1.

Introduction of the business :

Zameen.com is an online property portal in Pakistan. The site lists real estate dealers, developers,
agencies, and properties for sale and rent. The company is headquartered in Lahore, Pakistan and
has offices in 13 cities across Pakistan,
including Karachi, Lahore, Islamabad, Gujranwala, Faisalabad, Peshawar and Multan, and
operates all over Pakistan.
Zameen.com was founded in 2006 by two Pakistani entrepreneur brothers, Zeeshan and Imran Ali
Khan. In 2012, Gilles Blanchard, co-founder SeLoger.com (a French property portal), took up the
role of Chairman at Zameen.com
 Pakistan by connecting buyers and sellers online in a highly convenient way, making it a
household name among Pakistanis around the world. With over 550,000 new listings each month,
and over 5.5 million monthly users, it is the pioneering property portal of Pakistan, with more
than 15,000 agencies registered.
2.Refine Idea/opportunity

Zameen.com was the brainchild of two British-Pakistani entrepreneur brothers, Zeeshan Ali Khan
and Imran Ali Khan. Their mission was to make Pakistani real estate accessible and convenient
for everyone. Together, they proceeded to lead Zameen.com from a small start-up to the premier
real estate entity of Pakistan.

My brother Imran Ali Khan was working for a well-recognised international firm after graduating
and I was sort of the odd one out in the family, because straight out of college I had set up an e-
commerce portal in the UK instead of going out and looking for a job. It did well – well enough
that after a few months my brother quit his well-paid job to join me in taking things forward.
Zameen.com came into being around that time, when Imran and I realised there was a desperate
need for a trustworthy online real estate enterprise in Pakistan, especially given the importance
the average Pakistani attaches to property. Though both of us are British nationals, we had always
wanted to return to our homeland and set up our lives there. This was as good an opportunity as
any to do so, so we went ahead with it in the summer of 2006. Zameen.com started in our
bedroom. Today it is the largest and most successful real estate website in the country by far and
employs close to 300 people across the country and beyond, so you could say it’s been quite a
journey

3 Cover business plan (very short) :

Initially, Zameen.com allowed free property listings on its website, but shifted to the paid
advertisements model in 2010.[3] In 2014, the company also launched its monthly real
estate print publication.[4] Today, in addition to providing advertising space on its online
platform, Zameen.com also offers exclusive sales and marketing services to real estate
developers to generate revenue.
4 . Registration and legal requirements
Registration Act 1908:
Registration Act 1908 is a law which was originally made to check the registration of
the real estate. Registration Act 1908 has all the necessary instructions for registration
of properties and it has in total fifteen sections.  Registration Act 1908 contains details
about the establishment of registration, and describes where the properties can be
registered. The time of presentation of the documents and the place of presenting the
documents is also mentioned in the Registration Act 1908. In short, Registration Act
1908 is quite a comprehensive law that guides you on all matters of real estate
registration in Pakistan, while leaving no ambiguity.
Stamp Act 1899:
The Stamp Act 1899 directly affects the revenue of the government as it mentions in
detail about the different stamps used in buying and selling of Pakistan real estate .
Stamp Act 1899’s directs the buyers and sellers to pay a certain amount to government
in lieu of the stamp papers used to make the legal agreements of buying and selling of
real estate in Pakistan.  The stamp rates might change due to the impact of inflation
and governmental policies, but the overall Stamp Act 1899 instructs buyers and sellers
of Pakistan real estate to legally validate their buying and selling of properties through
the use of Stamp. 
Land Revenue Act 1967:
Land Revenue Act 1967 lays out the complete structure and hierarchy of the land and
revenue department in Pakistan. It discusses the different powers allotted to the
different land and revenue department offices and their due jurisdictions. Land
Revenue Act also instructs on the collection of land revenue.  Some of the more
critical issues like conducting of surveys, marking of boundaries, partitions, and
arbitrations are also instructed about in Land Revenue Act 1967.
Transfer Of Property Act 1882:
Transfer of Property Act 1882 discusses in detail about how the transfer of Pakistan
real estate should take place. Transfer of Property Act 1882 has a direct impact on the
buying and selling of property. There are times when people tend to transfer a property
to another person even when they are not legally entitled to do that, which can cause a
major problem for the buyer who has paid his hard earned money to buy the property.
Transfer of Property Act 1882 discusses in detail about the persons entitled to transfer
the property, operation of transfer, oral transfer, and what types of properties can be
transferred.
All of these Pakistan real estate laws have a major impact on the buying and selling of
property in Pakistan, therefore real estate agents, buyers, and sellers of Pakistan real
 estate should be having a basic know how of these laws to avoid mix-ups in buying
and selling properties in Pakistan.
5 The business Team

 Gilles Blanchard (Chairman Zameen.com & Co-Founder SeLoger.com

Gilles Blanchard is the Chairman of Zameen.com and Co-founder of

Seloger.com, the largest real estate portal in France and a pioneering effort that
started out on the French MiniTel – a Videotex online service accessible through
telephone lines – in 1992 before moving to the World Wide Web in 1999.
In 2012, Mr Blanchard invested in and joined Zameen.com as Chairman. He is
regarded as an authority in the property portal world and is no stranger to treading
uncharted territory, with extensive experience of working in a variety of real
estate markets across the world.

