BROCHURE
Informatica in Telecommunications
“Telemar relies on the Informatica enterprise data integration platform to
BENEFITS provide a 360-degree of our customer data. As a result, we’ve successfully
Achieve Greater Business Value streamlined our operations, improved customer service, and—perhaps most
• Reduce IT infrastructure cost &
complexity by unlocking data from its importantly—won more customers. The effectiveness of our sales campaigns has
original applications and promoting
reuse across the enterprise
jumped from a 1 percent return to a 4 percent return on investment.”
• Identify new services opportunities and — Sergio Teixeira Balaj, Data Warehouse Coordinator, Telemar
bundled customer offerings
Informatica is helping leading telecommunications companies worldwide to integrate data in a
• Increase customer retention by improving
customer service and identifying new timely, cost-effective manner across multiple systems, unlocking the full business potential of
customer sectors and preferences based enterprise data and accelerating its impact on the bottom line.
on reliable, high-quality data
• Improve cross-sell and up-sell rates
When it Comes to Market Share, Knowledge is Power
Most telecommunications companies face three significant challenges:
• Enhance operational efficiency by
streamlining and automating processes 1. Increasing responsiveness to industry convergence and consolidation
2. Improving customer acquisition and retention
Key Informatica Capabilities
• Broad access to all enterprise data, 3. Effectively managing within the regulatory environment
regardless of type, structure or source
Addressing these challenges requires clean, consistent and accurate data integrated from disparate
• An open, platform-neutral architecture to sources across the enterprise, including network, product, ordering, provisioning, equipment, customer,
minimize risk and vendor lock-in financial and billing systems.
• Powerful data cleansing, matching, and Convergence, Consolidation and Competition
reporting and monitoring capabilities in Numerous industry challenges are forcing telecom companies to streamline operations and increase
a single solution
competitive agility. These challenges include:
• Enterprise-class security, scalability, • Convergence of services. Telecom companies are bundling broadband, voice, wireless, video and
reliability and availability
other emerging technologies together, as well as a variety of value-added content, in an effort to
• A shared services approach based remain competitive, offer seamless services and attract more customers.
on metadata and open standards • Industry consolidation. Ongoing mergers and acquisitions have resulted in duplicate systems and
for transparency, interoperability and applications across the organization, which have made it difficult to integrate data, realize cost
flexibility benefits and capitalize on new revenue opportunities.
• Increased competition and diminishing revenue streams. Deregulation has enabled
telecommunications companies to compete and sell products and services beyond their core
offerings, resulting in less revenue from traditional sources, more pressure on profit margins and an
urgency to find new revenue streams by investing in new technologies such as VoIP or fixed/mobile
convergence.
XO COMMUNICATIONS
XO Communications is a full-service provider previously hand¬coded routines, achieve • Quick handling of legal obligations (such
of communications services for small and sharable business metadata and integrate as phone-record requests) and regulatory
growing businesses, larger enterprises and data across two duplicated business data compliance reporting to the PUC
carriers. When the company implemented a warehouses.
call-detail data warehouse to monitor traffic • Enhanced decision support
flow through its own and other carriers’ The new data warehouse provides mission-
critical reporting, resulting in: • Winning the 2004 ADT Innovator Award for
telecom networks, XO Communications relied
Data Warehousing/Business Intelligence
on Informatica PowerCenter as its enterprise
• Exceptional ROI, including $5.5 million
data integration platform. PowerCenter
in cost savings by recognizing inaccurate
enabled XO Communications to replace
billing on a single invoice
To combat these challenges and improve Customer-Centricity Telecommunications companies recognize
operational efficiency, telecom organizations Because of deregulation, customers that becoming customer-centric is key to
are investing in new applications that support have more choices in selecting providers, their long-term competitive advantage.
