Scribd
Upload
81 views3 pages

Third Semester Bba Degree Model Examination, November 2017 Consumer Behaviour

This document outlines the sections and questions of a third semester BBA degree model examination on consumer behaviour. There are 4 sections with a total of 80 marks. Section A contains 10 multiple choice questions worth 1 mark each. Section B contains 8 short answer questions worth 2 marks each. Section C contains 6 medium answer questions worth 4 marks each. Section D contains 2 long answer questions worth 15 marks each focusing on consumer research process, factors affecting consumer behavior, models of consumer behavior, and market segmentation.

Uploaded by

Nisha G Pillai
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
81 views3 pages

Third Semester Bba Degree Model Examination, November 2017 Consumer Behaviour

This document outlines the sections and questions of a third semester BBA degree model examination on consumer behaviour. There are 4 sections with a total of 80 marks. Section A contains 10 multiple choice questions worth 1 mark each. Section B contains 8 short answer questions worth 2 marks each. Section C contains 6 medium answer questions worth 4 marks each. Section D contains 2 long answer questions worth 15 marks each focusing on consumer research process, factors affecting consumer behavior, models of consumer behavior, and market segmentation.

Uploaded by

Nisha G Pillai
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
You are on page 1/ 3

THIRD SEMESTER BBA DEGREE MODEL EXAMINATION, NOVEMBER 2017

CONSUMER BEHAVIOUR
Max. Marks - 80 Duration - 3 hrs

SECTION A

Answer All

1) Define Consumer behaviour

2) What do you mean by Loyalty Marketing?

3) What do you mean by customer delight?

4) Define Cognitive dissonance?

5) Expand AIDA?

6) Differentiate needs with wants?

7) What is called a Reference group?

8) What is Perception?

9) What do you mean by Digital marketing?

10) What do you mean by primary data?

(10x1=10 marks)

SECTION B

Answer any 8 questions

11) Define market segmentation?

12) What is the aim of consumer protection act?

13) Explain the scope of studying consumer behavior?

14) What do you mean by Geographical segmentation ?

15) Distinguish between Consumer and Customer

16) Explain id,ego,super ego


17) List the stages of buying process?

18) State the importance of studying Consumer behavior?

19) Explain marketing myopia?

20) Explain the term innovator?

21) What is habitual buying behavior?

22) What is Customer Loyalty? (8x2=16


marks)

SECTION C

Answer any 6 questions

23) What are the different types of buying decisions?

24 What is the aim of consumer disputes redressal agency?

25) List any 4 objectives of studying consumer behavior?

26) What are the elements involved in buying process?

27) What do you mean by Consumer post purchase behavior?

28) What do you mean by the rights of consumers?

29) Explain market segmentation strategies?

30) State the importance of studying Consumer behavior?

31) Explain the role of children in consumer buying behavior?


(6x4=24 marks)

SECTION D

Answer any 2 questions

32) Explain consumer research process?

33) Explain the factors affecting consumer buying behavior

34) Write an essay on different models of consumer behavior?


35) Explain the bases of market 3segmentation? What are the requirements of market segmentation?
(2x15= 30
marks)

You might also like