Travelink
Travelink
Tagbilaran City
College of Hospitality Management, Tourism and Nutrition
Travel Agency
A Special Problem
Presented to Dr. Maria Asuncion Laxa Bersabal, Ph.D.
Submitted by:
Ma. Vilma Oliva
February, 2020
Connecting Bohol to the
world…
INTRODUCTION
The tourism industry of Bohol has seen major improvements and progress beyond leaps
and bounds in the past two years, ever since the creation and operation of the Panglao
International airport. More and more flights are coming in, hence, multitudes and hoards of
tourists have entered our shores.
As we all know, aside from agriculture, Tourism is considered as one of Bohol’s
economic drivers. It has helped Bohol improve and lift its economic status since the time when
tourism activities and attractions existed and operated in the province. In the past ten years the
tourism industry in Bohol has grown enormously. In fact, Tourist arrivals in the province hit a
mark with a total of 553,852 in 2011, higher by 33,176, if compared to 2010’s 520,676, data
from the Bohol Tourism Office showed. That is why the provincial government of Bohol in
coordination with the Department of Tourism has worked very hard to position Bohol as one of
the prime tourist destinations in the country, considering its vast and diverse natural and
cultural resources, there is a vast potential to draw local and foreign visitors alike.
The Province of Bohol is widely popular and known for the Philippine Tarsier, which is
the smallest primate in the world, and the Chocolate Hills, which consist of over a thousand
intriguing perfectly cone-shaped hills of similar sizes spreading out on over 50 square
kilometers in the island’s center. But due to the efforts of the Bohol Provincial Government,
with its thrust geared towards tourism enhancement, and with the cooperation of the Local
Government Units (LGUs) and other key government instrumentalities and agencies like the
Bohol Tourism Office (BTO), Bohol has become a prime tourism destination. The Department of
Tourism even declared Bohol as the top tourist destination in the country in 2011, and is noted
for being one of the five Eco-tourism destinations.
Even BTO has projected drastic yet steady increases of tourist influx here in our province
until 2025, based on the average six to eight percent increases of tourist arrivals each year.
Furthermore, most private resorts and establishments are continually doing marketing through
the internet, or tying-up with different travel agencies abroad. Hence, foreign tourists, and
domestic tourists as well, will continue to ply the shores and saunter in our very wonderful
island.
The devastating 7.2 magnitude earthquake that hit the province on October 15, 2013
may have brought widespread devastation and damage to many of Bohol’s top tourist
destinations. As a result, there has been a huge decrease in the tourist arrival in the province
due to reasons like accessibility to some tourist destinations became impassable, tourists, local
and foreign, alike had conceptions of fear due to countless aftershocks occurring in the
province, and tourists hesitated to visit those destinations and attractions that were already
damaged.
But all these began to change even after just three years of recovery. The number of
Bohol tourists eclipsed the 1 million mark in 2016, as per figures from the Department of
Tourism, which is up 40 percent, from 2015’s record of 602,000 visitors (73 percent local and 26
percent foreign). The province has recovered tremendously, and its growth has continued to
accelerate, even to this day. By midyear 2018 the P7.8-billion New Panglao international airport
opened Bohol to the world. This has add added at least 50-percent more tourists to the island-
province.
The 2.5-kilometer runway and the two-story airport terminal have the potential to bring
in 800,000 visitors per year. Bohol is expected to attract international chains of hotels and
resorts to serve the upsurge of tourist arrivals.
It is indeed continually growing, despite the outbreak of the NCov-19. The virus may
have dampened tourism activities in the province in the short-term, but it will definitely bounce
back in the long-term.
Bohol, after-all, alongside Boracay and Palawan, has always been the perennial “first
choice” among tourists, especially among Asian tourists, like the Chinese, Koreans and the
Japanese.
More importantly, travel agencies have also done new ways of marketing strategies to
re-advertise Bohol’s tourism constructively. Thus far, the challenge on how to market Bohol to
appear more stimulating despite the dents of its attractions still lies not only in the hands of the
provincial tourism office but also in the efforts of the tourism players.
It is thus a very applauding and admirable effort that the private sector will provide
unique and innovative ways to attract tourists to come to Bohol, and bring more with them. It is
in this aspect that Travelink Travels and Tours will connect Bohol to the world like never before.
Located in the quiet town of Catigbian, it is at the center of Bohol, and with the massive
development in the infrastructure in the province, it has become accessible to everyone.
Catigbian can be a new gateway to the province’s many splendid attractions. Travelink can cater
to the travel needs of the people living in the towns nearby. It will provide for all the needs of
all travelers, whether they will be coming to Bohol or leaving Bohol. We will provide them with
the best experience, giving them the best care and safety, high quality, yet affordable travel
packages in and out of this illustrious province, sharing with them the wonders of Bohol
through experience and letting it stay in their hearts.
Travelink will provide the best accommodation with its tie-ups with the best hotels and
resorts in the province, and will give these tourists the best experience through the best and
affordable tour packages with the province, that will fit their utmost desires. Not only that,
Travelink will provide these tourists and all Boholanos, who love to travel to other places in the
country or abroad, with the best travel packages and accommodation. It is a total experience
with Travelink, as we connect Bohol to the world and the world to Bohol.
Business Description
Rationale
Tourism is defined as “the activity of people travelling to and staying in places outside
their usual environment for not more than one consecutive year for pleasure, business and
other purposes.” Therefore, the need for travel agencies is justified since tourism is firstly
defined as the “travelling of people” before the “staying in other places”.
However, nowadays these travel agencies are sprouting like mushrooms that rise in
every corner of the city and/or the province. But these travel agencies have similar products,
services and packages. They only differ now in their rates and the markets who patronize them.
