COMPANY PROFILE
“Your favorite restaurants delivered”
Website OVERVIEW
https://www.doordash.com Doordash is a food delivery company which acts as a bridge
Founded: 2013 in San between the users and the restaurants. The goal of the company
Francisco, US is to use technology to empower local business houses as well
Category: Supply chain, as give the customers a relaxed day, free from cooking. The
logistics and delivery company helps people who are tired by the end of the day, or
Primary office: San lack communication during rains and snow to have piping hot
Francisco, US food from the comfort of their homes / offices. It is equally
Core technical team: San beneficial for business houses as they are able to reach out to a
Francisco, US much bigger customer base, and also reducing a hassle of
Status: Private having their own delivery crew.
Employees: 7,500 to 10,000 PERFORMANCE METRICS
Amount raised: $2.1b • Valuation: $12.6
USD, 11 rounds (Series G) • Revenue: $900m USD
• Customer base of 16million
• Dashers / Delivery workers: 4million
ACHIEVEMENTS – 2020
• Partnership with Chase, Jan 2020
• DoorDash has been positioned 2,120 among all the sites all-
inclusive because of 19 Million perspectives on their site
month to month.
• DoorDash has accomplished around 3 million downloads of
its Mobile application inside a month ago.
• DoorDash has obtained 4 organizations till now which are
Scotty Labs, Caviar, IvI5, Rickshaw.
• DoorDash Company is effectively utilizing in excess of 45
advances for its site to work.
• DoorDash passes GrabHub to be the top delivery service
• DoorDash will give one dinner through the Feeding
America® Charity for each request set on DoorDash's site,
Android, or iOS application during that time of January.³ To
enhance this exertion, DoorDash will use the organization's
national dealer impression and welcome one Restaurant
Partner every month to go along with us in the "one-feast
for one-supper" activity in 2018, with plans to expand
further later on.
• Since DoorDash propelled four and a half years prior,
representatives have "ran" every month with an end goal to
1
keep workers associated with the experience of Customers,
Dashers, and Restaurant Partners. Pushing ahead, all
finances earned right now be given to Feeding America® to
promote our association
• DoorDash will present an experimental run program that
matches the organization's strategic aptitude with Feeding
America® Charity's Meal Connect framework.
SELLS
1. Food delivery to customers
2. Delivery agents for restaurants
3. Jobs on Gig payments
Customer Value Proposition
Design Principles Resources Capabilities
Market - Supply Chain, - Customers - Sales and account
Logistics and - Jig Drivers management
Food Delivery - Inhouse App - Customer
- In competition Developers experience
with Uber Eats, - Sales and management
GrabHub, Marketing - Customer
Deliveroo, iFood, Team relationship
HelloFresh, management
Tapingo
- App and Website
based services
Offering Offering design - IPR of the - R&D
- Cab services App - Discounted offers
Earnings logic - New services
- Profit from - Free delivery
operations options
- Pricing
Operations - Delivery of - 850 cities in - Weekly payments
cooked food from North to drivers
restaurants America - Can opt for daily
- payment for a fee
Management - 4 Tier - Expansion in - Growing rapidly
Organization progress by partnerships
- Board of with Restaurants
Directors - Acquisition of
- Management Scotty Labs,
- Accounting and Caviar, IvI5,
Finance, Legal & Rickshaw since
Litigation, IT, 2017 to 2019
Marketing &
Public Relations,
2
Product
Management
INNOVATION TYPE
Architectural: DoorDash combined technology and a certain amount of business model
architectural. DoorDash is a food delivery platform, which offers to deliver food from nearby
restaurants. The delivery platforms like Uber Eats, DoorDash, Grubhub have used the power of
technology to provide to transform the entire concept of restaurant food. It has brought the
restaurants home. However, there is an ever-increasing competition for time of delivery, the cost
of delivery and other profit margins, which make the restaurants, the platform owners and the
delivery agents to be constantly on a tussle on the moduli operandi. Laws are yet to be enforced
fully on the delivery services on various measures and checks to be performed to ensure there is
no mismanagement or handling issues which come up during transit. Thus, the business model
though extremely successful, has bought down a lot of changes in the way others do their own
business.
COMPETENCIES
• Tie up with Wendy’s, Chick-fil-A, Chipotle, Chili’s, Cheesecake Factory, Buffalo Wild
Wings
CHANNELS
1. App and Website based services
2. $20 referral bonus to customers
3. DashPass at $9.99/month and $99.99/year existed just for a year, and proved a failure,
as only 12% customers opted for it.
RESOURCES
Assets
• Hires its own drivers called Dashers
• 4 Step model for delivery
Processes
• Identification of customers
• Identification of restaurants lacking delivery services or online orders
• Employing dashers looking to deliver food
Priorities
• Hot food
• Hygienic
• Time for delivery
• DoorDash’s innovative merchant-focused solutions enhance your success by transforming
the business.
ASSERTIONS THAT BEST DESCRIBE WHAT THE COMPANY DID TO SCALE
EARLY, RAPIDLY AND SECURELY
1. Use scientific and technological advances to develop innovative products and services.
- Use of technology, App & Web Based services
- Use of GPS for locating the nearest Dasher for pick up and drop
2. Standardize processes
- A set of process is clearly outlined and listed on the blog of Doordash.
3. Sell high quality products at lower prices compared to competitors
3
- Competing with Uber Eats, GrabHub, Deliveroo, iFood, HelloFresh, Tapingo and
grabbing the market constantly
4. Enter a new market by partnering with or purchasing local companies (New acquisition)
- Acqusition of 4 companies namely Scotty Labs, Caviar, IvI5, Rickshaw.
5. Dedicate teams with strong mix of marketing and technical skills
- Accounting and Finance, Legal & Litigation, IT, Marketing & Public Relations team in
place
6. Continuously using customer feedback to support rapid product iterations
- A blog has been posted in 2019 to show how Doordash is utilizing its customer
feedback and suggestions
7. Maintain connections with large and varied investor networks
- Key to go for the11th round of funding
8. A strong top management team must own the scaling culture and model the behavior they
want.
- A team of 5 Board of Directors and 7 members of the Top Management handle the
entire company
REFERENCES
2020. [online] Available at: <https://www.crunchbase.com/organization/doordash#section-
investors> [Accessed 23 April 2020].
2020. [online] Available at: <https://craft.co/doordash/competitors> [Accessed 23 April 2020].
2020. [online] Available at: <https://www.doordash.com> [Accessed 23 April 2020].
Medium. 2020. How Doordash Works. [online] Available at: <https://blog.doordash.com/how-
doordash-works-fbddba311590> [Accessed 23 April 2020].
Medium. 2020. Improving The Dasher Experience. [online] Available at:
<https://blog.doordash.com/improving-the-dasher-experience-5ce1d68ca30e> [Accessed
23 April 2020].
PYMNTS.com. 2020. Doordash Passes Grubhub As Top Delivery Service | PYMNTS.Com.
[online] Available at: <https://www.pymnts.com/news/delivery/2020/doordash-overtakes-
grubhub-top-delivery-service/> [Accessed 23 April 2020].
Rieck, K., 2020. Which Company Is Winning The Food Delivery War? - Second Measure.
[online] Second Measure. Available at: <https://secondmeasure.com/datapoints/food-
delivery-services-grubhub-uber-eats-doordash-postmates> [Accessed 23 April 2020].
The Official Board. 2020. Org Chart Doordash. [online] Available at:
<https://www.theofficialboard.com/org-chart/doordash> [Accessed 23 April 2020].
CONTRIBUTORS
• Kondavalasa Sai Abhishek Patnaik
