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Brand Equity Strategies Guide

This document discusses brand equity and strategies for strengthening brands. It defines key terms like "brand" and "brand equity" and identifies the dimensions that build brand equity. It also mentions measures of brand equity and how to manage a brand strategically. Finally, it provides suggestions for using the brand equity pyramid model to help turn around an underperforming tea product by focusing on sales, customer loyalty, and the expectations of the organization.

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talat mahmud
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47 views1 page

Brand Equity Strategies Guide

This document discusses brand equity and strategies for strengthening brands. It defines key terms like "brand" and "brand equity" and identifies the dimensions that build brand equity. It also mentions measures of brand equity and how to manage a brand strategically. Finally, it provides suggestions for using the brand equity pyramid model to help turn around an underperforming tea product by focusing on sales, customer loyalty, and the expectations of the organization.

Uploaded by

talat mahmud
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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ing Outcomes:

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2. a) \lentron ihe measlires of brand equity" *


b) Hon do you manage a brand strategically?
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3. Do 1.ou know what makes a brand strong? And if you hacl to make yollrs stronger, wollld )'olt knor" '-' -'
do it?

an under-perfbrming product' The pr"Ju:i ls


4. Juiie has recently been put in cirarge of a project to turn arouncl
sales and customer loyalty that the orgattiz:':'-':.1
a"high quality, fair trade, organic tea, but it's never achieved the
abor"rt the turnaround effort' Suggesr t:e
expected. Julie decides to use the brand equity pyramid to tl-rink
potential stePs for her'

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