That is why Travelink aims not only to establish a travel agency, which provides a generic
package, but to share with the wolrd the unique culture and other less-visited attractions in the
province. After all, it is our purpose to connect Bohol to the world and the world to Bohol.
Location
I have chosen to place Travelink in my hometown of Catigbian, more specifically in the
local market (Please see map below). It is more economical since I know the place, and rent is
lower compared to the city. I can also use the influence of my husband, who is an incumbent
municipal councilor. As mentioned, Catigbian is at the center of Bohol, and with the massive
development in the infrastructure in the province, it has become accessible to everyone.
Catigbian can be a new gateway to the province’s many splendid attractions. Travelink can cater
to the travel needs of the people living in the towns nearby, like Sagbayan. There is no travel
agency in the area as of now. I want to be the first. It will provide for all the needs of all
travelers, whether they will be coming to Bohol or leaving Bohol.
Besides, nowadays, online selling and online marketing is becoming more popular than
ever. Many businesses are growing due to digital marketing. There is no need to physically
deliver tickets any more, since these can be sent through email, Facebook messenger or other
social media channels. Digital marketing has fast become the trend nowadays and I will
maximize its potential.
Business name
The name is Travelink since I want to connect Bohol with the rest of the world through
travelling.
Logo
The logo is very simple. It has both the words, “travel” and “link,” and written
continuously. Travel is linked to the word link, because everything is connected. There is a
plane above the word “link,” since by traveling, Bohol is connected to the rest of the world. The
color blue represents the sea and the sky, and the color “yellow” represents the sun, because
the beauty of Bohol is best seen under the sun, like the Chocolate Hills becomes brown during
the summer, and Loboc River looks more magnificent when you see everything under the sun,
for all its glory to be seen.
Documents needed for the business
Please find below the pertinent documents needed to acquire the place of business in
Catigbian, Bohol like the application for mayor’s permit, for Travelink to be allowed to occupy
that certain space in the market.
Other requirements include DTI certificate, cedula and barangay clearance.
PRODUCTS & SERVICES OFFERED
Here are the list of the countries, corresponding fees, and the time to process the visa:
UNITED STATES OF AMERICA $135 or its peso Within 60 DAYS of the Includes use of call
equivalent. Fee at visa interview center and courier
Php6,500.00
REMARKS:
1. Rates may change if the embassy will give new prices.
2. Visa Fees already include service fee.
3. Application rates for big groups will be discounted, but subject for approval.
4. Visa applicants should bear in mind that each application is subject to an individual
assessment, and the length of the period of processing may vary. This guide cannot
be used as a guarantee for the actual processing time. We aim to process each visa
application within the target period of time, but we still cannot guarantee that the
visa application will be completed by our target time. We also do not guarantee the
visa approval; it will always depend on the officers who will evaluate the visa.
Educational Tours
Travelink strives to provide educational yet professional, and fun-filled tours at
competitive prices. It wants to help each tour leader, or liaison between Travelink and the
group, provide a class trip for their students that will educate them about the destination, and
at the same time provide fun and exciting memories that will last a lifetime.
ILOCOS
Package A
INCLUSIONS: Laoag-Vigan-Pagudpud Tours
Whole day Laoag & Vigan City Tours with Lunch on the 2nd day (8 hours)
Whole day Pagudpud Tour with Lunch on the 3rd day (8 hours)
TOURS include air-conditioned transfers, applicable entrance fees and tour guide.
Package B
5D/4N Laoag-Vigan-Pagudpud-Burgos
Ecotour
From Php 13,125.00 per person (based on Twin/Triple/Quad Sharing)
(minimum 4 persons)
INCLUSIONS: Laoag-Vigan-Pagudpud-Burgos Eco Tour
Whole day Laoag & Vigan City Tours with Lunch on the 2nd day (8 hours)
Whole day Pagudpud Tour with Lunch on the 3rd day (8 hours)
TOURS include air-conditioned transfers, applicable entrance fees and tour guide.
PALAWAN
Package A
4D/3N Puerto Princesa Budget Package
From Php 6,545.00 per head
(6 years old and above) based on Twin, Triple or Quad Sharing
stay at BALAY INATO PENSION HOUSE or LUCKY GARDEN
Tours Included:
(3) WHOLE DAY HONDA BAY TOUR WITH LUNCH inclusive of air-conditioned land
transfers, boat transfers, entrance fees, picnic lunch and licensed tour guide
Inclusions:
Package B
INCLUSIONS:
3NIGHTS BUDGET PUERTO PRINCESA
3 Nights accommodation with Daily Set Breakfast
Package D
PALAWAN
Starting Price
PhP 4,235 only
Twin Sharing Per Person
3D/2N Room Accommodation,
Daily Breakfast,
1 Time Picnic Lunch
Honda Bay Island Hoping & Puerto Princessa Tours,
Airport, Tour, Boat Transfers, Guide, All Fees & Entrances,
Tax & Service Charge
3D2N Boracay with Island Hopping Package
Package Includes:
PHP2,832.00
Per person
Bohol Tours
Package Includes:
PHP5,888.00
Per person
BAGUIO CITY
Regular Season Package
3 Days / 2 Nights
(With Whole day City Tour and Country Side Tour)
Validity: January 2013 – (until further notice)
PACKAGE INCLUSIONS:
3 days / 2 nights hotel accommodation (based on triple, twin & double sharing)
Daily breakfast inside the hotel
Roundtrip Bus terminal transfers in Baguio
Half day Baguio City Tour (3 hrs.)
Country Side Tour (4 hrs.)
