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Dastak Oil

Dastak Oil targets households and restaurants in Punjab and Sindh provinces of Pakistan. Their demographic segmentation focuses on females ages 18 and up as household decision makers seeking a healthy lifestyle through an affordable oil. Behaviorally, they target during occasions like Ramadan and those seeking health benefits from their cooking oil.

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Waqar Ahmad
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85 views2 pages

Dastak Oil

Dastak Oil targets households and restaurants in Punjab and Sindh provinces of Pakistan. Their demographic segmentation focuses on females ages 18 and up as household decision makers seeking a healthy lifestyle through an affordable oil. Behaviorally, they target during occasions like Ramadan and those seeking health benefits from their cooking oil.

Uploaded by

Waqar Ahmad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Dastak Oil

Segmentation :

Our market will be divided into different categories i.e. House Hold & Restaurants

Geographic Segmentation :

Currently dastak oil is working in Punjab Region in northern Area of Punjab i.e multan and also in
Cities of Sindh i.e. Sukkur , Larkana

Demographic Segmentation :

Age :

The age group of the target market is above 18 because the house makers will decide which oil is
beneficial for the health of their family

Gender :

As house makers word is related females therefore they will be the target market as shown in the ad
of the Dastak Oil

Physcographic Segementation

Life style

As shown in the ad it is targeting that segment of society which wants to live healthy life style

Social class

Target Segment of the market according to social class is the middle class of the society as they look
for healthy life style in cheapest cost

Behavior Segmentation

Occassions

As ramdan is the one of the biggest

Benefits Sought

User Status

Usage Rate

Recommendations

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