About Us

Mandi Mitra is one of the fastest growing start -ups in Agri Tech sector and one of the very few companies providing end -
to-end solutions and services to the farming community in India. We are building AI -enabled technologies to revolutionize
supply chain and production efficiency in farm sector. Currently we are operating in eastern India - Bihar, UP and Odisha -
with 165,000 farmers in our service network and our goal is to bring our services to 5 million farmers by 2024.

Founded by the alum ni from IIT Delhi, IIT Kharagpur, IIM Ahmedabad and other top institutes – DeHaat is now a fully
funded start-up with growth rate of 3-4x annually. The impact we have created at grass root level over last 8 years of our
operations has been phenomenal, as r ecognized and felicitated by NASSCOM, Forbes, ET, Niti Aayog and Bill Gates
Foundation.

1. Mayurbhanj, Odisha.

DeHaat team visited 350+ acres of Lemongrass Plantation & processing unit.

2. Recognition always helps in regulating and balancing feelings of confidence. Hard work always pays off.
3. With the first round of pre-seeding funding, we get ready to go into our next cycle of growth along with our farmers.

Livemint
Inc42
Yourstory
AgfunderNews
Yahoo
Newsmobile
4. It's just a start, a long way to go. It has to be 100x of this. The only milestone we wish to achieve is the “trust of more and more farmers
across the globe”.
5. Like minded people came together to enhance the farmers experience on and off the field. DeHaat makes its first acquihire of the year
with Vezamart.
Yourstory
6. Opening of DeHaat Regional office in Varanasi. Expanding our service to UP to cover more and more farmers and help them by
providing last mile service.
7. Joining hands with Coca-Cola for backward integration of Litchi in India and digitizing orchards.
8. Let your office be a storyteller. Team Trekking and hiking above Dharamshala to fill the mind and heart with more positive energy.
9. DeHaat team with their associated farmers is up for an exposure visit at F.P.C, Maharashtra.
 1. Jan , 2019
2. Feb
3. Mar
4. April
5. May
6. June
7. Aug
8. Sep
9. Dec

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Awards and Recognitions

DeHaat Executive’s Network
Why join us?
Shashank, CEO DeHaat
Join us on our way to bring revolution to the agriculture sector. It’s high time to help those who left no stone unturned from the early hour of
dawn till well past dusk to bring food on our plates. With a little help from DeHaat, farmers’ life can become a lot easier and more prosperous.

know your soil

Soil Testing & Health Card

Knowing the Soil is where it all starts – the nutrient content and chemical composition of the soil defines how fertile the
soil is and what level of plant life it can support and sustain on a consistent basis.

We help our farmers get the soil test done at our testing labs or bring in their existing soil health cards. Soil composition
data points provide foundations for selecting the right kind of Agri Input (seed/fertilizer) and to generate advanced
analytics e.g. yield predictions and Personalized Advisory.

Steps involved in Soil Testing

01
Periodically we keep explaining the benefits of soil testing to farmers. Farmers request for soil collection through our DeHaat App or our Toll-
free number which will be further sent to our lab for quality test.
02
We provide the soil health card in hard copy as well as on DeHaat App to farmers through which they will get the further information.
03
On the basis of soil health report, we recommend appropriate input with personalized advisory.
our soil lab
location
Bihar

 Bibipur
 Patna
 Motipur
 Bajitpur
 Bettiah

Uttarpradesh

 Bulandshahr
 Ghazipur
Health & Growth
Yield Prediction

Kitna Deti Hey? As applicable a question for a car as it could be for a crop. In fact, any farmer anywhere has been asking
this question every cropping season. Traditionally the farmer has relied on previous experience to make a guesstimate -
there has never been a reliable scientific way to make a reasonable prediction for obvious reason that the factors affecting
the yield – weather, pests and harvest timing - have been difficult to predict.

Not anymore. With advent of machine learning and related technologies, relia ble yield prediction now seems very much
possible and we have been investing our time and effort to build technology solutions that will help immensely our member
farmers predicting their produce and bring Market Access to institutional buyers whose entire operations depend on the
availability of quality produce

Advisory
Farmers Helpline and Support

What crop to grow? How best to grow it? What seed/fertilizer to use and when? Answers to these questions have never
been more critical and relevant today with billions of mouths to feed while pursuing sustainable agriculture and dealing
with climate change.

Traditionally crop advisory for farmers has come from other farmers and fr om local “historical experience”. While that
may be useful in limited ways, that mechanism does not incorporate proper scientific know -how and advances in agri
technology and processes.