Services of DOT accredited tour guide
Entrance Fee
INTERNATIONAL TOUR PACKAGES
CHINA
3D2N HOTEL + TRANSFER + BADALING GREAT WALL & MING TOMBS TOUR PACKAGE
PER HEAD
Travel Period: 25 Mar 2020 to 31 Dec 2020
Note: Minimum 2 Persons
Package Inclusive:
3D2N Hotel Accommodation + City Tour (with admission ticket to observatory desk of
Macau Tower) Package
Package Inclusive:
Package
Inclusive:
2 Nights accommodation
Chiangmai Night Safari ticket only
(inclusive of The Jaguar Trail, The Savanna
Safari and Predator Prowl area).
Extension nights are allowed
Booking Period: 03 Feb 2020 to 31 Oct 2020
Travel Period: 03 Oct 2020 to 31 Oct 2020
PHP2,500
Note: Minimum 2 Persons PER HEAD
Tokyo
3D2N Hotel + Tokyo Morning Tour Package
Package Inclusive:
Malaysia
3D2N Hotel + Airport Transfer + Island Hopping
Package 2 nights accommodation
Inclusive: Return airport transfer
(Langkawi airport – Town / Beach
Hotel – Langkawi airport)
Halfday Langkawi Island
Hopping
***All the tours and transfer are base
on seat in coach (S.I.C) basic
PHP2,500
PER HEAD
Booking 27 Jan 2020 to 31 Mar 2020
Period:
Travel 27 May 2020 to 31 Dec 2020
Period:
Note: Minimum 2 Person
Hongkong
3D2N Hong Kong City Tour Package
PHP3,000
PER HEAD
Shanghai
Package
Inclusive:
2 Nights Hotel Accommodation
Dubai Half Day City Tour with Pick-up
and Drop Off on a Sit-in-Coach (SIC) Basis
Extension Nights Allowed
Booking Period: 27 Jan 2020 to 30 Apr 2020
Travel Period: 27 Sep 2020 to 30 Dec 2020
Note: Minimum 2 Persons
PHP3,500
PER HEAD
Cebu
Day Activities
Day 1
Arrival
Check-in To Resort
Day 2
Bohol Countryside Tour
Places to be visited:
Blood Compact Site
Baclayon Church
Prony, the Python in Albur
Tarsier
Loboc River Cruise (lunch will be served during the
River Cruise)
Sipatan Hanging Bridge
Man-made Forest
Butterfly Garden
Chocolate Hills in Carmen
Aproniana Souvenir Shop
Optional Places to be visited:
Bolo Making
Nipa Weaving
Day 3
Check-out
Transfer to Tagbilaran City Pier or Airport
* Bohol Countryside Tour can be upgraded to Sagbayan Peak Tour to include Sagbayan Peak as an
additional destination during the tour.
FEASIBLITY STUDY
EXECUTIVE SUMMARY
PROJECT BACKGROUND
Name of Proposed Project: Travelink Travel and Tours
SOCIO-ECONOMIC FEASIBILITY
The people in the community as well as the government can benefit in the realization of the
project in terms of employment, taxes collected, and availability of the product at affordable
cost.
CONCLUSIONS
Based on findings, it is concluded that establishing Travelink in Catigbian, Bohol is feasible .
Therefore, it is highly recommended that the proposed business should be established as
planned.
Project Background
Project Proponent
The proposed business will be solely owned by Ma. Vilma Oliva. She is currently residing
in Poblacion, Catigbian, Bohol. The proponent is a Tourism graduate of University of Bohol. Her
husband is an incumbent municipal councilor in the same town.
Proposed Name Business
The business will be named “Travelink Travel and Tours.” The name is Travelink since I
want to connect Bohol with the rest of the world through travelling.
Type of Business
The proposed business will be a single proprietorship, solely owned by Ma. Vilma Oliva
Proposed Location
I have chosen to place Travelink in my hometown of Catigbian, more specifically in the
local market (Please see map below). It is more economical since I know the place, and rent is
lower compared to the city. I can also use the influence of my husband, who is an incumbent
municipal councilor.
The management shall, at any given time necessary, call the attention of employees who
are in violation of the following policies:
7. Any employee failing to report to work due to reasonable excuse must first inform
the management.
8. Forging or otherwise falsifying business documents and papers for personal gain or
for benefit of another can be ground for employee’s dismissed on termination.
First and second offense: Warning
Project Timetable
The following is the schedule of activities for the operation of the proposed business:
Activities 2020
No De Jan Feb Marc April May Jun July
v c h e
General project Planning
Securing Permits and Licenses
Acquiring fixtures, tables, computer
systems
Purchasing of Supplies and
Equipment
Hiring of employees
Promotions
Start of Operation
General planning with the above time frame was November to March. In securing the
permits and licenses will be performed by April and May since the presence of the location
owner is needed. Acquiring of materials, purchasing of supplies and equipment and hiring of
employees will be done by May and June. Promotions will be perform before the business
operation.
MARKET FEASIBILITY
Market Description and Demand
Since the prospective location is at the center of the town, the target buyers of the
proposed business are the residents. Also included are the people coming in and out of the
place, neighboring towns and islands.
Furthermore, Facebook boosting and digital presence shall be maximized.
FINANCIAL FEASIBILITY
The financial planning serves as a guide in the reasonable projection of the projects
operating performance, financial condition and cash flows. The quality and reliability of the
underlying assumptions is the basis in making reliable and accurate financial plans and
projections.