 Zeeshan Ali Khan (Co-Founder & CEO Zameen.com)

Zeeshan Ali Khan is the Co-founder and Chief Executive Officer of

Zameen.com. The quintessential entrepreneur, Zeeshan founded a highly
successful B2B e-commerce portal in the UK in 2003, immediately after he
graduated from Imperial College London with a Bachelors and Masters in
Chemical Engineering.

Towards the end of 2006, Zeeshan moved to Pakistan and co-founded

Zameen.com and Bayut.com with his brother Imran Ali Khan. Bayut.com
focused on the lucrative real estate market of the UAE, while Zameen.com
quickly gained prominence as the leading property portal in Pakistan, winning the
prestigious CNBC Best Property Portal Pakistan Award and CNBC Best
International Portal Award within two years of its inception. Zameen.com
currently has offices in Lahore, Islamabad, Karachi, London and Dubai, as well
as presence in 10 other major cities of Pakistan.

 Imran Ali Khan (Co-Founder & COO Zameen.com)

Imran Ali Khan is the Chief Operating Officer of Zameen.com, which he co-founded
with his brother Zeeshan Ali Khan in 2006. Imran was also an instrumental part of
the brothers’ B2B e-commerce portal in the UK, which went on to become a highly
successful enterprise spanning five countries.

 Patrick Grove (Founder & CEO Catcha Group, Director Zameen.com)

Patrick Grove is a renowned internet and new media entrepreneur who is the Co-
founder and Chief Executive Officer of Catcha Group. Over the course of 14
years, Patrick co-founded and led four companies from start-up to initial public
offering (IPO), namely Catcha Media Berhad, iProperty Group, iCar Asia, and
iBuy Group. The scope of these companies varies from real estate and automotive
portals to e-commerce groups, and their operations span Malaysia, Singapore,
Thailand, India, the Philippines, Indonesia and Hong Kong.
 Under his leadership, Catcha Group has become the largest online investor in the
ASEAN region. He has also been independently and widely recognised as an
industry luminary in the Asian region with numerous international awards,
including Global Leader of Tomorrow by the World Economic Forum; New
Asian Leader by the World Economic Forum; Young Entrepreneur of the Year by
the Australian Chamber of Commerce, Singapore; Asia’s Best Young
Entrepreneur by Bloomberg Business Week, and Australia Unlimited’s 50 Global
Achievers.
 Shaun Di Gregorio (Founder & CEO Frontier Digital Ventures, Director
Zameen.com)’

Shaun Di Gregorio served as the Chief Executive Officer of iProperty Group for
over four years, ending in March 2014, and currently heads the venture capitalism
firm Frontier Digital Ventures, in addition to serving in an advisory capacity to
online classifieds businesses around the world. During his tenure at iProperty
Group, Shaun spearheaded the transformation of iProperty Group from a small
online business with a market capitalisation of $15 million into the largest listed
internet company in the ASEAN region with a market capitalisation of $600
million.

6 The partnership/The vendors

Home Construction
 Rock Shield

 
 NEWTECH PIPES

 
 Shahzad Hammad Traders

 
 Prime Aluminium

 
 Desinyo

 
 Sika Pakistan

 
 Montage Design Build

 
 Fast Flow Pipes (PVT.) LTD .

 
 Bilal Steel Mills
 
 Jamal Pipe Industries

 
 Adamjee DuraBuilt

 
 Kamran Steel

Home Making
 Royal Fans

 
 Dastgir Kitchens

 
 BuildPro

 
 COTTO

 
 Zebra.pk

 
 The MarFlex Group

 
 First Floor

 
 Wing Chair

 
 JW SEZ Group

 
 Eco Plus Polymers

 
 VinyloBuilt

 
 Charag Din & Co.
 BOSCH
 
 Smart Solar

 
 Orient

 
 HLS

 
 e-Fire

 
 Pantera Energy

 
 Premier Energy

 
 Islamabad Pools

 
 Fincera (Pvt) Ltd.

 
 ChangHong Ruba

 
 Nizam Energy

 
 PEL

Financial Solutions
 IGI General Insurance

 
 Standard Chartered Pakistan

 
 Askari General Insurancce Co. Ltd

 
 Armco Builder construction

 
 Jubilee General Insurance
 
 Alfalah Insurance

 
 House Building Finance Company Ltd.

 
 Paracha Exchange

 
 Dubai Islamic Bank

 
 JS Bank

 
 Blink Capital

 
 Bank of Khyber

 
 Escorts Investment Bank

 
 Allied Bank Limited

Marketing (branding and advertising)

There are 4 types of advertising of Zameen.com

 Banner
 Property
 Email Advertising
 Developer Advertising

Zameen.com also offers exclusive marketing and sales services to premium projects,
all of which have been great successes. The trust and reliability that Zameen.com
brings to these projects, and the expertise of our marketing and sales teams, have led
to this success, with more than 80 projects worth over PKR 160 billion marketed.