W e p r ovi de cos t e ff e ct i v e A dvi so r y s e r vi c e s t o o u r ass o ci a t ed fa rm e rs

crop planning &

growth
disease detection

pesticide dosage
best harvesting
practices

Our analytics technology seeks to provide personalized advisory based on each farmers individual farming conditions.
DeHaat Technology Platform provides features to send out reminder notifications in local language relevant information
related to crop monitoring, weather and market. Given that the Farmers still less digitally connected and culturally may
prefer a human direct interaction - we provide advisory in offline modes as well. Just a phone call to our Call Center will
provide the Farmer advisory from human operator. Farmer can also physically visit their nearest DeHaat Center. Our
Technology Solution integrates all serv ices on a single platform that includes last mile connection to the farmers doorstep
including Agri Input he needs for next planting.
Automatic Crop Advisory Calls

You don't necessarily have to know details about every crop.DeHaat, through periodic crop a dvisory calls and messages,
not only keeps you informed about all the major problems of ongoing/current crop but also guide you step -by-step to
overcome the problem through detailed expert advice. The purpose of the crop advisory is to ensure right informa tion and
knowledge on crop production that is actionable is delivered to the farming household so that they are able to take action
in time to achieve steady crop productivity and production.

Enter your number to get the experience of crop IVR advisory.

DeHaat IVR
1800-1036-110

When it comes to rural area, smart phone penetration is around 15 -17%. For all non smart phone farmers, our toll free
number is there to solve any queries they have.

DeHaat Advisory Team

With proper guidance by the advisory team of DeHaat , having knowledge of Agriculture with detail micro level on field
experience of average 8+years which brings highly cost -effective module of farmers advisory services in local language,
farmers can overcome the problems they face during whole process of cultivation.

Farm Intelligence
AI, ML & Analytics

Quantity, quality and availability of farm produce are important factors that drive major part of India’s economy. It has a
direct impact on livelihood of the farmer s as well as operations of downstream food production companies.

Using Data Science, Agri Science and Machine Learning technologies , we have been working on Artificial Intelligence
engine that can correlate many of parameters that affect agriculture and p rovide predictive analytics and early warning
solutions for better production and prediction.
Benefits

Finance
Credit & Insurance

Right input at right time makes a huge difference in the crop production level – but unfortunately our farmers may not
always have the required funds for large purchases at the right time. Our goal is to bring micro -financing for input
purchase in partnership with leading agri financing institutions of the country.

Insurance

All said and done, nature still has an upper -hand on agricultural outcome – so crop insurance is very vital for financial
viability of farming and farmer’s livelihood. We are working c losely with leading agri insurance companies in the country
to bring right insurance products for benefit of the farmers in our network.
Solution For Farmers
Agri Solution

Among its multiple services, DeHaat App provides frequent crop reminder notification voice calls in local language to the
farmer specific to their crop requirements. Thus, Farmers were informed about the right dosage of input as well as the best
available crop consultation. It also provide the farmers with the flexibility to order input through our App and even sell their
output directly to Dehaat through the app, removing middleman at mandi price. They even start getting customized advisory
services through automated messages and voice call s based on real-time information.

Solution For Micro-Entrepreneur

Agri Solution

DeHaat provides tremendous scope for small entrepreneurship to thrive in rural area by making franchise operations possible a t
the grassroot level. Branded collectively as “De Haat Center”, each franchise facility in the rural bazar is essentially a one -stop
shop where the farmer can find direct access to all material inputs, technical advisory and market linkage for farm produce.

The use of DeHaat Application to support the tr ansformation of local micro-entrepreneurs which leads to make farming more
socially, economically and environmentally sustainable is the key to serve more and more farmers. Keeping things simple and
work flawlessly is what DeHaat App stands for.

Solution For Institutional-Buyers

Agri Solution

Quantity, quality and availability of farm produce are important factors that have a direct impact on operations of downstrea m
food production companies. Using Data Science, Agri Science and Machine Learning technolog ies, we have been working on
Artificial Intelligence engine that can correlate many of parameters that affect agriculture and provide predictive analytics and
early warnings for better production and forecasting mechanism that helps our institutional buyer s better plan their operations.
DeHaat Marketplace online portal allows the corporate customers to keep track of transactions, view commodity procurement
pipeline and make online orders. We will soon bring in an commodity auction mechanism to our platform as well.

DeHaat Network

 DeHaat Centre
 Node
 Input Vendor
 Institutional Buyer
DeHaat Centre

DeHaat Centre is a one-stop-shop for full-stack agricultural services. Farmer gets access to quality material inputs,
coordinates the sale of their produce to institutional buyers and receives science -based farming advisory in a timely
manner, often personalized based on their specific farming conditions. Micro -finance and Agri Insurance services will soon
be available to the farmers as well. Chain of DeHaat Centres are dotting the countryside in our operation zone – most of
them operated by the local franchise owners, also known as DeHaat Micro -Entrepreneur or DeHaat Coordinator. They are
the reliable and friendly “human interface” on the ground who build trust with farmers and are an essential part of Last
Mile Access that makes true differences in the overall value chain of our operations.

