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Question 6

The document discusses three criteria for good e-commerce website design: 1. Consistency in design elements like color schemes, fonts, and tone across all pages to improve usability. 2. Conventionality by following common web design patterns users are familiar with, like top navigation and logo placement. 3. Simplicity by avoiding unnecessary design elements and limiting colors and fonts to reduce complexity for users.

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66 views1 page

Question 6

The document discusses three criteria for good e-commerce website design: 1. Consistency in design elements like color schemes, fonts, and tone across all pages to improve usability. 2. Conventionality by following common web design patterns users are familiar with, like top navigation and logo placement. 3. Simplicity by avoiding unnecessary design elements and limiting colors and fonts to reduce complexity for users.

Uploaded by

TAN WEE ZHANG -
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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The first criterion of the good design of the e-commerce website for the business is

consistency. As well as keeping the navigation of the site consistent, the overall look and
feel of the web should be consistent across all pages of the web. For example, color
schemes, backgrounds, typefaces, and even the tone of the writing are all part where being
consistent can have a positive impact on usability. But this is not to say that every page on
the website should have the exact same layout . Instead, the e-retailer should create
different layouts for specific types of pages, such as the layout of product information page,
the layout of landing page, It can easier for visitors to understand what type of page might
find information on a given page.[ CITATION Kay13 \l 17417 ]

The second criterion of the good design of the e-commerce website for the business
is conventionality. It means the internet users have become more familiar with certain Web
design conventions; the e-retailer should follow the behaviour of internet users to create
the website. These conventions include the logo at the top left (or centre) of the page, the
main navigation at the top of the page, and having the home logo always bring visitors back
to the homepage. To provide the best experience for website visitors, the e-retailer should
take advantage that they already know what types of web experiences more familiar by the
visitor, they can apply this information to make the site easier for visitors to navigate. One
of the most common general examples in web design, the e-retailer using a shopping cart
icon on an e-commerce website.

The third criterion of the good design of the e-commerce website for the business is
simplicity. Although the website's look and feel are significant, most people aren't coming
to the website to evaluate how slick the design of the website. Instead, they come to the
website to perform certain operations or find specific information. The E-retailers should
not add unnecessary design elements such as elements without any functional purpose to
the website, it will only make it more difficult for visitors to complete the work they want to
do. The e-retailer can use simplicity in a variety of different ways. For example, the e-retailer
should not use too many colours on the website, according to the Handbook of Computer-
Human Interaction recommends using a maximum of five different colours on the website's
design. Moreover, the typefaces of the website should be clear and legible for the internet
user, a common recommendation is to use up to three different fonts and up to three
different sizes.

References
Singh, K. (2013, JUNE 17). Web Design: 11 Characteristics of a User-Friendly Website. Retrieved from
socialmediatoday: https://www.socialmediatoday.com/content/web-design-11-
characteristics-user-friendly-website

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