product and service bundles, enhancing or products and services. With lower switching Customer-centricity depends on having a
replacing their existing operational support costs, better access to information and single view of customer data that gives clear
systems (OSS) and business support systems more pricing options and bundled services insight into customer behavior, purchasing
(BSS), consolidating redundant systems, available, telecom customers have become patterns and segmentation. However, in
implementing automated service provisioning increasingly sophisticated. Since there is many telecom companies, customer data
and customer self-service, and more. All of little differentiation among traditional voice remains locked in individual information silos
these initiatives require clean, consistent and products, customers focus on price and and key information is often inconsistent
integrated data from multiple sources, such as customer service, forcing telecom companies or incomplete. Telecom organizations need
customer information, network management, to explore ways to increase customer access to data that is accurate, reusable and
ordering and provisioning. However, industry satisfaction, improve customer acquisition productive, so that they can create a holistic,
consolidation has spurred more data and loyalty, and sell new services tailored to real-time view of their customers. Transforming
fragmentation, increasing IT complexity and customer needs. raw data into a strategic asset enables
slowing responsiveness to new market needs telecommunications providers to improve the
customer experience, increase cross-sell rates
and provide differentiated service.
Operational Efficiency Example: Provisioning
Visibility into Data in Real Time With cost pressures from deregulation,
expensive network infrastructure and new
Account Service Customer Order Service
Lookup Qualification Credit Entry Activation competitors, telecommunications companies
Qualification
have focused on improving operational
efficiency. The provisioning process can be
streamlined by integrating and synchronizing
data from disparate sources, which
Accurate, Integrated, Synchronized Data accelerates activation for customers and
revenue recognition for telecom companies.
CRM Provisioning Billing Order Network
Information Management Usage
Regulatory Compliance
The merger and acquisition activity resulting
from deregulation in the United States has
made regulatory compliance—especially
with the Sarbanes-Oxley Act—an operational
nightmare. Data is stored in multiple data
formats across a myriad of disparate systems. Single View of Company
While deregulation eliminated competitive
barriers to entry, telecommunications www
companies still must follow numerous Store Kiosk Call Center Internet Wireless
guidelines and regulations as mandated by
government agencies such as the Federal
Communications Commission (FCC) and state
public utilities commissions (PUCs) in the Integrated Customer, Product, Channel Data
United States. Telecom organizations must
find a way to provide consistent, reliable and
auditable corporate information pulled from Single View of Customer
many disparate sources to simplify regulatory
compliance and provide accurate reports.
Network Product Billing Order/ Customer
Usage Information Information Fulfillment Information
Informatica Gives You a
Competitive Edge Customer-Centricity
Telecommunications corporations are rich Competitive threats, pressure on traditional revenue sources and an increasingly sophisticated
in information—the question is whether customer base have prompted telecommunications providers to orient their business around
they can realize the full business potential their customers. To provide superior, differentiated service, telecom companies need a single view
of their enterprise data. In many cases, IT of their customer to enhance loyalty, provide a consistent customer experience across multiple
must cleanse and integrate data that come channels and offer new services and bundles tailored to customer needs.
in multiple formats, with multiple data
definitions and varying degrees of data
To meet this need, Informatica provides a Delivering Data Confidence
single, unified enterprise data integration our data, you have faith in that data. But
quality. Informatica offers telecommunications
platform designed to deliver data integration with data becoming increasingly fragmented
companies a complete set of solutions to
services that enable organizations to realize due to the proliferation of applications and
align and integrate data across all systems
the full business value of their enterprise systems, the quality of data becomes an
and applications, as well as the ability to
data assets. As part of a service-oriented issue, especially as organizations continuously
improve the accuracy and integrity of all
architecture (SOA), Informatica enables generate increasing volumes of data. Users
information assets.
organizations to leverage data services to need to be able to trust the quality of their
Making Data Flexible, Reusable and access, discover, cleanse and integrate data, data, so they can be confident that the
Productive wherever and in whatever form it resides, to business decisions, IT initiatives, or reporting
In a rapidly changing and highly competitive ensure that the organization receives data that underway are based upon data that is
environment, telecommunications companies is consistent, accurate and timely. Offering complete, consistent and accurate.
