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Lec 5-The Iphone

The iPhone disrupted the entire personal computing industry when it was introduced in 2007. It merged a cellphone with an iPod and internet access into a single device with an easy to use touchscreen. Within a year, there were over 5 million iPhone users and thousands of third party apps developed for it, creating a new app-based software market. The iPhone's success led other companies like Apple to develop new mobile products, and shifted the technology industry's focus to mobile computing with an emphasis on customization through apps. It challenged laptops and helped create the tablet market by providing an easier way to access the internet on the go.

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204 views1 page

Lec 5-The Iphone

The iPhone disrupted the entire personal computing industry when it was introduced in 2007. It merged a cellphone with an iPod and internet access into a single device with an easy to use touchscreen. Within a year, there were over 5 million iPhone users and thousands of third party apps developed for it, creating a new app-based software market. The iPhone's success led other companies like Apple to develop new mobile products, and shifted the technology industry's focus to mobile computing with an emphasis on customization through apps. It challenged laptops and helped create the tablet market by providing an easier way to access the internet on the go.

Uploaded by

saba
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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The iPhone: A Technology Disruptor CASE

In early 2007, after 30 years as a computer company, Apple Computers, Inc. became Apple, Inc.,
dropping “Computer” from the company name.114 Apple would still make computers, but with
the introduction of the iPhone, Apple became more than just a computer company. The iPhone,
which further developed the iPod by merging it with a cell phone, was about to disrupt the
entire personal computing industry. The introduction of the iPhone clearly threatened the
smartphones on the market at the time; however, the iPhone’s impact ultimately was broader
than anyone could have predicted. Essentially, the iPhone was a game changer, creating a new
mobile computing market. The iPhone initially competed with smartphones such as the
BlackBerry and it was immediately successful because it was a better product. However, the
iPhone moved on to create competition in the laptop computer market due to a key feature, a
new way to access the Internet. Far easier and more convenient than the laptop, the iPhone
connected users to the Internet on the go with easy, touchscreen technology. Ultimately the
iPhone was the catalyst for a new mobile computing market as the product merged cellphone
and Internet services into a single device. Within a year of the launch of the iPhone, there were
5.4 million users, and developers created more than 17,000 “web applications” now known as
“apps.” This new app market changed the way we look at software. Instead of software created
by a small number of large software development companies, the evolution of the app created
a new mini-economy of software developers. This new market led to a new group of
entrepreneurs creating businesses around mobile applications. Before the iPhone, companies
such as Twitter and Snapchat could not have existed. The introduction of apps allowed
consumers to create a customized product with their iPhone as users could download apps
based on their own needs and preferences. The demand for customization and easy access led
technology companies to respond, essentially shifting the direction of the personal computing
industry. The iPhone led to the development of the iPad and the entire tablet market. The
laptop market also responded by integrating the features that consumers prefer, including the
ability to install apps and touchscreen access. The iPhone created a disruption in the technology
world through its innovative business model that created a new market for access to the
Internet. App developers and phone users were connected and the impact shifted not only the
cellphone industry, but also challenged the laptop market. Apple isn’t finished yet. With the
company’s innovations, the mobile computing market continues to evolve, most recently with
the introduction of the Apple Watch. What’s next?
DISCUSSION QUESTIONS
Are you surprised about the impact that the iPhone has had on the technology marketplace?
Why or why not?
Why is the iPhone considered a disruptive innovation?
Apple is known as an innovative company. Why do you think Apple has been able to stimulate
innovation successfully?

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