INTRODUCTION
BACKGROUND STUDY
Brand awareness refers to the extent to which customers are able to recall or recognize a brand.
Brand awareness is a key consideration in consumer behavior, advertising management, brand
management and strategy development. The consumer's ability to recognize or recall a brand is
central to purchasing decision-making. Purchasing cannot proceed unless a consumer is first
aware of a product category and a brand within that category. Awareness does not necessarily
mean that the consumer must be able to recall a specific brand name, but he or she must be able
to recall sufficient distinguishing features for purchasing to proceed. For instance, if a consumer
asks her friend to buy her some gum in a "blue pack", the friend would be expected to know
which gum to buy, even though neither friend can recall the precise brand name at the time.
In developing a marketing strategy for products, the sellers have to confront the branding
decision. Brand is a major issue in product. Customers have strong preference for particular
versions and brands of basic goods and services. The manufactures eventually learn that market
power lies with the brand name companies. Consumers buying decisions are influenced by the
brand. In this competitive world, the “Brand plays an important role and a brand is
very prominent asset owned by an organization. Brand is endowed with awareness, perceived
quality, associations and brand loyalty. Brand is presented as creative idea. A brand is a promise
of the seller to deliver a specific set of benefits or attributes or services to the buyer. Brand
represents a level of quality.
People communicate with each other for various reasons. As the ability to gather process and
communicate information the demand for the user more sophisticated technology has come into
picture. Mobile technology has come into revolutionized the telecommunication industry. It has
allowed communicating from a mobile location which has forever changed the way people
communicate. Today, where a large proportion of the population own and use mobile
connection, the companies have to cater to this needs. Bharti enterprises provide a different range
of services like postpaid, Prepaid, SMS, ST D facility, national and international roaming,
national and international S M S. which are being serviced to the customers under the brand
name “AIRTEL” Today, we have a large number of brands of telecommunication available in
the market. Since it is a very popular brand used, it is an industry by itself having a large
number of competitors, each varying from one another to grab higher market share. This study is
designed to understand the “BRAND AWARENESS TOWARDS AIRTEL MOBILE
CONNECTION” with competing other leading brands.
NEED FOR THE STUDY
Today costumers are facing a growing range of choice in the different brands of products and
services. They are making their choice on the basis of their perceptions of brand, quality service
and value. Companies need to understand the rapid growth of global market place. Where, the
companies should choose brand names with an eye to their global reach. This study is not
concerned only with brand awareness but deals also with other facts. It includes a wide preview
of
• From where did they come to know about the product?
• Did they feel that the brand is important to purchase?
• If given, would they like to purchase same brand product again?
• Did they feel that the branded product matches their expectations?
• How relevant the brand towards trend?
• Are they satisfied with the brand, price, quality etc…?
These questions will help in understanding better, what factor influence the people about brand
awareness? The marketers have realized that they have to take technical decisions concerning
the brand to cater to the needs of the consumers to develop brand identify and brand position.
The company must understand how their consumers perceive brand, quality and how much they
expect.
STATEMENT OF THE PROBLEM
In the emerging knowledge based economy it has become necessary to know how much
market power lies with the brand name. The study of brand awareness is essential in marketing
planning. Customer needs and preferences keep changing where brands ultimately command
customer’s loyalty. The realistic side of the problem is to know the acceptance level of the
brand awareness towards the product. This study will help us to understand the brand
awareness and what problems are being faced by the consumers, to which appropriate
measures to be taken to solve the problems. This project has mainly been taken up to
understand the brand awareness, buying motives to ensure the “Brand awareness towards
AirTel Mobile connection” apart from this, itis to understand the new opportunities in the
market for the improvement of brand awareness and sales towards the products.
Objectives of the study
To know the brand image of Airtel
To identify the customer attitude towards products and services of Airtel
To study about the factors contributing towards positive brand image of Airtel
To find out the current market position of the brand Airtel
To find the role of brand image in future product development
To find out the effective methods to strengthen the brand image of Airtel
Scope of study
The study plays a very important role in market research. It also helps to understand and
identify the human action towards brand. The information thus gathered by conducting a
systematic market research would help to finding out the brand awareness of the consumers.
This study was mainly focused towards people of Bangalore who belong to different age group
and reside in different localities, in order to find out their preference given to particular brand.
LIMITATION OF STUDY
The findings of the study are based on the assumption that the respondents divulged
correct information.
The study is relevant only to present situation and not to future.
