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Amazon & AmEx Strategic Alliance

This group assignment proposal examines the strategic alliance between Amazon and American Express. It will discuss the background of both companies, the history of their alliance since 2018, challenges they faced including compromising and delays, and factors they considered like forming economies of scale. The proposal will also analyze the pros of expanding their customer bases and achieving goals faster, and the cons like potential conflicts over ownership and culture. Finally, it will explore the future sustainability of the alliance through continued business growth, increased competitive strength, and new marketing strategies.

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Wei Chuan Koit
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64 views3 pages

Amazon & AmEx Strategic Alliance

This group assignment proposal examines the strategic alliance between Amazon and American Express. It will discuss the background of both companies, the history of their alliance since 2018, challenges they faced including compromising and delays, and factors they considered like forming economies of scale. The proposal will also analyze the pros of expanding their customer bases and achieving goals faster, and the cons like potential conflicts over ownership and culture. Finally, it will explore the future sustainability of the alliance through continued business growth, increased competitive strength, and new marketing strategies.

Uploaded by

Wei Chuan Koit
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SEMESTER A191 2019/2020 SESSION

A192_GFMA2023_I (GROUP I)

GROUP ASSIGNMENT
Assignment Proposal

Prepared by:
NO. MATRIX NO. NAME
1 263027 KOIT WEI CHUEN
2 263104 ONG WEI CHONG
3 263108 LER ZI HENG
4 263121 NEO CHUN HUI
5 262884 WOO CHEE HUANG
Amazon & American Express

1.0 Introduction

1.1 Background of Amazon.com

1.2 Background of American Express Company

1.3 Strategic Alliance of Amazon and American Express

2.0 The alliances process

2.1 History and consideration factor of the alliances

1. 2018-
2. 2019-
3. 2020-

2.2 Challenges in alliances

1. Compromise

2. Delays

3.Transaction costs

4. Crises

5. Strategy Alignment

2.3 Factors of Considerations

1. Forming economies of sale

2. Enhancing competitiveness

3. Entering new foreign market

4. Overcoming competition
3.0 Pros and Cons of the Alliances

3.1Pros of the Alliances

1. Expands the customer base among American Express and Amazon. People are loyal to the
brands they trust.

2. It enables all parties to achieve their goals faster.

3. Improve the quality of individual products.

4. Enables American express and Amazon achieve a higher level of innovation.

5. Strategic alliances expands the networking opportunities among two parties.

3.2 Cons of the Alliances

1. American Express and Amazon conflict in their ownership statement.

2. Encourage good or skill employees to work across borders.

3. Cause cultural conflicts when merging each other's reputation.

4. Increased responsibility and liability

4.0 The future of the alliances (business sustainability)

4.1 Business growth sustainability of alliance

4.2 Increase competitive strength

4.3 Enhance new marketing strategy

5.0 Conclusion

6.0 Reference

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