MARKETING MANAGEMENT

FINAL PROJECT
REPORT
PRESENTED BY:

GROUP MEMBERS:
 IQRA HAMEED (11844)

 USAMA AFTAB (11847)

 AQSA TAHIR (11845)

 MUHAMMAD SAAD KHAN

(11956)
 ADNAN KHAN NIAZI (11840)
 ERIC JOHN (11849)

PRESENTED TO:

SIR KARAMATULLAH
HUSSAINY.
 TABLE CONTENT

SERIAL NO
# TOPICS PAGES NO #

1 ACKNOWLEDGEMENT
3

INTRODUCTION OF THE COMPANY

2 4

 PRODUCT ATTRIBUTES:
 RETAIL FORMAT:
3 4-6
 RETAIL IMAGE:
 VISUAL SELLING:

 STORE ATMOSPHERIC STATIC:.

 RETAIL SELLING WAYS:
4 6-9
 PROMOTIONS AND EVENTS
 ADVERTISING

QUESTIONNAIRE FORM
5 10-12

 GAP ANALYSIS (ISSUES):

 APPROACH TO INTERNATIONAL MARKET:
6  REWAMPING OF FLAWS AND GAP ANALYSIS: 13-15
 CONCEPT DEVELOPMENT AND TESTING:

CONCLUSION / FUTURE OUTLOOK:

7 16

ACKNOWLEDGEMENT

"To Him belongs the dimension of the heavens and the earth, it is He who gives life and
death and He has power over all things."

(Al-Quran)

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All praise to Allah who has empowered and enabled us to accomplish the task successfully. First of all, we
would like to thanks our Allah Almighty who really helps us in every problem during the project. We would
like to exhibit our sincere and humble gratitude to Almighty Who’s Blessing, help and guidance has been a
real source of all our achievements in our life.
We have taken efforts in this project. However, it would have not been possible without the kind support and
help of our university mate SHAHBAZ who is floor in charge at Amir Adnan’s atrium mall outlet and
specially Mr. FAIZAN SIDDIQUI the Marketing Manager of Amir Adnan head office korangi. We would
like to extend our sincere thanks to both of them.
We are highly indebted for their guidance and providing necessary information regarding the project and also
for their support and encouragement in completing the project.
At last but not the least our team efforts, supports, cooperation and encouragement showed by each
member in the group with each other.

INTRODUCTION OF THE COMPANY

AMIR ADNAN
Amir Adnan started his journey of designer wear twenty-eight years ago his initial outlet in 1990. At that
point, they solely had a range of ties. 1990 saw the evolution of outlet facility wear fashion in Asian nation

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once Amir Adnan, a business graduate by profession, stepped resolute understand his own individual vogue, at
the identical time translating it to the strain of a annoyed market. The necessity for an easy neckwear took him
to Italia wherever he trained and came with an inspired approach to reconstructing this basic accent. In 1992,
he designed his initial vary of jeans, typical denims block written with a touch of quality and launched them in
America. The juxtaposition of 2 on the face of it heterogeneous cultures set the international market aflame.

Amir Adnan has twenty retailers throughout Asian nation and across the planet. Out of those retailers, 12 are
in city set at swish areas. These retailers are at Park Towers, Zamzama, KDA and Dolmen Mall. there's a
manufactory outlet in Korangi Industrial space, Karachi, as well; 4 retailers are in Lahore and six in capital of
Pakistan.

Adnan began researching the various dimensions of his recently found passion, and in 1994, accomplished
that fashion to him wouldn't be concerning modernizing culture however a lot of concerning creating one's
identity legendary. His mission was to revive the Sherwani, the normal long coat, that was buried with the
Lords and Maharajas of yesterday. The trendy day man had adopted the western business suit because the
solely acceptable vision of grooms wears and Adnan vowed to vary that.

Amir Adnan could be a tiny producing issues manufacturing just about two hundred totally different things of
branded men’s wear daily. The daily production varies from casual daily wear, formal workplace apparel to
heavily embellished formal or grooms wear. whereas experimenting with diffusion to suit the strain of an up
to date market, the name of Amir Adnan has continually been related to quality and class, their forte deeply
frozen in traditionalism. Amir Adnan, the name behind the label, supervises the complete team of designers to
take care of standards. Once creating his mark within the Pakistani market, he has currently taken his
company into the international market with fastidiously designed exports. Amir Adnan is that the initial
company to go out with up-market, prime quality dressmaking, made in tiny and exclusive volumes. Today,
nearly a decade later, Amir Adnan's style philosophy has evolved clearly, creating itself for good on the map.
His is that the largest enterprise of designer consumer goods in Asian nation.