Bias and unwillingness of certain respondents to answering some questions may hinder
the study.
The study is time bound, due to rapid changes in the market, expectation level
of consumer’s, introduction of new products.
The study may not be applicable over a period of time.
Organization of report
First chapter presents the Introduction of the study which includes “Background of
study, Need and significance of the study, Statement of problem, objectives of the study,
scope of the study, limitation of the study, organisations of the report.
Second chapter presents Profiles which includes Industry profile, company profile,
product profile.
The third chapter covers “Literature review”.
The fourth chapter discusses Theoretical framework
Fifth chapter discuss the Research Methodology it includes Sources of data and Data
analysis techniques.
Six chapter discuss the Data Analysis
Seventh chapter discuss Findings
Eight chapter discuss Recommendations
Ninth chapter discuss about Conclusion
INDUSTRY PROFILE
For the past few years, the technology has advanced with gathering processing and distribution
of information. It has led to enrichment of worldwide telecommunications, radio, television and
launching of communications satellites.
The economy is growing due to rapid technological process where the need for communicating
each other has been necessary. Organizations with hundreds of offices spread over wide
geographical area routinely expect to gather information at their remote output at the push of the
button. This realization resulted in a sophisticated way of communication which has leads to
development of mobile and telecommunication industry.
In the earlier days the telecommunication sector was operated by government. But as the
economy had its growth with more population and companies coming in the need for
communicating mobile, gathered importance. This leads to liberation and privatization of
economy where new companies emerged in the mobile industry. In this whole process
companies like AirTel, Spice, Hutch and Reliance have taken birth.
These companies have entered in to the market providing different types of services. In order to
give good and accurate communication network companies had to work with the help of satellite
networks. At present these are two types of satellite network namely. Global System for Mobile
Communication (GSM) and Code Division Multiple Access(CDMA) Technologies which are
marketing communication networking more easier.
Global System for Mobile Communication [GSM]
It is one of the satellite networks which have been designed as a fully digital system. Itis
currently use in over 50 countries inside and outside of Europe Global System for mobile
communication work with the help of frequency above 1800MHz. A GSM system has up to
maximum of 200 full duplex channels per cell. Each channel consists of downlink frequency
from base station to the Mobile station and uplink frequency from the mobile station. The mobile
station is located at particular distance with communication to base station which makes the
signal reachability easier. The base station is used to announce incoming calls each mobile
station monitors its base station continuously to watch for calls it should answer. At present
Global System for Mobile Communication Technology is used by companies like AirTel, Hutch
and Spice etc…
Code Division Multiple Access [CDMA]
It is yet another method for allocating a wireless channel. It is one of the satellite networks which
is used for communication purpose. It is completely different from all other allocation
techniques. Code Division Multiple Access is based on dividing the channel into frequency
bands and optical fibers. It is typically used for wireless systems with a fixed base station and
many mobile stations depend on how for away the transmitters are CDMA Allows each station
to transmit over the entire frequency spectrum all over the time. The base station gives
commands to the Mobile stations to increase or decrease their transmission power. Companies
like Tata Indicom, Reliance are using the CDMA Technology.
COMPANY PROFILE
BHARTI ENTIREPRISES has been at the forefront of technology and has revolutionized
telecommunications with its world class products and services established in1976. Bharti has
been a pioneering force with the telecom sector with many firsts and innovations to its credit.
Bharti provided a range of telecom services which includes cellular, basic and internet recently,
National and international and long distance. Bharti also manufactures and exports telephones
terminals and cordless phones. Apart from being the largest manufacturer of telephone
instruments in India, it also the first company to export its products to USA. Bharti has many
joint ventures with world-class leader like SingTel (Singapore Telecom) Warburg, Pincus, USA,
and Telia. Sweden, Asia infrastructure Mauritius, International finance USA and New York life
international USA. No doubt, that Bharti enterprise is the leading brand of
telecommunications representing India all over the world. The Bharti tele ventures has developed
the following strategies to achieve its objectives.
•Focus on maximizing revenue and margins
•Capture maximizing telecommunications revenue potential with minimum geographical
coverage
•Focus of satisfying and retaining customers by ensuring high level customer satisfaction
•Emphasis on human resource development to achieve operational efficiencies.
Bharti tele-ventures current business includes
•Mobile service
•Fixed line
•National and international long distance service
•VSAT, Internet service and network solutions Bharti tele-venture is India’s leading private
sector provides of telecommunication service based on its strong customer base consisting
8.28 million mobile. The company providing services to its customers by seeking out the best
technologies in the world.
