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Carls Ad-Gency

This document provides background information on Carl's Jr., a fast food restaurant chain founded in 1941 in California. It discusses how Carl's Jr. ads in the past featured female models and celebrities eating burgers and salads and caused controversy. The document then introduces two potential new target audiences for Carl's Jr.: college students and busy women with tight schedules. It proposes new menu options, a mobile app with rewards, and advertising placements like social media, bus stops, billboards and video commercials to appeal to these audiences while taking a more appropriate, less sexualizing approach.

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74 views16 pages

Carls Ad-Gency

This document provides background information on Carl's Jr., a fast food restaurant chain founded in 1941 in California. It discusses how Carl's Jr. ads in the past featured female models and celebrities eating burgers and salads and caused controversy. The document then introduces two potential new target audiences for Carl's Jr.: college students and busy women with tight schedules. It proposes new menu options, a mobile app with rewards, and advertising placements like social media, bus stops, billboards and video commercials to appeal to these audiences while taking a more appropriate, less sexualizing approach.

Uploaded by

api-510924605
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Carl’s AD - g e n c y

Otilia Marquez
Michelle Portillo
Carl’s Jr.
● Started as a hotdog stand in 1941

● Own by Carl N. Karcher and his wife, Margaret

● Over 1,200 fast food restaurants

● Carl's Jr. ads featuring female models and.


celebrities eating burgers and the occasional salad
started controversy for years for appearing as
obscene content.
Gather
Acknowledge
Apologize
MEET TILA
● 25 years young
● Full-time job
● Part-time student
● Mother’s chauffeur
● Supportive sister & Godparent at sport
events
● Rarely goes to the gym
● Physically tired
● Doesn’t have time to grocery shop nor
cook
● She just wants to eat
Michelle Portillo
● She’s 22
● Tight Schedule
-Attends CSUDH Full time
-Works at Vans Full time

● Has no time to cook


● Likes eating chicken stars
from Carl’s Jr. for lunch
New Target Audience
College Students
Time of Day
The Energy

New Menu Options


- Protein burgers
- Salads
- Fruits Snacks/ Smoothies

Promotions
App on phone:

● Rewards Program: How many stars


can you get to receive a free meal?
● Spin the fortune

ADVERTISEMENTS
- Print ADs on Social Media Platforms, Bus Stops,
School Posters, Billboards on Freeways.
- Visual Commercials on TV, Youtube, Movie Theatres
- Voiceover Commercials: Radio, Spotify, Pandora,
BUS-STOP’s
S c h o ol
te r s i n
Pos
How it’ll be effective
● Advertises the product professionally
and appropriately
● Target audience will

be interested

● Carl’s Jr. will gain customers


● Will spread good will towards women
and take a step forward towards not
sexualizing men and women in
commercials.

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