must be flexible and react quickly to change. unparalleled ease of use, Informatica can
Informatica has the most comprehensive
The IT divisions are under constant pressure decouple data from underlying applications,
data quality solution available on the market,
to deliver new projects and capabilities faster. promoting reuse and flexibility, while ensuring
designed to put the control of data quality
However, the complexity and difficulty of these the consistency, accuracy and overall quality
processes in the hands of business. By
IT tasks can increase exponentially, especially of the data. This in turn reduces time to results
providing a complete process for measuring,
as telecommunications companies expand and enables telecommunications providers
monitoring, tracking and improving data
globally and share data both within and to deliver on a broad range of business
quality at multiple points across the
outside of the enterprise. To reduce complexity imperatives or IT initiatives.
organization over time, Informatica empowers
and increase productivity, organizations need
business information owners to implement
a flexible solution that allows them to access,
and manage effective and lasting data quality
reconcile and transform data into a strategic,
processes across the entire enterprise. With
reusable asset.
Informatica data quality solutions, companies can profile multiple data sources; cleanse, enrich TELEMAR
and validate all enterprise data; monitor and scorecard data quality over time and against targets;
Brazil-based Telemar is the largest provider of
and control and manage ongoing data quality across the enterprise.
telecommunication services in South America.
In addition to Informatica’s powerful data quality capabilities, Informatica’s metadata-driven To continue to provide the most modern
architecture documents the lineage of the data as it is accessed, altered, or moved, providing telecommunications technology and services
an audit trail and ensuring end-to-end data integrity throughout the life cycle. By delivering to its growing 7 million customer base, Telemar
valid data, capturing data definitions and documenting relationships, Informatica offers needed an effective data integration solution
telecommunications organizations a strong foundation for making smart business decisions, to create a centralized data warehouse for
improving customer relationships, and superior auditing and reporting capabilities for regulatory easy access to complete, up-to-date, high-
compliance. quality customer data to increase operational
efficiency and sales campaign effectiveness.
Informatica: The Telecom Industry’s Most Trusted Source for Data
Telemar relied on Informatica PowerCenter to
Integration
perform complex transformations and ensure
Informatica works with top telecommunications companies around the world to accelerate time easy management of massive data volumes
to results for their data integration initiatives, delivering high quality, holistic information with the and PowerExchange for Adabas to provide
broadest data access available on the market. With Informatica, organizations can access and seamless data access from the mainframe to
integrate data from virtually any business system, in any format, and deliver that data throughout gain a holistic view of their customers. As a
the enterprise at any speed. Informatica’s robust partner ecosystem includes leading technology result, Telemar:
and consulting firms that can deliver solutions specific to the needs of the telecommunications
• Increased sales campaign effectiveness
industry.
from a 1 percent return to a 4 percent
return on investment
ABOUT INFORMATICA • Reduced mainframe extraction time from
50 hours to 2 hours
Informatica Corporation is a leading provider of enterprise data integration software and services.
With Informatica, companies can gain greater business value by integrating all their information • Improved resource utilization and
assets from across the enterprise. More than 2,700 companies worldwide rely on Informatica to operational efficiency
reduce the cost and expedite the time to address data integration needs of any complexity and
scale. • Enhanced customer service and loyalty
Worldwide Headquarters, 100 Cardinal Way, Redwood City, CA 94063, USA
phone: 650.385.5000 fax: 650.385.5500 toll-free in the US: 1.800.653.3871 www.informatica.com
Informatica Offices Around The Globe: Australia • Belgium • Canada • China • France • Germany • Ireland • Japan • Korea • the Netherlands • Singapore • Switzerland • United Kingdom • USA
© 2008 Informatica Corporation. All rights reserved. Printed in the U.S.A. Informatica, the Informatica logo, and PowerCenter are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions
throughout the world. All other company and product names may be trade names or trademarks of their respective owners.
6620 (09/10/2008)