The project’s initial estimated cost is P 881,000.00, with the following breakdown:
TRAVELINK TRAVELS AND TOURS
Estimated Project Cost
Project Investment – P881,400.00
Description Cost
A. Fixed Asset Costs
B. Pre-Operating Costs
*Breakdown below
Manager P15,000.00
Liaison Officer
P8,000.00
Sales Agent
P8,000.00
Bookkeeper
P10,000.00
Security Guard
P5,000.00
TOTAL
P59,000.00
Electricity
P4,000.00
Water
P200.00
Cable
P500.00
Internet
P1,000.00
Telephone
P300.00
TOTAL
P6,000.00
Commissions – Transportation
a.) International air 12,500
b.) Domestic air 37,500
c.) Ferry Boat 3,750
d.) Domestic Ship 25,000
Total: Php 78,750
Commissions
a.) Accommodations 25,000
b.) Packaged Tours 231,250
Total: Php 256,250
Service fees
a.) Passporting 13,000
b.) Visa Assistance 7,000
Total: Php 20,000
MONTHLY TOTAL Php355,000.00
(IN PESOS)
*Tax Rate of 1st year is at P50,000 plus 30% in excess of P250,000 (NIRC)
*Tax Rate during the 2nd year onwards is at P125,000 plus excess 32% in excess of P500,000 (NIRC)
(IN PESOS)
Assets
Liabilities and
Owner's Equity
Liabilities - - - - -
Equipments 135,000
Furnitures & Fixtures 73,500
Pre-operational Capital
Installation Cost
Cable 2,000
Telephone 2,000
Internet 2,000
Total: Php 451,500
Revenues (Monthly)
Commissions – Transportation
a.) International air 12,500
b.) Domestic air 37,500
c.) Ferry Boat 3,750
d.) Domestic Ship 25,000
Total: Php 78,750
Commissions
a.) Accommodations 25,000
b.) Packaged Tours 231,250
Total: Php 256,250
Service fees
a.) Passporting 13,000
b.) Visa Assistance 7,000
Total: Php 20,000
TOTAL REVENUES 358,000
Income tax X .10
322,200
TOTAL EXPENSES - 632,500
Loss for the 1st month Php -310,300
TOTAL REVENUES 358,000
Income tax x . 10
322,200
TOTAL EXPENSES - 181,000
Income for the succeeding months Php 141,200
x 12
Annual income Php 1,694,400
Loss for the 1st month - 310,000
Php 1,384,100
YEAR ROI
2020 34%
2021 124%
2022 147%
2023 197%
2024 379%
P581,300 needed from total P1,977,216 (2 nd year net income) or (29% of total net income)
Therefore, the PAYBACK PERIOD is 1 year and 3.5 months given the abovementioned projections on
costs and income.
The PAYBACK PERIOD is the amount of time required for the proponent owner to gain back her
capital.
JOB DESCRIPTIONS
Manager- plan, organize, and direct and control the operations of the agency.
Coordinates and directs the activities of staff, overseeing only the day-to-day tasks, but hiring,
training, and evaluating of staff members as well. Also researches new products and
destinations, often by traveling to them and experiencing first hand with the services available.
Also handles the financial transactions of the agency.
Sales Agent - responsible for selling products and/or services as identified in the sales
and marketing plan of an organization. They are self-motivated, able to set and achieve goals
and sue time and efforts effectively and efficiently. They have effective selling skills and strong
product/service knowledge, and are able to adapt what they sell to meet specific client needs.
Reservation/Travel Counselor/Cashier- advise clients on travel options and tour
packages, make bookings and reservations, prepare tickets and receive payments. Enthusiastic
about travel, and have a good research and organizational skills.
Freelance Tour Guide- accompany passengers, individuals, or groups on short trips,
sightseeing tours or visits to attractions. He/she provides information, deliver commentary,
answer questions and ensure the itinerary is met. He/she may develop tours or may be hired to
deliver ready-made tours.
Liaison officer- to coordinate the needs of all involved parties so that parties can meet
their goals. They see what resources are available and let each party know what the other
parties want. They make part in planning events hosted by the parties or which allow the
parties to meet.
Sales Agent- should have all the knowledge about the product so that he may
communicate with the customer. He should sell the product with persuasion and it is the
responsibility of sales agent to satisfy the customers while they are looking for the products.
Bookkeeper – someone who keeps financial records for a business, traditionally in the
form of ledgers or journals which are sometimes collegially called books. He is responsible for
recording every single financial transaction undertaken by a business.
Security Guard- protects people and properly from robberies, fires, and other damages.
Maintenance Staff- Perform heavy cleaning duties such as cleaning floors, shampooing
rugs, washing walls and glasses, etc. attends to the maintenance or cleaning of the agency.
JOB QUALIFICATIONS
Manager
23-35 years of age, with pleasing personality. Secondary school diploma or University
degree of Tourism,special courses in computers, languages, and communications. Good
telephone manner & etiquette, and marketing and sales experienced.
Freelance Tour Guide
22- 35 years of age, any University Degree. Customer service skills, and an interest in
travel, geography, history and attractions. Fluent in English, second language may be
preferable.
Liaison Officer
At least High School graduate, passed and completed trainings such as property rights,
emergency procedures, and detention of suspected criminals.
NUMBER OF EMPLOYEES, SALARY SCALE & WORKING HOURS
Travelink Travels and Tours will have a total number of 9 employees, initially -- a
Manager, 2 Reservation Clerks/Travel Counselors/Cashiers, a Liaison Officer, 2 Sales Agents, a
Bookkeeper, a Security Guard, and a Maintenance Staff.
