TO PREPARE A 3C REPORT ON FUTURE RETAIL GROUP
SUBMITTED TO: SUBMITTED BY:
DECLARATION
I______________ ,here by declare that the 3c report of FORTUNE RETAIL ,
Has been personally done by me under the guidance of professor___________ ,
In partial fulfillment of post graduation program during academic year.All the data
Represented in this report is true and accurate to best of knowledge and belief.
This work has not been submitted for any degree exam as well
DATE:
PREFACE
FUTURE GROUP is a name renowned in retail.Now it has built image all across
india.
RETAILING
It is the set of activities involved in selling the products and services directly to
consumers.It encompasses selling through the stores,internet,door-to-door
visitors and any channel that could be used to approach the CONSUMER.
RETAILING IN INDIA
Retailing is one of the pillars of the Indian economy.Indian retail market ,is the
fifth largest retail globally ,was ranked second after Vietnam as the most
attractive market emerging market for investment in retail sector by AT Kearney’s
7th annual Global Retail Development Index (GRDI),in 2008.There are around 12
million retail outlets in India.Retailing in India is witnessing a huge revamping
exercise as the total Retail market size in India in 2008 was estimated at US$ 353
billion (INR value approx 1694 billion),which was Rs 11128.7 billion in 2001.
THE BEGINNING……
In a sharp contrast to the retail sector in developed economies, retailing in
India -though large in terms of size - is highly fragmented and unorganised.
The organized retail industry in India had not evolved till the early 1990s.
Until then,the industry was dominated by the un-organized sector. It was a
sellers market, with alimited number of brands, and little choice available
to customers.Traditionally, the Kirana,m om -a nd-pop, and family owned
retail stores represent theretail business in India.About 78% of the format
of low-cost retailing,for example – the kirana, owner manned general
stores, paan/beedi shops, convenience stores, hand cartand pavement
vendors, etc.were utilizing only household labour.These formats account
for around two-thirds of the sector's output.
THE EVOLUTION……
The evolution of Retail began when new entrants entered and create awareness
of modern formats and raise consumer expectations.
Foundation for organized retail in India was laid by Pantaloon Retails India Limited
(PRIL). Following it’s successful venture a host of.Indian business giants such as
Reliance, Tata Groupand others entered into retail sector.
India is currently in the second phase of the retail evolution, with
domesticcustomers becoming more demanding with their rising;
standard of living and changing lifestyles.
Change in customers' focus {Buying to broad shopping}.
Consumerism and brand growth--Most of the world's leading brands, including
like Spencer, Levis, , Red Tape, Revlon, Philips, Nike, Reebok,Parker, etc. became
part of Indianmarket.
Media Growth - Increased advertisements and brand promotions have led to a
growing consumer spending across a wide range of product categories.
Emergence of newer specialised and bigger retail formats.
POPULAR RETAILING FORMATS IN INDIA
Department store: Large retail store offering avarietyofservices andmerchandise,
organized inthe separate departments. e.g. Shopper’s Stop.
Supermarket: Large self service outlets, catering to varied shopper needs
areSupermarkets.
Hypermarket:Supermarket+ Department store. A gigantic retail facility that
carries a big range of products under one roof, including groceries and
apparel,catering to all routine weekly shopping
Category killers: Multi Brand outlets, also known as Category Killers, offer
severalbrands across a single product.
Convenios: 24X7 stores --close to homes-- carry a limited stock of daily use goods
special focus on foodproducts e.g. In & Out petrol pump outlets.
Specialty Stores: Chains such as the Mumbai books retailerCrossword, the
TimesGroup's music chain Planet M -focusing on specific market segments.
Seamless malls: Retailers without walls separating the individual stores. One
enormous shop---hundreds of brands sharing space. e.g. Pantaloon’s Ce
MAJOR INDIAN RETAILERS
The Tata Group-Formats: Westside, Star In Bazaar,Steeljunction,Landmark, Titan
Industries with World of Titans showrooms, Tanishq outlets,
Future Group Retail-Formats: Big Bazaar, Food Bazaar, Pantaloons,
Central,Depot, aLL, E-Zone etc.
RPG Retail-Formats: Spencer’s Hyper, Spencer’s Super, etc.
KRaheja Corp Group-Formats: Shoppers’ Stop, Crossword, etc.
Lifestyle International:Lifestyle, Home Centre, Max, Fun City, etc.
Pyramid Retail-Formats: Pyramid Megastore, TruMart.
Subhiksha-Formats: Subhiksha supermarket and telecom discount chain.
Vishal Retail Group-Formats: Vishal Mega Mart
Reliance Retail-Formats: Reliance Fresh , ADAG’s Reliance World,et
FUTURE GROUP
India’sTomorrow ………..Future Group is one of the country’s leading business
groups present in retail, asset management,consumer finance, insurance, retail
media, retailspaces and logistics.Future Group was established in1994 with a
vision to provide diverse services in Indian and Global markets. Future group’s
retail network touches the lives of more than 200 million Indians.It spreads across
71 cities and 65 rural locations in the country.The group currently operates
around 1,000 stores and spread over 12 million square feet of retail space.