PRODUCT ATTRIBUTES:
Amir Adnan's main forte is hand embellishment, exploitation fine silk or metal thread and
incorporating precious and valuable stone, sequins, beads Associate in Nursing different things of
ornamentation to relinquish each ensemble an unmatched exclusivity. n the tactic of embroidery, 16-18
stitches per in. is employed altogether product, providing a neater, praise and stronger seam. n All product is
equipped with pearl sew buttons for a far better look and sturdiness. n a large assortment of materials is

employed for each native and international markets, chosen for each suitableness and elegance. the selection
of cloth is that the customers’.

RETAIL FORMAT:
Store Location: Amir Adnan's outlet is at the bottom floor of Park Towers. Its location in a
very store ensures existing mall traffic. The mall has massive lot and a clean surroundings. The client flow on
weekdays is five to ten customers whereas on weekends it's ten to fifteen customers. The magnitude relation
between potential customers and browsers is fortieth to sixtieth.

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Variety of Store Amir Adnan has 2 store formats.

One is by possession and another by merchandise class.

 Freelance Store Format by possession, Amir Adnan is Associate in Nursing freelance store format
since Amir Adnan owns all retailers.
 Shop by merchandise class, Amir Adnan could be a shop. Amir Adnan's merchandise is slim in line
however with a decent depth. They concentrate on dressmaking product.

Retail Image:
The retail image mixture of Amir Adnan is as follows:

a) Worker kind and Density:

Amir Adnan has four workers engaging at their outlet. Out of those four workers, one is that the
manager. they supply on-job coaching to the employee underneath the steering of the outlet manager.
employee at Amir Adnan's retailers sometimes speaks English, Arabic and Urdu. The dressing of the workers
is formal. Salesmen aren't allowed to wear casual garments at the outlet. the academic criterion in hiring of
employee is a minimum of Intermediate.

b) Merchandise kind and Density:

The class of the merchandise is largely consumer goods for men. The merchandise vary varies from
ties to sherwanis. They even have a range of trousers tunic for teenagers move of ages one to fourteen. an
entire vary of outlet facility consumer goods is offered altogether sizes. All their merchandise is on show
altogether accessible sizes

c) Fixtures:
The outside and interior of Amir Adnan's outlet is extremely engaging and appealing. the complete
outlet is lapidarian wood work, that adds a novel and exclusive flavor to the outlet. The outlet has mannequins
for displaying merchandise.

d) Sound kind and Density:

The sort of music contend in at Amir Adnan's outlet is extremely pleasing and soft to the ears.

e) Odor kind and Density:

They need air resentences to take care of a nice and fresh odor in their outlet.

f) Visual kind and Factors:

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The lights within the outlet are bright yellow and therefore the color shades employed in the search are
extraordinary. The distinctive wood work adds a lot of worth to the design of the outlet. In fact, the complete
outlet is one in every of its own kind.

VISUAL SELLING:
Amir Adnan's visual selling is extremely appealing that helps in changing the pedestrian to a
browser with a good window show then a browser to a spender. Amir Adnan enhances the looking expertise
by providing the proper atmosphere. the mixture of fixtures, colors, show shows, graphics, lighting and
therefore the entire theme creates Associate in Nursing everlasting image of the shop. The visuals of the
search facilitate inform the client of latest arrivals within the store.
Amir Adnan's displays embrace exterior and interior displays of the outlet. All the merchandise is on show,
therefore, displays at Amir Adnan play a big role and attract and facilitate customers to form their shopping
for call. Amir Adnan has the subsequent displays at its outlet:

1. Window Displays Amir Adnan has Associate in Nursing exclusive window show with closed
backcloth. The displays are organized following the seasonal theme.
2. Detached or Island show The detached shows at Amir Adnan display the newest arrivals at the shop.
they alter displays once each 2 days. There are 3 mannequins within the outlet.
3. Cascade / falls show Cascade and falls displays at Amir Adnan are gift within the entire store. most the
merchandise is displayed during this fashion.

STORE ATMOSPHERIC STATIC:.

1. Exterior Amir Adnan's outlet's exterior is formed of wood and is extremely engaging. The distinctive
field façade of the outlet creates a definite identity for itself. the outside of the shops handled by the
selling department of Amir Adnan. It changes each two to three months.
2. Collection The collection of Amir Adnan itself is Associate in Nursing identity of the whole. Amir
Adnan uses his own signature as an emblem.
3. Interior the inside of the shop consists of mannequins, fixtures, aisles, lighting and forms. Its interior
permits customers to freely move within the outlet and consider all product offerings.

