive Summary should be short (should not exceed 2 pages), self-contained, conveying
the same emphasis as your report, objective, precise and easy to read. It is meant as an  c
of your work.

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1.c ºbjectives and scope of study
2.c Research design
3.c ata collection

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1.c efinition and brief history of the product
2.c ifferent uses and category of the product
3.c Substitute Products
4.c Brief overview of the industry (ominant Industry Features)
5.c Production, domestic sales and export-import
6.c Industry size and growth rate
7.c Industry Structure (oligopoly, monopoly, monopolistic etc)
8.c Industry Life ^ycle
9.c Key players and their strategies
10.cProfile of buyers

^ 


1.c Political-legal
2.c Economical
3.c Social
4.c echnological factors






^   


1.c Rivalry among existing player
2.c hreat of new entry
3.c hreat of substitute
4.c Bargaining power of buyer
5.c Bargaining power of seller

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Instructions:

1.c Please make sure that you use a logical written style; avoid grammatical errors and
misspelling words.
2.c Graphs and tables should be analyzed and commented. hey should have a title, be
numbered and have the source clearly cited.
3.c We will be looking for evidence of independent critical thinking, good application and
understanding of theory, sharply focused analysis and ability to evaluate/argue/discuss
the main issues raised by the project.
4.c All reports will be single-spaced in 12-font size (imes New Roman).
5.c Pages should be numbered consecutively.
6.c Sources should be provided for all quantitative data and exhibits.
7.c References should be embedded in the text. A bibliography should be included at the end
of the report.
8.c Footnotes should be used to further clarify points and to reference interviews and web
sources.
9.c Please pay attention to the aesthetic presentation of the document!

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