ST.
MARY’S UNIVERSITY
SCHOOL OF BUSINESS
DEPARTMENT OF MARKETING MANAGEMENT
Questionnaire to be filled by business customer of bottle water consumer
This questionnaire is prepared by the graduated student of under graduated program in the field of
marketing management for the partial fulfillment of senior easy. This questionnaire is prepared to
assess the consumer buying behavior of agmas spring water and to collect data which can assist to
prepare a senior essay.
The validity of your response has high contribution for the success of my senior essay due to this reason
I would like to ask with due respect to give me the right response.
Thank you for your sincerely cooperation!
Instruction
The respondent should give their response by marking the box using x sign
The respondent are not supposed to disclose their names
If the respondents are interested to give additional response they can the black space provided at
the end.
General characteristics of the respondent
I. General Questions
1.1. Gender Male Female
1.2. Age
16- 25 year † 26-34 year † 35-44 year † 45+
1.3. Educational Background
10/12 Completed Certificate Diploma 1st Degree Master and above
1.4. Occupation
Student Employee Retired Merchant Other ____________
1.5. Income
1400-2350 2351-3550 3551-5000 >5000
II. Questions Directly Related to the Study
Once a week Less than once a Less than once Never
or more week (up to once a a month
month)
1. How often do you drink bottled
water?
If you have filled out ‘Never’ at above mentioned question (question 1), this is the end of the
questionnaire for you. Once again many thanks for your support!
At the At restaurants, At service Other:
supermarket bars, cafés stations/ 24
hour open
shops
12. Where do you buy bottled water
mostly?
It tastes It is It is thirst- It is convenient
better than healthier/safer quenching and easy to
other drinks than other drinks consume
13. What is your main reason to
use bottled water?
14. To what extent do the following factors High influence Any influence No influence
influence your buying behavior of bottled
water?
Quality
Brand
Price
Package
Promotion
Availability