AirTel provides a host of value added services. These services are divided in to six headings as
per customer needs:
Fun Unlimited
•Voice unlimited.
•Ring tones and downloads.
•AirTel messengers.
Mobile Plus
•Dial a service.
•Short Message Service (SMS).
•Information Service.
•Send and receive E-Mail.
•Mobile Banking.
Anytime anywhere
•Reach me.
•Roaming.
Business on the Move
•GPRS
•AirTel Tango WAP Services
•Multimedia Service (MMS)
•FAX & Data Service
Call Management
•Call line identification (CLIP).
•Call line identification Restriction (CLIR).
•Call Waiting.
•Call Divert
PRODUCT PROFILE
SERVICES OFFERED BY THE COMPANY
1. AirTel Prepaid
Bharti Enterprises, India's leading integrated telecom service provider gives AirTel Prepaid
Ready Cellular Card and Recharge Cards are available, all over the city at our retail outlets
including 24 hour outlets. AirTel gives maximum benefits as it has no rental, no bills, and no
deposits. It gives crystal clear communication all over the cities in Karnataka.
•Total Cost Control
Enjoy the liberty of total cost control with your AirTel Pre-paid! Re-charge as much as you feel
the need to! Now that's what we call complete freedom!
No Rentals and No deposits
Buy an AirTel prepaid card without having to pay any rentals!. Your AirTel prepaid card comes
without you having to pay hefty deposits!
•STD /ISD facility till the last rupee
Now experience complete freedom like never before with AirTel! Our STD / ISD facility allows
you to make long distance calls in India and Overseas from your cellular phone!
•Instant Balance Inquiry
Check your talk-time instantly by calling our toll-free number!
•60 second pulse
AirTel provides you with a 60-second pulse rate! Freedom for you to experience like never
before!
•Instant Recharge
Avail of instant recharge on your AirTel prepaid card with just a few simple steps!
•24-hour recharge facility
with our round-the-clock recharge facility, recharge you AirTel prepaid card anytime, anywhere!
•Caller Line Identification
Call Line Identification gives you the power to know the phone number of the calling party even
before you answer the call, thus giving you the choice to either reject or take the call. It
provides the added advantage of saving the incoming number directly in the Handset Phone
Book. So that the next time you want to call the same person, you don't need to retype his
number, simply use your phone book.
Call Divert, Call Hold and Call Wait
Avail of special services like call waiting, call hold and call divert – all with your AirTel prepaid
card!
•Short Messaging Service (SMS)
With AirTel’s Short Messaging Service (SMS), send messages and jokes to your friends and
colleagues, anytime anywhere!
•SMS based Information Services
With AirTel’s SMS based information services; you can get up to-the-minute cricket scores,
order flowers as well as send couriers or check your daily horoscope!
•Voice Mail service
Voice Mail lets you receive messages even when your handset is switched off or when you are
outside the coverage area. You can listen to your messages whenever you feel like, from
anywhere in the world. Voice Mail can store up to 75 messages.
•Widest availability
AirTel prepaid ready cellular card are available all over the city at over 7000 retail outlets
including 24 hours’ outlets.
2. AirTel Postpaid
AirTel postpaid connection offers enhanced full rate with distortion free high clarity voice. It
provides seamless, crystal clear no congested, easy accessible, network and finest 24Hours
customer service facility.
Experience complete freedom
AirTel welcomes you to a vibrant world of unlimited opportunities. More exciting, innovative
yet simple new ways to communicate, just when you want to, not just through words but ideas,
emotions and feelings. To give the unlimited freedom to reach out to special people in special
way.
Easy Billing
Now enjoy the luxury of viewing details of your last 3 billing cycles and the convenience of
paying your AirTel bill online! Experience complete freedom with AirTel!
•Call Divert, Call Hold and Call Wait
Avail of special services like call waiting, call hold and call divert – all with your AirTel postpaid
connection!
•Short Messaging Service (SMS)
With AirTel’s Short Messaging Service (SMS), send unlimited messages and jokes to your friends
and colleagues, anytime anywhere!
•Caller Identification
Call Identification gives you the power to know the phone number of the calling party even
before you answer the call, thus giving you the choice to either reject or take the call. It
provides the added advantage of saving the incoming number directly in the Handset Phone
Book. So that the next time you want to call the same person, you don’t need to retype his
number, simply use your phone book.
