Business 15
References
Cornelissen, J. (2014). Corporate communication: A guide to theory and practice. Sage.
Fassin, Y., & Buelens, M. (2011). The hypocrisy-sincerity continuum in corporate
communication and decision making: A model of corporate social responsibility and
business ethics practices. Management Decision, 49(4), 586-600.
Gershon, G. A. (2011). Intelligent networks and international business communication: A
systems theory interpretation.
Guffey, M. E., & Loewy, D. (2012). Essentials of business communication. Cengage
Learning.
Hu, D. (2011). Case study of NDK, the first IFRS-adopting Japanese company: Using the
concept of business communication. The Economic Science, 59(1), 27-42.
Kernbach, S., Eppler, M. J., & Bresciani, S. (2014). The Use of Visualization in the
Communication of Business Strategies An Experimental Evaluation.International
Journal of Business Communication, 2329488414525444.
Lauring, J. (2011). Intercultural organizational communication: The social organizing of
interaction in international encounters. Journal of Business Communication,
0021943611406500.
Meredith, M. J. (2012). Strategic Communication and Social Media An MBA Course From a
Business Communication Perspective. Business Communication Quarterly, 75(1), 89-
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Newman, A., & Ober, S. (2012). Business communication: In person, in print, online.
Cengage Learning.
Business 11
Task 4.3
Legal issues in relation to the use of information
All personal information regarding the business is highly confidential. Thus, misuse
of this information is strictly prohibited. Businesses hold information differently from one
another when people are working for them. It is essential that the business follows various
acts such as Data Protection Act 1998, which states that all the employees must obtain the
information related to the business fairly and lawfully. The information can only be used for a
specific purpose that is stated at the time of permission. Another important Act is the
Computer Misuse Act 1990, which prohibits the activities such as misuse of computer
software, or having illegal access to the company protected files.
Ethical issues in relation to the use of information
It is immensely important to deal with ethical issues using organizational codes of
practice and policies in the areas of e-mail, internet, and whistle blowing. The business
should tell its people the rules and limit them doing something that is not healthy for the
business. An essential ethical issue within most of the organizations today is whistle blowing,
practice in which an employee raises concern in front of the management regarding an un-
ethical practice that is being carried out in the company.
Operational issues in relation to the use of information
Every organization needs to store a huge amount of information which is essential for
the effective management and functioning of the organization. Thus, it is immensely
Business 9
(f)
The corporate communication strategy for improving the profits generated through the
new product would be to establish a common ground on which the employees, community,
along with various healthcare agencies work together for delivering a message of benefits
associated with healthy food. Those employees, who have some sort of misperception
regarding the strategy, must be communicated and educated regarding the strategy
(Cornelissen, 2014). This would create a sense of empowerment among the employees and
they could design and deliver services that would prove to be beneficial for the business.
Finally the business will ensure that joined up and accessible services are provided by its
employees that offer value for money and focus on the customer.
(g)
Thus, after critically analysing the overall performance of the product from
introduction, marketing, and selling. It could rightfully be said that the product has been
successfully accepted by the market. As the results of the survey revealed that the people
were fascinated with the product, as they previously did not have a product like this in the
market. The product fulfilled the requirements of the consumers, which proves that the
surveys conducted by the company were quite accurate and the idea of introducing such a
product was justified. Along, with that the product also proved to be very good financially for
the company as the total investment in the development and marketing of the market was
somewhat 30 million pounds, whereas, the product sales generated a revenue of over 50
million pounds resulting in some huge profits for the business (Fassin, & Buelens, 2011).
Further investment in health products will prove to be immensely beneficial both for the
