SYLLABUS
Department of Bachelor of Business Administration
(B.B.A.)
session: 2013 - 2016
1st Semester 2nd Semester
PBBA101. Business Organization (3+0) PBBA201. Financial Management (3+0)
PBBA102. Fundamentals of Accounting (3+0) PBBA202. Entrepreneurship Development (3+0)
PBBA103. Managerial Economics (3+0) PBBA203. Strategic Management (3+0)
PBBA104. Business Communication (3+0) PBBA204. Human Resource Management (3+0)
PBBA105. Fundamentals of Computers (1+2) PBBA205. Company Law (3+0)
PBBA106. Business Law (3+0) PBBA206. Principles and Practices of Management (3+0)
3rd Semester 4th Semester
PBBA301. Marketing Management (3+0) PBBA401. Business Mathematics (3+0)
PBBA302. Marketing of Services (3+0) PBBA402. Advertising and Sales Promotion (3+0)
PBBA303. Risk and Insurance Management(3+0) PBBA403. Consumer Behavior and Marketing Research
(3+0)
PBBA304. Industrial Management (3+0) PBBA404. International Business (3+0)
PBBA305. Personality Development (3+0) PBBA405. Research Methods in Business Management
(3+0)
PBBA306. Business Statistics (3+0) PBBA406. Seminar Presentation (0+3)
5th Semester 6th Semester
PBBA501. Management Accounting (3+0) PBBA601. Cost Accounting (3+0)
PBBA502. Organizational Behavior & PBBA602. Compensation Management (3+0)
Development (3+0)
PBBA503. Quantitative Techniques (3+0) PBBA603. Retail Management (3+0)
PBBA504. Business Budgeting (3+0) PBBA604. Management Information System (3+0)
PBBA505. Operations Management (3+0) PBBA605. Fundamentals of Banking (3+0)
PBBA506. Project Report and Viva (0+3) PBBA606. Group Discussion & Presentation (0+3)
Code PBBA101 BUSINESS ORGANIZATION
COURSE OBJECTIVE: To familiarize the students with the concept of entrepreneurship
and the role of Government and other agencies in providing finance and other assistance.
COURSE CONTENTS
Section A
Introduction: Meaning, Features, Importance and Scope of Business, Knowledge of Trade, Industry
and Commerce, Types of Industries. (Sessions 8)
Forms of Business Organization: Sole Proprietorship, Partnership, Company, Co-operative Society,
Joint Sector Public Enterprises - Features, Merits & Demerits and Suitability. (Sessions 8)
Section B
Channels of Distribution: Wholesale and Retail Trade, Recent Trends in Wholesale and Retail
Market, Malls and Supermarket, Green Business Practices. (Sessions 10)
Business and Society: Changing Concept and Objectives of Business, Business Ethics, Business and
Culture, Social Responsibility of Business. (Sessions 8)
Section C
Liberalization, Privatization and Globalization: Concept, Merits, Demerits and their Implications in
Indian Context. (Sessions 8)
Finance: Need and Importance of Finance, A Brief Study of Rajasthan Finance Corporation.
(Sessions 8)
Books Recommended:
1. Saxena, S.C -Business Administration, Sahitya Bhawan, Agra.
2. Gupta, C.B. - Business Organisation, National Publishing House, New Dehli
3. Mathew, Sharma, Mehta - Business Organization- Sheel Write Well (P) Ltd. Jaipur.
4. Nolakha, R.L- Business Organisation, RBD, Jaipur.
5. Arora, Sakshi, Agarwal, S.C.- Fundamentals of Business Organisation, Shivam Publication,
Jaipur
6. S. A. Sherlekar- Modern Business Organization.
7. Jallo- Business Organization and Management, Tata Mc-Graw Hill, Noida.
Code PBBA101 BUSINESS ORGANIZATION
COURSE OBJECTIVE: To familiarize the students with the concept of entrepreneurship
and the role of Government and other agencies in providing finance and other assistance.
COURSE CONTENTS
Section A
Introduction: Meaning, Features, Importance and Scope of Business, Knowledge of Trade, Industry
and Commerce, Types of Industries. (Sessions 8)
Forms of Business Organization: Sole Proprietorship, Partnership, Company, Co-operative Society,
Joint Sector Public Enterprises - Features, Merits & Demerits and Suitability. (Sessions 8)
Section B
Channels of Distribution: Wholesale and Retail Trade, Recent Trends in Wholesale and Retail
Market, Malls and Supermarket, Green Business Practices. (Sessions 10)
Business and Society: Changing Concept and Objectives of Business, Business Ethics, Business and
Culture, Social Responsibility of Business. (Sessions 8)
Section C
Liberalization, Privatization and Globalization: Concept, Merits, Demerits and their Implications in
Indian Context. (Sessions 8)
Finance: Need and Importance of Finance, A Brief Study of Rajasthan Finance Corporation.
(Sessions 8)
Books Recommended:
1. Saxena, S.C -Business Administration, Sahitya Bhawan, Agra.
2. Gupta, C.B. - Business Organisation, National Publishing House, New Dehli
3. Mathew, Sharma, Mehta - Business Organization- Sheel Write Well (P) Ltd. Jaipur.
4. Nolakha, R.L- Business Organisation, RBD, Jaipur.
5. Arora, Sakshi, Agarwal, S.C.- Fundamentals of Business Organisation, Shivam Publication,
Jaipur
6. S. A. Sherlekar- Modern Business Organization.
7. Jallo- Business Organization and Management, Tata Mc-Graw Hill, Noida.
