TheTop10I

ndi
anBr
ands(
You'
vePr
obabl
yNev
er
Hear
dOf)
Oct
ober29,
2017

I
nter
brand’
sTopI
ndianBrands2016r
epor
thi
ghl
ight
stoday
'smost
v
aluabl
efir
msonthesubconti
nent
Asthesev ent
h-l
argesteconomyi nthewor l
d,Indi
aishomet osomemajorbrandsthat
aremostlyunnoti
cedont heglobalstage.That’st
hereali
typutf
ort
hby 
Int
erbrand’
s
exhaust
ivefourt
hannual BestIndi
anBr ands 
reportr
eleasedatt
hebegi
nningof
September.

“Ther
earenoI ndianbrandsinInter
brand’
sBestGl
obal Brandsleaguet
abl
eyet,
”the
repor
tbegins.“ThereareafairnumberofIndi
anbusinessesthataregl
obal
,butt
hey
haven’
tbeenabl etoestabl
ishthemselvesasgl
obalbrandssof ar.
”

Howev er,abett
erunderstandi
ngofbrandbysomeofI ndia’
stopperf
ormingcompani
es
i
sf oster
ingtheemergenceofI ndi
anbrandsontheworldstagefort
hefir
stti
me.Be
aheadoft hecurvewit
ht hisbr
iefl
ookatthetop10Indianbrandsoft
he40ov er
all
i
dent i
fi
edinthereport
.

1.Tat
aGr
oup

A148- year-
old,Mumbai -
based,mult
inat
ionalhol
dingcompany ,t
heTat aGr oupoccupies
theenv i
ableposi ti
onofrepeati
ngatIndia’
stopbrand.AccordingtoInter
br and,Tata
Group’sbrandv al
uegr ewby11%ov erthepastyear.Whil
eitplaysinvirt
ual l
yev er
y
sectoroftheI ndianeconomy ,t
hemostnot abledevel
opment soverthepasty ear
concernitsaut omot i
vesubsidi
ary
,TataMot ors,
whichrel
easedt wopopul ar
model s—theZestsedanandBol thatchback—andenli
stedglobalfootballstarLionel
Messi asabr andambassador .

They
eart
hatwasatTat
a
2.Ai
rt
el

I
ndia’
sleadingtelecommuni cationscompanysawi tsbr
andvaluer i
seby8%ov ert
he
pastyear,
fueledbymaj orser
viceexpansi
oninit
iat
ivesandaone- of-
a-kindpart
ner
ship.
I
nAugust2015, Air
telannouncedal aunchof4GLTEmobi leservicesinnearly300
populat
ioncentersnationwide.Thatsamemont h,thecompanyt eamedwi t
hUberto
provi
demobi l
ewal letpaymentopt i
onsforpassengersoft
heride-sharingappservi
ce.

3.Rel
i
anceI
ndust
ri
es

Anot hercongl omer at

ehol dingcompany ,Mumbai -basedRel i
anceI ndust
ri
essawa3%
upticki nit
sbr andv al
ueov ert hepastyear.Thelucrativ
esaleofoneofi t
sjoint
lyowned
pipelineshasf acili
tat
edinv estmentint
oi t
sshalegasoper ati
ons.AnewCEOofi t
s
spor tsentertai
nmentandmar ket
ingdi
visi
onwasnamedi nNov ember2015i nan
aggr essivebidtopl ayinthatspace.Finall
y ,
Reli
ancecanboastowni ngtheworldlar
gest
start-up,Jio,atelecom networ koperat
or.“Thefruitionofthesei nv
estmentsinthe
foll
owi ngy earsisexpectedt ogrowtheRel i
ancebr andv al
uesignifi
cantl
y,
”therepor
t
says.

​ormor
F eonimplementi
ngloyal
tystr
ategi
es,comesee JamesKane'ssessi
onatthe 
2016
Symposium f
ort
heMar ket
ingofHigherEducati
on,
"TheLoyal
tySwi
tch:Howt oMakeAnyone
Loyalt
oYou,YourOrgani
zati
onorYourCause.