Amir Adnan's outlet has been planned in such the way that it optimizes the marketing space, presents the
merchandise and minimizes the non-selling space, which incorporates circulation area and trial area. {the
space the world the realm} mixture of the outlet is sixtieth marketing space and fortieth circulation area and
trial area.

 Staple merchandise:
Staple merchandise are the distinctive marketing Proposition (USP) of the shop. dressmaking
wear is that the staple sensible at Amir Adnan unbroken at the central and deeper ends of the shop. Turbans
and khussas are accessories that are oversubscribed with dressmaking wear.

 Convenience merchandise :
Convenience merchandise at Amir Adnan are kameezes and shirt shalwars. Impulse Purchase
Merchandise Impulse merchandise at Amir Adnan are ties, shirts and kurtis.

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  Retail Area Management:
Amir Adnan believes effective retail area management could be a key to success. The shops
of Amir Adnan have engaging windows and attractive entrances, that induces the shoppers to enter the outlet.
they need a well laid-out retail floor style.
Their floor style allows a sleek and economical client navigation at intervals the shop. The selling team at
Amir Adnan decides that product ought to be displayed. The manager of the shop is to blame for area
management.
Floor area Management the ground of Amir Adnan is split into 2 sections. One section of the shop
constitutes tunic trousers for youngsters, kurtis, ties, shirts and a few tunic trousers for men. the value varies
of these product varies from Rs. 990 to Rs. 5,000. The second section constitutes dressmaking wear, tunic
trousers with embroidery and stoles, turbans and khussas. the value vary of the product of this section starts
from Rs. 5,000 to Rs. 800,000. The layout of the Amir Adnan is specified the shoppers are eventually directed
to the exclusive section.
They decide performance of the ground sales and customers’ feedback. The inventory turnover is
just about over eighty - eighty-five. If they require to extend the sales of a specific product, that is new or not
being oversubscribed, they place it within the center of the search to draw in customers.
HOT SPOT, HEAT SPOT AND COLD SPOT ANALYSIS:

The new spot of the outlet is that the outlet facility formal wear section Hot Spot, heat Spot and
Cold Spot Analysis the new spot of the outlet is that the outlet facility formal wear section of the shop
whereas the nice and cozy spot of the shop is that the casual section. The cold spot of the outlet is that the
section of kids' clothes.

 Merchandising
Amir Adnan satisfies each customer's want by providing them the proper product within the right
place, within the right amount, with the right quality, at the proper value, with the proper mixture of sizes or
variants at the proper time. Since it's involved with attire producing, Amir Adnan needs to arrange often to
satisfy the style trends and to get competitive edge over different indirect competitors like Junaid Jamshed,
shirt Corner, etc.

whereas coming up with for the proper merchandise, Amir Adnan needs to think about factors like
sales, margins and stocks of his product, shopper demands, availing trends and its competitors. this may
facilitate them not solely to remember of the newest trends however additionally to own a product
differentiation that may lead them to achieve higher margins.

Higher flip over of concerning 80-85% sometimes demands a better re-order rate, as a result of their
oversubscribed terribly often. As they need costly product, it's not appropriate for them to stock plenty of
amount of the identical item or styles e.g. if they create too several kurtas of the identical style and quality
it'd ruin their exclusivity, and would additionally increase their carrying charge which might lower their
margins. On the premise of assortment coming up with, they need open-to-buy coming up with.

Amir Adnan is providing e-commerce facilities as well; they receive orders from abroad, that
additionally needs a planned procedure for ordering, likewise as for the fulfillment of overseas client
demands. Because the retailers of Amir Adnan face shortage of area, whenever they are available up with a
brand new style, they send that to the outlet whereas those that aren't in style are sent back to the manufactory.
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During this approach, special attention is given to the merchandise planning as to which products are sent to
the outlet and which ones are sent to the factory.

RETAIL SELLING WAYS:

Amir Adnan has been able to produce its brand by the assistance of loyal customers. Their brand is
enough to form footfalls in their store. they need employed convincing salespeople to form positive that
they're able to convert most browsers into patrons.

A) STIGMATIZATION
The Amir Adnan brand is recognized and accepted everywhere the planet. Amir Adnan has managed
to make its whole by the assistance of a really well outlined merchandise class that caters to men likewise as
girls, worth for cash costs, and additionally by promoting the latest trends.

