A Tradition of Excellenc
e
• Established in 1871 in Pforzheim, Germany
• More than a hundred years of knowledge and
experience in the crafting and manufacturing of
precious metals
• Built on the principles of excellence in design,
and quality in standards
• Offers an exclusive variety of products
ranging from classic to contemporary styles
Manufacturing Excellenc
e
• Exclusive and brilliant timepieces manufactured
in accordance with Swiss watchmaking
traditions and standards
• Gems and precious metals chosen and
crafted into jewellery based on guidelines
set by premier jewellery institutions
WATCHES
A watch is not as si
mple as you think!
• Parts
• Style
• Complications
• Movements
• Assembly
WATCH PARTS
Dial
Sub-dials
Case
Bezel
Hands
Crown
Crystal
Pusher
Aperture
Band/strap
WATCH PARTS
Case – the metal encasing the bez
el and face
- Plastic
- Ceramic
- Black/Gold PVD plated
- Gold-plated metal 14 K/18 K
- Titanium
Precious metal
- Tantalum
- Palladium
- Gold
- Platinum
WATCH PARTS
Bezel – the surface ring on the watch
that holds the crystal in place
Crystal – the cover that protects the
watch’s face
- Plastic
- Mineral
- Sapphire
- Domed sapphire
- Sapphire glass with
antireflective coating
WATCH PARTS
Dial – the watch’s face where numerals,
indices and surface design are usually set
- Mother-of-pearl
- Guilloche
- Skeleton
Subdial – the smaller register sets in the
main dial of a watch face
Aperture – a window set in a watch dial
that displays a function of a watch,
usually the calendar date, weekday or
month
WATCH PARTS
Hands – the pointing devices anchored at
the centre of the dial and circling around
to indicate hours, minutes, seconds and
any other special features of the watch
- Normal
- Luminous
- Blue-steeled
Exclusively available from
WATCH PARTS
Crown – a knob that is used to set the
time, date, etc.
Cabochon Crown – a round semi-
precious stone of synthetic material
fitted into the watch’s crown as an
ornament
Exclusively available from
WATCH PARTS
Pusher – a knob that is usually found on the upper or
power right side of a watch that is used to control any
additional function of a watch
Band/Strap/Bracelet – holds the watch to the wrist
i.e. Cloth, Rubber, Metal, Genuine Leather
Exclusively available from
WATCH PARTS
Buckle/Clasp – the latching mechanism that
connects the two ends of the watch bracelet
around the wrist
- Standard
- Folding
- Butterfly
WATCH STYLES
Classic
• Simple designs characterised
by round cases, leather straps
and gold, silver-toned or
stainless steel bracelets
• Versatile
• Can be worn on
almost any occasion
• Rarely goes out of style
WATCH STYLES
Sport
• Designed for athletes and people
with an active outdoor lifestyle
• Has specific functional features
that don’t compromise style
WATCH STYLES
Fashion
• Reflective of current trends
• Designer-styled and
branded
WATCH STYLES
Energy
• Built-in energy crystal
• Enhances the energy
and harmony levels of
the body
WATCH MOVEMENT
Quartz
• Powered by battery
• Works with a series of tiny electroni
c components fitted together behind
a watch’s face
WATCH MOVEMENT
Mechanical
• Powered by manual winding
• Made up of gears and springs that
work together
• Automatic mechanical movement –
marks the passage of time through a
series of gear mechanisms that are
wound by the movement of the
wrist
WATCH MOVEMENT
Bernhard H. Mayer® uses two of the top Swiss
Movement suppliers in the industry
• ETA
Swiss producer of quartz movements, hand wound movements and
mechanical movements powered by self-winding mechanisms.
• Ronda
A traditional Swiss manufacturer that provides electronic
movements in wristwatches all over the world following an
efficient quality system that is ISO 9001 certified.
DID YOU KNOW THAT?
• Jewels
- Synthetic sapphires or rubies
- Bearings for gears in movements
- Reduce friction and maximise
accuracy and durability
• A simple mechanical watch
should include at least 15 jewels
• Greater complications
require more jewels
WATCH ASSEMBLY
SWISS MADE
• Refers to the technical quality
of watches
- Accuracy
- Reliability
- Water resistance
- Shock resistance
• Refers to the aesthetic quality
of watches
- Elegance
- Originality of Design
• Covers both traditional manufacturing
and new technologies
WATCH MOVEMENT
SWISS LAW
• A watch can only be considered
‘Swiss Made’ if:
- its movement is cased up in Switzerland;
- its movement is Swiss;
- the manufacturer carries out the
final inspection in Switzerland;
WATCH MOVEMENT
SWISS MADE
• A watch movement can only
be considered ‘Swiss’ if:
- it has been assembled in Switzerland;
- the components of Swiss
manufacture account for at least
50% of the total value, without
taking into account the cost of
assembly.
Bernhard H. Mayer® Swiss Watche
s
• Swiss Made
• Swiss Movements – ETA/Ronda
• Swiss Quality
• Swiss Design
We use:
• High grade surgical steel cases
• Handmade dials
• Butterfly/folding buckles
• Sapphire crystal &
antireflective coating
• Genuine leather straps
WATCH CARE
• Care for the Crystal (to avoid scratching)
- It is better to store or wrap it in a soft cloth before placing it down
- Even sapphire crystals can be scratched
• Sports (Intense sports may ruin the watch movements)
- It is not recommended that you wear an
automatic or manual winding timepiece while
participating in intense sports such as golfing and
tennis as the impact could ruin the movement
• Watch Cleaning (Use soft cloth)
- Using a soft cloth is ideal for removing
smudges and fingerprints from the case
and crystal glass cover
WATCH CARE
• Care for Leather Straps (Cleaning the leather)
- Genuine leather will gradually deteriorate with constant exposure to
perspiration
- Salt residue and soil can be removed from leather by cleaning it with a dampened
soft cloth and mild soap (or saddle soap, which is special leather soap)
• Water Resistance (Don’t wear your watch in the shower)
- Keep in mind though that prolonged exposure to hot
water such as from a shower or a hot tub can cause the
gaskets to expand and contract, leading to water
entering the case
Note: The watch movements and casing are water resistant.