4.HDFCBank

Thebr andmakingt hebiggestjumpamongcompani esoccupy i

ngt hetop10spot sin
theInterbr
edreport,HDFCr egist
eredat15%i ncreaseinbr andv aluebetweenr epor
ts.
“HDFCBanki snol ongerabank.I tisamar ket
place,”thereportst at
es.Recent
developmentsincl
udeSmar tUp,asoluti
onservicetargetedt owardst ar
tups,and
PayZap, andappthatishy bri
doft r
adit
ionalmobi l
ebankingser vicesande- commer ce
plat
forms.
5.LI
C(Li
feI
nsur
anceCompanyofI
ndi
a)

India’slargestinsurancecompanycl ocksinasi t
sfi
fth-
mostv aluablebrand.LIC
domi natesthedomest i
clif
einsurancemarket,cont
roll
ingapproximat el
y70%ofmar ket
shar e.Itisatthef oref
rontofcult
urewarsthisyear,
af t
eradding athirdgenderopti
on to
i
nsur ancef ir
msf oll
owingadecisionbyIndia’
sSupremeCour t.“Themov eissigni
fi
cant
givenLI C’smar ketdomi nancethatdri
vestrendsinthesector
,”ther eportr
eads.

6.SBI(
Stat
eBankofI
ndi
a)

Apublicsectorfi
nancial ser
vicescompany ,SBIcontrolsassetsinexcessof$300bi l
li
on
andisranked232ndont heFortuneGlobal 500asof2016.I nFebruary,
SBImadeahi gh
-pr
ofi
lepusht orecrui
tJapanesef i
rmslooki ngtodobusi nessinIndia.“
ThisSBIJapan
Deskservesasaone- pointcompr ehensiveandr el
iableinformationsupportsourcef
or
I
ndia-
boundi nvestmentsofJapanesecompani es.
”Inot hernews, SBICard,amajor
I
ndiancrediti
ssuer,teamedupwi thsev enIndiane-commer ceser vi
cestointr
oducea
newdigit
alpay mentcar d.

7.I
nfosy
s

Aglobal busi
nessconsul t
ing,I
Tandout sourci
ngfir
m, I
nfosy
sisthef i
fth-l
argest
sponsorofH- 1Bv i
sas.Thecompanynet t
eda12%upt ickini
tsbrandv aluebetween
report
s.Thispasty earsawt hecompanyent eri
ntothemobilebankingspace, launchi
ng
digi
talf
inanci
alserv i
cesforIndi
anteenagers.Apri
l2016sawt helaunchofMana, anew
AIplat
form designedt oenhanceautomationforcli
ent
s.

8.I
CICI

Thet hi
rdbankingcompanyoccupy i
ngthelist
,ICI
CIregi
stered6%gr owthinbrandval
ue.
Itbegani n2016withtheannouncementi twouldexpandintoSout hAfr
ica,
openinga
full
-ser
vicebrandinJohannesburg.Ital
soannouncedapar tnershipwit
hChinesee-
commer cegiant
 Al
ibaba 
toopenat radefacil
i
tati
oncenter,
whichai mstostreamli
ne
financi
ngf orsmallandmedium-sizedIndi
anbusinesspursuingtradegrowth.

9.Mahi
ndr
a
Anothergi
ant,
Mumbai -
basedhol
dingcompanyboasti
ngadoubl e-
digi
tbr
andv alue
i
ncreaseoverthepastyear,Mahi
ndrabenef
itedf
rom alargeaer
ospacecontractwit
h
Air
businabidt osati
sfyPri
meMi ni
sterNar
endraModi’
s“ MadeinIndi
a”i
nit
iati
ve.
Mahindrai
scur r
entl
yseekingtomakeasplashintheU.S.thi
sfal
lwhenitr
ollsoutthe
genZe,anewgener at
ionofVespa-l
ikeel
ect
ri
cscooter
s.

10.Godr
ej​

Af
ami
l
y-ownedcongl
omer
atef
ir
mfoundedi
n1897,
Godr
ejcont
rol
sdi
vi
sionsi
nreal
est
ate,
consumerpr
oduct
s,i
ndust
ri
alengi
neer
ing,
appl
i
ances,
fur
nit
ure,
secur
it
yandagr
icul
tur
al
pr
oduct
s.Cur
rent
lyembar
kedonami
ssi
ont
ogr
owt
h10t
imest
hesi
zei
twasi
n2010,
Godr
ejr
ecent
lyacqui
redamaj
ori
tyst
akei
n

CanonChemi
cal
s,aKeny
anbeaut
ycar
ecompany
.It
’st
hel
atestpl
anki
nast
rat
egyt
ogr
ow
i
tspr
esencei
nsub-
Sahar
anAf
ri
can,
wher
eGodr
ejr
evenuest
otal
appr
oxi
mat
ely$200
mi
l
li
onannual
.Agl
utofnewconsumerpr
oduct
sanchor
sit
s2016i
nit
iat
ives,
alt
hougha
r
ecentset
backoccur
redwi
tht
hedeat
hoff
ami
l
yiconandpowerbr
oker
,Par
meshwar
Godr
ej.