Salaries & Wages
Manager P20,000
Reservation Clerk/Travel Counselor/Cashier 8,000
Liaison Officer 8,000
Sales Agent 8,000
Bookkeeper 10,000
Security Guard 5,000
Maintenance Staff 5,000
WORKFLOW
Manager
Accompany passengers,
individual groups on short trips,
sightseeing tour, or visits to
attractions.
Liaison Officer
Sales Agent
Security Guard
MARKETING PLAN
TRAVELINK TRAVEL AND TOURS
MARKETING OBJECTIVES
MISSION
Travelink Travels and Tours’ mission is to provide her customers with the highest
quality travel and tour products. It exists to attract and maintain travel enthusiasts as
loyal clients, and further create more travel enthusiasts
GOALS
Personal Goals
- To be part of a travel and tourism conference
- To have a name in the tourism industry
- To be the top travel agency in Bohol
Business Goals
- To be a class A travel agency
- To have at least 25 new clients a week
- To meet the expectations of the clients
- Maintain positive, steady growth each quarter.
- Experience a growth in new clients who are turned into long-term clients.
- To be recognized as the premier high-end travel agency
Strategic Goals
- To obtain a 99% highly satisfactory rating by the client surveys
- To be a Class A travel agency
Ideal customer
The ideal customer of Travelink Travels and Tour is the one who takes pleasure of our
products and services. He/she is of course a travel enthusiast.
Market Description
The ideal target market for Travelink Travels and Tour share most of the following
characteristics:
- Ages 21- 55
- Has at least a monthly income of Php50,000
- Has a professional career
- From a high profile family
- Spends their money without any doubt
- Travel enthusiast
Business Competitors
Purpose
This marketing plan will be the blueprint of Travelink Travel and Tours as a premiere
travel agency in Bohol, for now, and has dreams of expanding beyond the shores of Bohol. It
strives to go beyond meeting customer expectations. Even with the highest customer service
and amenities, DOT will only grant a five-star rating after a number of years of consistent
service. Travelink will devote itself to this consistency as well as finding new ways to surprise
visitors with its hospitality in order to create experiences that are worth much more than its
wealthy clientele pay for them. Travelink believes that luxury must be a bit pleasantly
unpredictable to be truly rewarding.
Picture
A customer of Travelink will be satisfied even based only on online services. Even if
faceless online, the care, comfort and convenience being catered to will surely picture a
beautiful and pleasant woman at the helm of Travelink services. They wll impressed from the
beginning by the attentiveness of the personnel, including their almost constant question of "Is
there anything else I can do to make your stay better?"
At first, the customer has no answer to this question, but as he or she comes up with
ideas they discover that the staff find a way to attend to them, even when they seem to be
difficult tasks. Beyond this high level of customer service, the visitor always finds herself telling
her friends about the most pleasant experience from a travel agency she will ever
have. Customers of Travelink will always have the notion that the staff and management wield
some kind of magic.
Travelink Travels and Tour possesses good information about the common attributes of
our future loyal customers. This will leverage the information to better understand who will be
served with their specific needs, and how it can connect better with their clients.
Market Segmentation
15% 15% Retirees
Adventure Travelers
Ideal customer
The ideal customer of Travelink Travels and Tour is the one who takes pleasure of our
products and services. He/she is of course a travel enthusiast.
Market Description
The ideal target market for Travelink Travels and Tour share most of the following
characteristics:
- Ages 21- 55
- Has at least a monthly income of Php50,000
- Has a professional career
- From a high profile family
- Spends their money without any doubt
- Travel enthusiast
Business Competitors
Travelink Travels and Tour is matchless against any other travel agency because we
focus more on the utmost satisfaction of our clients, going that extra mile by providing the best
services, with as much detail and information required in helping you plan your holiday. We
make sure that it meets your greatest expectations. You will surely return home with the
greatest and fondest memories. We specialize in tailor-made travel packages and tours to suit
the amount of time you have available during your vacation, the places where you would most
likely visit, and fitting the budget that you have available. Regular group touring or privately
guided touring are also both available according to your preference and desires.
Other than that, our agency is special because of the ambiance of our office which is
very clean, congenial and professional. Free coffee and wifi are also available. Furthermore,
unlike other travel agencies, we offer premium discounts for loyal customers.
Travelink Travels and Tour has cultivated and will continue to cultivate a brand image
associated with dark, rich colors, punctuated by the dazzling brilliance of gold, lights, and
mirrors. On its marketing materials, these colors will show the elegance of black, meshed with
other alluring and enticing colors.
The company has used and will continue to use a professional photographer to capture
images of the agency, its rooms, products & services and willing visitors taking advantage of its
products and services.
The core message of “connecting Bohol to the rest of the world, and the world to Bohol”
will serve as the tagline on all marketing materials and printed materials. This tagline must be
added to new business cards as they are printed.
SWOT Analysis
The following SWOT analysis captures the key strengths and weaknesses within
the company, and describes the opportunities and threats facing Travelink Travels and Tours.
Strengths
Weaknesses
A challenge to find employees who possess the necessary skills and customer-centric
attitude.
The struggle to continuously offer new and exciting trips while maintaining the level of
quality that is established over time from repetitive trip offerings.
New in the business.
Opportunities
Threats
A slump in the world and local economy will affect the travel industry.
Keys to Success
- Flyers
- Posters
- Radio advertisements
- Newspapers and magazines
- Brochures
- Yellow pages
- Social Media Networking Sites like Facebook
- Facebook boosting
- Paid online ads
- Digital marketing
- Internet Web Site
- Billboard fronting the exit of the Panglao International Airport
Marketing Strategies
Web Plan
Travelink Travels and Tour office is designed to offer an intimate look into the agency
and to guide visitors:
The website reservation system is designed to make reservations a simple and quick
process. A confirmation email and personalized thank you note will be sent to everyone who
makes an online reservation, along with an offer to speak directly to a customer service rep at
Travelink Travels and Tour should they have any questions. This is usually thru email, if the
conversation is made during non-office hours, and thru phone if the call is done during office
hours, Philippine time.