However, leather straps are sensitive to water, therefore, it is
recommended to avoid water contact with your watch.
JEWELLERY
JEWELLERY COMPONENTS
• Precious metals
- Silver
- Gold
• Precious stones
- Diamond
- Pearl
- Gemstones
PRECIOUS METALS
Gold
• World's most ancient and most
coveted metal
• Represents wealth and power
• Comes in yellow, white, rose (or
pink) and many other colours
PRECIOUS METALS
Silver
The most plentiful of the
precious jewellery metals
Pure silver or 999 is the
whitest of all metals
Sterling or 925 is the most
commonly used form
DIAMONDS
Five Characteristics of a Diamond
Shape – the overall outline of a diamond when viewed
from the top
DIAMONDS
The Famous 4Cs: Cut, Clarity, Carat, Colour
Cut describes a diamond’s light
performance, dimensions and finish
• Cut determines brilliance
The width and depth can have an effect on how light travels within the
diamond, and how it exits in the form of brilliance.
Too Shallow: Light is lost out the bottom causing
the diamond to lose brilliance.
Too Deep: Light escapes out the sides causing
the diamond to appear dark and dull.
DIAMONDS
The Famous 4Cs: Cut, Clarity, Carat, Colour
Clarity refers to the tiny marks or inclusions, like
scratches or trace minerals, contained in a diamond
DIAMONDS
The Famous 4Cs: Cut, Clarity,Carat,Colour
Carat:
A measure of diamond, 1 carat (kt) = 0.2 gr.
1 carat = 100 points (0.01 carat = 1 point ; 75 pts = .75 carats)
CARAT WEIGHT
Carat refers to the weight of a diamond
Exclusively available from
DIAMONDS
The Famous 4Cs: Cut, Clarity, Carat, Colour
Simply refers to a diamond’s colour
DEF GHIJ KLM N-R S-Z
Colourless Near colourless FaintGrading
GIA Colour yellow Very faint yellow
Scale Light yellow
Exclusively available from
Did You Know?
The diamonds in ALL our jewellery pieces are:
• H Colour (Nearly Colourless in GIA colour
grading scale)
DEF GHIJ KLM N-R S-Z
• SI (Slightly includes flaws)
PEARLS
Five Quality Factors
• Lustre
- Refers to both a pearl’s brilliance (the way its surface
reflects light) and its inner glow (the way it refracts light)
• Surface
- Refers to the number of flaws that appear on the
surface of the pearl
- Every pearl has a few natural flaws, and there is
no such thing as a flawless pearl
• Size
- Determines a pearl’s price
- Measured in millimeters
- Pearls that are 7 millimeters and larger will always
commend higher prices
PEARLS
Shape
• Spherical or symmetrically-shaped
pearls are considered high-quality pearls
• Baroque pearls, which have irregular shape,
and curving lines of the drop pearls are also
considered attractive
Pearl Shape
PEARLS
Colour
• White/milky white, pink, blue,
silver and cream-coloured
• Pearls with the most uniform
coloration are considered the best
Pearl Colour
PEARLS
Types of Pearls
• Saltwater and Freshwater Pearls
- Classification according to the environment (body
of water) that the oysters and mussels thrive in
• Natural and Cultured Pearls
- The manner in which a pearl is produced
GEMSTONES
• Gemstones are minerals which possess ornamental or decorative quality
• In the 2400 minerals found, over 100 are qualified as gemstones, but only
about 20 are commonly used in jewellery
• Has five essential characteristics
- Colour
- Clarity
- Cut
- Size
- Enhancements
GEMSTONES
Agate Alexandrite Amber Amethyst Andalusite Anglesite
Aquamarine Aragonite Turquoise Citrine Dioptase Emerald
Garnet Iolite Jade Kyanite Lapis Lazuli Moonstone
GEMSTONES
Onyx Opal Peridot Quartz Ruby
Sapphire Tanzanite Topaz Tourmaline Tsavorite
GEMSTONES
Did you know?
• Nowadays, the distinction between precious and semi-precious gemstones is
no longer made by the trade.
• Many gemstones are used in even the most expensive jewellery, depending on
the brand name of the designer, fashion trends, market supply, treatments, and
etc.
• However diamonds, rubies, sapphires and emeralds still have a reputation
that exceeds those of other gemstones.
Jewellery Care
• Daily Care
- Put on your jewellery after you do your
make-up.
- Wipe your jewellery with a soft cloth
after use.
• Storage
- Silver is a metal that is meant to be
worn out. If you just leave it lying
around, it will tarnish.
- Store your jewellery by neatly fastening
the clasps and pins.
- Lay each item out separately, one by one.
- Store your jewellery in a zip lock bag or
approved jewellery bags.
Jewellery Care
• Maintenance
- No matter how carefully you take care of your
jewellery, small parts may come loose.
- Carefully check such parts as the hooks that
support the jewels, the clasps of necklaces,
the screws of earrings, and brooch pins.
• Cleaning
- If you feel that the radiance of your jewellery
has diminished, take it to a specialist.
- Cleaning with ultrasonic cleaner and other
methods may lead to damage, so caution is
recommended especially for plated jewellery.
Felisse Quatra
Pendant & Earrings
Felisse Rose
Pendant & Earrings
