T.R.A.F.I.C.
Model - 6 Cultural Tendencies
Time is Time is
relative Time manageable
Rules Relationships
prevail Rules prevail
Hierarchy is Equality is
valued Authority valued
Formality is Informality is
Hello
Mr Smith valued Formality valued
Hello
John!
Autonomy is Individualism / Group harmony is
valued valued
Collectivism
Direct style is Indirect style is
valued Communication valued
* This model is based on Geert Hofstede’s cultural dimensions and to Edward T. Hall’s high and low
context cultures.