Product Management Intern Application

Sekhar Yellapragada
Q1 What have been your biggest failures/mistakes in the last 2 years and what did you learn from them?
Q3,
Industry
was moving
Beginning End of Q4
towards a
Q1 ‘19, of Q3 – From $500k
new
In Dec Amazon is Setting up a quarter, Come Q1
advertising
2018, 20% of process to we fell ‘20 – we
route of
joined global automate down to were
Programma
StartApp – revenue for features. $20k with struggling
tic, we
as second StartApp. Team Amazon, to generate April ‘2020
resisted as
person in Given goal expanded soon a profit in –
it required
their Indian to upscale to 5 moving the India Unemploye
huge
team. business members towards 0. business. d
investment

Amazon Q2, spent Q3 – Amazon Q4 ‘20, Our other By end of

closed as on just one still biggest fraud led small Q1 ‘20 –
client by client. globally. As Amazon to partners StartApp
Sales team Amazon certain move didn’t have closed its
was now at processes are Programma a potential India
a high of set, asked to tic - to scale up, Operations,
30% global concentrate removing and new the
revenue on us from the clients were business
and 70% onboarding equation. tough to ran for just
India new onboard. 15 months.
Revenue advertisers

Learnings
Results
Failures – Professional :
Professional : The advertising unit
Being updated on the industry trends should not just be a hobby, but rather a necessity. Upskill
closed, I lost my job
1) Putting all eggs in one basket consistently
2) Failing to observe industry Never let one player be a major chunk of your revenue
Personal : In April ’20, after the
trends and anticipate changes Managing Growth with Retention simultaneously in the real deal
onset of lockdown, I was without
3) Getting in a comfort zone Personal :
a job, away from my family, and
4) Not having a long term vision Understood my skills, interests and used the break to think of my career forward
running low on savings
Importance of financial planning and savings/investment
Q2 Suggest 3 changes that you would make to the Dunzo user app and how would you measure whether your solutions make the user experience better?

The solutions have been considered after keeping Dunzo’s present offering and features at this point. Some other random ideas are also mentioned towards the end

1) Dunzo Discovery
2) Scheduled Delivery
3) Multiple Pickup & Drop Off
4) Others
Product Changes
2.1 Dunzo Discovery
 Product Changes
2.2 Scheduled Delivery Feature
 Product Changes
2.3 Multiple Pickup & Drop
 Product Changes
2.4 Others

3) Capturing User sentiment with

highlights such as “Local for vocal” to
certain products will gain loyalty

4) Tip Later
Unlike the web, where all options are
highlighted – would be better if these icons are If a user in a hurry is unable to Tip the
personalized for regular app users. Delivery executive, but is thrilled by the
Dunzo is marketed as a convenience product. service – there should be an option to tip
I am a vegetarian, I don’t have a pet, I have a For new users, the assistant should come at the top later
supermarket in my apartment – These icons so that the convenience option is represented from
shouldn’t be highlighted Day 1.
After some usage, the icons might be rearranged to 5) Package Insurance
I have ordered ciggs, food, health supplies, and push for new features.
PickUp Drop facilities from Dunzo – These Dunzo can tie up with certain BFSI’s to
Icons need to be highlighted provide insurance to packages. All courier
services working on intra city logistics do
provide the same
3. Why do you want to be a product manager?

A3 :
While working as Account Manager for StartApp, my role required me to understand the product and make changes according to the local Indian market to push custom solutions to
our clients.
Working in fast moving advertising vertical, within a small 5 member team required me to frequently reach out to our product managers in Israel with various queries/asks/solutions

Seeing them work towards solutions using the available levers in control intrigued me as a non tech person. For very complex problems, their solutions were often very simple and
concise.

When our company closed business in April ‘20. I researched a bit about the core skills sets required for a product manager, and the various challenges they face in the role.

Captivated by the potential and observing that I do have some of the skill sets, and a potential to learn the rest – I decided to transition to product management and undertook a
course for the same.

Halfway through the course, I find it very curious to study case studies and follow PM blogs. While refreshing my skills on the various tools I have access to.
I find the prospect of working in a live business environment very fascinating, and would love to understand how to measure the impact of our solutions in terms of user experience
and response

I seem to have found my interest, and have a passion to work harder in the field, than I ever did earlier.
 Product Callouts
Which made my user experience better

Executive wearing a mask showed

company is taking safety
precautions seriously

Two use cases personally

1) I wanted to paint, and was initially

looking for supplies from Amazon
with delivery date in a week, friend
recommended Dunzo. Got instant
Always knew we could order Tip feature representing what it gratification
anything through Dunzo, but a could buy was a delight.
highlighted option of ordering But my mom thought a tip of Rs 2) We were playing cricket and lost the
books felt awesome 10 meant DE would get a cup of ball, Dunzo got us a replacement in
tea :P 30 mins!
Thank You!!
Product Management Intern Application

Sekhar Yellapragada
Sekhar.2193@gmail.com
9896672725