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Superjuice Case Study Solution: Problems

The document discusses problems facing the SuperJuice company and proposes solutions. The problems include rapid social changes affecting their market, economic issues like low market share and sales, and an inflexible corporate culture. Solutions proposed are targeting new markets, introducing new products, promoting innovation, empowering employees, and making information and decision-making more accessible company-wide. The conclusion states SuperJuice must change its culture to be more adaptive and diversify its business to sustain success in a changing world.

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talha
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72 views3 pages

Superjuice Case Study Solution: Problems

The document discusses problems facing the SuperJuice company and proposes solutions. The problems include rapid social changes affecting their market, economic issues like low market share and sales, and an inflexible corporate culture. Solutions proposed are targeting new markets, introducing new products, promoting innovation, empowering employees, and making information and decision-making more accessible company-wide. The conclusion states SuperJuice must change its culture to be more adaptive and diversify its business to sustain success in a changing world.

Uploaded by

talha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Talha Alam Khan

IM-045
2019-20

SUPERJUICE CASE STUDY SOLUTION

Question 1:

PROBLEMS:
1. Rapid Social Changes
- Demographic Characters
- Traditional workplace

2. Economic Issue
- Competitors are increasing
- Low market share
- Decreased popularity lowered the sales that resulted the
company's downfall
- SuperJuice wasn't growing since 4 years

3. Corporate Culture:
- Un-adaptive
- Consistent
- Centralized
- High uncertainty avoidance

4. SuperJuice was not learning due to


- Lacking Team- based Structure
- Autocratic leadership
- Rigid rules and procedures
- No innovation
- Lack of participation
Talha Alam Khan
IM-045
2019-20

Question 2:

Solution:
1. Solution to Social Problems
- Target new market (especially youth)
- Target changing habits of consumer
- Make the workplace more creative and attractive

2. Solution to Economic Problems


- Introduce new products
- Influence the environment by advertisements
- Outmaneuvered in terms of marketing and sales

3. Solution to Corporate culture problems


- promote new ideas
- Motivate employees
- Adaptive culture
- Implement adaptive techniques
Talha Alam Khan
IM-045
2019-20
Question 3:

• How to make SuperJuice Learning Organization


- Employees Should be empowered
- Promote team-based structure
- Construct teams of employees and assign them projects
- Easy access to Information
- Make information available to all the employees
- Participative strategy
- Employees should be encouraged to participate

Conclusion
Although, SuperJuice, is a successful company but in order to sustain
in the rapidly changing world first of all it should change
organizational culture and diversify the business by introducing new
products that cater the social & economic needs of the consumer.

In short they should make their culture adaptive, decentralize


and give others chances to promote the organization.

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