Scribd
Upload
55 views2 pages

Preface

The document discusses the importance of marketing and advertisement in today's consumer-driven market, emphasizing the need for businesses to understand consumer desires and improve service and product quality. It details a study conducted on the distribution channel of Pepsi products at Varun Beverages, highlighting the author's learning experiences and findings through data analysis and SWOT analysis. Acknowledgments are made to various individuals and organizations that supported the project.

Uploaded by

Mohit Singh Panwar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
55 views2 pages

Preface

The document discusses the importance of marketing and advertisement in today's consumer-driven market, emphasizing the need for businesses to understand consumer desires and improve service and product quality. It details a study conducted on the distribution channel of Pepsi products at Varun Beverages, highlighting the author's learning experiences and findings through data analysis and SWOT analysis. Acknowledgments are made to various individuals and organizations that supported the project.

Uploaded by

Mohit Singh Panwar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

PREFACE

There is a famous saying “The theory without practical is lame and practical without
theory is blind.”
This modern era is era of consumers. Consumers satisfy themselves according to their
needs and desires, so they choose that commodity from where they extract maximum
satisfaction.
It has been identified that in the beginning of 21st century the market was observed a
drastic change. The successful brand presents itself in such a way that buyers buy them in special
values which match their needs

Marketing is an important part of any business and advertisement is the most important
part of marketing. Marketing plays pivotal role in today’s business scenario in consumer product
Company, when there is such a high competition in the market.

Marketing is about winning this new environment. It is about understanding what consumer’s
wants a supplying its more efficiency and more conveniently Marketing includes all the activities
like promotion, distribution, advertising etc. to fulfill the demands of all segments of consumers.
Marketing is also convert social needs into profitable opportunities. So this topic provides all the
essentials to the theoretical knowledge with practical knowledge and to inculcate the efficiency.
It is also a requirement for the company to improve its service and product quality to achieve the
ultimate goal.

I undertook this study Distribution channel of Pepsi products, at Varun Beverages, in jodhpur, a
leading Bottler and Marketing partner of the Pepsi Foods. I gained valuable experience &
knowledge during the survey. The Project consists of our findings after data analysis & then
SWOT analysis & conclusions were drawn and finally recommendations were put forward.

Certainly this analysis explores my abilities and strength to its fullest extant for the achievement
of organization as well as my personal goal.
ACKNOWLEDGEMENT

It is not enough that we lay the super structure of the building, but the most important part is the
base of the building. Similarly, this project would be incomplete without mentioning the real
people who have guided and supported me.

With pleasure I extend my deep sense of gratitude to my guide Dr. Ashish Mathur, for his
Honorable guidance and encouragement. Without his valuable views this study would not have
seen the light of day. 

I would take this opportunity to thank Varun Beverages Ltd for granting me the permission to
understand their working system internally as well as externally. I am also thankful to Mr.
Sandeep Sharma, Varun Beverage Ltd. who guided and helped me in all possible ways they
could, at every stage of the project.

I would also like to thank all the Executives, distributors & staff who provided me all the
relevant information and their kind support, on the basis of which this report has been prepared.

Lastly, I would sincerely like to thank all the friends for their valuable suggestions and
cooperation given in doing the work on this project report. I am thankful to that power that
always inspires me to take right step in the journey of success my life.

Mohit Panwar
M.B.A. 3rd sem.

You might also like