1.
Business Case – is intended to convince key decision-makers of the merits of
the particular course of action.
2. Executive Summary - It is the cover page or opening scene to your story. It
must be concise.
3. Objectives are quantitative or measurable indicators that indicate whether the
opportunity has achieved its goal or the problem has been solved.
4. Payback Period - It is the length of time required to recover the cost of making
the change or development a new product.
5. Intangible Benefits – cannot be measured in monetary terms but they do have a
very significant business impact.
6. Return on Investment – financial performance measure used to evaluate the
efficiency of a number of different investment.
Four Business Case Components
7. Present the Business Problem or Opportunity
8. ANALYSIS of the situation
9. RECOMMENDATION
10. evaluation