The team uses a 360-degree marketing strategy, covering all aspects of the projects,
and helps buyers on every step of the way, with transparency guaranteed.
 Banner Advertising
 Placement:Top header of the site
 Available Spots:2 spots available each getting 50% of the total exposure
 Sections:SITE WIDE (All sections and Sub Sections)
 Appearance:Appears on all pages of Zameen.com
 Pointer:Official site of the advertiser or their hosted profile page
 Main Advantage:Excellent brand awareness and recall. Competitive advantage (Ad appears
on individual pages of other properties and developments).
 Banner size:728W x 90H pixels
 Minimum Contract:3 months

Property Advertising
 All features of basic listings plus
 400% extra traffic and exposure as compared to basic listings
 Top ranks on category pages and property searches
 Receive direct emails - bypass Zameen inbox
 Option to upload premium listings via excel
 Other features include preferred inclusion in alerts, advanced reports and stats, dedicated
account manager and guaranteed leads generation

Email Advertising
 Benefits
 Send dedicated e-mails to all registered Zameen.com members
 Promote your company, products and events instantly
 Instantly reach targeted members looking actively for properties and related investment
advice in Pakistan

Growth of the business

Zameen.com organised its first exhibition 'Pakistan Real Estate Expo (PREEX) 2013' in
collaboration with Government of Pakistan. A year later, the company held Zameen.com
Property Expo 2014 where over 50 exhibitors showcased their real estate projects. The
two-day event was attended by 30,000 people, making it the largest real estate expo to be
held in the country at the time.
In August, 2015 Zameen.com organised a two-day 'DHA Lahore Property Festival 2015'
in collaboration with the Defence Housing Authority (DHA), a leading real
estate developer in Pakistan. This was the first time the portal collaborated with a private
developer to organise a property event.
In April 2016, the portal organised two property fairs (one in Islamabad and the other
in Karachi), followed by a large-scale expo in Lahore in May.
In December 2016, Zameen.com held two property expos in Lahore and Islamabad,
followed by another property event organised in Karachi in January 2017.
Since then, the expos have become a regular affair with prominent exhibitions held in
Lahore, Karachi and Islamabad every year since. [51][52][53] In all, Zameen.com has held a
total of 16 expos, making Zameen Expos the largest and longest running real estate
exhibition of Pakistan. As of March 2019, over a million people, and more than 1,200
exhibitors have attended the expos over the years. [54][55]
Zameen.com also made inroads in the international markets with its Pakistan Property
Show Dubai, held at Dubai World Trade Center in October 2017.[56] This was the first
time Pakistani property was exclusively featured at Dubai World Trade Center. [57] The
event attracted a record 14,000 visitors—reportedly the highest for any exclusive event on
Pakistani property.[58]
The second edition of Pakistan Property Show Dubai was held on the 14th and 15
September 2018; again at the Dubai World Trade Center. The event saw 60 exhibitors
from around Pakistan in attendance, attracting more than 17,000 visitors. [59][60] This was
followed by the third successful iteration of the event held on 6th and 7th of December,
2019.
In November 2018, Zameen.com held its first-ever expo in the Multan. This was followed
by the company's now usual trio of expos organised in Karachi, Lahore and Islamabad. [61]
[62]

The 2019 expo in Lahore marked a breakthrough moment for Pakistan's real estate sector.
It introduced a number of technological firsts for the country's property market, including
a demonstration of a 3D ‘property walkthrough’.
In February 2019, EMPG announced that it had successfully closed its Series D
investment round, raising an additional $100 million, the largest round of fundings in the
company's history. With this round, the total investment raised by EMPG went up to $160
million, making the group the highest-funded real estate tech company in the region.
Through the transaction, OLX Group has now become EMPG’s largest single shareholder
with a 39% stake; while EMPG will take over OLX platform operations in Pakistan,
Saudi Arabia, Bahrain, Kuwait, Qatar, and Oman, as well as the dubizzle platform in the
UAE.
Conclusion & Recommendation
In my opinion there are following recommendation are there:
 To increase your business in different cities ( Sukkur, Hyderabad, Multan,
Faisalabad Sialkot ,Quetta.
 To increase your contact terms
 To increase your social media platform
Also the ranking of the members like property guru, experts should be
evaluated sensibly rather than replying more posts and talking too much
cannot be the criteria of such big titles. It is suggested that real time
experienced people of this field can be requested for their comments etc
with their credentials known/shown to others members participants of the
discussion.

Conclusion:
Zameen.com is Pakistan’s largest and most successful real estate website. Folks love
us because we’re known for putting on events of breath-taking magnitude and scope.
We’re not too shabby otherwise either, as you can probably tell from the following
quick stats:

 Our main website gets 5.5 million visits per month

 Our database offers more than 20 million property listings
 More than 1.6 million people are subscribed members of Zameen.com
 Our operations span 30+ cities

Impressive, right? So join us at Zameen.com Property Expo and let us demonstrate to

you just how we are the best in the business.
Use references list
Officially website
Zameen.com
https://www.zameen.com/
LinkedIn
Facebook
.