•Voice Mail
Voice Mail lets you receive messages even when your handset is switched off or when you are
outside the coverage area. You can listen to your messages whenever you feel like, from
anywhere in the world. Voice Mail can store up to 75 messages, with each message of two-
minute duration.
•STD/ISD Facility
now experience complete freedom like never before with AirTel! Our STD/ISD facility allows
you to make long distance calls in India and Overseas from your cellular phone!
Roaming (National and International)
AirTel’s Roaming service allows you to use your mobile phone to make or receive calls from
almost anywhere in India and abroad! Enjoy roaming within the country as well as across
international destinations
DATA analysis
5.5 Method of data collection
The data was collected through the questionnaire method.
5.6 Questionnaire
1. who is your network provider?
a. Airtel b. Idea
c. Vodafone d. Jio
2. Cellular connection that you are currently possessing?
a. Is your personal number b. For office number
3. Whether the connection?
a. Prepaid b. Postpaid
4. Specify your monthly income?
a. below 10000 b. 10000 – 20000
c.20000 – 40000 d. above 40000
5. Specify your bill/ usage amount per month?
a. 10-200 b. 200 – 400
c. 400 – 600 d. 600 – 800
6. Number of network you old (tick which all you hold)?
a. idea b. Airtel
c. Vodafone d. Jio
e. Others
7. Specify the reason for choosing Airtel?
a. Attractive pricing b. Positive feedback
c. New scheme d. Good network
8. How long have you been associated with Airtel?
a. 6 month b. 1 year
c. 2 year d. more than 2 year
9. What comes in your mind while hearing Airtel?
a. Music b. Logo
c. Punch line d. Theme of advertising
10. How did you come to know about the offers by your service provider? (tick all that apply)
a. Media advertisement b. Company’s sales executives
c. Internet d. Recharge shop
11. Are you aware about various plans and tariffs of Airtel?
a. Yes b. No
12. How do you rate various plans offered by Airtel?
a. Excellent b. Good
c. Average d. Poor
13. Your satisfaction regarding the price of Airtel?
a. Highly satisfied b. Satisfied
c. Average d. Not satisfied
14. Rate your impression regarding tariffs and plans?
a. Highly satisfied b. Satisfied
c. Average d. Not satisfied
15. Your opinion about network of Airtel?
a. Excellent b. Good
c. Average d. Poor
16. What is your impression regarding voice clarity?
a. Excellent b. Good
c. Average d. Poor
17. How you rate customer support of Airtel?
a. Excellent b. Good
c. Average d. Poor
18. Did you ever experience any failure with Airtel connection?
a. Yes b. No
c. If yes, please specify the issue faced by you from Airtel
19. Do you recommend Airtel?
a. Yes b. No
20. Your overall satisfaction rate about Airtel?
a. Highly satisfied b. Satisfied
c. Average d. Not satisfied
Weighted Average
Weight Media Internet Company Sales Recharge shop
Advertisement Executive
1 25 14 46 15
2 30 38 12 20
3 10 22 24 44
4 35 26 18 21
x 1 w 1+ x 2 w 2+ x 3 w 3+ x 4 w 4
Weighted average = w1+ w 2+w 3+ w 4
1) Calculate weighted average of media advertisement
Weight (w) Media advertisement (x) wx
1 25 25
2 30 60
3 10 30
4 35 140
x 1 w 1+ x 2 w 2+ x 3 w 3+ x 4 w 4 25+60+30+140
Weighted average = w1+ w 2+w 3+ w 4
= 10
= 25.5
2) Calculate weighted average of Internet
Weight(w) Internet(x) wx
1 14 14
2 38 76
3 22 66
4 26 104
x 1 w 1+ x 2 w 2+ x 3 w 3+ x 4 w 4 14+76+ 66+104
Weighted average = w1+ w 2+w 3+ w 4
= 10
= 26
3) Calculate weighted average of Sales Executive
Weight(w) Sales Executive wx
1 46 46
2 12 24
3 24 72
4 18 72
x 1 w 1+ x 2 w 2+ x 3 w 3+ x 4 w 4 46+24 +72+72
Weighted average = w1+ w 2+w 3+ w 4
= 10
= 21.4
4) Calculate weighted average of Recharge shop
Weight Recharge shop wx
1 15 15
2 20 40
3 44 132
4 21 84
x 1 w 1+ x 2 w 2+ x 3 w 3+ x 4 w 4 15+40+132+84
Weighted average = w1+ w 2+w 3+ w 4
= 10
= 27.1
Ranking: -
Particulars Weighted average ranking
Recharge Shop 27.1 1
Internet 26 2
Media Advertisement 25.5 3
Company Sales Executive 21.4 4
Correlation Analysis
x❑ Mid x y❑ Mid y x2 y2 x y ❑❑
5000- 7500 10-200 105 56250000 11025 787500
10000
10000- 15000 200-400 300 225000000 90000 4500000
20000
20000- 30000 400-600 500 900000000 250000 15000000
40000
40000- 70000 600-800 700 4900000000 490000 4900
100000
Total ∑ x =122500 ∑ y=1605 ∑ x 2=6081250000
∑ y2 =841025∑ xy =69287500
n ∑ xy −∑ x ∑ y
Correlation = 2 2
√[ n ∑ x −(∑ x ) ][ n ∑ y −(∑ y ) ]
2 2
( 4∗69287500 ) −( 122500∗1605 )
= 2 2 =0.93
√[ 4∗6081250000− (122500 ) ][ 4∗841025−( 1605 ) ]
PERCENTAGE ANALYSIS
1. who is your network provider?
