WHEN YOU ARE DONE WITH THIS PACKET
YOU SHOULD HAVE PRINTED AND TURNED IN
THE FOLLWING:
Make sure you follow the requirements in
this packet for each of these 3 assignments.
1. PRICE SHEET
2. BOX DESIGN (Front, back, & side)
3. COMMERCIAL (4 slides)
Delicious and Nutritious
Cereal Company
Project requirements and information needed to
complete the Cereal unit for 7th Grade CTE
Business classes.
Mrs. Thorngren
The Cereal Box Project
A major manufacturer of nutritious and delicious breakfast
cereals has just hired you. Your first assignment is to work
with a team that has been given the responsibility of
developing a brand new cold breakfast cereal. You will come
up with the product idea, packaging, brand name, cereal
name, and price. Most products are aimed at specific consumers called
target markets.
TARGET MARKET for your cereal:
The target market is made up of young teenagers (both sexes) from 12-14.
They are starting to become independent and want to be “grown up.” They
look to teenagers as their role models, love popular music, sports, and video
games. Their parents still make the ultimate decision about which breakfast
cereal to buy. The parents want a nutritious cereal that will provide a good
breakfast, but also one that their teenagers will eat.
As a team (generally 3 members):
Product Design:
Determine the contents of your cereal.
Price your Product:
Price for producer, for retailers, for consumers.
Promotion of your Product:
Produce an attractive package and an advertisement for your cereal.
Sell your product to the stockholders (class).
PRODUCT
You must produce a product that will appeal to the wants and needs of your
target market. Use the Breakfast Cereal Cost List to help you design this
new product. It has the BASIC COST for cereal and the BASIC COST for the
box. To make your cereal unique so that the consumer will purchase your
cereal instead of one of your competitors you will select “add-ons” to add to
your cereal, your box and the package design. This requires thought and
research.
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PRICE
Price is determining a dollar amount you can sell the product for.
Do Assignment: PRODUCTION/DEVELOPMENT COST WORKSHEET
Write the basic costs of your cereal and box onto your cost worksheet.
Carefully consider your research and your own preferences and then list any
add-ons that will be added to your cereal, the box and the design.
Determine Total Production Cost (by adding all costs of the cereal)
Determine Cost to Retailers (by adding Total Production Cost and Profit)
Determine Cost to Consumer (by adding Cost to Retailers and Profit)
PROFIT is very important to a Production Company or a Retail Store
(Albertson’s, Dick’s, etc.). To stay in business, a company must make
enough money to cover costs of production plus items such as:
employees, building leases, utilities, stockholder’s dividends, etc.
BREAKFAST CEREAL COST LIST
Circle all of the costs that will go into your cereal.
BASIC COSTS (you must have these basics)
COST OF CEREAL (Basic Cost) ___________________________$.70
15 oz. of cereal with basic nutritional value
COST OF BOX________________________________________$.32
Four-color with wax paper inner wrapper
ADD-ON COSTS (extras)
CEREAL
Sugar Coating____________________________________$ .27
Coloring (raspberry red, lemon yellow, etc.)__________$.16
Unique or unusual shapes__________________________$.14
Marshmallows___________________________________$.23
Fruit (raisins, blueberries, etc.) __________________Each$.26
Nuts _______________________________________Each$.24
Reduced fat and calories____________________________$.27
Enhanced nutritional value__________________________$.32
BOX
Box larger than 15 oz or oddly shaped________________$.16
Foil inner wrapper________________________________$.13
OTHER
Premium (toy or prize)__________________________$.42
Celebrity endorsement or on package________________$.50
Fictional character on package______________________$.25
#1 TOTAL COST TO MAKE YOUR CEREAL (Add everything you circled above) #1=
#2 PROFIT TO MANUFACTURER (#1 times 13% or .13) #2=
(This means how much money the manufacturer will make off of each box of cereal they sell)
#3 COST OF CEREAL TO STORES (#1 plus #2) #3=
(This means how much the stores will buy the cereal for from the manufacturer)
#4 PROFIT STORES WILL MAKE (#3 times 8% or .08) #4 =
(This means how much money the store will make off of each box of cereal they sell)
#5 COST OF CEREAL TO CUSTOMERS (#3 plus #4) #5 =
(This means how much the customer will be able to buy the cereal for)
PROMOTION
Promotion is letting people know about products and services in a positive
way so they will want to buy. Promotion tells us what is available.
Promotion has 3 main goals:
PERSUADE us to buy one product instead of another
REMIND us of a product that we already know about
INFORM us of new ways to use a product or about guarantees or
special ingredients
PACKAGING is part of promotion. It can persuade, remind and inform us.