The goal of this procedure is to show the prospect the individualized care taken by the
Travelink Travels and Tours with every customer. Furthermore, it is an attempt to cut down on
the number of customers who cancel their reservation before visiting the agency.
Referrals
Travelink Travels and Tour strategy will lend itself well to referral marketing. To
specifically request referrals from customers, Travelink Travels and Tour will offer to send
visitors introductory discount offers by email or postal mail to any number of contacts provided
by the visitor. This offer will be sent by email to past customers two days after their visit. By
entering a list of email addresses or by providing mailing addresses, the hotel staff will send on
these discounts noting who they are coming from. This will be a way for customers to advertise
the fact that they have used the hotel and to share it with business and personal contacts,
hopefully building those relationships in the process.
Professional referrals will also be sought from prominent and Fortune 500 businesses
with offices in the Philippines and state tourism boards, convention centers and meeting halls.
These referrals will be sought through personal contact with these businesses by Travelink
Travels and Tour business development staff and through mailing of the marketing kit and
referral offer. Repeated touches with the specific contacts at these businesses will be continued
through postcard and letter mailings, each making specific reference to the referral discount
offer and the additional value which Travelink Travels and Tour can offer their clientele,
visitors and employees.
Furthermore, linkages with different agencies and hotels in big cities like Manila, Cebu,
Boracay, Macau, Hongkong, Kuala Lumpur, Dubai, Singapore, Taipei, Shanghai, Beijing, Jakarta,
Bangkok and Tokyo will be established.
Customer loyalty is won systematically at Travelink Travels and Tour by careful attention
to assuring the quality of all services and to going beyond those basics to offer a customized
surprise for each customer. Loyal customers will be treated to free tour packages when they
attend a focus group for the purpose of learning more about them, leveraging their excitement
to further excite newer customers, and to develop ideas to improve the agency and its products
and services.
Prospects (those who have expressed interest in Travelink Travels and Tour through
some means but have not yet visited the agency) will be cultivated through the following
means:
Offered a virtual tour of the agency at a convenient time for the prospect. The tour will
focus on the beauty of the agency, the high level of service offered, and the business
and/or tourist attractions in the Philippines and the surrounding area. An introductory
offer will be given at the end of the tour.
Email newsletter - send once a month with information on Philippine events and
tourism, new services at the agency, a column on the meaning of travel, and the
introductory offers/virtual tour offer.
Those who have taken advantage of the virtual tour will also be sent a mailed
introductory discount offer every other month.
The process:
a. Target Market User Habits – Identify who your audiences are, then write your
information or plan your event in such a way that will attract your target audience.
b. Provide Solutions for Potential Customers – One of the best methods for building an
audience of potential customers or readers is to provide a solution to a problem
associated with your business. Hire an expert to provide the audience with answers
regarding their concerns on travelling, or some problem with accommodation in
Bohol.
c. Convert Visitors to Customers – Some people may just pass by and inquire. Attract
them, engage them, make them feel interacted with, and entice them in a way that
they just can’t say “no!”
d. Using Transparency and Responsiveness – People hate being sent to marketing and
promotional messages. It’s a turn-off. Thus, be responsive and transparent. Be true.
Talk to them, chat with the customers, answer all their questions, make them feel
that it is a person they are conversing with. Inform them about events that are
about to happen in Bohol and anywhere else in the world, who will be there, what
will happen, etc.
Key Linkages with Tour Operators abroad and Hotels and Resorts
The key here is having a lot of network tie-ups and linkages with tour operators abroad
for easy package tours creation, and hotels and resorts in Bohol. Travelink is in the services
business, hence, we must provide a lot of key services for comfortable and joyful travel. It has
to be a one-stop travel shop. We are even planning to link all tourism-related establishment
from the souvenir shops to resorts to hotels to spas and even now to the average clinic. Having
all these linkages will make the travel experience of Gateway clients complete, comfortable and
pleasurable.
Advertising
- Mabuhay Magazine
- The Bohol Chronicle
- Manila Bulletin
- Philippine Star
- The Philippine Daily Inquirer
- PLDT and Cruztelco Yellow pages
Advertising Media
Monthly
5 Marketing kit
8 Marketing training
10 Virtual tour
Advertising
Advertising Media
Monthly
5 Marketing kit
6 Website
9 Marketing training
11 Virtual tour
Implemented
Advertising Start Date End Date Budget Manager
by
Marketing
New print ad design 2/1/2020 2/28/2020 P20,000 Ad firm
Mgr
Marketing
Start running new print ads 3/15/2020 4/15/2020 P0 Ad firm
Mgr
Marketing
Pay-per-click campaign revision 1/15/2020 1/31/2020 P10,000 PPC company
Mgr
Implemented
PR Start Date End Date Budget Manager
by
Marketing Marketing
Hire new PR agency 2/1/2020 3/31/2020 P0
Mgr Mgr
Marketing
Renew press contact list 4/15/2020 4/30/2020 P28,000 PR agency
Mgr
Implemented
Direct Marketing Start Date End Date Budget Manager
by
Marketing
Design postcard mailing template 3/15/2020 3/31/2020 P20,000 Ad firm
Mgr
Marketing
Design letter mailing template 4/15/2020 4/30/2020 P23,000 Ad firm
Mgr
Implemented
Web Development Start Date End Date Budget Manager
by
Marketing Marketing
Hire blog editor 5/1/2020 5/31/2020 P15,000
Mgr Mgr
Marketing
Virtual tour update and redesign 2/1/2020 2/28/2020 P88,000 Ad firm
Mgr
Implemented
Other Start Date End Date Budget Manager
by
Marketing Marketing
Plan first focus group 4/1/2020 5/31/2020 P10,000
Mgr Mgr
Marketing Marketing
Hold first focus group 6/15/2020 6/15/2020 P100,000
Mgr Mgr
Totals P426,000
Critical Numbers
The critical numbers of the business will be tracked through the following means:
Leads, testimonials, and referrals will be tracked through the CRM system. These will be
entered automatically as the leads come over the Web and by hand by the customer
service or sales person dealing with them otherwise.
