TECHNOLOGY ASSESSMENT AND NEGOTIATION WORK
212032 A
GROUP: 84
CRISTIAN HERNANDO GALINDO DIAZ
C.C: 1.075.289.165
GUARDIAN: KARLA NATHALIATRIANA
DATE: 14/02/2020
OPEN AND DISTANCE NATIONAL UNIVERSITY
INDUSTRIAL ENGINEERING
NEIVA - HUILA
2020
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Social Interaction forum participation screenshot:
Skype invitation student-tutor screenshot:
Based on the article, record and post in YouTube a 2 - 3 minutes video where the
student appears himself including in English:
- Name
- Date
- Group number
- Explain the four types of innovation and its importance to create and capture
value.
1. Routine innovation builds on a company's existing technological competences
and fits with its existing business model and hence its customer base, it is
important that the Intel's launching ever-more powerful microprocessors, is which
has allowed the company to maintain high margins and has fueled growth for
decades. Other examples include new versions of Microsoft Windows and the
Apple iPhone.
2. Disruptive innovation, requires a new business model but not necessarily a
technological breakthrough. For that reason, it also challenges, or disrupts, the
business models of other companies. It is important for Google’s Android operating
system for mobile devices potentially disrupts companies like Apple and Microsoft,
not because of any large technical difference but because of its business model:
Android is given away free; the operating systems of Apple and Microsoft are not.
3. Radical innovation is the polar opposite of disruptive innovation. The challenge
here is purely technological. The emergence of genetic engineering and
biotechnology in the 1970s and 1980s as an approach to drug discovery is
important because Established pharmaceutical companies with decades of
experience in chemically synthesized drugs faced a major hurdle in building
competences in molecular biology. But drugs derived from biotechnology were a
good fit with the companies ’business models, which called for heavy investment in
R&D, funded by a few highmargin products.
4. Architectural innovation combines technological and business model disruptions.
An example is digital photography. For companies such as Kodak and Polaroid,
entering the digital world meant mastering completely new competences in solid-
state electronics, camera design, software, and display technology. It also meant
finding a way to earn profits from cameras rather than from “disposables” (film,
paper, processing chemicals, and services). As one might imagine, architectural
innovations are the most challenging for incumbents to pursue.
Based on the article, write a conclusion (100 to 200 words paragraph), answering
the following question:
How Breakthrough Innovations have changed the way managers run business?
RTA/: The revolutionary innovation is part of the productive process for large
organizations, with a security base that it uses to achieve success, we can also say
that technology is evolving every day new machines, new lactos, new technological
products that give them more. Affordable stability, to opt for better profits and better
processes to generate new products and new services online, is a key point to
develop business because with innovation we can close contracts from a very long
distance.
REFERENCIAS BIBLIOGRAFICAS
Ryder, R. D., & Madhavan, A. (2014). Intellectual Property and Business : The
Power of Intangible Assets. (pp 5-7). Los Angeles: Sage Publications Pvt. Ltd.
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Delong, J. V., & Palmer, T. G. (2018). Proposition: Intellectual Property Must Be
Protected. (pp 44-46) The reason,
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Mc Manus, J. P. (2012). Intellectual Property : From Creation to Commercialisation:
A Practical Guide for Innovators & Researchers. 3. Forms of Intellectual
Property. Oak Tree Press. Retrieved
from http://bibliotecavirtual.unad.edu.co/login?
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Marquez-Stricker, F. (2018). Protecting Your Invention: Tips from an Intellectual
Property Lawyer. LawNow, 42(4), 19–22. Retrieved
from http://bibliotecavirtual.unad.edu.co/login?
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