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ABI - FS16 - South Africa

South Africa has a population of 55.9 million people and beer consumption of 58 liters per capita. The South African Breweries (SAB) is South Africa's largest brewer, founded in 1895, with 7 breweries and an annual capacity of 3.1 billion liters. SAB's popular beer brands include Castle Lager, Castle Lite, Hansa Pilsner, and Carling Black Label.

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606 views1 page

ABI - FS16 - South Africa

South Africa has a population of 55.9 million people and beer consumption of 58 liters per capita. The South African Breweries (SAB) is South Africa's largest brewer, founded in 1895, with 7 breweries and an annual capacity of 3.1 billion liters. SAB's popular beer brands include Castle Lager, Castle Lite, Hansa Pilsner, and Carling Black Label.

Uploaded by

ramesh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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South Africa

Beer Consumption Population

58 liters 55.9 million

About
` us Our brands
Our portfolio of beer brands meets the needs of a wide range of consumers and
The South African Breweries includes some of the country’s most popular beer brands. These include:

(Pty) Ltd
Founded in 1895, The South African Breweries (SAB) is
South Africa’s premier brewer and an integral part of the
social fabric of South Africa. Over the span of more than
120 years, SAB has flourished and was the historical
birthplace of the global entity, SABMiller. Today SAB is the
South African business of AB InBev following the
combination between SABMiller and AB InBev in 2016.

SAB is known as a corporate trailblazer. Having adopted


Castle Lager Castle Lite
its first employment equity policy as early as 1971, SAB Stella Artois Corona Castle Lite Hansa Pilsner Carling Black
Lime Label
has been a pioneer for change in South Africa. In 2009, Global brand Global brand
Multi--country Multi-country
brand brand
SAB tabled its broad-based black economic empowerment
transaction, SAB Zenzele. Through its various corporate
social responsibility programmes, SAB actively invests in
community partnerships and works to promote socio-
economic and enterprise development to build a better and
stronger South Africa.

Key facts
Annual brewing capacity: 3.1 billion liters
Head office: Johannesburg Carling Blue Castle Milk Castle Chocolate Flying Fish Redd’s Premium Brutal Fruit Carvers Weiss Liberado
Label Stout Stout Cider
Breweries: 7

Brand highlights and innovations


2016 Beer Innovation 2016 Beer Innovation 2016 Beer Innovation
Brutal Fruit 8 Rosé Flavoured Carvers Weiss wheat beer Liberado beer with tequila
Alcoholic Drink flavouring

Our commitment to building a better world


 We support local farmers to establish thriving
barley, hops, maize and malt industries.
 We invest in local suppliers and promote enterprise
development through business coaching and
engineering support.
 We invest in communities to promote and support
sustainability education, safe driving, responsible
drinking and alternative energy use.

Our management
Business Unit President Contact information
South Africa is in AB InBev’s Africa Robyn Chalmers
Zone, led by Zone President + 27 11 880 8679
Ricardo Tadeu and
Business Unit President Yokesh Maharaj robyn.chalmers@za.sabmiller.com www.sab.co.za

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