Node

The collection of DeHaat Centres are connected to a Node, organized in a hub -and-spoke operational model. The Node
provides a full range of services to its constituent franchise owners including sales incentives, stock delivery, inventory
management, onboarding, training, and business development.
Farmer Benefit

agri input
Seed, Fertilizers & Pesticides

Input material at the beginning of farming cycle is the most important aspect that determines the quality and volume of the
output - hence the income and livelihood of the farmer. Serious gaps in the agri -input value chain exist due to demand and
supply mismatch, substandard locally manufactured products, duplication, adulteration, and black -marketing of key
products.

Farmers are often misguided about the variety, solution, and dosage of Seed, Fertilizer and Pesticide they should be using.
Our objective is to provide agri input of right Kind of right Quality at right Price and at right Time.

Our robust technology solutions for supply chain management enables us to provide direct cost saving to the farmer up to
15%, delivery of input at farmers’ doorstep an d post-sales support with advisory on usage and monitoring Health & Growth
of the crop as the cropping season wears on.

How a handheld device proved a blessing ?

-Gautam Singh (DeHaat Micro entrepreneur)

Gautam Singh (37) had been working as a driver in Delhi since past 12 years at monthly salary of INR 10,000 only. However his wife and 3 kids
used to stay at his native village in Vaishali district. In his absence, wife could barely manage the family farming at 2 acre of land and neither
education and healthcare needs of kids were being taken properly. He got to know about DeHaat and it’s micro-entrepreneurship plan when he
had been to his village once. In July 2016 he started DeHaat in his village Jaitipur, Vaishali. Currently he is serving 726 local farmers through
DeHaat Jaitipur and undergoes an annual transaction of INR 62 Lakh and earning INR 12000-INR 17000 on monthly basis. All his three kids go
to a private school and neither his wife has to take care of farm alone.
agri output
Harvest & Market Access

Agri Output is cumulative result of nature’s bounty and farmers ingenuity and hard work even so, unfortunately that does
not always translate to deserving monetary rewards for the farmer.

Variety of “middlemen” and logistical hurdles become serious impediments between Farmers and high -paying Institutional
Buyers, resulting in lack of price transparency for farmer, price increase at both ends due to multiple handling, as well as
post-harvest losses. In this process farmers do not receive good farm gate prices for their produce.

There is tremendous scope of technology-enabled disruption and development in this sector. DeHaat Technology Solution
has been designed to create a transparent marketplace to provide di rect market access to farmers and a reliable supply
chain for large institutional buyers. With our “last mile connection” with the farmers and their farms, we continue direct
on-field monitoring over quantity and quality over the produce growth cycle and p rovide full logistical support for
harvesting and transportation, storage at conveniently located DeHaat Collection Centers – thus eliminating distress selling
and the meddling middlemen that has been affecting Farmers in India for generations. This has re sulted an increment of up
to 20% gate prices for the farmer.
Benefits to Output Buyers

Visibility of supplies with assured quality

No operational burden of managing operations at village level
Scope of customization in production