RETAILING BUSINESS
Pantaloon Retail India Limited:Pantaloons Stores -a chain of fashion destinations.
Big Bazaar-- hypermarket chain
Food Bazaar -- a supermarket chain
Central -- a chain of seamless destination malls
Home Town --Home Improvement
E Zone --Electronics
Depot --Books & Music
futurebazaar.com –e-tailing
Others—Wellness, beauty etc.
Joint Ventures with International Brands:
Galaxy Entertainment Limited
UK-based Lee Cooper
French retailer ETAM group etc.
Indian Joint Venture Partner
Libertyshoes etc.
The group also operates India’s leading rural retailing chain,Aadhaar that is
present in over65locations in rural India, it acts as a complete solution provider
for the Indian farmer
VISION
• Deliver Everything, Everywhere, Everytime to Every Indian Consumer in the
most profitable manner.
• ” The group considers ‘Indian-ness’ as a core value and its corporate credo
is“Rewrite rules, Retain values.
MAJOR MILESTONES
• 1987:Company incorporated as Manz Wear Private Limited.Launch
of pantaloons.
• 1991:Launch ofBARE, the Indian jeans brand.
• 1995:John Miller – Formal shirt brand launched.
• 1997: Pantaloons opens its first family store at Gariahat in Kolkata.
• 2001: Pantaloons launches the sixth store and establishes its presence
across all four regions of the country.
• 2003: Pantaloons gets exclusive rights for official cricket merchandise
for the ICC World Cup.
• 2006 : Bipasha Basu and Zayed Khan become celebrity endorsers
• 2007 : Pantaloons becomes the titlesponsor for Femina
MissIndia Contest; the association will continue till
• 2009
• August 2007 : The stores in Kolkata create a record in fashion retail
by billing Rs.3 Cr in a single day
TRENDSETTERS
All Pantaloons stores reflect the new ideology -- Fresh Feeling, FreshAttitude,
Fresh Fashion.
PANTALOONS has consistently kept its imagery as a fashion trendsetter-both
the store fashion merchandise that is available at the stores and the imagerythat
is created for thebrand.
Pantaloons stands out as a fashion trendsetter, on the lines of how fashionis
followed internatoinaly.
Pantaloons stores have a wide variety of categories like casual wear,, party
wearand sportswear for Men, Women and Kids.
Pantaloons has also made exclusive movie merchandise for films likeNa Tum Jano
Na Hum, Main Prem Ki Diwani Hoon, Kya Kool Hain Hum, Krrish and Ta Ra Rum
Pum .
MARKETING STRATEGY
Future group, is planning to start renting clothes for occasion wear and sell
second-hand clothes.
This will allow customers to hire high-end clothes, bags, jewellery and other
accessories for a fraction of a price.
Pantaloon is also trying to build in-store branded sections forcategories
such as sunglasses and watches and high fashiongarments.
Bringing latest collection every season, like vibrant 'Haldi Gulal
Collection' in spring.
It also has a separate section ---aLL, which houses fashionable apparel in
western and ethnic wear for plus-size men & women.
Edge over others…
• Multiple Formats - If margins from apparel sales in Pantaloons (the
• lifestyle store) suffer, the company does have the option of moving stock
• to the discount store, Big Bazaar.
• Pantaloons Green Card Program. Your Green Card is your passport to a
whole new world of exclusive benefits and privileges.
• A Green Card Shopper .
• Targeting youth .Setting their own garment factories.
• Just in time approach - prevent over stock of inventorie .
The Hypermarket!-BIG BAZZAR
Big Bazaaris the flagship hypermarket retail chain from FutureGroup, having 105
stores the country.
The first set of Big Bazaar stores opened in2001 in Kolkata, Hyderabad and
Bangalore.
In 2008, Big Bazaar openedits 100th store, marking the fastest ever organic
expansion of a hypermarket.
Promising 'more for less', Big Bazaar, offers 1.6-lakh mass-market product ranges
that are sought by a majority of Indian consumers.
The idea was pioneered by Kishore Biyani, Ceo of Future Group
Marketing Strategies
Get the 'shakti' with you. Thepower to save. The power to
spend!
Shakti is a credit card for housewives. You need not submit income proof. Simply
show your Big Bazaar bill of more than Rs. 500.
Reward points
Voucher s
Specialpaymentcounters
Priority entry to car holder during high traffic
Big Bazaar is facingcompetition from variousother
Hypermarketslike..RPG’s Spencer, Trent(Star India Bazaar) and
withShoppers Stop too indicating their entry into the hypermarket
segment. To have an edge over others.
BigBazaar generatesattractive schemes time totime like Exchange
offers,Pay high scheme for newspapers, etc