RESPONSE NO: OF RESPONDENTS PERCENTAGE
AIRTEL 46 46
IDEA 22 22
VODAFONE 18 18
JIO 14 14
100 100
Chart Title
50
45
40
35
30
25
20
15
10
5
0
AIRTEL IDEA VODAFONE JIO
NO: OF RESPONDENTS PERCENTAGE
Interpretation: From the above table it is clear that 46% of respondents use airtel,22% of respondents
use idea,18% of respondents use Vodafone,14% of respondents use jio.
2. Cellular connection that you are currently possessing?
RESPONSE NO: OF RESPONDENTS PERCENTAGE
Personal Number 66 66
Office Number 44 44
100 100
Chart Title
70
60
50
40
30
20
10
0
NO: OF RESPONDENTS PERCENTAGE
Personal Number Office Number
Interpretation: From the above table it is clear that 66% of respondents use currently possessing
personal number as cellular connection, rest of them use office number as cellular connection.
3. Whether the connection?
RESPONSE NO: OF RESPONDENTS PERCENTAGE
Prepaid 77 77
Postpaid 23 23
100 100
Chart Title
90
80
70
60
50
40
30
20
10
0
NO: OF RESPONDENTS PERCENTAGE
Prepaid Postpaid
Interpretation: From the above table it is clear that 77% of respondents use prepaid connection, rest of
them use postpaid connection.
4. Specify your monthly income?
RESPONSE NO: OF RESPONDENTS PERCENTAGE
<10000 31 31
10000-20000 22 22
20000-40000 24 24
>40000 23 23
100 100
Chart Title
35
30
25
20
15
10
0
<10000 10000-20000 20000-40000 >40000
NO: OF RESPONDENTS PERCENTAGE
Interpretation: From the above table it is clear that 31% of respondents monthly income is less than
10000,22% of respondents monthly income is between 10000-20000,24% of respondents income is
between 20000-40000,23% respondents income is above 40000 .