Direct access to farmers

Customized sorting and grading at farm gate

Close to half of India’s population is dependent on agriculture for its livelihood. Add to that, with 157.35 million hectares under cultivation – the
second highest in the world – there is enough scope for technology to not only make farmers’ lives easier, but also increase yield and output.
DeHaat, founded by IIT Delhi alumnus Shashank Kumar and IIT Kharagpur alumnus Manish Kumar in 2012, aims to do just that. Manish is no
longer part of DeHaat. “Hailing from a farming community in Bihar, I had exposure to the difficulties faced by farmers on a day-to-day basis,
even though I didn’t have direct experience in farming,” says Shashank. Having earlier worked as a consultant, he used his experience for
DeHaat to create a sustainable business model. Manish, however exited the company in 2015. What does the platform do? Patna-based DeHaat
is an online platform that connects small farmers with a network of micro entrepreneurs – suppliers of various farm input and equipment – who
procure various inputs such as seeds, fertilisers, and even equipment, as well as offer crop advisory and market linkages. DeHaat on Monday,
announced it had raised pre-Series A funding of $4 million led by Omnivore and AgFunder. Pankaj Chaddah, co-founder of Zomato, and another
Indian family office also invested in the funding round. Manish exited the startup in 2015. Also read: TartanSense raises $2M seed funding led
by Omnivore, Blume Ventures, and BEENEXT Today, DeHaat claims to have over 150 micro entrepreneurs who serve more than 55,000
farmers in Bihar, Uttar Pradesh and Odisha. The platform has over 520 different agricultural inputs listed, and has partnered with the likes of
UPL Ltd, IDBI Bank, IFFCO, DuPont, Pepsico, Bayer Ag and Yara International. There are also more than 100 institutional buyers associated
with DeHaat to facilitate procurement of agricultural produce directly from farmers. DeHaat claims to have clocked a revenue of Rs 45 crore so
far. It closed the last fiscal with a revenue of Rs 21 crore and was positive on the earnings before interest, tax, depreciation and amortisation
(EBITDA) level. Shashank says, “With the current round of funding, DeHaat is targeting growth of 3-4X over the next 18-24 months. The
funding will help us deepen out network in Bihar, Uttar Pradesh, and Odisha to reach 250,000 farmers, supported by 550 DeHaat micro
entrepreneurs by March 2020. We are also a launching farm credit and crop insurance services in the coming year." Also read: Fintech platform
Jai Kisan raises $1.5 million funding led by Blume Ventures How does it work? Currently, DeHaat focuses on three major services – agricultural
input, crop advisory and market linkage for farm produce. Farmers can place orders through the DeHaat helpline, the mobile app, or a physical
centre. Orders are then sent forward to DeHaat’s micro entrepreneurs, and fulfilled the same day. Each DeHaat micro-entrepreneur caters to 600-
800 farmers in a radius of 3-5 km. Shashank says, “These micro-entrepreneurs use our ‘DeHaat for Business’ application to enroll farmers, to
aggregate demand, visit farms, capture crop-based queries, and aggregate the farm produce." The startup also takes in queries from farmers and
sends them to experts who address them in real time. It also houses an exhaustive crop-pest database, which has been developed in house for
current crops. Working around the challenges “The primary challenge is access to the right data in remote areas. While there are several reports
and journals, the information is basic and doesn’t capture farm-level data. This meant we had to collate the data on our own,” says Shashank.
DeHaat, an online platform, had to work extensively to bring farmers and micro entrepreneurs on board. Shashank says that getting the right
people on board, especially in rural areas, is a game of trial and error. The core founding team includes IIT Kharagpur and IIM Ahmedabad
alumnus Shyam, who has worked with Reliance Industries for over two years. Adarsh Srivastava, Abhishek Dokania and Amrendra Singh form
the rest of the team. “Our revenue comes from sales of farm produce to institutions and sales of agricultural inputs to farmers. We don’t charge
farmers for crop advisory. Close to 72 percent of the overall revenue comes from the market linkage of farm produce and the rest from agri
inputs,” says Shashank. Over the last seven months, the platform has handled over 20,000 tonnes of agricultural output like corn, wheat, chilli,
litchi and vegetables, while connecting farmers with institutional buyers, says Shashank. “At the same time, DeHaat has delivered more than
26,000 orders related to agri inputs, and 86,000 advisory inputs to farmers over three months,” he adds. Also read: Hyderabad-based drone tech
company is on a mission to make farmers lives easier A growing sector Agritech as a sector is slowly, but steadily gaining prominence. Earlier
this week, TartanSense, announced it had raised $2 million in seed funding led by Omnivore, Blume Ventures, and BEENEXT. On Wednesday,
Pune-based agritech startup AgroStar has raised $27 million in a Series C funding round led by Bertelsmann India. The funding round also saw
the participation of existing investors Accel, Chirate Ventures and Aavishkar Bharat Fund. According to YourStory Research, at least 13
agritech startups raised a total of (disclosed amounts) around $65.6 million in 2018, up over 21 percent from $54 million across 18 deals in 2017.
Jinesh Shah, Managing Partner of Omnivore, on the investment in DeHaat said, “Increasing the profitability of smallholder farmers is the most
important priority in rural India, and DeHaat has developed a scalable, sustainable model for doing exactly that.” On the company’s core
differentiator, Shashank says, “DeHaat has a unique model and technology to provide end-to-end agri services to farmers”. Using the DeHaat
platform, Shahsank says, farmers can benefit in three ways, a) cost reduction while buying inputs b) improvement in farm productivity with
timely and customised advisory c) better farm gate prices. Future plans “Our internal data creates visibility on yield projections, estimated
harvesting time and quality for other stakeholders,” Shashank says. Michael Dean, Founding Partner of AgFunder, noted, “DeHaat team has
built a platform that will continue to materially improve India’s rural supply chain and deliver meaningful benefits to smallholder farmers.” “We
aim to serve 250,000 farmers by March 2020 in the same geography, and expand the farmers’ network to 1 million in others states like Madhya
Pradesh, Rajasthan, and Maharashtra by 2022,” Shashank says. Also read: Investor interest in agritech startups set to gather pace amid promise
of scale, experts say

Read more at: https://yourstory.com/2019/03/dehaat-iit-delhi-agritech-startup-djiiufpw