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Canny - The Big Branding Checklist

The document provides a branding checklist for businesses to use to determine if they need a new brand or to rebrand. The checklist includes questions about why a company may need to brand or rebrand, creating customer personas, auditing an existing brand, assessing available brand assets, and contact information for a design agency that can help with branding projects. Once a company completes the checklist, it will know whether it needs to create a new brand or rebrand its existing brand.

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Merthayasa Crowniziez
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707 views6 pages

Canny - The Big Branding Checklist

The document provides a branding checklist for businesses to use to determine if they need a new brand or to rebrand. The checklist includes questions about why a company may need to brand or rebrand, creating customer personas, auditing an existing brand, assessing available brand assets, and contact information for a design agency that can help with branding projects. Once a company completes the checklist, it will know whether it needs to create a new brand or rebrand its existing brand.

Uploaded by

Merthayasa Crowniziez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 6

The Big

Branding
Checklist.
+44(0)191 364 3030
hello@canny-creative.com
www.canny-creative.com
Deciding whether you need to create a new brand for your
business is easy, if you don’t already have a brand:

Yes, you do.

If you don’t already have your brand in place, then it can


be a little harder to decide whether a rebrand is in your
best interests.

Either way:

Don’t panic!

This is the checklist for you.

Simply following along the checklist, making a note of your


answers along the way.

Once your done, you’ll know the route you need to take.

We’d love to know what you decide, so drop us a line!

Aurthor

Tony Hardy is the Founder and CEO of Canny


Creative. He is a graphic designer, web designer,
brand consultant, blogger, Newcastle based
entrepreneur, drummer, and wrestling fan.

www.canny-creative.com

hello@canny-creative.com | +44(0)191 364 3030


The Big Branding Checklist

page 3
Why Do You Need to Brand or Rebrand?

We’re new and don’t have an existing brand

We’re going through a merger or company take-over

We’re about to grow considerably

Our brand is old and dated

The company has a new brand strategy

We’re changing the type of products we sell

We need to differentiate ourselves from our competitors

We’re trying to recover from a PR disaster

Creating Customer Personas

Creating customer personas will help you further define your brand. When creating customer personas,
ask yourself the following:

Who are our existing customers and are they the type of customers we want long term?

How old are they?

Are they female/male/a mix of both?

www.canny-creative.com
What is their job role? How much do they earn?

Where do they work? What are their interests?

Where do they live? What does their typical day look like?

Auditing Your Brand

If you already have your brand in place, it’s worth auditing everything you already have in place by doing
the following.

How do your customers benefit from using your brand?

What is your brand mission?

What is your brand story?

Are you happy with your brand name?

Have you secured your URL?

Your Brand Assets

Do you need or have the following brand assets?

Logo design Colour palette

Fonts Brand guidelines

hello@canny-creative.com | +44(0)191 364 3030


The Big Branding Checklist

page 5
Business Cards

Letterheads

Shop Front / Signage

Internal Communication Documents

Social Media Assets

Website Design

Digital Marketing Strategy

If you’re looking to work with a


design agency to help with your
branding, website development or
digital marketing, then don’t hesitate
to get in touch:

canny-creative.com
hello@canny-creative.com
+44(0)191 364 3030

www.canny-creative.com
+44(0)191 364 3030
hello@canny-creative.com
www.canny-creative.com

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