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Bachelor of Business Adminstration: "A Study On Consumer Satisfaction of Indigo Airlines"

This major project report is submitted by Divesh Kumar towards the fulfillment of a Bachelor of Business Administration degree. The report studies consumer satisfaction with Indigo Airlines. The introduction provides an overview and background on Indigo Airlines. The theoretical perspectives section discusses relevant concepts from past literature. The research methodology chapter outlines the research objective, design, and data collection process. Subsequent chapters present data analysis and interpretation, findings and limitations, and recommendations. The annexure includes the questionnaire used for primary data collection.

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Karan Wasan
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198 views5 pages

Bachelor of Business Adminstration: "A Study On Consumer Satisfaction of Indigo Airlines"

This major project report is submitted by Divesh Kumar towards the fulfillment of a Bachelor of Business Administration degree. The report studies consumer satisfaction with Indigo Airlines. The introduction provides an overview and background on Indigo Airlines. The theoretical perspectives section discusses relevant concepts from past literature. The research methodology chapter outlines the research objective, design, and data collection process. Subsequent chapters present data analysis and interpretation, findings and limitations, and recommendations. The annexure includes the questionnaire used for primary data collection.

Uploaded by

Karan Wasan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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MAJOR PROJECT REPORT SUBMITTED TOWARDS THE

FULFILLMENT OF
BACHELOR OF BUSINESS ADMINSTRATION

ON
“A STUDY ON CONSUMER SATISFACTION OF
INDIGO AIRLINES”

Batch: 2012-2015
Submitted By Project Guide
Divesh Kumar Mr. Varun Batra
06596701712

Kamal Institute Of Higher Education And Advanced Technology

K-1 Extention, Mohan Garden,

New Delhi-110059
ACKNOWLEDGEMENT

It is in particular that I have sincere feeling towards my mentors who graciously gave me their
time and expertise.

They have provided me with the valuable guidance, sustained efforts and friendly approach. It
would have been difficult to achieve the results in such a short span of time without their help.

I deem it my duty to record my gratitude towards the project supervisor who devoted her
precious time to interact, guide and gave me the right approach to accomplish the task and also
helped me to enhance my knowledge and understanding of the project.

Divesh Kumar Varun Batra


06596701712 (Internal Guide)

BBA(Gen)

6th sem
DECLARATION

I hereby declare that the following document Project report titled “A STUDY ON CONSUMER
SATISFACTION OF INDIGO AIRLINES” is an original and authentic work done by me for
the partial fulfillment of the Bachelors of Business Administration (General) degree program.

I hereby certify that all the Endeavour put in the fulfillment of the task are genuine and original
to the best of my knowledge and I have not submitted it earlier elsewhere.

Divesh Kumar

06596701712

BBA (GEN) 6th SEM


TABLE OF CONTENTS

S.No. Particulars Page No.


1. Acknowledgement
2. Declaration
3. Chapter-I:
1-29
Introduction

 General Introduction 2-5


 Introduction to the Problem 6-7
 Company Profile 8
 History 8
 Theoretical Perspectives 16-29
4. Chapter-II:
30-33
Research Methodology

 Research Objective 31

 Research Design 32

 Data collection 33

5. Chapter-III:
Data analysis and Interpretation 34-44

6. Chapter-IV:
Findings and Limitations 45-47
7. Chapter-V:
Suggestions and Recommendations 48-50

8. Bibliography 51-52

9. Annexure
- Questionnaire 53-55

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