Amir Adnan's competitive advantage is that they need been operating for over fifteen years currently,
and that they have created a really well revered and recognized brand for themselves. They believe that their
brand could be a terribly strong interaction to draw in customers to their outlet. They believe shaping their
target market right from the start. Not solely that, however once shaping their target market, they need
currently been able to expand their market to a wider vary, due to the boldness of the antecedently earned
customers. Amir Adnan is ready to supply worth proposition to their customers by the assistance of their
progressive embroidery and material. As quoted by mister. Amir Adnan himself, "I take exquisite components
of our culture and synchronize them on trendy silhouettes-while making certain that the value points back at
the product!" therefore, giving the shoppers worth for his or her cash could be a prime priority for Amir
Adnan. what is more, they believe that by making a powerful brand within the minds of the shoppers, they're
able to produce a definite image of their whole in their minds.

B) POSITIONING
Amir Adnan has positioned itself because the market leader in providing their customers with quality
attire, with traditionalism being their forte. Amir Adnan is that the initial Pakistani company to go out with
up-market, prime quality dressmaking, made in tiny, exclusive volumes. By gap totally different retailers
within the swish localities of Zamzama and Park Towers, they need been able to cater to their target market
handily, as they believe that the convenience of the client is extremely necessary. Their workers additionally
portray the image of a really well managed and customer friendly organization. They need created positive
that whenever customers enter one in every of their retailers, they're able to feel the distinctive atmosphere
and standards of Amir Adnan. they need positioned themselves as trendsetter as far as men’s wear is worried.

PROMOTIONS AND EVENTS

These facilitate the shop to attain its short-run goals. Amir Adnan doesn't indulge itself in a very ton
of promotional events intrinsically. They embellish their retailers on the occasion of Basant by golf stroke up
kites and bright ribbons to relinquish it a joyous look. On Saint Valentine's Day, they create positive that
bright red color is displayed everywhere their retailers. They even dress their mannequins with bright and red
coloured garments. apart from this, they are doing not have any reasonably billboards intrinsically anyplace
around; they solely have banners at intervals or outside their retailers. they really believe viva-voce.

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ADVERTISING
Advertising in retail involves each above-the-line and belowthe-line communication. Previously, Amir
Adnan accustomed pay plenty of its financial gain on advertising by golf stroke up print ads in numerous
fashion magazines. however currently they solely advertise in their in-house magazine, and additionally
through billboards planned in their retailers. They additionally believe heavily on the viva-voce type of
publicity. the varied types of advertising are as follows:

a)Point of Sale (Pos) Advertising:

POS advertising is itself a type of a communication medium because it will be done at intervals the
shop, within the type of materials and activities. POS materials and activities embrace festoons, buntings,
posters, displays etc. that may be used at intervals the retail premises. At Amir Adnan, they need totally
different billboards put up at their entrance and around their outlet, that showcase the latest and trendiest
styles, worn by engaging models. These billboards are ready by the selling Department, and are modified
monthly. within the designer-wear trade of Asian nation, Junaid Jamshed is that the leader in POS marketing,
whereas, Amir Adnan has concerning 30- fortieth of the full market share.

b) Advertisement
Advertisements are finished special communication and displays. they're meant to instantly attract the
customer's attention as before long as he or she enters the shop. At Amir Adnan, as before long as a brand new
product is launched, the mannequins are dressed up within the product. This helps them effectively as
customers will have a sensible read of the merchandise.

c) Packaging
Packaging is that the non-paid advertising mileage that a retail organization gets through free write-ups
in media concerning the store's latest arrivals, advertisements or any event that the shop or whole has
organized to attain its sales objectives. Amir Adnan has managed to induce plenty of reviews and write-ups
altogether leading magazines and newspapers of Asian nation. they need even gotten reviews from the Dubai-
based newspaper, Khaleej Times.

d) Personal marketing
Sales and repair personnel in a very retail organization are its ambassadors and communicate the worth
proposition of the complete store. the workers at Amir Adnan are terribly co-operative and friendly, as they're
going out of their thanks to give the highest client service. Their workers are specifically trained to speak to
the shoppers in such the way that their interaction is friendly and effective and also are able to sell their
product while not several issues. They manage to stay the client engaged within the outlet.
QUESTIONNAIRE FORM

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 AMIR ADNAN
NAME: Faizan Siddiqiue

DESIGNATION: Assistant manager marketing.

