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Britannia Business Model

Britannia is a company that produces biscuits and other bakery products. They have a strong brand recognition in India and a wide distribution network that allows them to reach both urban and rural customers. The company aims to continue innovating their product portfolio and leveraging their brand equity to grow in both domestic and international markets.

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karthick raj
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358 views2 pages

Britannia Business Model

Britannia is a company that produces biscuits and other bakery products. They have a strong brand recognition in India and a wide distribution network that allows them to reach both urban and rural customers. The company aims to continue innovating their product portfolio and leveraging their brand equity to grow in both domestic and international markets.

Uploaded by

karthick raj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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STRATEGIC MANAGEMENT

BUSINESS MODEL CANVAS


Britannia
Group 5

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