Monday, January 23, 2012
Surya Nepal Private Limited
                                          Section 1
                              Profile of Surya Nepal Pvt. Ltd.
   SNPL has over 70% to 75% of the total market share of the cigarette industry in Nepal in terms
   of value. In the premium segment it commands about 95% of the total market share. In the high
   segment sales is about 82% to 85% while in the lower segment it's about 60%. In terms of brands
   and sales, its brands are the most sellable brands in Nepal. SNPL has the largest and strongest
   distribution network coverage among all the FMCG companies in Nepal, covering all over
   Nepal. 75000 retailers are served through 6000 secondary wholesalers and 60 whole distributors.
        Mission
         To create sustainable competitive advantage for the buyers by providing a superior sourcing
        solution.
         To provide a superior smoking experience to all smokers of our brands as well as consumers of
        other tobacco products.
        Vision
         To be an internationally bench-marked multi-business corporation in Nepal, delighting global
        and domestic customer with a proud “Made in Nepal” label and accounting for the 2% of
        country’s GDP.
         To be a partner in national building and create enduring value for all stakeholder.
        Objectives
         To enhance the quality of cigarettes
         To be a market leader in cigarette industry of Nepal.
         To expand the business and increase the profitability.
1.2             Major products and services
   corporate Governance is a systemic process by which companies are directed and
   controlled toenhance their wealth-generating capacities. The governance process
   should ensure thatcompanies are managed within the applicable statutory parameters
   in a manner that meetsstakeholders’ aspirations and societal expectations.The
   operations of Surya Nepal Private Limited are governed by its Corporate
   GovernancePolicy. SNPL believes that any meaningful policy on corporate
   governance must provideempowerment to the executive management of the company,
   and simultaneously create amechanism of checks and balances which ensures that the
   decision-making powers vested in theexecutive management are not only not misused,
   but are used with care and responsibility
corporate Governance is a systemic process by which companies are directed and
controlled to enhance their wealth-generating capacities. The governance process
should ensure that companies are managed within the applicable statutory parameters
in a manner that meets stakeholders’ aspirations and societal expectations. The
operations of Surya Nepal Private Limited are governed by its Corporate Governance
Policy. SNPL believes that any meaningful policy on corporate governance must
provide empowerment to the executive management of the company, and
simultaneously create a mechanism of checks and balances which ensures that the
decision-making powers vested in the executive management are not only not misused,
but are used with care and responsibility