EMAIL ADDRESS: faizansiddiqiue1991@gmail.com.

1. What are your core products?

Answer: Formal,casual,sherwani is main product, Kurtz shalwar.

2. Who are your targeted customers?

Answer: Formal: A and A+ & Casual: B+ and B

3. Do you have in house design facility?

Answer: Yes

4. Where do you get your designs, cuts etc. from?

Answer: we take inspiration from many different sources

5. Have you considered any strategic changes in your product in future?

Answer: Not at present

6. Describe the general process you go through to design of piece of men’s wear clothing?

Answer: Inspiration-current brand -coffee- check-designing.

7. Do you brand your products?

Answer: yes we brand our product.

8. Do you have a quality control department?

Answer: yes that is based on 20+ people

9. What is the rejection percentage? Any measure introduced to reduce rejection?

Answer: we have a dedicated quality assurance department to reduce the rejection of persentage/ration

10. Any measures adopted to improve productivity?

Answer: we train masters and sewers to produce our products according to internal standard.
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11. Do you buy garment accessories locally or import?

Answer: locally.

12. How do you price your product (do you have a costing department)? Can your quality and price compete
globally?

Answer: Yes we have costing formula that makes into account our expenses and cost.

13. What are your biggest marketing priorities?

Answer: To find out what actually the customers wants.

14. If people want to look up your clothing range online is it possible? And do you have a way of retailing
online for customer convenience?

Answer: Www.amiradnan.com for our collection for order they can email us at
amiradnan@hotmail.com

15. How would you define your previous style fashion lines exemplify and how do you think your next line
will be different to that of your previous work?

Answer: We make classic clothes, which remain the same.

16. How do you see your specific designs and cuts for men's fashion within the fashion industry evolving in
the next 5-10 years?

Answer: Adopting to brands.

17. What are the biggest challenges you face in the Pakistani menswear market?

Answer: Men are dominated by the choices woman make for them.

18. Who are your biggest competitors?

Answer: Deepak parwani.

19. Has the menswear market in Pakistan changed at all in recent years? How?

Answer: Not.

20. In your opinion, how will the menswear industry in Pakistan change in future? what are the future trends ?

Answer: Not much.

THANK YOU

GAP ANALYSIS (ISSUES):

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ADVERTISEMENT:
There promotion and advertisement contribution is much less other their competitors because for any
business, advertisement plans and strategies are considered as the main strength for capturing the market. But
in Amir Adnan scenario there is no proper photo shoots of their designs as well as for their new arrivals
design product. In this field there are different ways to introduce your brand such as by organizing fashion
shows, by hiring celebrities to promote their brand or by sponsoring movies but AMIR ADNAN co. doesn’t
involve in such activity.

TARGET SEGMENT:
The another gap that we analyze in their company profile is that they are targeting only the upper
class market which may affects their sale turn over (according to our judgment).

PRODUCT DEVELOPMENT:
They have very limited products that they are offering. According to our research they have only two
core products first one is groomed package (sherwani) and the other one is kurta shalwa which is not enough
to satisfy the customer because now a days there is no doubt that every day , a new competitor is arriving
and tried to capture the market by stacking the customer in the variety of their product. But AMIR ADNAN
have very limited collections and designs, so customer have not charm to select their dress from a variety of
designs. And at the end the customers especially the new customers will prefer the other brands.

WESTERN FASHION ;
The another gap that we measure is that they are operating in Pakistan only where more than half of
the majority of the population prefers the western fashion trends but AMIR ADNAN deals in only eastern
dress. People of Pakistan prefers western clothes but the major focus of the designer A.D is on giving eastern
touch to the outfits. So we think that it’s OK that your brand especially deals in specific product but you
should have introduced western fashion clothes in order to capture the new customers as well as their existing
customer also for generating the profit ratio.

APPROACH TO INTERNATIONAL MARKET:

During our interview, MR. FAIZAN (MANAGER) told us that we are stands at international
market means we are international competitor as well, but we think so that you are not approaching the
international market because there is not any proper outlets in international market, in fact you are not
capturing the customer of Pakistan market as well we are saying that on the behalf of this reason that your
promotional activities are not as mass level which determine your share in market. In fact, your brand is not
stands at commercialize level as compare to your competitors so how you can say that you are approaching
the international market.

REWAMPING OF FLAWS AND GAP ANALYSIS:

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FOCUSING ON ADVERTISEMENT SRATEGY:
The first revamping strategy for AMIR ADNAN is that they should participate in advertisement
strategy, for this we have an idea for them they hire some advertisement agency or hire employees who can
promote their brand at mass level. By Focusing on different modes of communication such as brand
promotion by the usage of commercial advertisement, by approaching social media web, by sign boards, by
website paid advertisements etc.

