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Branding Guidelines for Fitness

The document provides branding guidelines for an organization called Re-energizing health. It outlines the organization's mission and values, as well as details on their target demographic of 18-35 year old females and males. The branding guidelines also establish the primary and secondary logos, color palette consisting of determined orange, powerful blue, joyful yellow, and creative purple, and examples of logo and color applications for storefronts, beverages, and apparel.

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Lark Spartin
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222 views31 pages

Branding Guidelines for Fitness

The document provides branding guidelines for an organization called Re-energizing health. It outlines the organization's mission and values, as well as details on their target demographic of 18-35 year old females and males. The branding guidelines also establish the primary and secondary logos, color palette consisting of determined orange, powerful blue, joyful yellow, and creative purple, and examples of logo and color applications for storefronts, beverages, and apparel.

Uploaded by

Lark Spartin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Re-energizing health

BRANDING GUIDELINES

1
2
Our Mission

3
Our Values

4
Our Personality

5
HELIOS

6
Research
Top Rated

Most Regularly Used

7
Target Demographic
Age

18-24 25-35 35-45 45-70

Gender

Female Male
8
WHERE WE FIT: Apparel
Casual

Highly active
Inactive
(sedentary)

Formal
9
WHERE WE FIT: Apparel
Expensive

Premium
Good quality

Cost effective
10
WHERE WE FIT: Workout Spaces
Casual

Highly active
Inactive
(sedentary)

Formal
11
WHERE WE FIT: Workout Spaces
Expensive

Premium
Good quality

Cost effective
12
Primary Logo

MINIMUM SIZE

13
Secondary Logos
A)
TAGLINES
FITNESS
E)
B) Re-energizing health

C) monograms

F) G)

D)
Re-energizing health

14
Logo Applications

15
Color

Determined Orange

Joyful Yellow

Powerful Blue

Creative Purple

16
Deriving Our Colors

Tranquil Blue

Enthusiastic Yellow Energetic Purple

Confident Indigo

17
Blackest Black
Primary Color Palette C 75 M 68 Y 67 K 90
free spirited and uplifting R0G0B0
#000000

Determined Orange
C 4 M 47 Y 100 K 0
R 239 G 150 B 33
#EF9621

Powerful Blue
C 92 M 92 Y 0 K 0
Creative Purple R 60 G 61 B 152
C 60 M 91 Y 0 K 0 #3C3D98
R 127 G 61 B 151
#7F3D97

Joyful Yellow
C 5 M 2 Y 98 K 0
14 R 248 G 231 B 7
#F8E707
Secondary Color Palette
Bright and fun

Tranquil Blue
C 40 M 7 Y 0 K 0 Confident Indigo
R 145 G 202 B 238 C 71 M 89 Y 0 K 0
#91CAEE R 105 G 65 B 153
#694199

Enthusiastic Yellow
C 3 M 19 Y 100 K 0
R 248 G 202 B 16
#F8CA10

Pure White
C0M0Y0K0
R 255 g 255 B 255
Energetic Purple #FFFFFF
C 25 M 76 Y 0 K 0
R 239 G 72 B 232
15 #EF48E8
Gradients

20
Color Applications
21
Storefronts

22
23
24
Beverages

25
Apparel

26
27
28
29
30
31

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