Packaging sells the product in addition to protecting it. Your package and its
design will help set apart your product from all other cereals on the store
shelf. The package design must attract the consumer’s eye and motivate
him/her to purchase your cereal.
DESIGNING A PACKAGE
Look at several cereal boxes to get ideas for a good design. Some elements of
design that will be helpful in designing your package are listed below.
FOCAL POINT
What do you want the consumer to see and remember? What do you want them
to see first?
Main item (Name of Cereal) should be larger, bolder, placed on the package
carefully and/or more colorful than other items.
COLOR
Color attracts attention and interest. It provides background for your message
and helps deliver the message. It makes people happy, sad and even makes
people hungry. The first color we see is yellow. Research has proven that red,
orange, brown and green are colors that stimulate the appetite or encourage
people to eat! Blue and purple do not. However you would never put bread in a
green color - it might look moldy. Select your colors carefully.
SPACE
Putting too much on a package makes it hard to see the most important message.
Also size of message and style make the message more appealing and more
readable. Use only one or two fonts, but use many sizes and bold and italics to
add emphasis.
DESIGN A PACKAGE ASSIGNMENT
You will design your box in Microsoft Word or Publisher
Optional: Bring a box from home that can be covered and used as your
Cereal Package. Decide on a color and cover your box.
Decide who will design the front of the Box and who will design the back of
the Box. Use the Microsoft Word or Publisher to design your box.
______________________________________________________________
FRONT OF BOX MUST INCLUDE:
Company Name: We generally associate Company names with
quality. The name should be easy to remember and represent the
type of products or people that are the company- such as Quaker,
General Mills, Kelloggs, etc.
Product or Cereal Name: This should be easy to remember,
represent the kind of cereal you are producing and appeal to your
target market.
Celebrity, Fictional Character or Design
Promotional Gimmick (Optional)
Power Words such as New, Improved, Free
Coupon
Premium (toy or prize)
______________________________________________________________
BACK OF BOX MUST INCLUDE:
Company Name
Cereal Name
One Promotional Gimmick for Target Market such as:
Puzzle or maze
Word Search or game
Health Tips
Recipes
Cartoon with fictional character or celebrity
COMPUTER TIPS FOR CEREAL BOX:
Front of box
Set Focal Point - Notice where most cereals names are placed, and the size
of the name. Type in the name of your cereal. Make sure it will be the first
thing that consumers will see by placing it in the best location on the
package, and making it large, bold and unique.
Finish Package Design - Add company name or logo, clip art, etc.
Back of box
Include the name of the company and cereal – Even though it’s on the front
of the box, you will want to include it on the back as well. Try to use the
same Logo for both. It may be necessary to e-mail the box front file to the
person doing the box back so that the company and cereal logos can be
copied and passed onto the cereal back.
Promotional Gimmick – This could include Puzzle, maze, word search, game,
health tips, recipes, cartoon with fictional character or celebrity, riddles,
jokes, or anything else that will entertain and promote your cereal. You can
also use a black and white ClipArt as a coloring page. Pay attention to the
back of the boxes of cereal at home and at the store. You may also bring in a
game, maze, etc. and Ms. Tidwell will help you scan it.
Internet Resources -
www.famillyfun.go.com/printables/games
www.puzzlemaker.com
http://hereandabove.com/maze/ (Mazes)
Print – Print both the front and back of your box and glue or tape it to the
cereal box you brought from home and wrapped in colored paper.
SELLING YOUR PRODUCT TO STOCKHOLDERS
Make a 4 slide commercial in PowerPoint
You were employed by a major manufacturer of Nutritious and Delicious
Breakfast Cereals to produce, price and package a new cold breakfast cereal
for young teenagers. Now you must present your idea to the stockholders
(your class) to see if they will support the production of this cereal.
You will be PROMOTING YOUR PRODUCT - presenting it in a positive way so
the stockholders will buy your idea. They must believe that your target
market will buy your product instead of the competitors.
Your team will do a 1 or 2 minute PowerPoint presentation that will include
1 slide for each of the following (at least 4 slides):
Persuasive introduction:
Opening statement or slide that says your cereal is a great product.
Description:
Description of your new cereal including any special add-ons.
Show your package or idea and point out the name of the company,
cereal and any special features including any promotional ideas that
are included (Power words, celebrity, games, discounts, etc.)
Price and Special Features:
Include the price and list any special features, newer, nutrition, etc. that
will appeal to your target market.
Conclusion:
A statement encouraging your stockholders (class) to develop (vote for)
this cereal product and your belief that it
will do well against the competition.
