Course Title: ENTREPRENEURSHIP AND NEW VENTURE CREATION
Code: ENTR601 L T P/S SW/FW No. of TOTAL
PSDA CREDIT
Credit Units: 3 UNITS
Course Level: PG 2 0 0 2 3 3
Course Objectives:
To understand the concept of entrepreneurship and skill sets of an entrepreneur.
To examine historical and theoretical perspective of entrepreneurship.
To enable recognition and shaping of various opportunities for new venture.
To develop a credible business plan for real life situations.
To explore the challenges of starting new ventures.
Pre-requisites: NIL
Course Contents/Syllabus:
Weightage (%)
Module I Introduction 15%
Concept of entrepreneurship, entrepreneur’s role, task and personality, theoretical perspective of
entrepreneurship, entrepreneurial intention, entrepreneurial orientation, type of entrepreneurship,
Understanding the entrepreneurial perspective in individuals, developing creativity and understanding
innovation, Importance of entrepreneurship.
Module II Evaluating Entrepreneurial Options and Startup Opportunities 10%
Understanding the idea and an opportunity. The opportunity creating, shaping, recognizing and seizing.
Screening venture opportunities, gathering information and analyzing. Evaluating venture opportunities and
develop startup strategy. Feasibility analysis and risk taking ability.
Module III Understanding Startup Finances, Capital & Other Requirements 20%
An overview of startup finance and sources of finance. Understanding the business model and financial
projections—how to forecast expenses and revenue. Gathering the resources, developing entrepreneurial
marketing and operational plan. Role of government institutions.
Module IV Developing Team and Presenting Business Plan 25%
The importance of team, forming and building team. Examining sample business plans and writing business
plan. Understanding the investor’s perspective and presenting the business plan. Valuation of business plan
and the elevator pitch.
Module V Launching and Managing the New Venture 10%
Entrepreneurial challenges as an individual and
as an entrepreneur, both. Skills of managing business risk enhancing success.
Module VI Legal Aspects of Business 10%
Legal form of new venture. Legal issues and other formalities related to venture.
Module VII Emerging trends, Technologies and Practices in new venture creation 10%
Technology-enabled trends that will help shape businesses and the economy, Technical intelligence in business-
understanding technology threats and opportunities, Technology Business Incubators, emergence and growth of
new technology–based companies
Student Learning Outcomes:
By the end of this course,
Students will demonstrate entrepreneurial traits and skill
Students will be able to identify potential business opportunity for new venture
Students will be able to develop business plan
Pedagogy for Course Delivery:
The course will be delivered though live examples of successful entrepreneurs. Exercise on risk taking behavior and idea generation will
be undertaken. The case study method will also be used for entrepreneurial skill sets. In addition the course instructor will assist in
developing a business model and writing business plans. The instructor will assign live project on business model and develop the
students’ understanding to overcome hurdles on legal issues.
List of Professional Skill Development Activities (PSDA):
1. Study of an Entrepreneur to understand the process of creating an entrepreneurial venture
2. Sectoral study for a New venture creation/Start-up
3. Develop a Business Plan after exploring business opportunities
Assessment/ Examination Scheme:
Theory L/T (%) Lab/Practical/Studio (%) Total
100% - 100%
Theory Assessment (L&T):
Continuous Assessment/Internal End Term
Examination
Components Mid term Home Project Attendance
assignment and viva voce
(Business plan)
Linkage of PSDA with PSDA 1 or PSDA 3
Internal Assessment PSDA 2
Component, if any
Weightage (%) 10 15 10 05 60
Text books:
Holt H. David(2005), Entrepreneurship New Venture Creation, Prentice-Hall
Histrich D. Robert and Peters P. Michal Shepherd A Dean (2007), Entrepreneurship, McGraw Hill
Suhail Abidi and Manoj Joshi, The VUCA Company, 2016, Jaico Publishing India, ISBN 978-81-8495-662-7
References :
Sharma, Apoorv and Shukla, Balvinder and Joshi, Manoj, Can Business Incubators Impact the Start-Up Success? India Perspective!
(October 20, 2014). Available at SSRN: https://ssrn.com/abstract=2511944 or http://dx.doi.org/10.2139/ssrn.2511944
Sharma, Apoorv and Joshi, Manoj and Shukla, Balvinder, Is Accelerator an Option? Impact of Accelerator in Start-up Eco-System!
(May 19, 2014). Available at SSRN: https://ssrn.com/abstract=2438846 or http://dx.doi.org/10.2139/ssrn.2438846
Joshi, Manoj and Srivastava, Apoorva and Shukla, Balvinder, International Lessons on Innovation for Socio Economic Development in
India (October 13, 2014). Available at SSRN: https://ssrn.com/abstract=2509060 or http://dx.doi.org/10.2139/ssrn.2509060
Kuratko F. Donald and Hornsby S. Jeffery (2009), New Ventures Management, Entrepreneur Road Map, Pearson Education.
Kuratko F. Donald and Hornsby S. Jeffery (2009): New Ventures Management, Entrepreneur Road Map, and Pearson Education.
Stutely, R. (2002) : The Definitive Business Plan, FT Prentice Hall
O’Rourke S. James(2009): Writing and presenting business plan, Cengage Learning
Stevenson, H.H., Grousebeck, H.I., Roberts, M.J. and Bhide, A. (2000): New Business Ventures and the Entrepreneur, McGraw-Hill,
Singapore.
Timmons A. Jeffry and Jr. Stephen Spinell (2009): New Ventures Creation; Entrepreneurship for the 21st Century, McGraw Hill.
Chauhan, A., Abidi, S., Kumar, A., and Joshi, M. (July, 2018), “Reading Tea leaves or Foresightedness- Part II”, Business World /
Education
Chauhan, A., Abidi, S., Kumar, A., and Joshi, M. (July, 2018), “Reading Tea leaves or Foresightedness- Part 1”, Business World /
Education
Journals
Harvard Business Review
International Journal of Entrepreneurship and Innovation, IP Publishing
Journal of Business Venturing - Elsevier
Journal of Entrepreneurship in Emerging Markets, Emerald
Technology, Innovation, Entrepreneurship and Competitive Strategy, Emerald
Any other Study Material:
1. Idea Generation Tools: Brainstorming, Affinity Grouping, and Multi-voting, Institute of Healthcare Improvement, 2004
2. Culture and International Entrepreneurship, Samit M L, Florida Atlantic University, 2006
3. Why America Is Losing the Race for Entrepreneurial Talent, Knowledge @ Wharton, November 2012
4. Funding Guide for Entrepreneurs, London Chamber of Commerce and Industry, 2010.
