Lean Canvas Design Thinking

1. Problem Proposed solution 3. Unique Value Unfair advantage 2. Customer segment

Proposition
- Plastic packaging in - Introducing - It provides companies - Retail companies
the workplace is companies to with the opportunity
- Not all companies - Delivery warehouses
having a negative environmentally to learn about and
understand the and companies
effect on the become supportive of
friendly ethical side of using - Hospitality businesses
environment. keeping the
alternatives alternatives to plastic - Supermarkets
- Companies are using environment safe and
through education - Gives companies a
plastic rather than clean from plastic
in particular selection of options to
environmentally waste
choose from based on
friendly alternatives biodegradable - It allows companies to Early adopters
their own company
to package stock and alternatives or select an alternative
deliver stock. - The quality control
introducing a and standards of that suits their brand - Smaller companies
- Plastic waste is ending recycling and and their needs whilst that want to start
packing will not
up in the ocean and removing the wastage from the beginning
reusing program to change but instead
landfill damaging the of plastic using environmentally
help reduce waste. will just be better for
environment and friendly packaging
the environment.
wildlife.
- Companies that have
Key Metrics Channels already started to
Existing alternatives- High level concept
identify the issues but
- Biodegradable - The more companies - Reaching out to big do not know how to
packaging that adopt using brands and approach making
- Cloth packaging alternatives to plastic companies about changes.
will result in a
- Dissolvable packing their impact on the
reduction of plastic environment from
peanuts
waste and plastic usage. This
- Recycled materials improvements to the could be done using
environment and social media or direct
oceans contact.
- It would be beneficial
10 STEA Innovations Class Lean Canvas Bec McKinney Shenton College
 to put social media
ads or instore ads
about how damaging
to the world plastic is
and how big
companies are a part
of the problem and
what they can do to
help make a change.
- Due to the
competitive nature of
retail and hospitality,
word of mouth can be
beneficial as a lot of
people value brands
that adopt an
environmentally
friendly method.
*Potential costs *Potential revenue streams
- The environmentally friendly alternatives to be produced
- Working with the right people to set up recycling and - Companies paying for the service, the education for their business, the
reusing programs for businesses to use
environmentally friendly alternatives
- Any paid or commissioned media required to spread the
movement - Companies would be on a subscription basis where they pay for a certain
- Hiring out a space to store and make the resources needed number of alternatives or pay to have their products packaged with
to create the packaging alternatives including a place to clean reusable packaging and pay to send it back to be cleaned a reused.
recycled packaging to be reused.

10 STEA Innovations Class Lean Canvas Bec McKinney Shenton College