Leads converted (through room reservations) are logged automatically in the CRM
system, which doubles as an accounting software suite.
Marketing expenses are entered, as they are incurred, into the system by the
accounting department.
All departments are required to make all entries within 24 hours of when they are
incurred to keep the system up to date at all times.
Sales Forecast
Prices are expected to rise on average over the next three years as the business can
command higher prices from customers.
Revenues (Monthly)
Commissions – Transportation
a.) International air 12,500
b.) Domestic air 37,500
c.) Ferry Boat 3,750
d.) Domestic Ship 25,000
Total: Php 78,750
Commissions
a.) Accommodations 25,000
b.) Packaged Tours 231,250
Total: Php 256,250
Service fees
a.) Passporting 13,000
b.) Visa Assistance 7,000
Total: Php 20,000
All staff interact with customers in one way or another. Even the guard interacts with
the customers. All staff members will receive specific technical training, observation, and
testing over the course of two weeks. During this time they will also be led in ten one-hour
marketing sessions covering the following material:
Even staff who will not be directly involved in using the marketing materials and virtual
tour need to understand how Travelink is represented in these external messages. These
sessions will be led by the marketing director and will be held with multiple new staff members
when possible.
Routine education will include quarterly testing on the company's marketing, core
message, and how it plays out in real-life situations. To prepare for these quarterly tests,
marketing meetings will be held with all staff twice a month to keep a direct connection
between the marketing manager and staff. The tests will be administered in a thirty-minute
session to multiple staff members at one time to insure their continued understanding of
Travelink's marketing vision and tactics.
PRE-OPERATIONAL ACTIVITIES
Office Operations
1. Planning- Setting objectives to be achieved, customer-focused, destination-oriented,
financial or corporate by the tour operator.
2. Contracting-Negotiating and collecting from identified suppliers agreed rates and
concessions available to tour operators.
3. Costing- Putting together the costs of the various activities or services included in the
itinerary, depending on the number of projected travellers availing the tour package. Also the
construction of confidential tariff.
4. Quotations- Determining the desired profits (plus cost and prorated concessions) and
preparation of proposals. Also the listing of prices in the confidential tariff.
(cost+profit=quotation).
5. Reservations-Processing the advance requests for space or services with the
suppliers.
6. Accounting- Collection of payment to suppliers.
7. Evaluation- Assessment of the clients satisfaction in the package or product
Field Operations
8. Passage Transfers- Arrival, departure or to any other location within the destination.
Tours- Sightseeing tour or packaged tours.
Upon successful completion of the agency, the employees should be able to develop a
working knowledge of how a travel agency is managed and operated; demonstrate proficiency
through instruction, demonstration, and hands-on practice on the simulated computer
reservations system; create, modify, and maintain passenger name records; build and price air
itineraries; generate automated airline tickets and boarding passes; book hotel
accommodations and car rentals; and develop an understanding of the unique needs of the
corporate travel market and how it differs from the leisure travel market.
Travelink Travels and Tour should be able to recognize the types of materials stored,
maintained and displayed in the travel agency, and relate how these materials enhance sales;
develop an understanding of the importance of maintaining accurate client files; explain how to
allocate and market a travel agency budget; discuss in-agency displays and promotions; explain
the importance of using print advertising and direct mail campaigns in the agency marketing
and sales; and discuss the financial reports used in management.
Travelink Travels and Tour handles wastes properly to meet the best practice guidelines
for waste management. Best practice is the introduction of changes in working practice,
systems or process that lift your business performance above the norm. With waste disposal,
best practice is framed within the waste management hierarchy; which ensures that the
economic and environmental benefits of each option are maximized.
In case of fire:
1. DO NOT PANIC
2. Decide your strategy.
3. If you want to fight:
1. With What?
2. How?
3. Which arm (of the fire triangle) to fight?
4. Or, you might want to flee (evacuate)
Precautions While Fighting A Fire
1. Always stay upwind: It protects you from heat, smoke etc. It allows you to go closer to
fire – thus, being able to better direct your extinguishing agent. It protects you from
inhalation of poisonous gases, which might be given out during the fire.
2. Keep under observation, even when the fire is extinguished. Smoldering particles can
easily rekindle, thus, catching you off-guard.
3. Pour extinguishing agent in adequate quantity, rather than small quantities. Doing it in
installments does not help. One discharge of 60 liters of water is not the same as two
discharges of 30 liters each. E.g. If you have to pour 4 buckets of water, have the 4
buckets ready, and, pour all 4 buckets in one go. Instead, if you pour two buckets of
water, refill them, and, pour again – its not the same.
WASTE MANAGEMENT PROCEDURES DIAGRAM
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12. Balitskaya, Irina V., Natalia Zaitseva, Anna A. Larionova, Marina A. Morozova and
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Q/32?accountid=162143
14. Biederman, P. (2008). Travel and Tourism: An Industry Primer. New York:Prentice
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15. Bieger, T., and Laesser, C. (2014). Information Sources for Travel Decisions:
Toward a Source Process Model, Journal of Travel Research, 42(4), 357-371.
