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Toy Story Case Study

Toy Story was facing a product recall of around 1.5 million toys due to high lead paint content found on toys from two playsets. The company image emphasized safe, educational toys. However, complaints from parents stated children became sick after putting toys in their mouths. Testing showed the paint had extremely high lead levels and was not the normal paint used. A tense meeting was held where the CEO assigned blame to the head of production and a full recall was ordered, though he did not agree.

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Armin Čehić
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316 views2 pages

Toy Story Case Study

Toy Story was facing a product recall of around 1.5 million toys due to high lead paint content found on toys from two playsets. The company image emphasized safe, educational toys. However, complaints from parents stated children became sick after putting toys in their mouths. Testing showed the paint had extremely high lead levels and was not the normal paint used. A tense meeting was held where the CEO assigned blame to the head of production and a full recall was ordered, though he did not agree.

Uploaded by

Armin Čehić
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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TOY STORY CASE STUDY

page 52
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unsafe and defective are probably the greatest concerns

The image is one of a successful company with popular, safe and child-friendly
products. There is a suggestion that its toys are not just fun, but also educational
and promote child development and creativity. The charity donation suggests that
the company is ethical and interested in working for the community, rather than
just dedicated to making money.

4
a The complaints have been from parents who said their children became sick
when they put toys from the zoo animal play-sets and the space stations in their
mouths.
b The results show that the paint on the toys has an extremely high lead content
and is not the paint the company normally uses.
c It may be about one and a half million toys.
d She is going to go straight to their plant at Hangzhou.

6
The atmosphere could be described as tense, frosty, uncomfortable. Simon
seems determined to assign the blame and the responsibility for sorting out the
problem to Thomas. Thomas doesn’t take kindly to this and is quite defensive.
Fiona tries to smooth things over and move away from the apportioning of blame,
but her decision to order a total product recall does not go down well with
Thomas.

page 53
10
18-million product recall announced this morning.
Defective magnets possibly due to design fault.
Similar problem in 2005 led to 3 million products being withdrawn from sale.
Chinese manufacturers accusing Thompson of over-reacting and damaging their
reputation.
Questions being raised about working conditions in Asian plants and Thompson’s
profit margins. Possible global ban on the sale of Thompson Toys pending
investigations.

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