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Customer Service and Lead Generation

To achieve its sales goals, Jim's Gym will implement marketing communication strategies like print and electronic advertising as well as personal selling to create awareness of its products and services among consumers and approach target customers. Through personal selling, the gym's salespeople will contact and analyze customers' needs, demonstrate the gym's services to help customers become members, and establish relationships.

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Parul Jain
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22 views3 pages

Customer Service and Lead Generation

To achieve its sales goals, Jim's Gym will implement marketing communication strategies like print and electronic advertising as well as personal selling to create awareness of its products and services among consumers and approach target customers. Through personal selling, the gym's salespeople will contact and analyze customers' needs, demonstrate the gym's services to help customers become members, and establish relationships.

Uploaded by

Parul Jain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Running Head: CUSTOMER SERVICE AND LEAD GENERATION 1

Customer Service and Lead Generation


CUSTOMER SERVICE AND LEAD GENERATION 2

Strategies to Achieve the Sales Goals

For achieving the sales goals, Jim’s Gym will implement marketing communication

strategies to create awareness among the consumers about its services and products. These

marketing communication strategies will include advertisement and personal selling. Both

print and electronic advertising will be adopted to approach the target customers (Fen &

Hong, 2009). Further, through a personal selling process, the salesperson of Jim’s Gym will

contact with the customers and analyze their needs and requirements from a health club. The

sales person will establish a relationship with the customers by demonstrating them the

services offered by Jim’s Gym, so the customer will become a member of the gym.
CUSTOMER SERVICE AND LEAD GENERATION 2

References

Fen, Y.S. & Hong, L.K. (2009). Exercise as a Healthy Lifestyle Choice: A Review and
Avenues for Future Research. International Business Research, 2 (1), 146-158.
Retrieved from http://www.ccsenet.org/journal/index.php/ibr/article/viewFile/153/150

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