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systematic literature review. Retrieved June 2, 2018, from
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APPENDICES
FORMS
Oslo, Norway 0158 Oslo 0103 Oslo +47 2241 7401 (fax)
ambassador@philembassy.no
Accomplish this form COMPLETELY and PRINT LEGIBLY. Applications that are hard to read and that have
incomplete & incorrect information WILL NOT BE PROCESSED.
IMPORTANT:
SURNAME: _________________________________________________________________________________
4.5cm x 3.5cm
DATE OF BIRTH: ___________________________________________________________________________
new colored
(Day) (Month) (Year)
ID photo with
PLACE OF BIRTH: __________________________________________________________________________
__________________________
If divorced or widowed,
OCCUPATION:
_________________________________________________________________________________________________________________________
I DO SOLEMNLY SWEAR that the above attached photo is mine, that the statements made on this Application Form are true and
that the attached supporting documents are authentic. SO HELP ME GOD.
DO NOT STAPLE
or use paperclips
SIGNING OFFICER: __________________________________________________
Left Right
POSITION: __________________________________________________
Thumbmark Thumbmark
WARNING: Perjury is punishable by law.
RESERVATION VOUCHER
Client Name:
Number of Pax:
Arrival Date:
Departure Date:
REMARKS:
Reserved by:
*Required Fields
*First Name:
*Last Name:
*E-mail:
Remarks:
To
Depart on
Return on
PASSENGER DETAILS:
*Please enter these words in box below:
HOTEL & RESORTS RESERVATION FORM
*Required Fields
*First Name:
*Last Name:
*E-mail:
Balikbayan Others
*Hotel / Resort:
Check-in Date:
Check-out Date:
Adults: Children: Infants:
Number of guests:
(2 - 11 yrs) (below 2 yrs)
Quadruple
Room requirements: Single room Double/Twin room Triple room
room
Budget per room
per night
Remarks:
PLEASE FILL THIS IN IF YOU WISH AIRLINE RESERVATIONS :
(Note we strictly only accept Philippines domestic airline ticketing when booked with us in
combination with a tour and/or accommodation !)
From
To
Depart on
Return on
PASSENGER DETAILS:
*Please enter these words in box below:
TERMS AND CONDITIONS
Booking Arrangements
Select the travel arrangements and dates most suitable to you and call our reservations team
on (038) 412- 4099 to secure the air and sea travel. It will be necessary for a member of your
party over 18 years old to sign the booking form to signify that all members of your party
accept these terms and conditions.
Payment
All bookings must be paid in full. All types of credit cards and debit cards are accepted, whether
they be Visa, MasterCard, JCB and AmexCo.
If you cancel or amend your booking, we may charge you with cancellation or amendment
charge.
Passports
We can provide general information about the passport and arrange the processing for your
trip. It is not our responsibility if you cannot travel because you have not complied with any
passport requirements.
Flights
It may be necessary to reconfirm your flight with the airline. Please check this in the
correspondence received from our Travel Provider, including the Travel Provider’s Booking
Conditions. You should take a note of any reference number or contact name when
reconfirming. If you fail to reconfirm you may be refused permission to board the aircraft and
you are unlikely to receive any refund.
Complaints
We pride ourselves on delivering the highest standard of customer service but if you have any
dissatisfaction regarding your travel arrangements they should be reported to the relevant
Travel Provider or their local supplier or agent immediately.
OFFICE LAYOUT
Certificate Program
A travel agent certificate program is generally a 1-semester program that focuses specifically on
the duties of travel agents. Students learn to communicate with travel and transportation
companies, organize travel arrangements and find appropriate travel information for clients. A
certificate program is basic and prepares students for entry-level travel agent opportunities.
Courses may include:
Trends in travel industry
Customer service in travel
Travel marketing
Computer use in travel
Geography
Travel management
Hospitality operations
International travel and tourism
Tourism development and planning
Hospitality information systems
Continuing Education
Travel agents use technology to set travel arrangements and gather travel information.
Therefore, travel agents must be comfortable with significant computer use. They must also be
courteous and organized.
Many travel agencies require agents to occasionally enroll in continuing education courses to
keep up with changes in the travel industry. Customs, travel regulations and travel advisories
are constantly changing, so agents must be able to keep their travel knowledge current and
relevant. The American Society of Travel Agents (ASTA) holds conferences, expos and seminars
each year in locations throughout the country. Conferences allow travel agents to network with
other travel professionals, learn industry trends and learn more about specific travel
destinations. These conferences usually last 3-4 days and allow travel agents to sight see in
their free time. In addition, ASTA holds virtual seminars for travel agents who are unable to
attend in-person events. The National Association of Career Travel Agents (NACTA) also holds
workshops and seminars in various travel destinations. NACTA offers 'seminars at sea,' which
allow travel agents to learn more about the industry while staying on a cruise ship or at a
beachside resort. NACTA also has local chapters throughout the country that hold weekly or
monthly meetings.
Travel agents are not required to be licensed or certified. Travel agents looking to start their
own agency, however, must obtain approval from various travel and transportation
organizations, including the Airlines Reporting Corporation and the International Airlines Travel
Agency Network.
Although there are no formal education requirements, many travel agencies prefer their
employees to have some level of formal training. Associate's degrees can help lead to other
jobs in the field and continuing education helps agents keep up with changes in the industry.
SAMPLE APPLICATION FOR MAYOR’S PERMIT
SAMPLE MAYOR’S PERMIT
Affiliation