VACATION PLANNERS
EMPATHY MAP
Our customers (users/clients) need a better way to spent their
vacations because their time and cash is valuable
THINKS & FEEL
HEAR
1.Will i have a memorable experience?
1.Tourists get pick-pocketed
2.Did the hotel reserve us a non-
2.Maynot be safe to go out at night
smoking room?
3.Many locals do not speak english
3.Will i be hit with food poisoning?
4.Foods are cheap and delicious
5.The markets are interesting. 4.Will the taxi drivers over charge me
for rides?
SEE
SAY &DO 1.Tourists looking happy and having
fun
1.Food tastes really great
2.Polite and patient service staff at
2.Wow,I can shop all day and night. hotel
3.I will upload photos in Facebook 3.Many touts on the streets
4.I dont want to go home 4.Traffic jam almost everyuwhere
5.Nice breakfast buffet.
PAIN
• The blistering and humid tropical weather
• Taxis that don't use meter
• Tired walking and carrying shopping bags
• Hotel wifi is slow.
GAIN
• Enjoy the sightseeing and local food
• Clean and comfortable hotel room
• Made friends with some locals people and tourists
• Friends and relatives liked my Facebook photographs
COLLECTION OF INFORMATION:
I have requested that the clients put themselves in circumstance or
the circumstance they were before when arranging visits or outings.
They replied with energy and excitement. By keeping in general
perspectives I have built up a sympathy map which is appended
previously.
DEMOGRAPHICS ATTRACTION
AGE: above 25 years old
GENDER: both male and female
INCOME: gross income of $600 per month
PERSONALITY TRAITS: Chill-out, wish to acquire knowledge through
the trip, to spent time with family, to seek peace, to recreate
themselves etc…
EXPERIENCE MAP:
PHASE1 PHASE2 PHASE3
• Everyone getting free • Selection of spots • Recollecting the
i.e., vacation • Analysing the spot with difficulties of the
• Planning to go for a trip current situation and previous trip
• Asking everyones views weather • Rectifying it for good
• Pros and cons of that experience
spot • Taking all precautionary
• Login to our website measures
and finds the available • Ready for the trip
packages and security
measures
Answers to questions:
1. How does the prospect find you? What’s the first point of contact?
Does she initiate it, or do you?
The possibility discovers us through the informal exchange from
her partner. She is the person who started and requested a best package
for her family
2. What does the sales process look like today? Anything you know
should be fixed?
Everything is working out positively and everything depends on
the trust that clients have on the Products i.e., packages
3. What kinds of web-findable content (blog, YouTube channel, podcast,
etc.) are available to the prospect so she can begin to educate herself
about your product or service? What questions are answered? How
will that content be crafted to be both interesting and useful/relevant
to the prospect’s problems?
There are about 100FAQ accessible with the goal that they can
find solutions for every single question they have and which is being
unanswered.
4. What motivates the prospect to raise her hand for permission-based
content, like an opt-in email list? What makes taking that action
irresistible for her?
As the substance gives wellbeing and made sure about visit
help and trust to the clients, they are inspired to lift their hand
decisively.
5. What does the prospect need to know in order to make an informed
decision to buy?
Every single insight concerning the bundle and the pace of the
bundle which is comprehensive and elite of a few offices.
6. What does she need to believe and experience in order to be delighted
to become a client or customer?
The involvement with the visit and how well they encounter
and make recollections over yonder will assist them with becoming a
standard client
7. What does the actual purchasing experience look like? What are the
steps? How could that process be made simpler and more enjoyable?
The genuine buying experience seems as though a family
bundle. The means incorporate visiting the site, reaching us for
affirmation and afterward reserving the bundle. The procedure is
agreeable as they are energized in going for an excursion and intending
to appreciate with their family
8. What happens immediately after the purchase is made?
They made all the plans for the excursion
9. How is the product or service delivered today? How could you make
that experience more satisfying for this avatar?
It is an assistance which gives them affirmation through
messages and mobile numbers. As the reached and dynamic client is a
lady who was alluded by her partner it suits her avatar.
10. What is the plan for staying in touch with this new customer? For
ensuring that she’s having an excellent experience with your product
or service?
By giving a few offers/Vouchers on their next bundles and
giving some correlative blessings.
11.How does a delighted customer find out how to refer you to others?
What are the steps of that experience?
By giving her extra limits/offers for every single reference.
HIGH FIVE CONTENT
EDUCATE MOTIVATE CHALLENGES
• Educating them to • By giving them • By Keeping them
understand the offers on certain Nth engaged with
products uniqueness usage of the service weekly
and how well it suits i.e.,packages so that programs,quizzes
their lifestyle and they will get roused and contest and
their budget to buy that again giving
and again gifts,offers,vouchers
or coupons to the
champs
