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Strategic Comms & Sustainability Pro

Morgan Collins has experience in photography, communications, marketing, and sustainability research. She has worked for the Office of University Communications photographing events and writing articles. As an intern, she created social media campaigns for non-profits and created media plans. She received a $20,000 grant to research Patagonia's sustainability efforts, interviewing executives and presenting her findings. Her research focused on Patagonia Action Works, the company's platform for environmental activism.

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113 views1 page

Strategic Comms & Sustainability Pro

Morgan Collins has experience in photography, communications, marketing, and sustainability research. She has worked for the Office of University Communications photographing events and writing articles. As an intern, she created social media campaigns for non-profits and created media plans. She received a $20,000 grant to research Patagonia's sustainability efforts, interviewing executives and presenting her findings. Her research focused on Patagonia Action Works, the company's platform for environmental activism.

Uploaded by

api-386188064
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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MORGAN W.

COLLINS STRATEGIC COMMUNICATIONS


SUSTAINABILITY STUDIES

PROFESSIONAL EXPERIENCE CONTACT


OFFICE OF UNIVERSITY COMMUNICATIONS: (412) 496 - 0416
ASSISTANT TO PHOTOGRAPHER mcollins31@elon.edu
August 2016 - May 2020 | Elon, NC
https://morganwcollins.weebly.com
Photograph university events, students, professors, and campus scenes
Edit, color correct, and caption photographs
Create content and captions for university social media SKILLS
Write articles for E-Net and the Magazine of Elon Copywriting and Copyediting
Photography and Videography
MULLENLOWE MEDIAHUB: MEDIA PLANNING INTERN
June - August 2019 | Winston-Salem, NC Adobe: Photoshop, Camera Raw,
Worked with planning team across various clients, including energy Bridge, Illustrator, Premiere
providers, furniture retailers, and pharmaceutical firms, to provide Social Media: Facebook,
media support to best reach target audiences Instagram, Twitter, Hootsuite
Created integrated communications plan for client Maidenform to boost Microsoft Applications: Word,
awareness, increase consideration, and drive sales for Millennial Moms Excel, PowerPoint, SharePoint,
Outlook
VENTURE OUTDOORS: COMMUNICATIONS AND
Intermediate French
MARKETING INTERN
May - August 2018 | Pittsburgh, PA Presentation Preparation and
Created #MeOutside campaign to share individuals' unique experiences Delivery
outdoors and increase social media engagement for Venture Outdoors
Filmed and edited interviews for the #MeOutside campaign EDUCATION
Planned daily social media content using Hootsuite and sent Elon University Honors Fellow,
promotional emails using MailChimp Bachelor of Arts in Strategic
LIVE OAK COMMUNICATIONS: ACCOUNT EXECUTIVE Communications, Class of 2020
August 2017 - May 2018 | Elon, NC GPA: 3.93 
Coordinated with nonprofit client Carolina Farm Trust to determine Relevant Coursework: Sustainable
goals and create strategic plan for awareness campaign  Business Strategy, Strategic
Conducted research with team through focus groups, case studies,
Campaigns, Environmental 
and surveys for public service announcement 
Economics, Public Relations and
Worked with Office of Inclusion and Diversity to plan events and a
social media campaign to share stories of diversity on Elon's campus Civic Responsibility, Strategic
Writing, Media Writing, Strategic
RESEARCH EXPERIENCE
Research Methods, Public Speaking
LUMEN SCHOLAR: ELON UNIVERSITY
Awarded $20,000 Lumen Prize to support research on Patagonia, Inc. in April 2018
Interviewed Patagonia executives in the United States and the Netherlands regarding the company's
sustainability efforts and political activism
Conducted case study on Patagonia Action Works, the company’s digital platform for connecting individuals with
local grassroots environmental groups
Presented findings at International Public Relations Research Conference in March 2020
Research will culminate in thesis to be published in April 2020

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