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INTRODUCTION
CORPORATE COMMUNICATION AND PUBLIC
RELATION
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wholly or partly by hand or foot power.
Handloom refers to wooden frames of different types which are used by skilled
artisans to weave fabrics usually from natural fibers like Cotton, Silk, Wool, Jute
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Handloom Technology was established at Varanasi in 1956, for research
promotion, improvisation of production technique and invention of new
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Hemant Prajapati Roll No.2626
Chaya Thakkan Roll No.2630
STRATEGIES OF PUBLIC RELATION
H&C HANDLOOMS
CORPORATE COMMUNICATION
A corporate communications strategy is the backbone of overall public
relations strategy. It uses brand’s voice to express important messages in a way
that audience will understand.
MEDIA RELATIONS
Media relations is the relationship an organization has with the press. In order
to be successful, one must build a relationship with the correct contact person
for each relevant news outlet to ensure that the business is portrayed well in
the media.
COMMUNITY RELATIONS
Community relations establishes the business’ presence and the perceptions
of others. There are many ways the business can get involved in the
community.
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CRISIS PUBLIC RELATION STRATEGY
CRISIS MANAGEMENT
Having a crisis management plan in place allows the business to operate as Any business, at one point, will face some sort of a public relations
normally as possible through a crisis and preserve image. Internal and external crisis and the way you respond can either give a much-needed image boost
communications are especially important during these times to keep the situation or significantly damage brand, ultimately alienating customer base and
under control. Even if the situation can’t be prevented, the very least you can do is be business partners.
prepared. TAKE RESPONSIBILITY
EVENTS MANAGEMENT First off, don’t try to cover up the PR crisis, it will only worsen the damage.
Planning an event is an equally exciting and stressful time for the business. We need Instead, manage the situation by taking responsibility, reacting immediately,
to consider when and where the event will be, who will attend, and so much more. and responding to feedback. Instead of arguing publicly, acknowledge
people’s concerns and questions and respond to the right conversations.
BE PROACTIVE,BE TRANSPARENT,BE ACCOUNTABLE
In today’s real-time world of social media, and with critics everywhere,
reputation management matters more than ever and it can be lost in an
instant. The tenets of any crisis communication are to be proactive, be
transparent, and be accountable. When put into action it looks like this:
acknowledge the incident, accept responsibility, and apologize.
THEORIES OF PUBLIC RELATION STRATEGIES
BE READY FOR SOCIAL MEDIA BACKLASH SYSTEM THEORY
The worst thing companies can do is ignore the possibility that a firestorm could System theory can help us in thinking about relationships. It looks at organizations as made
ignite on social media. Smaller organizations can be more guilty of this, and up of interrelated parts, adapting and adjusting to changes in the political, economic, and
especially those that are not active on social media. Just because a company is not social environments in which they operate.
marketing on social does not mean their customers won't put them in check on those
platforms when something goes wrong. SITUATIONAL THEORY
FIRST APOLOGIZE, THEN TAKE ACTION Situational theory can help us classify or identify publics context to which they are aware
of the problem and the extent to which they do something about the problem. This theory
Extending a heartfelt apology is key to moving forward. Not doing so adds fuel to explains when people communicate and when communications aimed at people are
the fire and delays changing the narrative. Following a public apology, the most likely to be effective.
company must offer a call to action. They must do something substantial to show that
they are changing their ways moving forward. SOCIAL EXCHANGE THEORY
MONITOR, PLAN AND COMMUNICATE Social exchange theory is a sociological and psychological theory which can help us in
observing or analyzing the social behavior in the interaction of two parties that implement a
Have your social team on high alert, with monitoring at the forefront. If they start cost-benefit analysis to determine risks and benefits.
noticing spikes of negativity or increased activity, utilize an already well-versed crisis
plan to proactively respond on social with prepared materials. Never let executives DIFFUSION THEORY
go rogue and potentially fuel the flames, but do encourage them to apologize Diffusion theory says that people adopt and idea only after going through five steps those
immediately with predetermined and approved key messages. are Awareness, Interest, Evaluation, Trial, Adoption. Diffusion Theory can help us in observing
how people process and accept information.