5. Specify your bill/ usage amount per month?
RESPONSE NO: OF RESPONDENTS PERCENTAGE
10-200 40 40
200-400 28 28
400-600 22 22
600-800 10 10
100 100
Chart Title
35
30
25
20
15
10
0
<10000 10000-20000 20000-40000 >40000
NO: OF RESPONDENTS PERCENTAGE
6. Number of network you old (tick which all you hold)?
RESPONSE NO: OF RESPONDENTS PERCENTAGE
Idea 18 18
Airtel 32 32
Vodafone 25 25
Jio 15 15
Others 10 10
100 100
Chart Title
35
30
25
20
15
10
0
Idea Airtel Vodafone Jio Others
NO: OF RESPONDENTS PERCENTAGE
7. Specify the reason for choosing Airtel?
RESPONSE NO: OF RESPONDENTS PERCENTAGE
Attractive price 25 25
Positive feedback 28 28
New scheme 17 17
Good network 30 30
100 100
Chart Title
35
30
25
20
15
10
0
Attractive price Positive feedback New scheme Good network
NO: OF RESPONDENTS PERCENTAGE
8. How long have you been associated with Airtel?
RESPONSE NO: OF RESPONDENTS PERCENTAGE
6 month 23 23
1 year 24 24
2 year 25 25
Above 2 year 28 28
100 100
Chart Title
30
25
20
15
10
0
6 month 1 year 2 year Above 2 year
NO: OF RESPONDENTS PERCENTAGE
9. What comes in your mind while hearing Airtel?
RESPONSE NO: OF RESPONDENTS PERCENTAGE
Music 27 27
Logo 26 26
Punch line 23 23
Theme of advertising 24 24
100 100
Chart Title
28
27
26
25
24
23
22
21
Music Logo Punch line Theme of advertising
NO: OF RESPONDENTS PERCENTAGE
10. How did you come to know about the offers by your service provider? (tick all that apply)
RESPONSE NO: OF RESPONDENTS PERCENTAGE
Media 24 24
Company sales 13 13
Internet 25 25
Recharge shop 38 38
100 100
Chart Title
40
35
30
25
20
15
10
5
0
Media Company sales Internet Recharge shop
NO: OF RESPONDENTS PERCENTAGE
11. Are you aware about various plans and tariffs of Airtel?
RESPONSE NO: OF RESPONDENTS PERCENTAGE
Yes 74 74
No 26 26
100 100
Chart Title
80
70
60
50
40
30
20
10
0
NO: OF RESPONDENTS PERCENTAGE
Yes No
12. How do you rate various plans offered by Airtel?
RESPONSE NO: OF RESPONDENTS PERCENTAGE
Excellent 38 38
Good 30 30
Average 25 25
Poor 7 7
100 100
Chart Title
40
35
30
25
20
15
10
5
0
Excellent Good Average Poor
NO: OF RESPONDENTS PERCENTAGE
13. Your satisfaction regarding the price of Airtel?
RESPONSE NO: OF RESPONDENTS PERCENTAGE
Highly satisfied 22 22
Satisfied 40 40
Average 38 38
Not satisfied 0 0
100 100
Chart Title
45
40
35
30
25
20
15
10
5
0
Highly satisfied Satisfied Average Not satisfied
NO: OF RESPONDENTS PERCENTAGE
14. Rate your impression regarding tariffs and plans?
RESPONSE NO: OF RESPONDENTS PERCENTAGE
Highly satisfied 25 25
Satisfied 36 36
Average 34 34
Not satisfied 5 5
100 100
Chart Title
40
35
30
25
20
15
10
5
0
Highly satisfied Satisfied Average Not satisfied
NO: OF RESPONDENTS PERCENTAGE
15. Your opinion about network of Airtel?
RESPONSE NO: OF RESPONDENTS PERCENTAGE
Excellent 25 25
Good 36 36
Average 33 33
Poor 6 6
100 100
Chart Title
40
35
30
25
20
15
10
5
0
Excellent Good Average Poor
NO: OF RESPONDENTS PERCENTAGE
16. What is your impression regarding voice clarity?
RESPONSE NO: OF RESPONDENTS PERCENTAGE
Excellent 38 38
Good 12 12
Average 40 40
Poor 10 10
100 100
Chart Title
45
40
35
30
25
20
15
10
5
0
Excellent Good Average Poor
NO: OF RESPONDENTS PERCENTAGE
17. How you rate customer support of Airtel?
RESPONSE NO: OF RESPONDENTS PERCENTAGE
Excellent 30 30
Good 36 36
Average 25 25
Poor 9 9
100 100
Chart Title
40
35
30
25
20
15
10
5
0
Excellent Good Average Poor
NO: OF RESPONDENTS PERCENTAGE
18. Did you ever experience any failure with Airtel connection?
RESPONSE NO: OF RESPONDENTS PERCENTAGE
Yes 14 14
No 86 86
100 100
Chart Title
100
90
80
70
60
50
40
30
20
10
0
NO: OF RESPONDENTS PERCENTAGE
Yes No
19. . Do you recommend Airtel?
RESPONSE NO: OF RESPONDENTS PERCENTAGE
Yes 60 60
No 40 40
100 100
Chart Title
70
60
50
40
30
20
10
0
NO: OF RESPONDENTS PERCENTAGE
Yes No
20. Your overall satisfaction rate about Airtel?
RESPONSE NO: OF RESPONDENTS PERCENTAGE
Highly satisfied 28 28
Satisfied 30 30
Average 26 26
Poor 16 16
100 100
Chart Title
35
30
25
20
15
10
0
Highly satisfied Satisfied Average Poor
NO: OF RESPONDENTS PERCENTAGE
