A

Summer Training Project

On

“A SURVEY ON CEMENT INDUSTRY ON VARIOUS MARKETING

PARAMETERS WITH SPECIAL REFERENCE TO BINANI
CEMENT”

Submitted in partial fulfillment for the

Award of degree of

Master of Business Administration

SUBMMITED BY:- SUBMITTED TO:-

Rupesh Mishra Mrs. Ramneet Kaur
MBA III Sem Asst. Professor (MIMT)
SESSION - 2009-2011

MODI INSTITUTE OF MANAGEMENT & TECHNOLOGY, KOTA

 PREFACE

This Project Report seeks to discuss the practical knowledge of marketing areas Vocational
Training gives practical exposure to a candidate through which he relate.

What the learnt in the institution that can be applied practically in the organization. It is of
outmost value to a management student as it helps to develop among students a feeling
about business environment and prevailing scenario.

Marketing involves the framework for marketing division several analytical methods used to
cope with various problems in the market and present information about the present market
scenario.

My project was a survey in the suggestions to improve the supply of cement.

The survey has been presented in true & the best of my knowledge.

Rupesh Mishra

I
 ACKNOWLEDGEMENT

I express my sincere thanks to my project guide, Mrs. Ramneet Kaur, Asst. Professor,
F.M.S., for guiding me right form the inception till the successful completion of the project.

I sincerely acknowledge her for extending their valuable guidance, support for literature,
critical reviews of project and the report and above all the moral support she had provided
to me with all stages of this project.

I would also like to thank the supporting staff F.M.S. Department, for their help and
cooperation throughout our project.

Rupesh Mishra
MBA III sem

II
 EXECUTIVE SUMMARY

It is vital to implement the learning into practical Scenario. The intelligence in its real sense
is how and when to apply the learning in the business context. In this regard I am doing my
project on “A Survey on Cement Industry on Various Marketing Parameters with
Special Reference to Binani Cement”

Generally it is observed that if we don’t go for critical evaluation and designing new things, it
leads to increased monotony for the customers, decrease in motivational level among
employees and lack of appreciation towards the company.

Also, increased competition faced by the Company from its competitors compels the
company to continuously upgrade its service and offerings. These existing and newly
emerging Cement Companies grab the market share of the clients and hence pose a threat
to the business magnitude of the Binani Cement Limited.

The approach followed to fulfill the requirement of the report starts with studying and
understanding the present marketing strategies and programmes practiced in the
Company. Evaluating their effectiveness and thereby improvising on the existing system if
necessary.

Cement is one of the business sectors in the world and it is growing rapidly today so that is
why there is a need for the Cement organizations to the market their services or products
effectively in order to attract as many customers as possible.

To conclude the study, recommendations has been put forward as to how the Company
can improve the grab on the market and strengthen their activities for the uncertain future.

Questionnaire, observation and personal interview with executives is used to collect the
primary data and secondary data is collected from the financial reports.

III
 CONTENTS

Preface/Prelude I
Acknowledgement II
Executive Summary III

Chapter No Particulars Page No.

Chapter 1-: Introduction to the Cement

Chapter 2: Manufacturing Process & Cement Industry
• Manufacturing Process
• Introduction of Cement Industry
• Types of Cements

Chapter 3: Introduction of Binani Cement

• Binani Cement History

• Organizational Structure

• Awards & Achievements

• Business Subsidiaries

• Leadership

• Product Specification

• Social Responsibilities

Chapter4: Product Specification & Dispatch Process

• Product Specification

• Distribution Channel

Chapter 5: Brand Loyalty

• Brand Loyalty

• Evaluation of Corporate Branding

Chapter 6: Research Methodology

• Objective of the Study

• Type of research

• Duration of project

• Sample size & method of selecting sample

• Scope of study

• Limitations of study
• Theoretical Background

Chapter 7: Fact & Findings

Chapter 8: Analysis & Interpretation

Chapter 9: SWOT Analysis

Chapter 10: Conclusions

Chapter11: Suggestions & Recommendations

BIBLIOGRAPHY
 LIST OF FIGURES

S. No. Figures Name Page No.

1. Manufacturing Process
2. Organisational Structure
3. Group Business
4. Statewise Dispatch of Cement
5. Distribution Channel
6. Process of Distribution
7. Typical Channels for Consumers
8. Brand Equity
9. Dimension of Brand Identity
10. Brining the Corporation into Corporate
Branding
11. Evaluation of Corporate Branding
12. Leveraging the Corporate Branding
13. Framework for Corporate Branding
14. Data Interpretation
 LIST OF TABLES

S.No. Table Name Page No.

1 Product Specification
2 Indian Standard Specification
3 Production Specification & Dispatch Process
4 Statewise Dispatch of Cement
5 List of Dealers
6 List of Dumps
7 Brief Financial Description
8 Data Interpretation