MARKET PENETRATION
The another suggestion for AMIR ADNAN is to focus on market d penetration, because they have only
20 outlets in whole Pakistan which is not enough for becoming well-known brand. For this they have to
penetrate their market by opening new branches and outlets in different cities of Pakistan but these branches
should be on prime location in the market through which customer can conveniently approach to their brand
and products.

NEW PRODUCT DEVELOPMENT:

The another plan for AMIR ADNAN is to extend their limitation of product. Here we suggest that they
should target the other segment of market as well while catering the upper class gents outfit clothes (existing
market). Here we mean that they also target the women segment as well. Our suggestion is that they should do
work on bridal wear dresses of both genders in order to capture market shares. Below is the process
suggested for new product development which should be followed step by step:

IDEA GENERATIONS:
With the arrival of the new season Amir Adnan and his research and development team should think
of launching a new product which would be in accordance with the season and also which is consistent with
the customers wants. The systematic search should be conducted in order to find out the new product ideas.
Examine the demands of the customers and the market. After the analysis come up with different idea about
the different products. These include the embroidered sherwani which is seasonal, changes in the kids wear as
its not gaining much of the market share and customer’s attractions. Another idea about the new product is of
launching the bridal wear.

IDEA SCREENING:
After the triggering of the different ideas the company has to choose one idea to work-upon further. Different
factors should be considered while choosing one idea of new product. First of all analyzing the sherwani it
was found out that already Amir Adnan is offering simple sherwani and its gaining much the profit for the
company so introducing the embroidered sherwani would be more profitable as the simple sherwani is. Then
thinking about the minor wear it was concluded that already kids wear is not making that much profit for the
company and there are other many brand in minor wear who are solely doing this business so investing in this
would also not be that much profitable for the company. The last idea left to ponder on is of bridal wear.

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This idea seemed to be good for both the customers and also for the company. Groom wear of Amir Adnan is
having a good market share and people like his deigns and prefer buying his brand so if we would launch
bridal wear along with it then it would also be gaining a good market share.

CONCEPT DEVELOPMENT AND TESTING:

The further step in developing the new product is to define the product concept that is the detailed
view of the idea in terms of the customers. By this the company actually finds out that how attractive is the
new product concept to customers. The concept of bridal wear could be defined as follows:
 A product which has a famous and strong brand name in the fashion world of Pakistan i-e Junaid
Jamshed.
 Product would be providing satisfaction to the customers in a way that they could buy the groom wear
and the bridal wear from one place which could save the time and cost also.
 The pattern would reveal the latest fashion which would be according to the culture of Pakistan.
Continuously testing of the new product in the market is concerned the company would be launching some of
its designs in the different exhibitions taking place in the Pakistan then they could easily judge about the
product positioning in the market when it would be actually launched in market and.

CONCLUSION / FUTURE OUTLOOK:

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 Amir Adnan is one in every of the leading designers of Asian nation. They need managed to
capture a really massive share of the designer wear market over the past fifteen years. Its future outlook
depicts a really positive and sure-fire image. Other than having twenty retailers in Asian nation, they need one
in port and one in USA. They still increasing and have plans to own six a lot of retailers in Mirpurkhas,
Faisalabad, Karachi, Lahore, Multan, and Sailkot. If they continue their activities like business to higher
profile segments, maintaining confidence of their customers, having competitive edge over the competitors,
increasing line, providing additional follow-up advantages to customers, giving incentives to the workers,
maintaining high inventory turnover, issuance Associate in Nursing in-house magazine, facilitation of e-
commerce, they'll before long find yourself with a lot of bigger profits, and at the identical time achieving
their objective of satisfying customers to the most.
They arrange on dynamic and re-launching their web site because the current outlook isn't terribly
satisfactory. They require to form positive that their web site provides {the clients|the purchasers|the
shoppers} with a really customer friendly surroundings.
Amir Adnan ought to try to focus a lot of on their marketing and Advertising. Previously, they accustomed
pay plenty of their financial gain on advertising, by golf stroke up ads in numerous magazines and
newspapers. Now, solely print their ads in their in-house magazine. This extremely restricts their customers,
as people that don't have access to the in-house magazine aren't awake to the new product launched by Amir
Adnan. they ought to still advertise in different magazines likewise.

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