University of Science and Technology of Southern Philippines
Chapter 6
Northern Container Corporation: Time to Cry
Introduction
Northern Container Corporation (NCC) is engaged in the manufacture of
general and sanitary tin cans, cooking oil filling facilities, and moulds and dies
fabrication. The company owned by Engr. Monsod, Jr., and has been operated for only
five years. His company is in need of new customers with potentials of doing business
with them in a long-term basis. The company manned by a personnel complement of
323, growing by 5 percent annually. Increasing number of employees is a result of the
growing patronage of the company’s products by customers. NCC owned by Engr.
Monsod deal with Mr. Tapiador the general manager of RRMC who did not receive a
reply from the NCC Company.
Background
Engineer Godofredo Monsod, Jr. a general manager of Northern Container
Corporation (NCC), was taken aback by a letter-reply from a prospective new
customer. His company has been operating for only five years and is in need of new
customers with potentials of doing business with them in a long-term basis.
NCC is engaged in the manufacture of general and sanitary tin cans, cooking oil
filling facilities and moulds and dies fabrication. Its factory an administrative office is
located at Valenzuela, Metro Manila. The company’s various departments manned by a
University of Science and Technology of Southern Philippines
personnel complement of 323, growing by 5 percent annually. In October 1996, Engr.
Monsod came in contact and able to convince with the general manager of a newly
established company, Mr. Godofredo Tapiador to order his tin can requirements from
NCC. In January 10, 1997, production manager informed Engr. Monsod that unless
new production orders are receive by his department, he will be forced to recommend
the lay-off of 12 workers in the factory. Five days later, 12 workers were indeed laid off.
On January 28, Engr. Monsod read the reply of Mr. Tapiador. The content of his letter
is that the RRMC Company it is wise to will deal with another company.
Alternatives
Engr. Monsod should:
make the marketing in-charge explain why did it happen that the RRMC
has not received any response from their Engr. Monsod’s company
remind all the personnel in the company about their jobs and encourage
them to be more responsible to avoid those incident happen again
require all the departments in the company a regular report so that he
could be aware of how the company is going and that Engr. Could find
out if there are lapses that are undertaken
communicate well with his employee(s)
Proposed Solution
University of Science and Technology of Southern Philippines
Its Engr. Monsod should meet with the marketing in-charge and make him/her
explain why it happened that the RRMC did not receive any response from their
company regarding the deal that made them deal with another supplier. Engr. Monsod
should require all the departments in the company a regular report so that he could be
aware of how the company is going and that he could find out if there are lapses that
are undertaken. This situation should never happen again, or else the company would
have to compromise and lay-off its workers. Proper management and constant
monitoring should be done. Effective communication should take place as well.
Recommendations
It is very important in a company to always have the sense of responsibility
among its employees. Proper management and constant monitoring is indeed a must. In
addition, proper communication will take place within the company in order to prevent
lapses and other issues that could have a direct impact on the company and its
management.