Content
1. History........................................................................................................................3
2. Business Turn.............................................................................................................4
3. Services to Offer........................................................................................................4
4. Value Chain................................................................................................................5
5. Business Challenge....................................................................................................5
6. Improvements.............................................................................................................6
7. Data Involved.............................................................................................................6
8. Information Involved.................................................................................................6
9. Information System....................................................................................................7
10. Money Income........................................................................................................7
11. Conclusions and Recommendations.......................................................................8
12. References..............................................................................................................9
Table Content
Table 1: Value Chain.....................................................................................6
YTable 2: Information System.......................................................................8
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1. History
Booking.com was formed when bookings.nl, founded in 1996 by Geert-Jan Bruinsma,
merged in 2000 with Bookings Online, founded by Sicco and Alec Behrens, Marijn
Muyser and Bas Lemmens, which operated as Bookings.org. The name and URL were
changed to Booking.com and Stef Noorden was designated as its CEO. In 1997,
Bruinsma wanted to publish an advertisement in De Telegraaf, the Dutch newspaper
with the largest circulation. [ CITATION Com17 \l 3082 ]
Booking.com is a website that started operating in Enschede (Netherlands) in 1996.
Booking.com is a subsidiary of The Priceline Group which operates with its brand
Booking.com, world leader in online accommodation reservations. Every day more than
1,200,000 nights are booked through Booking.com. The website and the Booking.com
applications receive visitors in search of leisure and business stays internationally.
[ CITATION Com17 \l 3082 ]
In July 2005, the company was acquired by Booking Holdings (or Priceline Group, as it
was named at the time) for USD133 million, and then collaborated with
ActiveHotels.com, a European online hotel reservation company, purchased by Booking
Holdings / Priceline for USD161 million. [ CITATION Wik19 \l 3082 ]
Darren Huston was appointed Executive Director of Booking.com in September 2011
by his parent company, and also served as President and CEO of Booking Holdings
from January 1, 2014 until his resignation on April 28, 2016 after a labor relationship
revealed. Huston was the former executive of Microsoft Corporation, the world's largest
software company in 2003. Later, he served as President and Chief Executive Officer,
Microsoft Japan since 2005 and Corporate, Consumer and Online Vice President of
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Microsoft Corporation since 2008. Gillian Tans She is currently the executive director
of Booking.com, since 2016. [ CITATION Wik19 \l 3082 ]
2. Business Turn
Founded in 1996 in Amsterdam, Booking.com has grown from a small Dutch start-up to
one of the world’s leading digital travel companies. Booking.com’s mission is to make
it easier for everyone to experience the world.
By investing in technology that takes the friction out of travel, Booking.com seamlessly
connects millions of travelers to memorable experiences, a variety of transportation
options, and incredible places to stay – from homes to hotels, and much more. As one of
the world’s largest travel marketplaces for both established brands and entrepreneurs of
all sizes, Booking.com enables properties around the world to reach a global audience
and grow their businesses.
3. Services to Offer
Accommodations: The search for accommodation includes hotels and apartments.
Activity Tour: Different types of tour depending on the destination, these include the
guided tour and transportation.
Car rentals: It works with different rental companies and the customer chooses their best
option.
Taxi to the Airport: Airport shuttle service.
Flights: Work with different internationally renowned airlines.
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4. Value Chain
Infrastructure of the Company
Server Rental Space
Development of Technology
Work Material Stock
User
Application Commercial Support
Logistics and
Development Marketing and Management
Hosting
and Publicity and
Operations
Programming Negotiation
Table 1: Value Chain
5. Business Challenge
Until a few years ago, finding where to stay when traveling was a bit complex, people
had to search for hotels or rental houses by calling, or even approach travel agencies
physically and find out prices in the case of hotels or find places to rent in the
newspaper, which meant a longer process. Then, thanks to the internet, apps like
BOOKING are created, which facilitate you and bring you different hosting options in
one place according to your requirements. [ CITATION Com17 \l 3082 ]
Booking has solved a great need today, it saves time not only for tourists but also for
businessmen who make short trips and can hire all the services of the same app, with
total security and for an additional cost they can also have insurance. [ CITATION Boo19 \l
3082 ]
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6. Improvements
• Administrative: Hotel money is saved by the logistic decrease they will
have; additional online advertising is cheaper and more customers can be
reached. Reduction of personnel responsible for advertising, this means cost
savings.
• Organizational: Fees were eliminated in the hierarchical pyramid of the
company, since it will not be necessary to have intermediaries to make the links
between hotels and clients.
• Technological: A search is created through filters, either referring to
prices, type of installation, among others
7. Data Involved
Booking.com since 1996 guarantees the best prices for all types of accommodation,
from small family-run bed and breakfasts to exclusive apartments and luxurious 5-star
suites. Booking.com is available in more than 40 languages, and offers 1,136,997 active
accommodations in 225 countries and territories. [ CITATION Com17 \l 3082 ]
Booking.com is available in 43 languages and offers more than 28 million
accommodation options, including more than 6.2 million options in homes, apartments
and other unique accommodations. No matter where you want to go or what you want
to do, Booking.com makes it easy for you and offers you 24-hour customer service,
every day. [ CITATION Boo19 \l 3082 ]
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8. Information Involved
Each of the users who use this means to have a better hotel or lodging experience, is
provided with information on each of the places available according to the country /
city, without leaving behind information on each of the services they offer, prices,
guarantees, among others.
9. Information System
Table 2: Information System
10.Money Income
The BOOKING company generates revenue through the business model called CPC. In
the CPC model, the advertiser does not pay based on the audience that sees an
advertisement, but rather on the basis of the user who responds to the advertisement,
clicking and expressing his interest in visiting the advertiser's website to learn more.
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The 15% charge to suppliers who want to be shown on the digital platform.[ CITATION
PAU19 \l 3082 ]
11. Conclusions and Recommendations
Booking is a company that benefits millions of users around the world, its download is
completely free and the search and reservation service too. Also has a highly reliable
security system and additional insurance (with cost) for any service contracted. Booking
should include, low cost Airlines options for short trips. Booking offers a high-quality
service with experience in the market and its market is constantly growing.
It provides comfort and agility for all its users; it is ideal for travelers because you can
book absolutely all the necessary services for a trip.
Its interface has improved a lot and is quite fast, it is a very useful application and even
has a strong competition with other similar apps, this one is very positioned in the
market.
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12.References
Booking. (4 de Enero de 2019). Obtenido de
https://www.booking.com/content/about.es.html
Como Funciona Hoy. (8 de Diciembre de 2017). Obtenido de
https://comofuncionahoy.com/booking/
SUGGETT, P. (11 de Noviembre de 2019). Obtenido de The Balance:
https://www.thebalancesmb.com/how-to-make-money-with-google-ads-39108
Wikipedia. (12 de Noviembre de 2019). Obtenido de
https://es.wikipedia.org/wiki/Booking.com#Historia
